{"id":"https://openalex.org/W2761987644","doi":"https://doi.org/10.1177/1461444817735334","title":"Memes as games: The evolution of a digital discourse online","display_name":"Memes as games: The evolution of a digital discourse online","publication_year":2017,"publication_date":"2017-10-10","ids":{"openalex":"https://openalex.org/W2761987644","doi":"https://doi.org/10.1177/1461444817735334","mag":"2761987644"},"language":"en","primary_location":{"id":"doi:10.1177/1461444817735334","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1461444817735334","pdf_url":null,"source":{"id":"https://openalex.org/S88603889","display_name":"New Media & Society","issn_l":"1461-4448","issn":["1461-4448","1461-7315"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Media &amp; Society","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5044399613","display_name":"Jens Seiffert\u2010Brockmann","orcid":"https://orcid.org/0000-0002-7121-3252"},"institutions":[{"id":"https://openalex.org/I129774422","display_name":"University of Vienna","ror":"https://ror.org/03prydq77","country_code":"AT","type":"education","lineage":["https://openalex.org/I129774422"]}],"countries":["AT"],"is_corresponding":true,"raw_author_name":"Jens Seiffert-Brockmann","raw_affiliation_strings":["Univ of Vienna"],"affiliations":[{"raw_affiliation_string":"Univ of Vienna","institution_ids":["https://openalex.org/I129774422"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029583522","display_name":"Trevor Diehl","orcid":"https://orcid.org/0000-0001-5424-3241"},"institutions":[{"id":"https://openalex.org/I129774422","display_name":"University of Vienna","ror":"https://ror.org/03prydq77","country_code":"AT","type":"education","lineage":["https://openalex.org/I129774422"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Trevor Diehl","raw_affiliation_strings":["University of Vienna, Austria"],"affiliations":[{"raw_affiliation_string":"University of Vienna, Austria","institution_ids":["https://openalex.org/I129774422"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5078393875","display_name":"Leonhard Dobusch","orcid":"https://orcid.org/0000-0002-5448-4683"},"institutions":[{"id":"https://openalex.org/I190249584","display_name":"Universit\u00e4t Innsbruck","ror":"https://ror.org/054pv6659","country_code":"AT","type":"education","lineage":["https://openalex.org/I190249584"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Leonhard Dobusch","raw_affiliation_strings":["University of Innsbruck, Austria"],"affiliations":[{"raw_affiliation_string":"University of Innsbruck, Austria","institution_ids":["https://openalex.org/I190249584"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5044399613"],"corresponding_institution_ids":["https://openalex.org/I129774422"],"apc_list":null,"apc_paid":null,"fwci":9.4737,"has_fulltext":false,"cited_by_count":121,"citation_normalized_percentile":{"value":0.97751839,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":100},"biblio":{"volume":"20","issue":"8","first_page":"2862","last_page":"2879"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9811000227928162,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9757999777793884,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/rhetorical-question","display_name":"Rhetorical question","score":0.7254224419593811},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.5921754240989685},{"id":"https://openalex.org/keywords/politics","display_name":"Politics","score":0.5758815407752991},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5363726615905762},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.46218621730804443},{"id":"https://openalex.org/keywords/selection","display_name":"Selection (genetic algorithm)","score":0.4609677195549011},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.4141651391983032},{"id":"https://openalex.org/keywords/epistemology","display_name":"Epistemology","score":0.39924630522727966},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.324789822101593},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.20032274723052979},{"id":"https://openalex.org/keywords/linguistics","display_name":"Linguistics","score":0.1424000859260559},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.1376079022884369},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.11542776226997375}],"concepts":[{"id":"https://openalex.org/C192562157","wikidata":"https://www.wikidata.org/wiki/Q316694","display_name":"Rhetorical question","level":2,"score":0.7254224419593811},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5921754240989685},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.5758815407752991},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5363726615905762},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.46218621730804443},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.4609677195549011},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4141651391983032},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.39924630522727966},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.324789822101593},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.20032274723052979},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.1424000859260559},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1376079022884369},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.11542776226997375},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/1461444817735334","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1461444817735334","pdf_url":null,"source":{"id":"https://openalex.org/S88603889","display_name":"New