{"id":"https://openalex.org/W3156326955","doi":"https://doi.org/10.1177/0165551521998051","title":"Influence of personality traits on users\u2019 viewing behaviour","display_name":"Influence of personality traits on users\u2019 viewing behaviour","publication_year":2021,"publication_date":"2021-04-12","ids":{"openalex":"https://openalex.org/W3156326955","doi":"https://doi.org/10.1177/0165551521998051","mag":"3156326955"},"language":"en","primary_location":{"id":"doi:10.1177/0165551521998051","is_oa":true,"landing_page_url":"https://doi.org/10.1177/0165551521998051","pdf_url":"https://journals.sagepub.com/doi/pdf/10.1177/0165551521998051","source":{"id":"https://openalex.org/S68913162","display_name":"Journal of Information Science","issn_l":"0165-5515","issn":["0165-5515","1741-6485"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Information Science","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://journals.sagepub.com/doi/pdf/10.1177/0165551521998051","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046122916","display_name":"Samer Muthana Sarsam","orcid":"https://orcid.org/0000-0002-7404-1150"},"institutions":[{"id":"https://openalex.org/I84339108","display_name":"Sunway University","ror":"https://ror.org/04mjt7f73","country_code":"MY","type":"education","lineage":["https://openalex.org/I84339108"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Samer Muthana Sarsam","raw_affiliation_strings":["Department of Business Analytics, Sunway University Business School, Sunway University, Selangor, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Analytics, Sunway University Business School, Sunway University, Selangor, Malaysia","institution_ids":["https://openalex.org/I84339108"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011362768","display_name":"Hosam Al\u2010Samarraie","orcid":"https://orcid.org/0000-0002-9861-8989"},"institutions":[{"id":"https://openalex.org/I73417466","display_name":"Coventry University","ror":"https://ror.org/01tgmhj36","country_code":"GB","type":"education","lineage":["https://openalex.org/I73417466"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Hosam Al-Samarraie","raw_affiliation_strings":["School of Media and Performing Arts, Coventry University, UK"],"raw_orcid":"https://orcid.org/0000-0002-9861-8989","affiliations":[{"raw_affiliation_string":"School of Media and Performing Arts, Coventry University, UK","institution_ids":["https://openalex.org/I73417466"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5053776267","display_name":"Ahmed Ibrahim Alzahrani","orcid":"https://orcid.org/0000-0001-5903-7383"},"institutions":[{"id":"https://openalex.org/I28022161","display_name":"King Saud University","ror":"https://ror.org/02f81g417","country_code":"SA","type":"education","lineage":["https://openalex.org/I28022161"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Ahmed Ibrahim Alzahrani","raw_affiliation_strings":["Computer Science Department, Community College, King Saud University, Riyadh, Saudi Arabia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Computer Science Department, Community College, King Saud University, Riyadh, Saudi Arabia","institution_ids":["https://openalex.org/I28022161"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5011362768"],"corresponding_institution_ids":["https://openalex.org/I73417466"],"apc_list":null,"apc_paid":null,"fwci":3.0921,"has_fulltext":true,"cited_by_count":21,"citation_normalized_percentile":{"value":0.912,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"49","issue":"1","first_page":"233","last_page":"247"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11118","display_name":"Evolutionary Psychology and Human Behavior","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11118","display_name":"Evolutionary Psychology and Human Behavior","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11094","display_name":"Face Recognition and