{"id":"https://openalex.org/W2152209726","doi":"https://doi.org/10.1177/154193120805201602","title":"Quantitative Evaluation of Personas as Information","display_name":"Quantitative Evaluation of Personas as Information","publication_year":2008,"publication_date":"2008-09-01","ids":{"openalex":"https://openalex.org/W2152209726","doi":"https://doi.org/10.1177/154193120805201602","mag":"2152209726"},"language":"en","primary_location":{"id":"doi:10.1177/154193120805201602","is_oa":false,"landing_page_url":"https://doi.org/10.1177/154193120805201602","pdf_url":null,"source":{"id":"https://openalex.org/S4210176815","display_name":"Proceedings of the Human Factors and Ergonomics Society Annual Meeting","issn_l":"0163-5182","issn":["0163-5182","1071-1813","1541-9312","2169-5067"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Human Factors and Ergonomics Society Annual Meeting","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109149353","display_name":"Christopher N. Chapman","orcid":null},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Christopher N. Chapman","raw_affiliation_strings":["I Microsoft Way, Redmond, WA 98052,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"I Microsoft Way, Redmond, WA 98052,","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5068737242","display_name":"Edwin Love","orcid":"https://orcid.org/0000-0003-3753-6581"},"institutions":[{"id":"https://openalex.org/I201448701","display_name":"University of Washington","ror":"https://ror.org/00cvxb145","country_code":"US","type":"education","lineage":["https://openalex.org/I201448701"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Edwin Love","raw_affiliation_strings":["270 Mackenzie, Box 353200, Univ. of Washington, Seattle, WA 98195,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"270 Mackenzie, Box 353200, Univ. of Washington, Seattle, WA 98195,","institution_ids":["https://openalex.org/I201448701"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067980735","display_name":"Russell P. Milham","orcid":null},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Russell P. Milham","raw_affiliation_strings":["I Microsoft Way, Redmond, WA 98052,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"I Microsoft Way, Redmond, WA 98052,","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089562372","display_name":"Paul ElRif","orcid":null},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Paul ElRif","raw_affiliation_strings":["I Microsoft Way, Redmond, WA 98052,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"I Microsoft Way, Redmond, WA 98052,","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061174386","display_name":"James L. Alford","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"James L. Alford","raw_affiliation_strings":["Volt Information Sciences, 11261 Willows Rd., NE Ste. 200, Redmond, WA 98052,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Volt Information Sciences, 11261 Willows Rd., NE Ste. 200, Redmond, WA 98052,","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":1500,"currency":"USD","value_usd":1500},"apc_paid":null,"fwci":3.7342,"has_fulltext":false,"cited_by_count":86,"citation_normalized_percentile":{"value":0.93138874,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":"52","issue":"16","first_page":"1107","last_page":"1111"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9905999898910522,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9814000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persona","display_name":"Persona","score":0.9741910099983215},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6254012584686279},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.46233412623405457},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.34803876280784607},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.33107537031173706},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.2722606956958771},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.2003844976425171}],"concepts":[{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.9741910099983215},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6254012584686279},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.46233412623405457},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.34803876280784607},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.33107537031173706},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2722606956958771},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.2003844976425171},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/154193120805201602","is_oa":false,"landing_page_url":"https://doi.org/10.1177/154193120805201602","pdf_url":null,"source":{"id":"https://openalex.org/S4210176815","display_name":"Proceedings of the Human Factors and Ergonomics Society Annual Meeting","issn_l":"0163-5182","issn":["0163-5182","1071-1813","1541-9312","2169-5067"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Human Factors and Ergonomics Society Annual Meeting","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.614.489","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.614.489","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.userphilosophy.com/wp-content/uploads/2009/02/reprint-hfes08-chapman-love-milham-elrif-alford.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.6499999761581421}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W129305155","https://openalex.org/W1489604929","https://openalex.org/W1579298264","https://openalex.org/W1592821266","https://openalex.org/W1604517360","https://openalex.org/W1753385428","https://openalex.org/W1877093828","https://openalex.org/W1973203990","https://openalex.org/W1995945562","https://openalex.org/W2003355522","https://openalex.org/W2037124948","https://openalex.org/W2054104635","https://openalex.org/W3128678724","https://openalex.org/W4240638736","https://openalex.org/W4300870773"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2795366572","https://openalex.org/W2886588594","https://openalex.org/W3005214328","https://openalex.org/W2920961600","https://openalex.org/W3091061106","https://openalex.org/W2610743940","https://openalex.org/W4312802148"],"abstract_inverted_index":{"The":[0],"personas":[1,130],"method":[2],"is":[3],"said":[4],"to":[5,20,62,102,106,123,139],"present":[6],"information":[7,23],"about":[8],"people":[9],"of":[10,26,40,74,143],"interest":[11],"for":[12,96],"product":[13],"design.":[14],"We":[15,49],"propose":[16],"a":[17],"formal":[18],"model":[19],"understand":[21],"persona":[22,41],"in":[24,108],"terms":[25],"factual":[27],"attributes.":[28],"Using":[29,55],"an":[30],"analytic":[31],"model,":[32],"we":[33,69,85,127],"show":[34],"that":[35,129],"the":[36,71,109],"expected":[37],"prevalence":[38,72,88],"rate":[39],"descriptions":[42,79,117],"decreases":[43],"rapidly":[44],"as":[45,90],"attributes":[46,91,120],"are":[47,92,121,137],"added.":[48,93],"then":[50],"evaluate":[51],"this":[52],"expectation":[53],"empirically.":[54],"six":[56],"survey":[57],"datasets":[58,111],"ranging":[59],"from":[60],"N=268":[61],"N=10307":[63],"respondents":[64],"and":[65],"two":[66],"simulated":[67],"datasets,":[68],"determine":[70],"rates":[73,89],"10000":[75],"randomly":[76],"generated":[77],"persona-like":[78],"per":[80],"dataset.":[81],"Consistent":[82],"with":[83,118],"prediction,":[84],"observe":[86],"decreasing":[87],"Pearson's":[94],"r":[95],"observed":[97],"vs.":[98],"predicted":[99],"prevalence,":[100],"transformed":[101],"multinormality,":[103],"ranges":[104],"r(9998)=0.394":[105],"r(9998)=0.869":[107],"sampled":[110],"(all":[112],"p":[113],"<":[114],"0.001).":[115],"Because":[116],"many":[119],"likely":[122],"represent":[124],"few":[125],"people,":[126],"suggest":[128],"should":[131],"be":[132],"assessed":[133],"empirically":[134],"before":[135],"they":[136],"assumed":[138],"describe":[140],"real":[141],"groups":[142],"people.":[144]},"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":18},{"year":2020,"cited_by_count":11},{"year":2019,"cited_by_count":12},{"year":2018,"cited_by_count":7},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":4}],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2025-10-10T00:00:00"}