{"id":"https://openalex.org/W2769640289","doi":"https://doi.org/10.1186/s13673-017-0123-4","title":"Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website","display_name":"Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website","publication_year":2017,"publication_date":"2017-11-15","ids":{"openalex":"https://openalex.org/W2769640289","doi":"https://doi.org/10.1186/s13673-017-0123-4","mag":"2769640289"},"language":"en","primary_location":{"id":"doi:10.1186/s13673-017-0123-4","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s13673-017-0123-4","pdf_url":"https://hcis-journal.springeropen.com/track/pdf/10.1186/s13673-017-0123-4","source":{"id":"https://openalex.org/S2497168432","display_name":"Human-centric Computing and Information Sciences","issn_l":"2192-1962","issn":["2192-1962"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Human-centric Computing and Information Sciences","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://hcis-journal.springeropen.com/track/pdf/10.1186/s13673-017-0123-4","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000854361","display_name":"Tze Wei Liew","orcid":"https://orcid.org/0000-0003-0153-8649"},"institutions":[{"id":"https://openalex.org/I173029219","display_name":"Multimedia University","ror":"https://ror.org/04zrbnc33","country_code":"MY","type":"education","lineage":["https://openalex.org/I173029219"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Tze Wei Liew","raw_affiliation_strings":["Faculty of Business, Multimedia University, Jalan Ayer Keroh Lama, 75450, Melaka, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business, Multimedia University, Jalan Ayer Keroh Lama, 75450, Melaka, Malaysia","institution_ids":["https://openalex.org/I173029219"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015427668","display_name":"Su-Mae Tan","orcid":"https://orcid.org/0000-0002-1382-5592"},"institutions":[{"id":"https://openalex.org/I173029219","display_name":"Multimedia University","ror":"https://ror.org/04zrbnc33","country_code":"MY","type":"education","lineage":["https://openalex.org/I173029219"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Su-Mae Tan","raw_affiliation_strings":["Multimedia University, Jalan Ayer Keroh Lama, 75450, Melaka, Malaysia"],"raw_orcid":"https://orcid.org/0000-0002-1382-5592","affiliations":[{"raw_affiliation_string":"Multimedia University, Jalan Ayer Keroh Lama, 75450, Melaka, Malaysia","institution_ids":["https://openalex.org/I173029219"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5045983336","display_name":"Hishamuddin Ismail","orcid":"https://orcid.org/0000-0001-8296-0125"},"institutions":[{"id":"https://openalex.org/I173029219","display_name":"Multimedia University","ror":"https://ror.org/04zrbnc33","country_code":"MY","type":"education","lineage":["https://openalex.org/I173029219"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Hishamuddin Ismail","raw_affiliation_strings":["Faculty of Business, Multimedia University, Jalan Ayer Keroh Lama, 75450, Melaka, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business, Multimedia University, Jalan Ayer Keroh Lama, 75450, Melaka, Malaysia","institution_ids":["https://openalex.org/I173029219"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5015427668"],"corresponding_institution_ids":["https://openalex.org/I173029219"],"apc_list":null,"apc_paid":null,"fwci":10.72,"has_fulltext":true,"cited_by_count":81,"citation_normalized_percentile":{"value":0.97879175,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":100},"biblio":{"volume":"7","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9858999848365784,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.98580002784729,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/avatar","display_name":"Avatar","score":0.9115145206451416},{"id":"https://openalex.org/keywords/interactivity","display_name":"Interactivity","score":0.8530393838882446},{"id":"https://openalex.org/keywords/credibility","display_name":"Credibility","score":0.8139196634292603},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5928397178649902},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5306678414344788},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.4482632875442505},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.41931307315826416},{"id":"https://openalex.org/keywords/website-design","display_name":"Website design","score":0.41064250469207764},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3850955069065094},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.35811540484428406},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3398922383785248},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.24201416969299316}],"concepts":[{"id":"https://openalex.org/C2777365542","wikidata":"https://www.wikidata.org/wiki/Q83090","display_name":"Avatar","level":2,"score":0.9115145206451416},{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.8530393838882446},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.8139196634292603},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5928397178649902},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5306678414344788},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4482632875442505},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.41931307315826416},{"id":"https://openalex.org/C2984692916","wikidata":"https://www.wikidata.org/wiki/Q190637","display_name":"Website design","level":2,"score":0.41064250469207764},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3850955069065094},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.35811540484428406},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3398922383785248},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.24201416969299316},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1186/s13673-017-0123-4","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s13673-017-0123-4","pdf_url":"https://hcis-journal.springeropen.com/track/pdf/10.1186/s13673-017-0123-4","source":{"id":"https://openalex.org/S2497168432","display_name":"Human-centric Computing and Information