Media & Society","issn_l":"1461-4448","issn":["1461-4448","1461-7315"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Media &amp; Society","raw_type":"journal-article"},{"id":"pmh:oai:research.wu.ac.at:openaire_cris_publications/1179098a-67a8-4a40-9975-2b3ea024e341","is_oa":false,"landing_page_url":"https://research.wu.ac.at/de/publications/1179098a-67a8-4a40-9975-2b3ea024e341","pdf_url":null,"source":{"id":"https://openalex.org/S7407055123","display_name":"WU Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Seiffert-Brockmann, J, Diehl, T & Dobusch, L 2018, 'Memes as games: The evolution of a digital discourse online', New Media & Society (NMS), vol. 20, no. 8, pp. 2862 - 2879. https://doi.org/10.1177/1461444817735334","raw_type":"info:eu-repo/semantics/publishedVersion"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5799999833106995,"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":46,"referenced_works":["https://openalex.org/W560468598","https://openalex.org/W593642384","https://openalex.org/W1486903121","https://openalex.org/W1500693574","https://openalex.org/W1519119277","https://openalex.org/W1570138946","https://openalex.org/W1968368569","https://openalex.org/W1971796909","https://openalex.org/W1975541753","https://openalex.org/W1985192011","https://openalex.org/W1988937028","https://openalex.org/W1991364055","https://openalex.org/W1991419996","https://openalex.org/W1996269442","https://openalex.org/W1996358377","https://openalex.org/W2019821551","https://openalex.org/W2028699086","https://openalex.org/W2043367906","https://openalex.org/W2045738181","https://openalex.org/W2050299884","https://openalex.org/W2077742072","https://openalex.org/W2090572042","https://openalex.org/W2099147692","https://openalex.org/W2102028610","https://openalex.org/W2112024207","https://openalex.org/W2112756650","https://openalex.org/W2121320507","https://openalex.org/W2127492100","https://openalex.org/W2128724692","https://openalex.org/W2144580811","https://openalex.org/W2147114218","https://openalex.org/W2147459640","https://openalex.org/W2155792947","https://openalex.org/W2157082723","https://openalex.org/W2160931967","https://openalex.org/W2165897980","https://openalex.org/W2171450690","https://openalex.org/W2246917229","https://openalex.org/W2291879093","https://openalex.org/W2603991767","https://openalex.org/W3038798379","https://openalex.org/W3123394689","https://openalex.org/W4205844366","https://openalex.org/W4236527977","https://openalex.org/W4239214719","https://openalex.org/W4298029184"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2594084610","https://openalex.org/W2779608055","https://openalex.org/W1975975036","https://openalex.org/W600290691","https://openalex.org/W1990962480","https://openalex.org/W4386073139","https://openalex.org/W123503334","https://openalex.org/W4400470172","https://openalex.org/W4308202662"],"abstract_inverted_index":{"This":[0,46],"study":[1,96,132],"proposes":[2],"a":[3,15,32,41,57,113],"theoretical":[4],"framework":[5],"for":[6,44,116],"understanding":[7],"how":[8],"and":[9,52,73,125,147],"why":[10],"certain":[11],"memes":[12,22,35,99,118],"prevail":[13],"as":[14,26,36,87,103,119],"form":[16],"of":[17,34,60,63,122,142],"political":[18,71,148],"discourse":[19],"online.":[20,90],"Since":[21],"are":[23,54],"constantly":[24],"changing":[25],"they":[27,104],"spread,":[28],"drawing":[29],"inferences":[30],"from":[31],"population":[33],"concrete":[37],"digital":[38],"artifacts":[39],"is":[40,112],"pressing":[42],"challenge":[43],"researchers.":[45],"article":[47],"argues":[48],"that":[49,108],"meme":[50],"selection":[51],"mutation":[53],"driven":[55],"by":[56],"cooperative":[58],"combination":[59],"three":[61],"types":[62],"communication":[64],"logic:":[65],"wasteful":[66],"play":[67],"online,":[68],"social":[69],"media":[70],"expression,":[72],"cultural":[74],"evolution.":[75],"To":[76],"illustrate":[77],"this":[78],"concept,":[79],"we":[80],"map":[81],"Shepard":[82],"Fairey\u2019s":[83],"Obama":[84],"Hope":[85],"Poster":[86],"it":[88],"spreads":[89],"Employing":[91],"structural":[92],"rhetorical":[93],"analysis,":[94],"the":[95,123,135,139],"categorizes":[97],"Internet":[98],"on":[100],"branching":[101],"diagrams":[102],"evolve.":[105],"We":[106],"argue":[107],"mapping":[109],"these":[110],"variations":[111],"useful":[114],"tool":[115],"organizing":[117],"an":[120],"expression":[121],"values":[124],"preferences":[126],"embedded":[127],"in":[128,145],"online":[129],"communities.":[130],"The":[131],"adds":[133],"to":[134],"growing":[136],"literature":[137],"around":[138],"subversive":[140],"nature":[141],"memetic":[143],"diffusion":[144],"popular":[146],"culture.":[149]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":33},{"year":2023,"cited_by_count":18},{"year":2022,"cited_by_count":19},{"year":2021,"cited_by_count":15},{"year":2020,"cited_by_count":11},{"year":2019,"cited_by_count":8},{"year":2018,"cited_by_count":3}],"updated_date":"2026-03-15T09:29:46.208133","created_date":"2025-10-10T00:00:00"}
