{"id":"https://openalex.org/W3145966425","doi":"https://doi.org/10.1177/0165551521998045","title":"Evaluating and ranking the digital content generation components for marketing the libraries and information centres\u2019 goods and services using fuzzy TOPSIS technique","display_name":"Evaluating and ranking the digital content generation components for marketing the libraries and information centres\u2019 goods and services using fuzzy TOPSIS technique","publication_year":2021,"publication_date":"2021-03-29","ids":{"openalex":"https://openalex.org/W3145966425","doi":"https://doi.org/10.1177/0165551521998045","mag":"3145966425"},"language":"en","primary_location":{"id":"doi:10.1177/0165551521998045","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0165551521998045","pdf_url":null,"source":{"id":"https://openalex.org/S68913162","display_name":"Journal of Information Science","issn_l":"0165-5515","issn":["0165-5515","1741-6485"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Information Science","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005027705","display_name":"Zahra Naseri","orcid":"https://orcid.org/0000-0003-1205-5319"},"institutions":[{"id":"https://openalex.org/I23946033","display_name":"University of Tehran","ror":"https://ror.org/05vf56z40","country_code":"IR","type":"education","lineage":["https://openalex.org/I23946033"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Zahra Naseri","raw_affiliation_strings":["Department of Information Sciences and Knowledge Studies, University of Tehran, Tehran, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Sciences and Knowledge Studies, University of Tehran, Tehran, Iran","institution_ids":["https://openalex.org/I23946033"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035628836","display_name":"\u0639\u0628\u062f\u0627\u0644\u0631\u0636\u0627 \u0646\u0648\u0631\u0648\u0632\u06cc \u0686\u0627\u06a9\u0644\u06cc","orcid":"https://orcid.org/0000-0002-0088-9159"},"institutions":[{"id":"https://openalex.org/I119025939","display_name":"Shahed University","ror":"https://ror.org/01e8ff003","country_code":"IR","type":"education","lineage":["https://openalex.org/I119025939"]}],"countries":["IR"],"is_corresponding":true,"raw_author_name":"Abdolreza Noroozi Chakoli","raw_affiliation_strings":["Department of Information Science and Knowledge Studies, Shahed University, Tehran, Iran"],"raw_orcid":"https://orcid.org/0000-0002-0088-9159","affiliations":[{"raw_affiliation_string":"Department of Information Science and Knowledge Studies, Shahed University, Tehran, Iran","institution_ids":["https://openalex.org/I119025939"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5004651815","display_name":"Mila Malekolkalami","orcid":null},"institutions":[{"id":"https://openalex.org/I1516879","display_name":"Tarbiat Modares University","ror":"https://ror.org/03mwgfy56","country_code":"IR","type":"education","lineage":["https://openalex.org/I1516879"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Mila Malekolkalami","raw_affiliation_strings":["Department of Information Science and Knowledge Studies, Tarbiat Modares University, Tehran, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Science and Knowledge Studies, Tarbiat Modares University, Tehran, Iran","institution_ids":["https://openalex.org/I1516879"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5035628836"],"corresponding_institution_ids":["https://openalex.org/I119025939"],"apc_list":null,"apc_paid":null,"fwci":4.0431,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.9472774,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"49","issue":"1","first_page":"261","last_page":"282"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9776999950408936,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.757921576499939},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6848659515380859},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.5426632761955261},{"id":"https://openalex.org/keywords/topsis","display_name":"TOPSIS","score":0.5146902203559875},{"id":"https://openalex.org/keywords/delphi-method","display_name":"Delphi method","score":0.5091487765312195},{"id":"https://openalex.org/keywords/digital-content","display_name":"Digital content","score":0.505858838558197},{"id":"https://openalex.org/keywords/rank","display_name":"Rank (graph theory)","score":0.47241440415382385},{"id":"https://openalex.org/keywords/digital-library","display_name":"Digital library","score":0.4520750045776367},{"id":"https://openalex.org/keywords/production","display_name":"Production (economics)","score":0.4414670169353485},{"id":"https://openalex.org/keywords/delphi","display_name":"Delphi","score":0.4343312382698059},{"id":"https://openalex.org/keywords/content-analysis","display_name":"Content