{"id":"https://openalex.org/W4410466711","doi":"https://doi.org/10.1177/14614448251338499","title":"Influencing for the greater good: Data mining of social media influencers\u2019 social cause communication","display_name":"Influencing for the greater good: Data mining of social media influencers\u2019 social cause communication","publication_year":2025,"publication_date":"2025-05-16","ids":{"openalex":"https://openalex.org/W4410466711","doi":"https://doi.org/10.1177/14614448251338499"},"language":"en","primary_location":{"id":"doi:10.1177/14614448251338499","is_oa":false,"landing_page_url":"https://doi.org/10.1177/14614448251338499","pdf_url":null,"source":{"id":"https://openalex.org/S88603889","display_name":"New Media & Society","issn_l":"1461-4448","issn":["1461-4448","1461-7315"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Media &amp; Society","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016917978","display_name":"Angie Lee","orcid":"https://orcid.org/0000-0001-8760-9326"},"institutions":[{"id":"https://openalex.org/I82497590","display_name":"Auburn University","ror":"https://ror.org/02v80fc35","country_code":"US","type":"education","lineage":["https://openalex.org/I82497590"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Angie Lee","raw_affiliation_strings":["Auburn University, USA"],"raw_orcid":"https://orcid.org/0000-0001-8760-9326","affiliations":[{"raw_affiliation_string":"Auburn University, USA","institution_ids":["https://openalex.org/I82497590"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090326367","display_name":"Te\u2010Lin Chung","orcid":"https://orcid.org/0000-0001-6472-8031"},"institutions":[{"id":"https://openalex.org/I173911158","display_name":"Iowa State University","ror":"https://ror.org/04rswrd78","country_code":"US","type":"education","lineage":["https://openalex.org/I173911158"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Te-Lin Doreen Chung","raw_affiliation_strings":["Iowa State University of Science and Technology, USA"],"raw_orcid":"https://orcid.org/0000-0001-6472-8031","affiliations":[{"raw_affiliation_string":"Iowa State University of Science and Technology, USA","institution_ids":["https://openalex.org/I173911158"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5065729116","display_name":"Olivia Johnson","orcid":"https://orcid.org/0000-0002-7803-0862"},"institutions":[{"id":"https://openalex.org/I44461941","display_name":"University of Houston","ror":"https://ror.org/048sx0r50","country_code":"US","type":"education","lineage":["https://openalex.org/I44461941"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Olivia Johnson","raw_affiliation_strings":["University of Houston, USA"],"raw_orcid":"https://orcid.org/0000-0002-7803-0862","affiliations":[{"raw_affiliation_string":"University of Houston, USA","institution_ids":["https://openalex.org/I44461941"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5016917978"],"corresponding_institution_ids":["https://openalex.org/I82497590"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.13204354,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"28","issue":"6","first_page":"2592","last_page":"2614"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9912999868392944,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.983299970626831,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.9174461960792542},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.795158863067627},{"id":"https://openalex.org/keywords/social-communication","display_name":"Social communication","score":0.5359656810760498},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.465561181306839},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.4451406002044678},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.36441677808761597},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3518698215484619},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2819911241531372},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.28023266792297363},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.24405956268310547},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.10208278894424438}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9174461960792542},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.795158863067627},{"id":"https://openalex.org/C2983704927","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Social