{"id":"https://openalex.org/W3158313560","doi":"https://doi.org/10.1155/2021/9910834","title":"Complexity Construction of Intelligent Marketing Strategy Based on Mobile Computing and Machine Learning Simulation Environment","display_name":"Complexity Construction of Intelligent Marketing Strategy Based on Mobile Computing and Machine Learning Simulation Environment","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W3158313560","doi":"https://doi.org/10.1155/2021/9910834","mag":"3158313560"},"language":"en","primary_location":{"id":"doi:10.1155/2021/9910834","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2021/9910834","pdf_url":"https://downloads.hindawi.com/journals/complexity/2021/9910834.pdf","source":{"id":"https://openalex.org/S207319443","display_name":"Complexity","issn_l":"1076-2787","issn":["1076-2787","1099-0526"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319869","host_organization_name":"Hindawi Publishing Corporation","host_organization_lineage":["https://openalex.org/P4310319869"],"host_organization_lineage_names":["Hindawi Publishing Corporation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Complexity","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://downloads.hindawi.com/journals/complexity/2021/9910834.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090436447","display_name":"Shuai Mao","orcid":"https://orcid.org/0000-0003-1630-6162"},"institutions":[{"id":"https://openalex.org/I4210126203","display_name":"Hubei University of Automotive Technology","ror":"https://ror.org/039m95m06","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210126203"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shuai Mao","raw_affiliation_strings":["School of Economics and Management, Hubei University of Automotive Technology, Shiyan 442002, Hubei, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Hubei University of Automotive Technology, Shiyan 442002, Hubei, China","institution_ids":["https://openalex.org/I4210126203"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5059174888","display_name":"Rong Huang","orcid":"https://orcid.org/0000-0002-4467-5582"},"institutions":[{"id":"https://openalex.org/I4210126203","display_name":"Hubei University of Automotive Technology","ror":"https://ror.org/039m95m06","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210126203"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Rong Huang","raw_affiliation_strings":["School of Economics and Management, Hubei University of Automotive Technology, Shiyan 442002, Hubei, China"],"raw_orcid":"https://orcid.org/0000-0002-4467-5582","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Hubei University of Automotive Technology, Shiyan 442002, Hubei, China","institution_ids":["https://openalex.org/I4210126203"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5059174888"],"corresponding_institution_ids":["https://openalex.org/I4210126203"],"apc_list":{"value":2550,"currency":"USD","value_usd":2550},"apc_paid":{"value":2550,"currency":"USD","value_usd":2550},"fwci":1.4126,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.85340933,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":98},"biblio":{"volume":"2021","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10270","display_name":"Blockchain Technology Applications and Security","score":0.9689000248908997,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10270","display_name":"Blockchain Technology Applications and Security","score":0.9689000248908997,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9569000005722046,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.9121999740600586,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.6676138043403625},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5699791312217712},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.5524901747703552},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5516343712806702},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.5490192174911499},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.5425394773483276},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.5167433619499207},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.48075056076049805},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4304199516773224},{"id":"https://openalex.org/keywords/return-on-marketing-investment","display_name":"Return on marketing investment","score":0.4266775846481323}],"concepts":[{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.6676138043403625},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5699791312217712},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5524901747703552},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5516343712806702},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5490192174911499},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5425394773483276},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5167433619499207},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.48075056076049805},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4304199516773224},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.4266775846481323},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1155/2021/9910834","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2021/9910834","pdf_url":"https://downloads.hindawi.com/journals/complexity/2021/9910834.pdf","source":{"id":"https://openalex.org/S207319443","display_name":"Complexity","issn_l":"1076-2787","issn":["1076-2787","1099-0526"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319869","host_organization_name":"Hindawi