analysis","score":0.4157117009162903},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.3020904064178467},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.2749103307723999},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.1663188636302948},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.10744422674179077},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.06832760572433472}],"concepts":[{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.757921576499939},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6848659515380859},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5426632761955261},{"id":"https://openalex.org/C51566761","wikidata":"https://www.wikidata.org/wiki/Q1235853","display_name":"TOPSIS","level":2,"score":0.5146902203559875},{"id":"https://openalex.org/C60641444","wikidata":"https://www.wikidata.org/wiki/Q841602","display_name":"Delphi method","level":2,"score":0.5091487765312195},{"id":"https://openalex.org/C2779344036","wikidata":"https://www.wikidata.org/wiki/Q11320476","display_name":"Digital content","level":2,"score":0.505858838558197},{"id":"https://openalex.org/C164226766","wikidata":"https://www.wikidata.org/wiki/Q7293202","display_name":"Rank (graph theory)","level":2,"score":0.47241440415382385},{"id":"https://openalex.org/C513874922","wikidata":"https://www.wikidata.org/wiki/Q212805","display_name":"Digital library","level":3,"score":0.4520750045776367},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.4414670169353485},{"id":"https://openalex.org/C2779495148","wikidata":"https://www.wikidata.org/wiki/Q487378","display_name":"Delphi","level":2,"score":0.4343312382698059},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.4157117009162903},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.3020904064178467},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.2749103307723999},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.1663188636302948},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10744422674179077},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.06832760572433472},{"id":"https://openalex.org/C164913051","wikidata":"https://www.wikidata.org/wiki/Q482","display_name":"Poetry","level":2,"score":0.0},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C139719470","wikidata":"https://www.wikidata.org/wiki/Q39680","display_name":"Macroeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/0165551521998045","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0165551521998045","pdf_url":null,"source":{"id":"https://openalex.org/S68913162","display_name":"Journal of Information Science","issn_l":"0165-5515","issn":["0165-5515","1741-6485"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Information Science","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":86,"referenced_works":["https://openalex.org/W77000758","https://openalex.org/W216564386","https://openalex.org/W309949061","https://openalex.org/W359522976","https://openalex.org/W657100701","https://openalex.org/W1114177902","https://openalex.org/W1794294516","https://openalex.org/W1868765574","https://openalex.org/W1889221139","https://openalex.org/W1963879048","https://openalex.org/W1967197715","https://openalex.org/W1969249513","https://openalex.org/W1972925461","https://openalex.org/W1977427560","https://openalex.org/W1989163306","https://openalex.org/W1996562329","https://openalex.org/W2004878847","https://openalex.org/W2006922588","https://openalex.org/W2007439732","https://openalex.org/W2009513178","https://openalex.org/W2009788305","https://openalex.org/W2012169861","https://openalex.org/W2017660432","https://openalex.org/W2024345735","https://openalex.org/W2026832772","https://openalex.org/W2028970622","https://openalex.org/W2032285541","https://openalex.org/W2040608395","https://openalex.org/W2043158178","https://openalex.org/W2044529823","https://openalex.org/W2049483525","https://openalex.org/W2063202994","https://openalex.org/W2066024705","https://openalex.org/W2066425341","https://openalex.org/W2067253605","https://openalex.org/W2071690962","https://openalex.org/W2079568189","https://openalex.org/W2089875671","https://openalex.org/W2090372154","https://openalex.org/W2094747961","https://openalex.org/W2111718621","https://openalex.org/W2116717247","https://openalex.org/W2139605673","https://openalex.org/W2158361195","https://openalex.org/W2226326618","https://openalex.org/W2278608308","https://openalex.org/W2280846493","https://openalex.org/W2291099039","https://openalex.org/W2315868370","https://openalex.org/W2322339557","https://openalex.org/W2340140658","https://openalex.org