Perception","score":0.9952999949455261,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9556999802589417,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/agreeableness","display_name":"Agreeableness","score":0.836214542388916},{"id":"https://openalex.org/keywords/big-five-personality-traits","display_name":"Big Five personality traits","score":0.8163522481918335},{"id":"https://openalex.org/keywords/personality","display_name":"Personality","score":0.7942559123039246},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.7308151125907898},{"id":"https://openalex.org/keywords/conscientiousness","display_name":"Conscientiousness","score":0.7220070362091064},{"id":"https://openalex.org/keywords/trait","display_name":"Trait","score":0.6759927272796631},{"id":"https://openalex.org/keywords/neuroticism","display_name":"Neuroticism","score":0.6057600975036621},{"id":"https://openalex.org/keywords/big-five-personality-traits-and-culture","display_name":"Big Five personality traits and culture","score":0.5335500836372375},{"id":"https://openalex.org/keywords/alternative-five-model-of-personality","display_name":"Alternative five model of personality","score":0.5204042196273804},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.4901035726070404},{"id":"https://openalex.org/keywords/hierarchical-structure-of-the-big-five","display_name":"Hierarchical structure of the Big Five","score":0.4167954921722412},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.34596407413482666},{"id":"https://openalex.org/keywords/developmental-psychology","display_name":"Developmental psychology","score":0.34552139043807983},{"id":"https://openalex.org/keywords/extraversion-and-introversion","display_name":"Extraversion and introversion","score":0.3278939723968506}],"concepts":[{"id":"https://openalex.org/C170760736","wikidata":"https://www.wikidata.org/wiki/Q380358","display_name":"Agreeableness","level":5,"score":0.836214542388916},{"id":"https://openalex.org/C2865642","wikidata":"https://www.wikidata.org/wiki/Q378132","display_name":"Big Five personality traits","level":3,"score":0.8163522481918335},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.7942559123039246},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7308151125907898},{"id":"https://openalex.org/C172141706","wikidata":"https://www.wikidata.org/wiki/Q1307067","display_name":"Conscientiousness","level":5,"score":0.7220070362091064},{"id":"https://openalex.org/C106934330","wikidata":"https://www.wikidata.org/wiki/Q1971873","display_name":"Trait","level":2,"score":0.6759927272796631},{"id":"https://openalex.org/C94612546","wikidata":"https://www.wikidata.org/wiki/Q1540168","display_name":"Neuroticism","level":3,"score":0.6057600975036621},{"id":"https://openalex.org/C150286290","wikidata":"https://www.wikidata.org/wiki/Q4905702","display_name":"Big Five personality traits and culture","level":4,"score":0.5335500836372375},{"id":"https://openalex.org/C134238545","wikidata":"https://www.wikidata.org/wiki/Q4736511","display_name":"Alternative five model of personality","level":5,"score":0.5204042196273804},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4901035726070404},{"id":"https://openalex.org/C134524106","wikidata":"https://www.wikidata.org/wiki/Q5753128","display_name":"Hierarchical structure of the Big Five","level":5,"score":0.4167954921722412},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.34596407413482666},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.34552139043807983},{"id":"https://openalex.org/C127816348","wikidata":"https://www.wikidata.org/wiki/Q127588","display_name":"Extraversion and introversion","level":4,"score":0.3278939723968506},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1177/0165551521998051","is_oa":true,"landing_page_url":"https://doi.org/10.1177/0165551521998051","pdf_url":"https://journals.sagepub.com/doi/pdf/10.1177/0165551521998051","source":{"id":"https://openalex.org/S68913162","display_name":"Journal of Information Science","issn_l":"0165-5515","issn":["0165-5515","1741-6485"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Information