{"id":"https://openalex.org/W2905002332","doi":"https://doi.org/10.1177/1461444818815684","title":"Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram","display_name":"Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram","publication_year":2018,"publication_date":"2018-12-14","ids":{"openalex":"https://openalex.org/W2905002332","doi":"https://doi.org/10.1177/1461444818815684","mag":"2905002332"},"language":"en","primary_location":{"id":"doi:10.1177/1461444818815684","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1461444818815684","pdf_url":null,"source":{"id":"https://openalex.org/S88603889","display_name":"New Media & Society","issn_l":"1461-4448","issn":["1461-4448","1461-7315"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Media &amp; Society","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://repositorio.ufba.br/bitstream/ri/36633/1/COMO%20O%20USO%20INSTAGRAM%20ALTERA%20O%20TRABALHO%20DOS%20TATUADORES%20PROFISSIONAIS%20-%20Helen%20Fernandes%20de%20Sousa.pdf","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091187954","display_name":"Kelley Cotter","orcid":"https://orcid.org/0000-0003-1243-0131"},"institutions":[{"id":"https://openalex.org/I87216513","display_name":"Michigan State University","ror":"https://ror.org/05hs6h993","country_code":"US","type":"education","lineage":["https://openalex.org/I87216513"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Kelley Cotter","raw_affiliation_strings":["Michigan State University, USA"],"raw_orcid":"https://orcid.org/0000-0003-1243-0131","affiliations":[{"raw_affiliation_string":"Michigan State University, USA","institution_ids":["https://openalex.org/I87216513"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5091187954"],"corresponding_institution_ids":["https://openalex.org/I87216513"],"apc_list":null,"apc_paid":null,"fwci":120.4068,"has_fulltext":true,"cited_by_count":849,"citation_normalized_percentile":{"value":0.99974851,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"21","issue":"4","first_page":"895","last_page":"913"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9944999814033508,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9944999814033508,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9936000108718872,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9927999973297119,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.9745177030563354},{"id":"https://openalex.org/keywords/visibility","display_name":"Visibility","score":0.6966698169708252},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6469926834106445},{"id":"https://openalex.org/keywords/negotiation","display_name":"Negotiation","score":0.6115455627441406},{"id":"https://openalex.org/keywords/algorithm","display_name":"Algorithm","score":0.46188610792160034},{"id":"https://openalex.org/keywords/game-studies","display_name":"Game studies","score":0.4541477859020233},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.4373491704463959},{"id":"https://openalex.org/keywords/interdependence","display_name":"Interdependence","score":0.42284953594207764},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.3540661334991455},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.3385472297668457},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.2778048515319824},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.23405462503433228},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.12783679366111755}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9745177030563354},{"id":"https://openalex.org/C123403432","wikidata":"https://www.wikidata.org/wiki/Q654068","display_name":"Visibility","level":2,"score":0.6966698169708252},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6469926834106445},{"id":"https://openalex.org/C199776023","wikidata":"https://www.wikidata.org/wiki/Q202875","display_name":"Negotiation","level":2,"score":0.6115455627441406},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.46188610792160034},{"id":"https://openalex.org/C2723826","wikidata":"https://www.wikidata.org/wiki/Q675281","display_name":"Game studies","level":2,"score":0.4541477859020233},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4373491704463959},{"id":"https://openalex.org/C185874996","wikidata":"https://www.wikidata.org/wiki/Q269699","display_name":"Interdependence","level":2,"score":0.42284953594207764},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3540661334991455},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3385472297668457},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.2778048515319824},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.23405462503433228},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.12783679366111755},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/1461444818815684","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1461444818815684","pdf_url":null,"source":{"id":"https://openalex.org/S88603889","display_name":"New Media & Society","issn_l":"1461-4448","issn":["1461-4448","1461-7315"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Media &amp; Society","raw_type":"journal-article"},{"id":"pmh:oai:repositorio.ufba.br:ri/36633","is_oa":true,"landing_page_url":"https://repositorio.ufba.br/handle/ri/36633","pdf_url":"https://repositorio.ufba.br/bitstream/ri/36633/1/COMO%20O%20USO%20INSTAGRAM%20ALTERA%20O%20TRABALHO%20DOS%20TATUADORES%20PROFISSIONAIS%20-%20Helen%20Fernandes%20de%20Sousa.pdf","source":null,"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"reponame:Reposit\u00f3rio Institucional da UFBA","raw_type":"Mestrado Acad\u00eamico"}],"best_oa_location":{"id":"pmh:oai:repositorio.ufba.br:ri/36633","is_oa":true,"landing_page_url":"https://repositorio.ufba.br/handle/ri/36633","pdf_url":"https://repositorio.ufba.br/bitstream/ri/36633/1/COMO%20O%20USO%20INSTAGRAM%20ALTERA%20O%20TRABALHO%20DOS%20TATUADORES%20PROFISSIONAIS%20-%20Helen%20Fernandes%20de%20Sousa.pdf","source":null,"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"reponame:Reposit\u00f3rio Institucional da UFBA","raw_type":"Mestrado Acad\u00eamico"},"sustainable_development_goals":[{"score":0.6100000143051147,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320322025","display_name":"Conselho Nacional de Desenvolvimento Cient\u00edfico e Tecnol\u00f3gico","ror":"https://ror.org/03swz6y49"}],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2905002332.pdf"},"referenced_works_count":36,"referenced_works":["https://openalex.org/W394960016","https://openalex.org/W1738708075","https://openalex.org/W1984733378","https://openalex.org/W1989630473","https://openalex.org/W2000304796","https://openalex.org/W2097777680","https://openalex.org/W2100719266","https://openalex.org/W2109741756","https://openalex.org/W2111093795","https://openalex.org/W2137183069","https://openalex.org/W2157508661","https://openalex.org/W2171323324","https://openalex.org/W2243976206","https://openalex.org/W2262504108","https://openalex.org/W2310603383","https://openalex.org/W2321988865","https://openalex.org/W2337934060","https://openalex.org/W2339645179","https://openalex.org/W2464017393","https://openalex.org/W2594271214","https://openalex.org/W2756890761","https://openalex.org/W2796133875","https://openalex.org/W2809815139","https://openalex.org/W2827806226","https://openalex.org/W2908084374","https://openalex.org/W3093398560","https://openalex.org/W3157172840","https://openalex.org/W4206572068","https://openalex.org/W4207009882","https://openalex.org/W4248794748","https://openalex.org/W4249295933","https://openalex.org/W4251644457","https://openalex.org/W4255706484","https://openalex.org/W4255959053","https://openalex.org/W4391374907","https://openalex.org/W6634174777"],"related_works":["https://openalex.org/W4297998858","https://openalex.org/W3032906336","https://openalex.org/W4387516697","https://openalex.org/W2997316009","https://openalex.org/W4285206610","https://openalex.org/W2888161589","https://openalex.org/W4298012679","https://openalex.org/W4285058228","https://openalex.org/W4246539208","https://openalex.org/W2133110771"],"abstract_inverted_index":{"Algorithms":[0],"are":[1],"said":[2],"to":[3,75],"affect":[4],"social":[5],"realities,":[6],"often":[7],"in":[8,54],"unseen":[9],"ways.":[10],"This":[11,111],"article":[12,88,112],"explores":[13],"conscious,":[14],"instrumental":[15],"interactions":[16],"with":[17,101],"algorithms,":[18,127],"as":[19,70],"a":[20,31,48,71],"window":[21],"into":[22],"the":[23,57,66,79,82,118,123],"complexities":[24],"and":[25,77,109,128,131],"extent":[26],"of":[27,34,45,62,81],"algorithmic":[28,64],"power.":[29],"Through":[30],"thematic":[32],"analysis":[33],"online":[35],"discussions":[36],"among":[37],"Instagram":[38],"influencers,":[39],"I":[40],"observed":[41],"that":[42],"influencers\u2019":[43,60],"pursuit":[44],"influence":[46],"resembles":[47],"game":[49,120],"constructed":[50],"around":[51],"\u201crules\u201d":[52],"encoded":[53],"algorithms.":[55],"Within":[56],"\u201cvisibility":[58],"game,\u201d":[59],"interpretations":[61],"Instagram\u2019s":[63,99],"architecture\u2014and":[65],"\u201cgame\u201d":[67],"more":[68],"broadly\u2014act":[69],"lens":[72],"through":[73],"which":[74,93],"view":[76],"mechanize":[78],"rules":[80],"game.":[83],"Illustrating":[84],"this":[85,87],"point,":[86],"describes":[89],"two":[90],"prominent":[91],"interpretations,":[92],"combine":[94],"information":[95],"influencers":[96],"glean":[97],"about":[98],"algorithms":[100,134],"preexisting":[102],"discourses":[103],"within":[104],"influencer":[105],"communities":[106],"on":[107],"authenticity":[108],"entrepreneurship.":[110],"shows":[113],"how":[114,133],"directing":[115],"inquiries":[116],"toward":[117],"visibility":[119],"makes":[121],"present":[122],"interdependency":[124],"between":[125],"users,":[126],"platform":[129],"owners":[130],"demonstrates":[132],"structure,":[135],"but":[136],"do":[137],"not":[138],"unilaterally":[139],"determine":[140],"user":[141],"behavior.":[142]},"counts_by_year":[{"year":2026,"cited_by_count":89},{"year":2025,"cited_by_count":163},{"year":2024,"cited_by_count":139},{"year":2023,"cited_by_count":150},{"year":2022,"cited_by_count":108},{"year":2021,"cited_by_count":129},{"year":2020,"cited_by_count":49},{"year":2019,"cited_by_count":22}],"updated_date":"2026-05-26T13:28:51.108037","created_date":"2025-10-10T00:00:00"}
