{"id":"https://openalex.org/W4403821288","doi":"https://doi.org/10.1155/2024/5585575","title":"Product Recommendation System With Machine Learning Algorithms for SME Banking","display_name":"Product Recommendation System With Machine Learning Algorithms for SME Banking","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4403821288","doi":"https://doi.org/10.1155/2024/5585575"},"language":"en","primary_location":{"id":"doi:10.1155/2024/5585575","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2024/5585575","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1155/2024/5585575","source":{"id":"https://openalex.org/S57950554","display_name":"International Journal of Intelligent Systems","issn_l":"0884-8173","issn":["0884-8173","1098-111X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Intelligent Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1155/2024/5585575","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042705150","display_name":"\u0130lker Met","orcid":"https://orcid.org/0000-0002-0953-4338"},"institutions":[{"id":"https://openalex.org/I202575966","display_name":"Central Bank of the Republic of Turkey","ror":"https://ror.org/01h4f0m46","country_code":"TR","type":"other","lineage":["https://openalex.org/I202575966"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Ilker Met","raw_affiliation_strings":["Analitical Banking ,  Ziraat Bank ,  I\u0307stanbul ,  Turkey"],"raw_orcid":"https://orcid.org/0000-0002-0953-4338","affiliations":[{"raw_affiliation_string":"Analitical Banking ,  Ziraat Bank ,  I\u0307stanbul ,  Turkey","institution_ids":["https://openalex.org/I202575966"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074499499","display_name":"Ayfer Erko\u00e7","orcid":"https://orcid.org/0000-0003-4468-1269"},"institutions":[{"id":"https://openalex.org/I202575966","display_name":"Central Bank of the Republic of Turkey","ror":"https://ror.org/01h4f0m46","country_code":"TR","type":"other","lineage":["https://openalex.org/I202575966"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Ayfer Erkoc","raw_affiliation_strings":["Operational Center ,  Ziraat Bank ,  Ankara ,  Turkey"],"raw_orcid":"https://orcid.org/0000-0003-4468-1269","affiliations":[{"raw_affiliation_string":"Operational Center ,  Ziraat Bank ,  Ankara ,  Turkey","institution_ids":["https://openalex.org/I202575966"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5058858156","display_name":"\u015eadi Evren \u015eeker","orcid":"https://orcid.org/0000-0002-7323-3695"},"institutions":[{"id":"https://openalex.org/I67581229","display_name":"Istanbul University","ror":"https://ror.org/03a5qrr21","country_code":"TR","type":"education","lineage":["https://openalex.org/I67581229"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Sadi Evren Seker","raw_affiliation_strings":["Istanbul University ,  I\u0307stanbul ,  Turkey , istanbul.edu.tr"],"raw_orcid":"https://orcid.org/0000-0002-7323-3695","affiliations":[{"raw_affiliation_string":"Istanbul University ,  I\u0307stanbul ,  Turkey , istanbul.edu.tr","institution_ids":["https://openalex.org/I67581229"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057522130","display_name":"Mehmet Ali Ert\u00fcrk","orcid":"https://orcid.org/0000-0002-4030-1110"},"institutions":[{"id":"https://openalex.org/I67581229","display_name":"Istanbul University","ror":"https://ror.org/03a5qrr21","country_code":"TR","type":"education","lineage":["https://openalex.org/I67581229"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Mehmet Ali Erturk","raw_affiliation_strings":["Istanbul University ,  I\u0307stanbul ,  Turkey , istanbul.edu.tr"],"raw_orcid":"https://orcid.org/0000-0002-4030-1110","affiliations":[{"raw_affiliation_string":"Istanbul University ,  I\u0307stanbul ,  Turkey , istanbul.edu.tr","institution_ids":["https://openalex.org/I67581229"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110171580","display_name":"Batuhan Ulug","orcid":"https://orcid.org/0009-0004-8642-9015"},"institutions":[{"id":"https://openalex.org/I128277893","display_name":"Bah\u00e7e\u015fehir University","ror":"https://ror.org/00yze4d93","country_code":"TR","type":"education","lineage":["https://openalex.org/I128277893"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Baha Ulug","raw_affiliation_strings":["Bahcesehir University ,  I\u0307stanbul ,  Turkey , bahcesehir.edu.tr"],"raw_orcid":"https://orcid.org/0009-0004-8642-9015","affiliations":[{"raw_affiliation_string":"Bahcesehir University ,  I\u0307stanbul ,  Turkey , bahcesehir.edu.tr","institution_ids":["https://openalex.org/I128277893"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5074499499"],"corresponding_institution_ids":["https://openalex.org/I202575966"],"apc_list":{"value":2500,"currency":"USD","value_usd":2500},"apc_paid":{"value":2500,"currency":"USD","value_usd":2500},"fwci":2.8716,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.90822688,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"2024","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9800999760627747,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9800999760627747,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9731000065803528,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.9602000117301941,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6588956117630005},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.650731086730957},{"id":"https://openalex.org/keywords/algorithm","display_name":"Algorithm","score":0.5315325856208801},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.4378211498260498},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.4370584189891815},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1631532907485962}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6588956117630005},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.650731086730957},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.5315325856208801},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.4378211498260498},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.4370584189891815},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1631532907485962},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1155/2024/5585575","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2024/5585575","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1155/2024/5585575","source":{"id":"https://openalex.org/S57950554","display_name":"International