Science","raw_type":"journal-article"},{"id":"pmh:oai:eprints.whiterose.ac.uk:187119","is_oa":true,"landing_page_url":null,"pdf_url":"https://eprints.whiterose.ac.uk/187119/6/sarsam-et-al-2021-influence-of-personality-traits-on-users-viewing-behaviour.pdf","source":{"id":"https://openalex.org/S4306400854","display_name":"White Rose Research Online (University of Leeds, The University of Sheffield, University of York)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I2800616092","host_organization_name":"White Rose University Consortium","host_organization_lineage":["https://openalex.org/I2800616092"],"host_organization_lineage_names":[],"type":"repository"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"pmh:oai:pure.atira.dk:openaire/b7c12c4e-b0aa-4544-9665-a2921a2d4aef","is_oa":true,"landing_page_url":"https://pureportal.coventry.ac.uk/en/publications/b7c12c4e-b0aa-4544-9665-a2921a2d4aef","pdf_url":"https://pure.coventry.ac.uk/ws/files/41854948/Binder5.pdf","source":{"id":"https://openalex.org/S4306402411","display_name":"Pure (Coventry University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I73417466","host_organization_name":"Coventry University","host_organization_lineage":["https://openalex.org/I73417466"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Sarsam, S M, Al-Samarraie, H & Alzahrani, A I 2023, 'Influence of personality traits on users\u2019 viewing behaviour', Journal of Information Science, vol. 49, no. 1, pp. 233-247. https://doi.org/10.1177/0165551521998051","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:pure.atira.dk:publications/b7c12c4e-b0aa-4544-9665-a2921a2d4aef","is_oa":false,"landing_page_url":"http://www.scopus.com/inward/record.url?scp=85104310512&partnerID=8YFLogxK","pdf_url":null,"source":{"id":"https://openalex.org/S4306402411","display_name":"Pure (Coventry University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I73417466","host_organization_name":"Coventry University","host_organization_lineage":["https://openalex.org/I73417466"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":""}],"best_oa_location":{"id":"doi:10.1177/0165551521998051","is_oa":true,"landing_page_url":"https://doi.org/10.1177/0165551521998051","pdf_url":"https://journals.sagepub.com/doi/pdf/10.1177/0165551521998051","source":{"id":"https://openalex.org/S68913162","display_name":"Journal of Information Science","issn_l":"0165-5515","issn":["0165-5515","1741-6485"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Information Science","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G1536316262","display_name":null,"funder_award_id":"RSP-2020/157","funder_id":"https://openalex.org/F4320321145","funder_display_name":"King Saud University"}],"funders":[{"id":"https://openalex.org/F4320321145","display_name":"King Saud University","ror":"https://ror.org/02f81g417"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3156326955.pdf","grobid_xml":"https://content.openalex.org/works/W3156326955.grobid-xml"},"referenced_works_count":77,"referenced_works":["https://openalex.org/W1496029565","https://openalex.org/W1508686161","https://openalex.org/W1641003075","https://openalex.org/W1908965726","https://openalex.org/W1967247987","https://openalex.org/W1971583858","https://openalex.org/W1973872977","https://openalex.org/W1993389465","https://openalex.org/W1997621889","https://openalex.org/W1998671114","https://openalex.org/W1999171754","https://openalex.org/W2004472696","https://openalex.org/W2007947042","https://openalex.org/W2013611649","https://openalex.org/W2015801922","https://openalex.org/W2018099770","https://openalex.org/W2021203788","https://openalex.org/W2042985341","https://openalex.org/W2058818389","https://openalex.org/W2059614093","https://openalex.org/W2066559452","https://openalex.org/W2068139304","https://openalex.org/W2072358980","https://openalex.org/W2082350443","https://openalex.org/W2087585261","https://openalex.org/W2094539281","https://openalex.org/W2096853331","https://openalex.org/W2100041989","https://openalex.org/W2116803679","https://openalex.org/W2121809874","https://openalex.org/W2121876982","https://openalex.org/W2134299926","https://openalex.org/W2140190241","https://openalex.org/W2142597810","https://openalex.org/W2159261557","https://openalex.org/W2172074060","https://openalex.org/W2186292594","https://openalex.org/W2186574009","https://openalex.org/W2216946510","https://openalex.org/W2337170642","https://openalex.org/W2497848950","https://openalex.org/W2513059544","https://openalex.org/W2519270269","https://openalex.org/W2520648473","https://openalex.org/W2549416259","https://openalex.org/W2566855717","https://openalex.org/W2588537361","https://openalex.org/W2604216405","https://openalex.org/W2789013551","https://openalex.org/W2792290281","https://openalex.org/W2796991503","https://openalex.org/W2797106401","https://openalex.org/W2803320878","https://openalex.org/W2805455603","https://openalex.org/W2807435194","https://openalex.org/W2899383634","https://openalex.org/W2904397807","https://openalex.org/W2941103284","https://openalex.org/W2945132090","https://openalex.org/W2952192914","https://openalex.org/W2957428285","https://openalex.org/W2964146869","https://openalex.org/W2968680285","https://openalex.org/W2972940216","https://openalex.org/W2977325025","https://openalex.org/W2981737203","https://openalex.org/W3019495033","https://openalex.org/W3120632409","https://openalex.org/W3120669575","https://openalex.org/W4205557662","https://openalex.org/W4229572265","https://openalex.org/W4236239316","https://openalex.org/W4236666124","https://openalex.org/W4238098734","https://openalex.org/W4240289609","https://openalex.org/W4244313837","https://openalex.org/W4285706452"],"related_works":["https://openalex.org/W3198108117","https://openalex.org/W4362016873","https://openalex.org/W3207641649","https://openalex.org/W2014480729","https://openalex.org/W3145154382","https://openalex.org/W3122603204","https://openalex.org/W2256992190","https://openalex.org/W1890366823","https://openalex.org/W2342039239","https://openalex.org/W137561071"],"abstract_inverted_index":{"Different":[0],"views":[1],"on":[2,22,76],"the":[3,17,53,77,99,111,142,151,163,177,184,188],"role":[4],"of":[5,19,26,31,51,71,80,125,141,154,158,166,181],"personal":[6],"factors":[7],"in":[8,44,89,187],"moderating":[9],"individual":[10,23],"viewing":[11,24,123,152],"behaviour":[12,25,124,153],"exist.":[13],"This":[14],"study":[15,160,173],"examined":[16],"impact":[18],"personality":[20,49,78,92,107,117,144,168],"traits":[21,50,79,145],"facial":[27],"stimulus.":[28],"A":[29],"total":[30],"96":[32],"students":[33],"(46":[34],"males":[35],"and":[36,64,83,133,169,183],"50":[37],"females,":[38],"age":[39],"23\u201328":[40],"years)":[41],"were":[42,62,94],"participated":[43],"this":[45,159],"study.":[46],"The":[47,66,135,156,172],"Big-Five":[48],"all":[52],"participants":[54],"together":[55],"with":[56,105,121],"data":[57],"related":[58],"to":[59,97,113,176],"their":[60],"eye-movements":[61],"collected":[63],"analysed.":[65],"results":[67,137],"showed":[68,138],"three":[69],"groups":[70],"users":[72],"who":[73,86],"scored":[74,87],"high":[75,88],"neuroticism,":[81],"agreeableness":[82],"conscientiousness.":[84],"Individuals":[85],"a":[90,115,128],"specific":[91,116],"trait":[93,118],"more":[95],"probably":[96],"interpret":[98],"visual":[100,126],"image":[101],"differently":[102],"from":[103],"individuals":[104],"other":[106],"traits.":[108],"To":[109],"determine":[110],"extent":[112],"which":[114],"is":[119],"associated":[120],"users\u2019":[122],"stimulus,":[127],"predictive":[129],"model":[130],"was":[131],"developed":[132],"validated.":[134],"prediction":[136],"that":[139],"96.73%":[140],"identified":[143],"can":[146,161],"potentially":[147],"be":[148],"predicted":[149],"by":[150],"users.":[155],"findings":[157],"expand":[162],"current":[164],"understanding":[165],"human":[167],"choice":[170],"behaviour.":[171],"also":[174],"contributes":[175],"perceptual":[178,185],"encoding":[179],"process":[180],"faces":[182],"mechanism":[186],"holistic":[189],"face":[190],"processing":[191],"theory.":[192]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1}],"updated_date":"2026-05-17T08:19:37.847499","created_date":"2025-10-10T00:00:00"}
