{"id":"https://openalex.org/W4376113653","doi":"https://doi.org/10.1177/15554120231173479","title":"Broken Promises Marketing. Relations, Communication Strategies, and Ethics of Video Game Journalists and Developers: The Case of <i>Cyberpunk 2077</i>","display_name":"Broken Promises Marketing. Relations, Communication Strategies, and Ethics of Video Game Journalists and Developers: The Case of <i>Cyberpunk 2077</i>","publication_year":2023,"publication_date":"2023-05-09","ids":{"openalex":"https://openalex.org/W4376113653","doi":"https://doi.org/10.1177/15554120231173479"},"language":"en","primary_location":{"id":"doi:10.1177/15554120231173479","is_oa":true,"landing_page_url":"https://doi.org/10.1177/15554120231173479","pdf_url":"https://journals.sagepub.com/doi/pdf/10.1177/15554120231173479?download=true","source":{"id":"https://openalex.org/S186921036","display_name":"Games and Culture","issn_l":"1555-4120","issn":["1555-4120","1555-4139"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Games and Culture","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://journals.sagepub.com/doi/pdf/10.1177/15554120231173479?download=true","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5080888476","display_name":"Piotr Siuda","orcid":"https://orcid.org/0000-0002-1644-5915"},"institutions":[{"id":"https://openalex.org/I149592570","display_name":"Kazimierz Wielki University in Bydgoszcz","ror":"https://ror.org/018zpxs61","country_code":"PL","type":"education","lineage":["https://openalex.org/I149592570"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Piotr Siuda","raw_affiliation_strings":["Kazimierz Wielki University, Bydgoszcz, Poland"],"raw_orcid":"https://orcid.org/0000-0002-1644-5915","affiliations":[{"raw_affiliation_string":"Kazimierz Wielki University, Bydgoszcz, Poland","institution_ids":["https://openalex.org/I149592570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091918755","display_name":"Dariusz Regu\u0142a","orcid":"https://orcid.org/0009-0008-1399-6210"},"institutions":[{"id":"https://openalex.org/I149592570","display_name":"Kazimierz Wielki University in Bydgoszcz","ror":"https://ror.org/018zpxs61","country_code":"PL","type":"education","lineage":["https://openalex.org/I149592570"]}],"countries":["PL"],"is_corresponding":false,"raw_author_name":"Dariusz Regu\u0142a","raw_affiliation_strings":["Kazimierz Wielki University, Bydgoszcz, Poland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Kazimierz Wielki University, Bydgoszcz, Poland","institution_ids":["https://openalex.org/I149592570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025150051","display_name":"Jakub Majewski","orcid":"https://orcid.org/0000-0002-3183-8119"},"institutions":[{"id":"https://openalex.org/I149592570","display_name":"Kazimierz Wielki University in Bydgoszcz","ror":"https://ror.org/018zpxs61","country_code":"PL","type":"education","lineage":["https://openalex.org/I149592570"]}],"countries":["PL"],"is_corresponding":false,"raw_author_name":"Jakub Majewski","raw_affiliation_strings":["Kazimierz Wielki University, Bydgoszcz, Poland"],"raw_orcid":"https://orcid.org/0000-0002-3183-8119","affiliations":[{"raw_affiliation_string":"Kazimierz Wielki University, Bydgoszcz, Poland","institution_ids":["https://openalex.org/I149592570"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091918756","display_name":"Anna Kwapiszewska","orcid":"https://orcid.org/0009-0003-1482-1539"},"institutions":[{"id":"https://openalex.org/I149592570","display_name":"Kazimierz Wielki University in Bydgoszcz","ror":"https://ror.org/018zpxs61","country_code":"PL","type":"education","lineage":["https://openalex.org/I149592570"]}],"countries":["PL"],"is_corresponding":false,"raw_author_name":"Anna Kwapiszewska","raw_affiliation_strings":["Kazimierz Wielki University, Bydgoszcz, Poland"],"raw_orcid":"https://orcid.org/0009-0003-1482-1539","affiliations":[{"raw_affiliation_string":"Kazimierz Wielki University, Bydgoszcz, Poland","institution_ids":["https://openalex.org/I149592570"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5080888476"],"corresponding_institution_ids":["https://openalex.org/I149592570"],"apc_list":null,"apc_paid":null,"fwci":2.6876,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.90822117,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":98},"biblio":{"volume":"19","issue":"5","first_page":"650","last_page":"669"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.9797000288963318,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/video-game","display_name":"Video