{"id":"https://openalex.org/W2162688250","doi":"https://doi.org/10.1177/1461444813504267","title":"Brand interactivity and its effects on the outcomes of advergame play","display_name":"Brand interactivity and its effects on the outcomes of advergame play","publication_year":2013,"publication_date":"2013-09-18","ids":{"openalex":"https://openalex.org/W2162688250","doi":"https://doi.org/10.1177/1461444813504267","mag":"2162688250"},"language":"en","primary_location":{"id":"doi:10.1177/1461444813504267","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1461444813504267","pdf_url":null,"source":{"id":"https://openalex.org/S88603889","display_name":"New Media & Society","issn_l":"1461-4448","issn":["1461-4448","1461-7315"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Media & Society","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047870410","display_name":"Joonghwa Lee","orcid":null},"institutions":[{"id":"https://openalex.org/I169615421","display_name":"Middle Tennessee State University","ror":"https://ror.org/02n1hzn07","country_code":"US","type":"education","lineage":["https://openalex.org/I169615421"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Joonghwa Lee","raw_affiliation_strings":["Middle Tennessee State University, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Middle Tennessee State University, USA","institution_ids":["https://openalex.org/I169615421"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004845783","display_name":"Hyojung Park","orcid":"https://orcid.org/0000-0002-7804-0593"},"institutions":[{"id":"https://openalex.org/I121820613","display_name":"Louisiana State University","ror":"https://ror.org/05ect4e57","country_code":"US","type":"education","lineage":["https://openalex.org/I121820613"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hyojung Park","raw_affiliation_strings":["Louisiana State University, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Louisiana State University, USA","institution_ids":["https://openalex.org/I121820613"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5011250113","display_name":"Kevin Wise","orcid":"https://orcid.org/0000-0003-0628-3913"},"institutions":[{"id":"https://openalex.org/I157725225","display_name":"University of Illinois Urbana-Champaign","ror":"https://ror.org/047426m28","country_code":"US","type":"education","lineage":["https://openalex.org/I157725225"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kevin Wise","raw_affiliation_strings":["University of Illinois at Urbana-Champaign, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Illinois at Urbana-Champaign, USA","institution_ids":["https://openalex.org/I157725225"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5047870410"],"corresponding_institution_ids":["https://openalex.org/I169615421"],"apc_list":null,"apc_paid":null,"fwci":4.9142,"has_fulltext":false,"cited_by_count":47,"citation_normalized_percentile":{"value":0.9485734,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"16","issue":"8","first_page":"1268","last_page":"1286"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9923999905586243,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/interactivity","display_name":"Interactivity","score":0.9911053776741028},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6355403661727905},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.6195546388626099},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.33612996339797974},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3226003646850586},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.28987324237823486},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.2272813618183136}],"concepts":[{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.9911053776741028},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6355403661727905},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.6195546388626099},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33612996339797974},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3226003646850586},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.28987324237823486},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.2272813618183136},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/1461444813504267","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1461444813504267","pdf_url":null,"source":{"id":"https://openalex.org/S88603889","display_name":"New Media & Society","issn_l":"1461-4448","issn":["1461-4448","1461-7315"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Media & Society","raw_type":"journal-article"},{"id":"pmh:oai:repository.lsu.edu:manship_pubs-1199","is_oa":false,"landing_page_url":"https://repository.lsu.edu/manship_pubs/200","pdf_url":null,"source":{"id":"https://openalex.org/S4210169993","display_name":"Civil War Book Review","issn_l":"1528-6592","issn":["1528-6592"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/P4310315936","host_organization_name":"Louisiana State University","host_organization_lineage":["https://openalex.org/P4310315936"],"host_organization_lineage_names":["Louisiana State University"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Faculty Publications","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":65,"referenced_works":["https://openalex.org/W386091946","https://openalex.org/W619389918","https://openalex.org/W626742029","https://openalex.org/W1480070703","https://openalex.org/W1484035721","https://openalex.org/W1602066981","https://openalex.org/W1603831378","https://openalex.org/W1604937927","https://openalex.org/W1605176579","https://openalex.org/W1606333164","https://openalex.org/W1760600194","https://openalex.org/W1763859791","https://openalex.org/W1854146476","https://openalex.org/W1968755157","https://openalex.org/W1979410730","https://openalex.org/W1986295637","https://openalex.org/W1993793372","https://openalex.org/W1996390626","https://openalex.org/W1998284588","https://openalex.org/W1999972889","https://openalex.org/W2002626612","https://openalex.org/W2002803426","https://openalex.org/W2003266650","https://openalex.org/W2004400415","https://openalex.org/W2008429721","https://openalex.org/W2017356504","https://openalex.org/W2017679397","https://openalex.org/W2023505872","https://openalex.org/W2023803291","https://openalex.org/W2037010213","https://openalex.org/W2037883762","https://openalex.org/W2041045044","https://openalex.org/W2047770573","https://openalex.org/W2056341492","https://openalex.org/W2058270895","https://openalex.org/W2061654059","https://openalex.org/W2072296808","https://openalex.org/W2079203532","https://openalex.org/W2092066179","https://openalex.org/W2093542549","https://openalex.org/W2094893133","https://openalex.org/W2101686155","https://openalex.org/W2110638361","https://openalex.org/W2111771113","https://openalex.org/W2116044432","https://openalex.org/W2118757712","https://openalex.org/W2120599558","https://openalex.org/W2120984590","https://openalex.org/W2121552264","https://openalex.org/W2122755420","https://openalex.org/W2123487987","https://openalex.org/W2140104418","https://openalex.org/W2146288845","https://openalex.org/W2149577176","https://openalex.org/W2228885767","https://openalex.org/W2299639491","https://openalex.org/W2318012210","https://openalex.org/W2318898893","https://openalex.org/W2619136907","https://openalex.org/W2888657861","https://openalex.org/W3121958491","https://openalex.org/W4238503602","https://openalex.org/W4254376363","https://openalex.org/W4256123490","https://openalex.org/W4301495220"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2001821990","https://openalex.org/W2319020389","https://openalex.org/W2272707781","https://openalex.org/W2747851897","https://openalex.org/W1975913006","https://openalex.org/W1513662110","https://openalex.org/W2063506784"],"abstract_inverted_index":{"This":[0],"study":[1,74],"develops":[2],"the":[3,10,34,76],"concept":[4,32],"of":[5,14,36,44,78],"brand":[6,56,65,70,79],"interactivity":[7,15,22,37,66,80],"based":[8],"on":[9],"characteristics":[11],"and":[12,16,28,57,88],"definitions":[13],"applies":[17],"it":[18],"to":[19,40,92],"advergames.":[20],"Brand":[21],"is":[23],"significant":[24],"in":[25,81],"advertising":[26,86],"research":[27],"practice":[29],"because":[30],"this":[31,73],"extends":[33],"perspective":[35],"from":[38],"media":[39],"brands.":[41],"The":[42],"results":[43],"an":[45],"experiment":[46],"indicate":[47],"that":[48],"consumers":[49],"have":[50],"more":[51],"positive":[52],"attitudes":[53],"toward":[54],"a":[55],"stronger":[58],"purchase":[59],"intentions":[60],"when":[61],"playing":[62],"advergames":[63,82],"with":[64,96],"rather":[67],"than":[68],"without":[69],"interactivity.":[71],"As":[72],"shows,":[75],"role":[77],"provides":[83],"insights":[84],"for":[85],"scholars":[87],"practitioners":[89],"seeking":[90],"ways":[91],"improve":[93],"consumers\u2019":[94],"experience":[95],"brands":[97],"through":[98],"interactive":[99],"media.":[100]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":2}],"updated_date":"2026-05-05T06:06:40.768181","created_date":"2025-10-10T00:00:00"}