Sciences","issn_l":"2192-1962","issn":["2192-1962"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Human-centric Computing and Information Sciences","raw_type":"journal-article"},{"id":"pmh:oai:shdl.mmu.edu.my:6991","is_oa":false,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4377196753","display_name":"Siti Hasmah Digital Library-MMU Institutiona Repository (Multimedia University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I173029219","host_organization_name":"Multimedia University","host_organization_lineage":["https://openalex.org/I173029219"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"pmh:oai:doaj.org/article:5d76abeaf86641b1b1e871e020e560a2","is_oa":false,"landing_page_url":"https://doaj.org/article/5d76abeaf86641b1b1e871e020e560a2","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Human-Centric Computing and Information Sciences, Vol 7, Iss 1, Pp 1-21 (2017)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1186/s13673-017-0123-4","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s13673-017-0123-4","pdf_url":"https://hcis-journal.springeropen.com/track/pdf/10.1186/s13673-017-0123-4","source":{"id":"https://openalex.org/S2497168432","display_name":"Human-centric Computing and Information Sciences","issn_l":"2192-1962","issn":["2192-1962"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Human-centric Computing and Information Sciences","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality","score":0.4300000071525574}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2769640289.pdf","grobid_xml":"https://content.openalex.org/works/W2769640289.grobid-xml"},"referenced_works_count":38,"referenced_works":["https://openalex.org/W19722951","https://openalex.org/W207437705","https://openalex.org/W1494506880","https://openalex.org/W1563826891","https://openalex.org/W1941267885","https://openalex.org/W1983069604","https://openalex.org/W1985354288","https://openalex.org/W1987831300","https://openalex.org/W1997981273","https://openalex.org/W1999876424","https://openalex.org/W2005774095","https://openalex.org/W2011642048","https://openalex.org/W2011816005","https://openalex.org/W2013806309","https://openalex.org/W2025013988","https://openalex.org/W2029180844","https://openalex.org/W2066391335","https://openalex.org/W2075422708","https://openalex.org/W2078014132","https://openalex.org/W2086379890","https://openalex.org/W2089007319","https://openalex.org/W2091954440","https://openalex.org/W2099697766","https://openalex.org/W2105257501","https://openalex.org/W2115676773","https://openalex.org/W2120789618","https://openalex.org/W2122961203","https://openalex.org/W2163846111","https://openalex.org/W2164725482","https://openalex.org/W2164772857","https://openalex.org/W2166061228","https://openalex.org/W2281858315","https://openalex.org/W2508561132","https://openalex.org/W2524276524","https://openalex.org/W2580937268","https://openalex.org/W2594316594","https://openalex.org/W2763335513","https://openalex.org/W2992371691"],"related_works":["https://openalex.org/W2466901526","https://openalex.org/W1983462254","https://openalex.org/W3122004743","https://openalex.org/W2089603469","https://openalex.org/W2606175556","https://openalex.org/W2380344735","https://openalex.org/W2892865337","https://openalex.org/W2169811798","https://openalex.org/W2104305628","https://openalex.org/W2364595112"],"abstract_inverted_index":{"Abstract":[0],"While":[1],"prior":[2],"research":[3],"has":[4],"examined":[5],"the":[6,14,30,54,60,78,101,112,124,127,132,135,179,193,208,211,214],"effects":[7,31,79,139,152],"of":[8,16,25,32,56,59,64,80,86,126,134,155,178],"interactive":[9],"e-commerce":[10],"avatars":[11,35,48,225],"that":[12,28,49,116,170,197],"simulate":[13],"roles":[15],"virtual":[17],"assistants":[18],"and":[19,62,66,92,106,143,158,186,218],"recommender":[20],"agents,":[21],"there":[22],"is":[23,39],"lack":[24],"empirical":[26],"study":[27,74],"investigates":[29],"non-interactive":[33,46,81,128,180,223],"talking":[34,47,82,129,181,224],"in":[36,53,95,213,228],"e-commerce.":[37],"This":[38],"unfortunate,":[40],"as":[41],"many":[42],"websites":[43],"today":[44],"utilize":[45],"provide":[50],"one-way":[51],"dialogue":[52,188],"forms":[55],"greetings,":[57],"introduction":[58],"company,":[61],"description":[63],"products":[65,212],"services":[67],"offered.":[68],"To":[69],"bridge":[70],"this":[71,229],"gap,":[72],"our":[73],"aims":[75],"to":[76,222],"investigate":[77],"avatar":[83,136],"on":[84,140,153,166],"perceptions":[85,154],"social":[87,118],"presence,":[88],"credibility,":[89],"website":[90,141,159],"trust,":[91],"patronage":[93,144,160],"intention":[94,145,161],"an":[96],"online":[97,215],"store.":[98,216],"Comparing":[99],"between":[100],"experimental":[102,113],"(website":[103,108],"with":[104],"avatar)":[105,110,209],"control":[107],"without":[109],"conditions,":[111],"results":[114],"showed":[115],"perceived":[117],"presence":[119,125,133],"was":[120],"significantly":[121],"enhanced":[122],"by":[123,207],"avatar.":[130],"Furthermore,":[131],"had":[137,150],"positive":[138],"trust":[142],"among":[146,162],"male":[147],"participants;":[148],"but":[149],"negative":[151],"information":[156,204],"credibility":[157],"females.":[163],"Analysis":[164],"based":[165],"participants\u2019":[167],"comments":[168],"suggests":[169,196],"females":[171,198],"were":[172],"more":[173],"critical":[174],"towards":[175],"certain":[176],"shortcomings":[177],"avatar;":[182],"citing":[183],"limited":[184],"interactivity":[185],"artificial":[187],"from":[189],"text-to-speech":[190],"engine.":[191],"Additionally,":[192],"comment":[194],"analysis":[195],"preferred":[199],"processing":[200],"textual":[201],"over":[202],"auditory":[203],"(as":[205],"spoken":[206],"about":[210],"Theoretical":[217],"managerial":[219],"implications":[220],"related":[221],"are":[226],"discussed":[227],"paper.":[230]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":11},{"year":2024,"cited_by_count":23},{"year":2023,"cited_by_count":12},{"year":2022,"cited_by_count":10},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":4}],"updated_date":"2026-07-02T09:51:11.867554","created_date":"2025-10-10T00:00:00"}