game","score":0.738164484500885},{"id":"https://openalex.org/keywords/game-studies","display_name":"Game studies","score":0.5706764459609985},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.5576919317245483},{"id":"https://openalex.org/keywords/narrative","display_name":"Narrative","score":0.5485653281211853},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.5354353189468384},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.5181463956832886},{"id":"https://openalex.org/keywords/game-design","display_name":"Game design","score":0.4856897294521332},{"id":"https://openalex.org/keywords/narratology","display_name":"Narratology","score":0.4346180856227875},{"id":"https://openalex.org/keywords/game-developer","display_name":"Game Developer","score":0.4291137158870697},{"id":"https://openalex.org/keywords/thematic-analysis","display_name":"Thematic analysis","score":0.4203414022922516},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"Marketing communication","score":0.4152461886405945},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.39056822657585144},{"id":"https://openalex.org/keywords/media-studies","display_name":"Media studies","score":0.35928642749786377},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.3540270924568176},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.32077205181121826},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.2798041105270386},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.2267901599407196},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.20166608691215515},{"id":"https://openalex.org/keywords/social-science","display_name":"Social science","score":0.18746700882911682},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.18359091877937317},{"id":"https://openalex.org/keywords/visual-arts","display_name":"Visual arts","score":0.16949233412742615},{"id":"https://openalex.org/keywords/literature","display_name":"Literature","score":0.1345219910144806},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.11832299828529358}],"concepts":[{"id":"https://openalex.org/C3018412434","wikidata":"https://www.wikidata.org/wiki/Q7889","display_name":"Video game","level":2,"score":0.738164484500885},{"id":"https://openalex.org/C2723826","wikidata":"https://www.wikidata.org/wiki/Q675281","display_name":"Game studies","level":2,"score":0.5706764459609985},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5576919317245483},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.5485653281211853},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.5354353189468384},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5181463956832886},{"id":"https://openalex.org/C503285160","wikidata":"https://www.wikidata.org/wiki/Q858057","display_name":"Game design","level":2,"score":0.4856897294521332},{"id":"https://openalex.org/C98369314","wikidata":"https://www.wikidata.org/wiki/Q382451","display_name":"Narratology","level":3,"score":0.4346180856227875},{"id":"https://openalex.org/C41826821","wikidata":"https://www.wikidata.org/wiki/Q844005","display_name":"Game Developer","level":3,"score":0.4291137158870697},{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.4203414022922516},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.4152461886405945},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.39056822657585144},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.35928642749786377},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3540270924568176},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32077205181121826},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.2798041105270386},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2267901599407196},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.20166608691215515},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.18746700882911682},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.18359091877937317},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.16949233412742615},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.1345219910144806},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.11832299828529358},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/15554120231173479","is_oa":true,"landing_page_url":"https://doi.org/10.1177/15554120231173479","pdf_url":"https://journals.sagepub.com/doi/pdf/10.1177/15554120231173479?download=true","source":{"id":"https://openalex.org/S186921036","display_name":"Games