communication","level":2,"score":0.5359656810760498},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.465561181306839},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.4451406002044678},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.36441677808761597},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3518698215484619},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2819911241531372},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.28023266792297363},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.24405956268310547},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.10208278894424438},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/14614448251338499","is_oa":false,"landing_page_url":"https://doi.org/10.1177/14614448251338499","pdf_url":null,"source":{"id":"https://openalex.org/S88603889","display_name":"New Media & Society","issn_l":"1461-4448","issn":["1461-4448","1461-7315"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Media &amp; Society","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":50,"referenced_works":["https://openalex.org/W1528597731","https://openalex.org/W1656810637","https://openalex.org/W1888052455","https://openalex.org/W2024228866","https://openalex.org/W2031998113","https://openalex.org/W2052336411","https://openalex.org/W2066979000","https://openalex.org/W2072322795","https://openalex.org/W2105326339","https://openalex.org/W2125910575","https://openalex.org/W2129762757","https://openalex.org/W2130989233","https://openalex.org/W2160660844","https://openalex.org/W2316718077","https://openalex.org/W2485260631","https://openalex.org/W2504876296","https://openalex.org/W2735436110","https://openalex.org/W2886929288","https://openalex.org/W2899351518","https://openalex.org/W2908057140","https://openalex.org/W2913701832","https://openalex.org/W2915701330","https://openalex.org/W2923877615","https://openalex.org/W2964600867","https://openalex.org/W2971238883","https://openalex.org/W2974580405","https://openalex.org/W2982213044","https://openalex.org/W2991553526","https://openalex.org/W2996863103","https://openalex.org/W3008878051","https://openalex.org/W3015182824","https://openalex.org/W3022288982","https://openalex.org/W3105255540","https://openalex.org/W3123158399","https://openalex.org/W3133980981","https://openalex.org/W3204733297","https://openalex.org/W3206570184","https://openalex.org/W3213135414","https://openalex.org/W4200172354","https://openalex.org/W4235891177","https://openalex.org/W4280566560","https://openalex.org/W4295008946","https://openalex.org/W4306160826","https://openalex.org/W4306849863","https://openalex.org/W4308598129","https://openalex.org/W4309926003","https://openalex.org/W4378800474","https://openalex.org/W4379797189","https://openalex.org/W4380047816","https://openalex.org/W4380048590"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W4297998858","https://openalex.org/W3032906336","https://openalex.org/W4387516697","https://openalex.org/W2997316009","https://openalex.org/W4285206610","https://openalex.org/W2888161589","https://openalex.org/W4298012679","https://openalex.org/W3018020935","https://openalex.org/W3196022329"],"abstract_inverted_index":{"Recently,":[0],"social":[1,6,20,26,47,76,87],"media":[2],"influencers":[3],"have":[4],"promoted":[5],"campaigns":[7],"and":[8,14,44,54,59,71,119],"movements,":[9],"contributing":[10],"to":[11,29,41,65,101,135],"heightened":[12],"interest":[13],"concern":[15],"among":[16],"the":[17,42,67,85,139],"public":[18,39,146],"about":[19],"causes.":[21,48],"This":[22],"study":[23,123],"explores":[24],"influencers\u2019":[25,75,129],"cause":[27,77],"communication":[28,90,104,130],"understand":[30],"message":[31,43,98,143],"attributes,":[32],"which":[33,132],"may":[34,133],"be":[35],"catalysts":[36],"in":[37,46,74],"increasing":[38],"attention":[40],"engagement":[45],"Data":[49],"from":[50],"Instagram":[51],"were":[52,81,105],"collected,":[53],"data":[55],"mining":[56],"with":[57,84,116],"sentiment":[58],"semantic":[60],"network":[61],"analyses":[62],"was":[63],"conducted":[64],"discover":[66],"patterns":[68],"of":[69,128,141],"sentiments":[70],"themes":[72],"used":[73],"communication.":[78],"The":[79,122],"results":[80],"then":[82],"compared":[83],"corporate":[86],"responsibility":[88],"(CSR)":[89],"framework":[91],"proposed":[92],"by":[93],"a":[94,125],"previous":[95],"study.":[96],"Influencers\u2019":[97],"contents":[99],"comparable":[100],"effective":[102],"CSR":[103],"found,":[106],"as":[107,109],"well":[108],"their":[110],"distinct":[111],"features":[112],"(e.g.":[113],"emotional":[114],"expressions":[115],"sentimental":[117],"words":[118],"product":[120],"promotions).":[121],"provides":[124],"foundational":[126],"understanding":[127],"practices,":[131],"contribute":[134],"future":[136],"research":[137],"investigating":[138],"impacts":[140],"those":[142],"factors":[144],"on":[145],"perceptions.":[147]},"counts_by_year":[],"updated_date":"2026-05-30T06:14:24.967023","created_date":"2025-10-10T00:00:00"}