/W2408110240","https://openalex.org/W2412627892","https://openalex.org/W2470451752","https://openalex.org/W2487992288","https://openalex.org/W2520903847","https://openalex.org/W2521985357","https://openalex.org/W2563765265","https://openalex.org/W2567289819","https://openalex.org/W2581565509","https://openalex.org/W2586123156","https://openalex.org/W2738224107","https://openalex.org/W2739722957","https://openalex.org/W2785691538","https://openalex.org/W2795153700","https://openalex.org/W2795194765","https://openalex.org/W2800681799","https://openalex.org/W2911314598","https://openalex.org/W2943203419","https://openalex.org/W2947859092","https://openalex.org/W2972963989","https://openalex.org/W2994555238","https://openalex.org/W2995998179","https://openalex.org/W3000500975","https://openalex.org/W3000651009","https://openalex.org/W3007592916","https://openalex.org/W3008679852","https://openalex.org/W3009462382","https://openalex.org/W3017384563","https://openalex.org/W3036868398","https://openalex.org/W3098279073","https://openalex.org/W3124048251","https://openalex.org/W4245840276","https://openalex.org/W4285719527","https://openalex.org/W4302039983","https://openalex.org/W4302366580"],"related_works":["https://openalex.org/W2062050714","https://openalex.org/W2030487194","https://openalex.org/W2971523465","https://openalex.org/W1965155071","https://openalex.org/W1969884608","https://openalex.org/W2041058937","https://openalex.org/W2224226767","https://openalex.org/W2031546510","https://openalex.org/W2001765788","https://openalex.org/W1573061253"],"abstract_inverted_index":{"Since":[0,191],"content":[1,24,44,75,85,98,108,112,137,226,251,295],"audiences,":[2],"including":[3,102],"libraries":[4,103],"and":[5,14,19,55,100,104,114,127,166,189,238,241,244,253,282,285],"information":[6],"centres,":[7],"are":[8,25,246,254],"increasingly":[9],"geared":[10],"to":[11,48,68,72,80,87,116,162,268,288],"digital":[12,23,43,111,122,136,280,294],"environments":[13,281],"virtual":[15],"networks,":[16,284],"the":[17,40,49,52,74,82,119,133,147,154,157,174,178,184,195,209,217,223,247,256,270,293],"production":[18],"delivery":[20],"of":[21,42,51,57,59,84,91,121,135,146,171,181,183,197,201,219,225,250,255,272,292,296],"high-quality":[22],"becoming":[26],"continuously":[27],"important.":[28],"So":[29],"far,":[30],"several":[31],"components":[32,83,150,185,202,234],"have":[33],"been":[34,66],"introduced":[35],"by":[36],"researchers":[37],"for":[38,93,215],"evaluating":[39],"quality":[41,120,134,271],"generation.":[45],"However,":[46],"due":[47],"uncertainty":[50],"importance":[53,179,196],"rate":[54,180],"value":[56],"each":[58,182,207],"these":[60,164],"components,":[61,165],"it":[62,275],"has":[63],"not":[64],"yet":[65],"possible":[67],"use":[69,138,291],"them":[70,92,287],"effectively":[71],"evaluate":[73,118],"produced.":[76],"This":[77,230],"study":[78],"aimed":[79],"rank":[81,163],"generation":[86,227,252],"allow":[88],"accurate":[89],"evaluation":[90],"users":[94],"as":[95,97,236,264],"well":[96],"providers":[99],"distributors":[101,115],"marketers.":[105],"The":[106,259],"ranked":[107],"can":[109,261],"motivate":[110],"producers":[113],"better":[117,124],"content,":[123],"attract":[125],"customers":[126],"make":[128,289],"more":[129,290],"effective":[130,266],"decisions":[131],"about":[132],"based":[139,167],"on":[140,168,177],"their":[141],"specific":[142],"goals.":[143],"Initially,":[144],"42":[145],"most":[148],"important":[149],"were":[151,160,186],"identified":[152],"from":[153],"literature.":[155],"Then,":[156],"next":[158],"steps":[159],"taken":[161],"three":[169],"rounds":[170],"Delphi":[172],"interviews,":[173],"experts\u2019":[175],"views":[176,218],"obtained,":[187],"analysed":[188],"ranked.":[190],"in":[192,222,228,279],"this":[193],"ranking,":[194],"a":[198],"wide":[199],"range":[200],"should":[203],"be":[204,262],"highlighted":[205],"towards":[206],"other,":[208],"fuzzy":[210],"TOPSIS":[211],"technique":[212],"was":[213],"emphasised":[214],"analysing":[216],"16":[220],"experts":[221],"field":[224],"Iran.":[229],"ranking":[231],"indicated":[232],"that":[233],"such":[235],"\u2018findable":[237],"access\u2019,":[239],"\u2018non-disturbing":[240],"helpful\u2019,":[242],"\u2018clear\u2019":[243],"\u2018remarkable\u2019":[245],"main":[248],"pillars":[249],"utmost":[257],"importance.":[258],"results":[260],"used":[263],"an":[265],"tool":[267],"improve":[269],"content.":[273],"Moreover,":[274],"increases":[276],"audience":[277],"engagement":[278],"social":[283],"encourages":[286],"libraries.":[297]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1}],"updated_date":"2026-05-05T06:06:40.768181","created_date":"2025-10-10T00:00:00"}