{"id":"https://openalex.org/W2175321357","doi":"https://doi.org/10.1177/0093650215609085","title":"The Spark Orientation Effect for Improving Attention and Recall","display_name":"The Spark Orientation Effect for Improving Attention and Recall","publication_year":2015,"publication_date":"2015-10-14","ids":{"openalex":"https://openalex.org/W2175321357","doi":"https://doi.org/10.1177/0093650215609085","mag":"2175321357"},"language":"en","primary_location":{"id":"doi:10.1177/0093650215609085","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0093650215609085","pdf_url":null,"source":{"id":"https://openalex.org/S28604305","display_name":"Communication Research","issn_l":"0093-6502","issn":["0093-6502","1552-3810"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026063566","display_name":"Emma Rodero","orcid":"https://orcid.org/0000-0003-0948-3400"},"institutions":[{"id":"https://openalex.org/I170486558","display_name":"Pompeu Fabra University","ror":"https://ror.org/04n0g0b29","country_code":"ES","type":"education","lineage":["https://openalex.org/I170486558"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Emma Rodero","raw_affiliation_strings":["Pompeu Fabra University, Barcelona, Spain"],"affiliations":[{"raw_affiliation_string":"Pompeu Fabra University, Barcelona, Spain","institution_ids":["https://openalex.org/I170486558"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5026063566"],"corresponding_institution_ids":["https://openalex.org/I170486558"],"apc_list":null,"apc_paid":null,"fwci":0.3062,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.67424358,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"46","issue":"7","first_page":"965","last_page":"985"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12032","display_name":"Multisensory perception and integration","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12032","display_name":"Multisensory perception and integration","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9375,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.9363999962806702,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/recall","display_name":"Recall","score":0.8563531637191772},{"id":"https://openalex.org/keywords/orientation","display_name":"Orientation (vector space)","score":0.6667803525924683},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.6034446954727173},{"id":"https://openalex.org/keywords/cognition","display_name":"Cognition","score":0.5864143371582031},{"id":"https://openalex.org/keywords/sound","display_name":"Sound (geography)","score":0.5793713331222534},{"id":"https://openalex.org/keywords/spark","display_name":"SPARK (programming language)","score":0.5087910294532776},{"id":"https://openalex.org/keywords/cognitive-psychology","display_name":"Cognitive psychology","score":0.4965069890022278},{"id":"https://openalex.org/keywords/position","display_name":"Position (finance)","score":0.4534970223903656},{"id":"https://openalex.org/keywords/serial-position-effect","display_name":"Serial position effect","score":0.4469418525695801},{"id":"https://openalex.org/keywords/cognitive-load","display_name":"Cognitive load","score":0.43513229489326477},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2969735264778137},{"id":"https://openalex.org/keywords/free-recall","display_name":"Free recall","score":0.231929749250412},{"id":"https://openalex.org/keywords/acoustics","display_name":"Acoustics","score":0.21420365571975708}],"concepts":[{"id":"https://openalex.org/C100660578","wikidata":"https://www.wikidata.org/wiki/Q18733","display_name":"Recall","level":2,"score":0.8563531637191772},{"id":"https://openalex.org/C16345878","wikidata":"https://www.wikidata.org/wiki/Q107472979","display_name":"Orientation (vector space)","level":2,"score":0.6667803525924683},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6034446954727173},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.5864143371582031},{"id":"https://openalex.org/C203718221","wikidata":"https://www.wikidata.org/wiki/Q491713","display_name":"Sound (geography)","level":2,"score":0.5793713331222534},{"id":"https://openalex.org/C2781215313","wikidata":"https://www.wikidata.org/wiki/Q3493345","display_name":"SPARK (programming language)","level":2,"score":0.5087910294532776},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.4965069890022278},{"id":"https://openalex.org/C198082294","wikidata":"https://www.wikidata.org/wiki/Q3399648","display_name":"Position (finance)","level":2,"score":0.4534970223903656},{"id":"https://openalex.org/C133623452","wikidata":"https://www.wikidata.org/wiki/Q1426477","display_name":"Serial position effect","level":4,"score":0.4469418525695801},{"id":"https://openalex.org/C61641136","wikidata":"https://www.wikidata.org/wiki/Q1107019","display_name":"Cognitive load","level":3,"score":0.43513229489326477},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2969735264778137},{"id":"https://openalex.org/C36668950","wikidata":"https://www.wikidata.org/wiki/Q5500279","display_name":"Free