{"id":"https://openalex.org/W4404642312","doi":"https://doi.org/10.1177/14614448241294014","title":"The influencer-intellectual tactic and social media advertisements: How PragerU advances partisan knowledge","display_name":"The influencer-intellectual tactic and social media advertisements: How PragerU advances partisan knowledge","publication_year":2024,"publication_date":"2024-11-23","ids":{"openalex":"https://openalex.org/W4404642312","doi":"https://doi.org/10.1177/14614448241294014"},"language":"en","primary_location":{"id":"doi:10.1177/14614448241294014","is_oa":true,"landing_page_url":"https://doi.org/10.1177/14614448241294014","pdf_url":null,"source":{"id":"https://openalex.org/S88603889","display_name":"New Media & Society","issn_l":"1461-4448","issn":["1461-4448","1461-7315"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Media & Society","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1177/14614448241294014","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088736666","display_name":"Tyler Leeds","orcid":"https://orcid.org/0000-0001-9393-1493"},"institutions":[{"id":"https://openalex.org/I95457486","display_name":"University of California, Berkeley","ror":"https://ror.org/01an7q238","country_code":"US","type":"education","lineage":["https://openalex.org/I95457486"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Tyler Leeds","raw_affiliation_strings":["University of California, Berkeley, USA"],"raw_orcid":"https://orcid.org/0000-0001-9393-1493","affiliations":[{"raw_affiliation_string":"University of California, Berkeley, USA","institution_ids":["https://openalex.org/I95457486"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5088736666"],"corresponding_institution_ids":["https://openalex.org/I95457486"],"apc_list":null,"apc_paid":null,"fwci":0.8597,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.7954709,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"28","issue":"2","first_page":"589","last_page":"610"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12262","display_name":"Hate Speech and Cyberbullying Detection","score":0.9876000285148621,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.9836999773979187,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.667927622795105},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.660792350769043},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.4369892179965973},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3955274522304535},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.3608666658401489},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.33605480194091797},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.30214712023735046},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.24320510029792786}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.667927622795105},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.660792350769043},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.4369892179965973},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3955274522304535},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3608666658401489},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.33605480194091797},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.30214712023735046},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.24320510029792786},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1177/14614448241294014","is_oa":true,"landing_page_url":"https://doi.org/10.1177/14614448241294014","pdf_url":null,"source":{"id":"https://openalex.org/S88603889","display_name":"New Media & Society","issn_l":"1461-4448","issn":["1461-4448","1461-7315"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Media & Society","raw_type":"journal-article"},{"id":"pmh:ark:/13030/qt0md635g1","is_oa":false,"landing_page_url":null,"pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},{"id":"pmh:oai:escholarship.org:ark:/13030/qt0md635g1","is_oa":true,"landing_page_url":"https://escholarship.org/uc/item/0md635g1","pdf_url":null,"source":{"id":"https://openalex.org/S4306400115","display_name":"eScholarship (California Digital Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I2801248553","host_organization_name":"California Digital Library","host_organization_lineage":["https://openalex.org/I2801248553"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.1177/14614448241294014","is_oa":true,"landing_page_url":"https://doi.org/10.1177/14614448241294014","pdf_url":null,"source":{"id":"https://openalex.org/S88603889","display_name":"New Media & Society","issn_l":"1461-4448","issn":["1461-4448","1461-7315"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Media & Society","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":41,"referenced_works":["https://openalex.org/W1489342300","https://openalex.org/W2111143102","https://openalex.org/W2151022459","https://openalex.org/W2155888341","https://openalex.org/W2396527054","https://openalex.org/W2609111876","https://openalex.org/W2793294490","https://openalex.org/W2794651469","https://openalex.org/W2914041294","https://openalex.org/W2980754557","https://openalex.org/W2981405027","https://openalex.org/W2998357104","https://openalex.org/W3016246082","https://openalex.org/W3034108861","https://openalex.org/W3134162898","https://openalex.org/W3135394519","https://openalex.org/W3159241565","https://openalex.org/W3190743330","https://openalex.org/W4211082089","https://openalex.org/W4213327489","https://openalex.org/W4225595214","https://openalex.org/W4226199577","https://openalex.org/W4231313362","https://openalex.org/W4234022318","https://openalex.org/W4241842642","https://openalex.org/W4253006242","https://openalex.org/W4280492152","https://openalex.org/W4292665758","https://openalex.org/W4293084229","https://openalex.org/W4311103321","https://openalex.org/W4319320468","https://openalex.org/W4322718530","https://openalex.org/W4328024595","https://openalex.org/W4365142069","https://openalex.org/W4382290485","https://openalex.org/W4385424262","https://openalex.org/W4387604225","https://openalex.org/W4390311645","https://openalex.org/W4392375914","https://openalex.org/W4396917780","https://openalex.org/W4398254490"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W4297998858","https://openalex.org/W3032906336","https://openalex.org/W4387516697","https://openalex.org/W2997316009","https://openalex.org/W4285206610","https://openalex.org/W2888161589","https://openalex.org/W4298012679","https://openalex.org/W3018020935"],"abstract_inverted_index":{"Right-wing":[0],"think":[1],"tanks":[2],"are":[3],"a":[4,77,81],"major":[5],"source":[6],"of":[7,25,53,122,137],"partisan":[8,32],"knowledge.":[9],"Their":[10],"influence":[11],"is":[12,37],"rooted":[13],"in":[14,40,59,133],"their":[15,19,31],"strategic":[16,35,67],"hybridity,":[17,117],"namely":[18],"ability":[20],"to":[21,29,42],"use":[22],"the":[23,43,51,60,73,105,120,128,135],"resources":[24],"fields":[26],"outside":[27],"politics":[28,141],"promote":[30],"messages.":[33],"This":[34,63],"hybridity":[36,68],"especially":[38],"powerful":[39],"relation":[41],"academy,":[44],"as":[45,72],"arguments":[46],"can":[47],"be":[48],"framed":[49],"with":[50],"trappings":[52],"scholarship":[54],"without":[55],"first":[56],"passing":[57],"muster":[58],"scholarly":[61],"community.":[62],"article":[64],"documents":[65],"how":[66],"has":[69],"deepened":[70],"online":[71],"organization":[74],"PragerU":[75,98],"embraces":[76],"new":[78,82,93],"tactic\u2014the":[79],"influencer-intellectual\u2014and":[80],"genre\u2014social":[83],"media":[84],"ads\u2014to":[85],"advance":[86],"its":[87,131],"right-wing":[88],"cause.":[89],"To":[90],"illustrate":[91],"this":[92],"complexity,":[94],"I":[95,118],"analyze":[96],"ads":[97],"ran":[99],"on":[100],"Meta":[101],"platforms":[102],"that":[103],"attacked":[104],"1619":[106],"Project":[107],"and":[108],"had":[109],"at":[110],"least":[111],"20":[112],"million":[113],"impressions.":[114],"Beyond":[115],"reconceptualizing":[116],"review":[119],"shortcomings":[121],"Meta\u2019s":[123],"Ad":[124],"Library":[125],"while":[126],"making":[127],"case":[129],"for":[130],"value":[132],"tracking":[134],"spilling":[136],"partisanship":[138],"from":[139],"formal":[140],"into":[142],"culture.":[143]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}