Publishing Corporation","host_organization_lineage":["https://openalex.org/P4310319869"],"host_organization_lineage_names":["Hindawi Publishing Corporation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Complexity","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:hin:complx:9910834","is_oa":false,"landing_page_url":"http://downloads.hindawi.com/journals/complexity/2021/9910834.xml","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:ace7fedc700c4063832311eb000fc9a0","is_oa":true,"landing_page_url":"https://doaj.org/article/ace7fedc700c4063832311eb000fc9a0","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Complexity, Vol 2021 (2021)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1155/2021/9910834","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2021/9910834","pdf_url":"https://downloads.hindawi.com/journals/complexity/2021/9910834.pdf","source":{"id":"https://openalex.org/S207319443","display_name":"Complexity","issn_l":"1076-2787","issn":["1076-2787","1099-0526"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319869","host_organization_name":"Hindawi Publishing Corporation","host_organization_lineage":["https://openalex.org/P4310319869"],"host_organization_lineage_names":["Hindawi Publishing Corporation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Complexity","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/11","score":0.49000000953674316,"display_name":"Sustainable cities and communities"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3158313560.pdf","grobid_xml":"https://content.openalex.org/works/W3158313560.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W1984754813","https://openalex.org/W2297362482","https://openalex.org/W2400829371","https://openalex.org/W2778641025","https://openalex.org/W2789778183","https://openalex.org/W2804495390","https://openalex.org/W2810639107","https://openalex.org/W2884886988","https://openalex.org/W2885291512","https://openalex.org/W2912599233","https://openalex.org/W3021763813","https://openalex.org/W4253916791"],"related_works":["https://openalex.org/W1550694910","https://openalex.org/W2052342769","https://openalex.org/W1499615636","https://openalex.org/W1579106646","https://openalex.org/W2560977535","https://openalex.org/W3139064098","https://openalex.org/W652494221","https://openalex.org/W2374763643","https://openalex.org/W2378900314","https://openalex.org/W4242311056"],"abstract_inverted_index":{"Mankind\u2019s":[0],"research":[1],"on":[2,83,124,169],"marketing":[3,25,40,55,75,112,122,134,159,166],"has":[4,13,26,57,140,150],"a":[5,79,177],"history":[6],"of":[7,9,24,32,46,64,97,116,138,148],"hundreds":[8],"years,":[10],"and":[11,19,35,49,86,89,106,108,145,172],"it":[12],"been":[14],"fruitful":[15],"in":[16,101,185],"continuous":[17],"summary":[18],"research.":[20],"Now":[21],"the":[22,30,43,53,62,70,91,98,111,117,146,164,186],"theory":[23],"gradually":[27,58],"penetrated":[28],"into":[29],"minds":[31],"every":[33],"company":[34],"even":[36],"individual.":[37],"A":[38],"successful":[39],"strategy":[41,56,167],"is":[42,127],"inevitable":[44],"result":[45],"scientific":[47],"planning":[48],"effective":[50],"implementation.":[51],"However,":[52],"current":[54],"failed":[59],"to":[60,68,175],"meet":[61],"needs":[63],"corporates.":[65],"In":[66],"order":[67],"find":[69],"best":[71],"solution":[72],"for":[73,130],"corporate":[74],"strategy,":[76],"we":[77],"built":[78],"simulation":[80],"environment":[81,179],"based":[82,123,168],"mobile":[84,170],"computing":[85,171],"machine":[87,125,173],"learning":[88,126,174],"compared":[90,156],"differences":[92],"by":[93,142,152],"simulating":[94],"several":[95],"companies":[96],"same":[99],"size":[100],"this":[102],"city":[103],"(corporate":[104],"efficiency":[105,137],"revenue":[107],"expenditure":[109],"under":[110],"strategy).":[113],"The":[114,136],"results":[115],"study":[118],"found":[119],"that":[120,163],"intelligent":[121,165],"more":[128,153],"suitable":[129],"enterprises":[131,139,149],"than":[132,154],"general":[133],"strategies.":[135,160],"increased":[141,151],"about":[143],"20%,":[144],"income":[147],"30%":[155],"with":[157],"traditional":[158],"This":[161],"shows":[162],"build":[176],"simulated":[178],"plays":[180],"an":[181],"extremely":[182],"important":[183],"role":[184],"peculiarities.":[187]},"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":3}],"updated_date":"2026-07-23T08:03:31.855105","created_date":"2025-10-10T00:00:00"}