recall","level":3,"score":0.231929749250412},{"id":"https://openalex.org/C24890656","wikidata":"https://www.wikidata.org/wiki/Q82811","display_name":"Acoustics","level":1,"score":0.21420365571975708},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/0093650215609085","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0093650215609085","pdf_url":null,"source":{"id":"https://openalex.org/S28604305","display_name":"Communication Research","issn_l":"0093-6502","issn":["0093-6502","1552-3810"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication Research","raw_type":"journal-article"},{"id":"pmh:oai:repositori-api.upf.edu:10230/44009","is_oa":false,"landing_page_url":"http://hdl.handle.net/10230/44009","pdf_url":null,"source":{"id":"https://openalex.org/S4306402615","display_name":"Repositori digital de la UPF (Universitat Pompeu Fabra)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I170486558","host_organization_name":"Universitat Pompeu Fabra","host_organization_lineage":["https://openalex.org/I170486558"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/acceptedVersion"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.41999998688697815,"id":"https://metadata.un.org/sdg/4","display_name":"Quality Education"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":45,"referenced_works":["https://openalex.org/W11408785","https://openalex.org/W629197809","https://openalex.org/W1484864026","https://openalex.org/W1504457657","https://openalex.org/W1964506340","https://openalex.org/W1974842646","https://openalex.org/W1982513138","https://openalex.org/W1994961305","https://openalex.org/W1997265024","https://openalex.org/W2002986747","https://openalex.org/W2004753230","https://openalex.org/W2018483867","https://openalex.org/W2027417755","https://openalex.org/W2029954670","https://openalex.org/W2034706398","https://openalex.org/W2035070559","https://openalex.org/W2041385527","https://openalex.org/W2047419255","https://openalex.org/W2055736444","https://openalex.org/W2061624408","https://openalex.org/W2062332578","https://openalex.org/W2064650200","https://openalex.org/W2067736329","https://openalex.org/W2095195108","https://openalex.org/W2098606908","https://openalex.org/W2100751153","https://openalex.org/W2100845818","https://openalex.org/W2102573486","https://openalex.org/W2102614139","https://openalex.org/W2111457168","https://openalex.org/W2113279249","https://openalex.org/W2117691117","https://openalex.org/W2118430682","https://openalex.org/W2131099427","https://openalex.org/W2138239455","https://openalex.org/W2157088912","https://openalex.org/W2163176562","https://openalex.org/W2331589466","https://openalex.org/W2333182337","https://openalex.org/W2902225836","https://openalex.org/W4237820953","https://openalex.org/W4242463408","https://openalex.org/W4251914630","https://openalex.org/W4252723339","https://openalex.org/W4294351883"],"related_works":["https://openalex.org/W2314305502","https://openalex.org/W2032701133","https://openalex.org/W2005040873","https://openalex.org/W590109420","https://openalex.org/W1980837389","https://openalex.org/W2373866514","https://openalex.org/W1974279770","https://openalex.org/W2797713613","https://openalex.org/W2106176872","https://openalex.org/W2346449432"],"abstract_inverted_index":{"Although":[0],"some":[1],"sound":[2,8,46,71,109],"elements":[3,47,92],"such":[4],"as":[5],"music":[6],"or":[7],"effects":[9],"are":[10],"commonly":[11],"used":[12,123],"in":[13,48,59,105],"audiovisual":[14],"messages,":[15],"little":[16],"research":[17],"has":[18],"been":[19],"conducted":[20],"to":[21,35,66],"determine":[22,73],"whether":[23],"they":[24,77,121],"guarantee":[25],"better":[26],"cognitive":[27,38],"processing.":[28],"The":[29,84],"purpose":[30],"of":[31,44,62,90,97,101,108,114,131],"this":[32],"study":[33,119],"is":[34],"improve":[36],"listeners\u2019":[37],"processing":[39],"by":[40],"determining":[41],"the":[42,54,57,67,79,88,95,102,106,112,115,118,128,132,135],"effectiveness":[43],"several":[45],"an":[49],"audio":[50],"message.":[51],"We":[52],"analyzed":[53],"capacity":[55],"and":[56,70,75,82,99],"position":[58,113],"radio":[60],"commercials":[61],"three":[63],"orienting":[64,91,116],"elements\u2014appeals":[65],"listener,":[68],"music,":[69],"effects\u2014to":[72],"if":[74],"how":[76],"enhanced":[78],"listener\u2019s":[80],"attention":[81,98],"recall.":[83],"findings":[85],"indicated":[86],"that":[87],"use":[89],"significantly":[93],"increased":[94],"level":[96],"recall":[100],"listeners,":[103],"especially":[104],"case":[107],"effects.":[110],"Regarding":[111],"elements,":[117],"showed":[120],"were":[122],"effectively":[124],"when":[125],"focused":[126],"on":[127],"whole":[129],"structure":[130],"message,":[133],"applying":[134],"so-called":[136],"spark":[137],"orientation":[138],"effect.":[139]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2016-06-24T00:00:00"}