Journal of Intelligent Systems","issn_l":"0884-8173","issn":["0884-8173","1098-111X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Intelligent Systems","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1155/2024/5585575","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2024/5585575","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1155/2024/5585575","source":{"id":"https://openalex.org/S57950554","display_name":"International Journal of Intelligent Systems","issn_l":"0884-8173","issn":["0884-8173","1098-111X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Intelligent Systems","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4403821288.pdf","grobid_xml":"https://content.openalex.org/works/W4403821288.grobid-xml"},"referenced_works_count":65,"referenced_works":["https://openalex.org/W1537235701","https://openalex.org/W2011301426","https://openalex.org/W2101234009","https://openalex.org/W2138108551","https://openalex.org/W2146292423","https://openalex.org/W2181616869","https://openalex.org/W2295598076","https://openalex.org/W2330534857","https://openalex.org/W2352829870","https://openalex.org/W2495592008","https://openalex.org/W2600588254","https://openalex.org/W2622682129","https://openalex.org/W2735391677","https://openalex.org/W2792952009","https://openalex.org/W2798476254","https://openalex.org/W2811297152","https://openalex.org/W2914207124","https://openalex.org/W2936280044","https://openalex.org/W2943815398","https://openalex.org/W2964022491","https://openalex.org/W2970357581","https://openalex.org/W2974953943","https://openalex.org/W2981078461","https://openalex.org/W2997738945","https://openalex.org/W2999615587","https://openalex.org/W3000728249","https://openalex.org/W3002219986","https://openalex.org/W3010410208","https://openalex.org/W3088315392","https://openalex.org/W3088412649","https://openalex.org/W3091695621","https://openalex.org/W3092248103","https://openalex.org/W3097904695","https://openalex.org/W3134711533","https://openalex.org/W3135286407","https://openalex.org/W3135926346","https://openalex.org/W3143789446","https://openalex.org/W3179950556","https://openalex.org/W3199149880","https://openalex.org/W4200415231","https://openalex.org/W4214949053","https://openalex.org/W4224037372","https://openalex.org/W4254607142","https://openalex.org/W4283825837","https://openalex.org/W4292416424","https://openalex.org/W4308985806","https://openalex.org/W4312175588","https://openalex.org/W4313318662","https://openalex.org/W4313648597","https://openalex.org/W4323241307","https://openalex.org/W4323361239","https://openalex.org/W4324137541","https://openalex.org/W4362605652","https://openalex.org/W4364367522","https://openalex.org/W4366492308","https://openalex.org/W4366978865","https://openalex.org/W4367663234","https://openalex.org/W4380906134","https://openalex.org/W4384039027","https://openalex.org/W4385725647","https://openalex.org/W4385877469","https://openalex.org/W6630221451","https://openalex.org/W6675354045","https://openalex.org/W6738441239","https://openalex.org/W6801293362"],"related_works":["https://openalex.org/W2961085424","https://openalex.org/W4306674287","https://openalex.org/W3046775127","https://openalex.org/W3107602296","https://openalex.org/W4394896187","https://openalex.org/W3170094116","https://openalex.org/W4386462264","https://openalex.org/W4364306694","https://openalex.org/W4312192474","https://openalex.org/W4283697347"],"abstract_inverted_index":{"In":[0,75],"the":[1,19,23,57,76,87,104,112,128,135,139],"present":[2],"era,":[3],"where":[4],"competition":[5],"pervades":[6],"across":[7],"all":[8],"domains,":[9],"profitability":[10],"holds":[11],"crucial":[12],"economic":[13],"importance":[14],"for":[15],"numerous":[16],"companies,":[17],"including":[18],"banking":[20],"industry.":[21],"Offering":[22],"right":[24],"products":[25],"to":[26,85,102],"customers":[27],"is":[28,83,134],"a":[29,64],"fundamental":[30],"problem":[31],"that":[32,111],"directly":[33],"affects":[34],"banks\u2019":[35],"net":[36],"revenue.":[37],"Machine":[38],"learning":[39],"(ML)":[40],"approaches":[41],"can":[42],"address":[43],"this":[44],"issue":[45,58],"using":[46,63],"customer":[47,52,61],"behavior":[48],"analysis":[49,81],"from":[50],"historical":[51],"data.":[53],"This":[54],"study":[55],"addresses":[56],"by":[59],"processing":[60],"transactions":[62],"bank\u2019s":[65],"current":[66],"account":[67],"debt":[68],"(CAD)":[69],"product":[70],"with":[71,122],"state\u2010of\u2010the\u2010art":[72],"ML":[73],"approaches.":[74],"first":[77],"step,":[78],"exploratory":[79],"data":[80,88],"(EDA)":[82],"performed":[84],"examine":[86],"and":[89,92],"detect":[90],"patterns":[91],"anomalies.":[93],"Then,":[94],"different":[95],"regression":[96],"methods":[97,121,141],"(tree\u2010based":[98],"methods)":[99],"are":[100],"tested":[101],"analyze":[103],"model\u2019s":[105],"performance.":[106],"The":[107],"obtained":[108],"results":[109],"show":[110],"light":[113,129],"gradient":[114,130],"boosting":[115,131],"machine":[116],"(LGBM)":[117],"algorithm":[118],"outperforms":[119],"other":[120],"an":[123],"84%":[124],"accuracy":[125],"rate":[126],"in":[127],"algorithm,":[132],"which":[133],"most":[136],"accurate":[137],"of":[138],"three":[140],"used.":[142]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":4}],"updated_date":"2026-08-18T07:49:30.821534","created_date":"2025-10-10T00:00:00"}