{"id":"https://openalex.org/W4407040091","doi":"https://doi.org/10.1177/14727978241295908","title":"Water resource brand marketing strategy based on cloud computing","display_name":"Water resource brand marketing strategy based on cloud computing","publication_year":2024,"publication_date":"2024-10-30","ids":{"openalex":"https://openalex.org/W4407040091","doi":"https://doi.org/10.1177/14727978241295908"},"language":"en","primary_location":{"id":"doi:10.1177/14727978241295908","is_oa":false,"landing_page_url":"https://doi.org/10.1177/14727978241295908","pdf_url":null,"source":{"id":"https://openalex.org/S2765058733","display_name":"Journal of Computational Methods in Sciences and Engineering","issn_l":"1472-7978","issn":["1472-7978","1875-8983"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computational Methods in Sciences and Engineering","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100344683","display_name":"Jinfeng Wang","orcid":"https://orcid.org/0000-0002-6687-9420"},"institutions":[{"id":"https://openalex.org/I4210110925","display_name":"Jiaozuo University","ror":"https://ror.org/024nbxn35","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210110925"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jin Wang","raw_affiliation_strings":["Jiaozuo University","School of Economics and Management, Jiaozuo University, Jiaozuo, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jiaozuo University","institution_ids":["https://openalex.org/I4210110925"]},{"raw_affiliation_string":"School of Economics and Management, Jiaozuo University, Jiaozuo, China","institution_ids":["https://openalex.org/I4210110925"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5100344683"],"corresponding_institution_ids":["https://openalex.org/I4210110925"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.31228593,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"24","issue":"6","first_page":"3660","last_page":"3672"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14280","display_name":"Big Data Technologies and Applications","score":0.876800000667572,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14280","display_name":"Big Data Technologies and Applications","score":0.876800000667572,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13734","display_name":"Advanced Computational Techniques and Applications","score":0.8159999847412109,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cloud-computing","display_name":"Cloud computing","score":0.7575020790100098},{"id":"https://openalex.org/keywords/resource","display_name":"Resource (disambiguation)","score":0.6091223359107971},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.556983232498169},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4653034806251526},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.33091089129447937},{"id":"https://openalex.org/keywords/environmental-economics","display_name":"Environmental economics","score":0.3212488889694214},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.05449143052101135}],"concepts":[{"id":"https://openalex.org/C79974875","wikidata":"https://www.wikidata.org/wiki/Q483639","display_name":"Cloud computing","level":2,"score":0.7575020790100098},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.6091223359107971},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.556983232498169},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4653034806251526},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33091089129447937},{"id":"https://openalex.org/C134560507","wikidata":"https://www.wikidata.org/wiki/Q753291","display_name":"Environmental economics","level":1,"score":0.3212488889694214},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.05449143052101135},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/14727978241295908","is_oa":false,"landing_page_url":"https://doi.org/10.1177/14727978241295908","pdf_url":null,"source":{"id":"https://openalex.org/S2765058733","display_name":"Journal of Computational Methods in Sciences and Engineering","issn_l":"1472-7978","issn":["1472-7978","1875-8983"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computational Methods in Sciences and Engineering","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W2801841682","https://openalex.org/W2805515433","https://openalex.org/W2886293914","https://openalex.org/W2904942545","https://openalex.org/W2914815262","https://openalex.org/W3010387650","https://openalex.org/W3040968927","https://openalex.org/W3092953636","https://openalex.org/W3193797264","https://openalex.org/W4211123604","https://openalex.org/W4224983050","https://openalex.org/W4281398366","https://openalex.org/W4377101694"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W4244478748","https://openalex.org/W3150465815","https://openalex.org/W4223488648","https://openalex.org/W2134969820","https://openalex.org/W2251605416","https://openalex.org/W1997222214","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"In":[0,110],"the":[1,4,7,34,69,95,106,116,132,154,174,182,222],"context":[2],"of":[3,6,36,45,62,102,119,134],"development":[5],"digital":[8],"era,":[9],"cloud":[10,40,77,103,120],"computing":[11,41,78,104,121],"technology":[12],"has":[13,21],"gradually":[14],"penetrated":[15],"into":[16],"many":[17],"industry":[18],"fields":[19],"and":[20,29,48,58,79,100,148,169,194,206,217],"had":[22,157],"a":[23,43,81,190],"profound":[24],"impact":[25],"on":[26,76,161,173],"its":[27],"structure":[28],"operation":[30],"mode.":[31],"Especially":[32],"in":[33,105,122,141,221],"field":[35],"water":[37,70,107,184,210],"brand":[38,72,186,219],"marketing,":[39],"provides":[42,189,202],"range":[44],"advanced":[46],"tools":[47],"platforms":[49],"to":[50,66,112,130,215],"help":[51],"companies":[52],"implement":[53],"marketing":[54,73,123,136,187],"strategies":[55,137],"more":[56,113],"efficiently":[57],"flexibly.":[59],"The":[60],"purpose":[61],"this":[63,92,125,198],"study":[64,93,126,201],"is":[65],"deeply":[67],"explore":[68],"resource":[71,185,211],"strategy":[74,156,188,220],"based":[75],"make":[80],"comparative":[82],"analysis":[83,151],"with":[84,138],"traditional":[85,139],"methods.":[86],"After":[87,144],"an":[88,128],"exhaustive":[89],"literature":[90],"review,":[91],"summarizes":[94],"basic":[96],"definition,":[97],"core":[98],"characteristics,":[99],"application":[101],"resources":[108],"market.":[109],"order":[111],"systematically":[114],"understand":[115],"actual":[117],"effects":[118,133],"strategies,":[124],"designed":[127],"experiment":[129],"compare":[131],"cloud-based":[135,155,183],"methods":[140],"practical":[142,207],"applications.":[143],"rigorous":[145],"data":[146],"collection":[147],"processing,":[149],"further":[150],"showed":[152],"that":[153,181,213],"relatively":[158],"high":[159],"performance":[160],"several":[162],"key":[163],"metrics":[164],"such":[165],"as":[166],"sales":[167],"growth":[168],"customer":[170],"satisfaction.":[171],"Based":[172],"research":[175,192],"results,":[176],"it":[177],"can":[178],"be":[179],"concluded":[180],"new":[191],"direction":[193],"practice":[195],"opportunity":[196],"for":[197,209],"field.":[199],"This":[200],"useful":[203],"theoretical":[204],"support":[205],"guidance":[208],"enterprises":[212],"expect":[214],"adjust":[216],"optimize":[218],"contemporary":[223],"market":[224],"environment.":[225]},"counts_by_year":[],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}