and Culture","issn_l":"1555-4120","issn":["1555-4120","1555-4139"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Games and Culture","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1177/15554120231173479","is_oa":true,"landing_page_url":"https://doi.org/10.1177/15554120231173479","pdf_url":"https://journals.sagepub.com/doi/pdf/10.1177/15554120231173479?download=true","source":{"id":"https://openalex.org/S186921036","display_name":"Games and Culture","issn_l":"1555-4120","issn":["1555-4120","1555-4139"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Games and Culture","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4376113653.pdf","grobid_xml":"https://content.openalex.org/works/W4376113653.grobid-xml"},"referenced_works_count":22,"referenced_works":["https://openalex.org/W1979290264","https://openalex.org/W2001190246","https://openalex.org/W2012778613","https://openalex.org/W2121393721","https://openalex.org/W2142225512","https://openalex.org/W2516462582","https://openalex.org/W2559946376","https://openalex.org/W2794417226","https://openalex.org/W2852044019","https://openalex.org/W2903582186","https://openalex.org/W2937760167","https://openalex.org/W2970705258","https://openalex.org/W3022539686","https://openalex.org/W3084735508","https://openalex.org/W3163747949","https://openalex.org/W4206074845","https://openalex.org/W4243636675","https://openalex.org/W4247310196","https://openalex.org/W4255972699","https://openalex.org/W4294591225","https://openalex.org/W4294591295","https://openalex.org/W4413502906"],"related_works":["https://openalex.org/W3215126887","https://openalex.org/W4289521367","https://openalex.org/W1583852935","https://openalex.org/W3170685057","https://openalex.org/W3015875753","https://openalex.org/W833226107","https://openalex.org/W2787792149","https://openalex.org/W2576893616","https://openalex.org/W2528597475","https://openalex.org/W1578667674"],"abstract_inverted_index":{"Cyberpunk":[0,39],"2077":[1,40],"'s":[2],"negative":[3],"reception":[4,89],"stood":[5],"in":[6,111],"striking":[7],"contrast":[8],"to":[9,35,98],"the":[10,14,19,24,43,50,96,100,112,124,129],"pre-release":[11,38],"hype":[12],"around":[13],"video":[15],"game":[16,148],"built":[17],"by":[18,93],"producer's":[20],"marketing":[21,118],"campaign":[22],"and":[23,42,49,71,85,147],"gaming":[25,33,113],"press.":[26],"This":[27],"study":[28],"examines":[29],"a":[30,134,139],"selection":[31],"of":[32,90,102,123,141],"websites,":[34],"consider":[36],"their":[37],"coverage":[41],"discrepancies":[44],"between":[45],"these":[46],"early":[47],"reports":[48],"released":[51],"game.":[52],"Using":[53],"inductive":[54],"conventional":[55],"content":[56],"analysis,":[57,61],"framed":[58],"as":[59],"thematic":[60],"148":[62],"press":[63,126],"articles":[64,75],"were":[65],"investigated":[66],"divided":[67],"into":[68],"nine":[69],"subcategories,":[70],"three":[72],"categories.":[73],"These":[74],"told":[76],"an":[77],"almost":[78],"exclusively":[79],"positive":[80],"narrative,":[81],"promising":[82],"great":[83],"performance":[84],"features.":[86],"The":[87,106],"uncritical":[88],"publisher":[91],"information":[92],"journalists":[94,146],"allows":[95],"authors":[97],"propose":[99],"notion":[101],"\u201cbroken":[103],"promises":[104],"marketing\u201d.":[105],"article":[107],"contextualizes":[108],"this":[109],"term":[110],"ecosystem,":[114],"arguing":[115],"that":[116],"over-optimistic":[117],"is":[119],"amplified":[120],"through":[121],"features":[122],"online":[125],"ecology.":[127],"Finally,":[128],"results":[130],"are":[131],"considered":[132],"from":[133],"business":[135],"ethics":[136],"perspective,":[137],"with":[138],"set":[140],"communications":[142],"recommendations":[143],"for":[144],"both":[145],"publishers.":[149]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3}],"updated_date":"2026-06-15T08:34:33.830935","created_date":"2025-10-10T00:00:00"}
