{"id":"https://openalex.org/W2992011937","doi":"https://doi.org/10.1155/2019/4802360","title":"Dynamic Game and Coordination Strategy of Multichannel Supply Chain Based on Brand Competition","display_name":"Dynamic Game and Coordination Strategy of Multichannel Supply Chain Based on Brand Competition","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W2992011937","doi":"https://doi.org/10.1155/2019/4802360","mag":"2992011937"},"language":"en","primary_location":{"id":"doi:10.1155/2019/4802360","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2019/4802360","pdf_url":"https://downloads.hindawi.com/journals/complexity/2019/4802360.pdf","source":{"id":"https://openalex.org/S207319443","display_name":"Complexity","issn_l":"1076-2787","issn":["1076-2787","1099-0526"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319869","host_organization_name":"Hindawi Publishing Corporation","host_organization_lineage":["https://openalex.org/P4310319869"],"host_organization_lineage_names":["Hindawi Publishing Corporation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Complexity","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://downloads.hindawi.com/journals/complexity/2019/4802360.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037162105","display_name":"Junhai Ma","orcid":"https://orcid.org/0000-0002-0827-5143"},"institutions":[{"id":"https://openalex.org/I162868743","display_name":"Tianjin University","ror":"https://ror.org/012tb2g32","country_code":"CN","type":"education","lineage":["https://openalex.org/I162868743"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Junhai Ma","raw_affiliation_strings":["College of Management and Economics, Tianjin University, Tianjin 300072, China","College of Management and Economics, Tianjin University, Tianjin 300072"],"affiliations":[{"raw_affiliation_string":"College of Management and Economics, Tianjin University, Tianjin 300072, China","institution_ids":["https://openalex.org/I162868743"]},{"raw_affiliation_string":"College of Management and Economics, Tianjin University, Tianjin 300072","institution_ids":["https://openalex.org/I162868743"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101682869","display_name":"Zhang Fang","orcid":"https://orcid.org/0000-0002-9952-866X"},"institutions":[{"id":"https://openalex.org/I162868743","display_name":"Tianjin University","ror":"https://ror.org/012tb2g32","country_code":"CN","type":"education","lineage":["https://openalex.org/I162868743"]},{"id":"https://openalex.org/I198091727","display_name":"Tiangong University","ror":"https://ror.org/00xsr9m91","country_code":"CN","type":"education","lineage":["https://openalex.org/I198091727"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Fang Zhang","raw_affiliation_strings":["College of Management and Economics, Tianjin University, Tianjin 300072, China","Department of Mathematics, Tianjin Polytechnic University, Tianjin 300387, China","Department of Mathematics, Tianjin Polytechnic University, Tianjin 300387","College of Management and Economics, Tianjin University, Tianjin 300072"],"affiliations":[{"raw_affiliation_string":"College of Management and Economics, Tianjin University, Tianjin 300072, China","institution_ids":["https://openalex.org/I162868743"]},{"raw_affiliation_string":"Department of Mathematics, Tianjin Polytechnic University, Tianjin 300387, China","institution_ids":["https://openalex.org/I198091727"]},{"raw_affiliation_string":"Department of Mathematics, Tianjin Polytechnic University, Tianjin 300387","institution_ids":["https://openalex.org/I198091727"]},{"raw_affiliation_string":"College of Management and Economics, Tianjin University, Tianjin 300072","institution_ids":["https://openalex.org/I162868743"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003346095","display_name":"Binshuo Bao","orcid":"https://orcid.org/0000-0002-9671-1602"},"institutions":[{"id":"https://openalex.org/I162868743","display_name":"Tianjin University","ror":"https://ror.org/012tb2g32","country_code":"CN","type":"education","lineage":["https://openalex.org/I162868743"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Binshuo Bao","raw_affiliation_strings":["College of Management and Economics, Tianjin University, Tianjin 300072, China","College of Management and Economics, Tianjin University, Tianjin 300072"],"affiliations":[{"raw_affiliation_string":"College of Management and Economics, Tianjin University, Tianjin 300072, China","institution_ids":["https://openalex.org/I162868743"]},{"raw_affiliation_string":"College of Management and Economics, Tianjin University, Tianjin 300072","institution_ids":["https://openalex.org/I162868743"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5003346095","https://openalex.org/A5101682869"],"corresponding_institution_ids":["https://openalex.org/I162868743","https://openalex.org/I198091727"],"apc_list":{"value":2300,"currency":"USD","value_usd":2300},"apc_paid":{"value":2300,"currency":"USD","value_usd":2300},"fwci":0.91,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.80847708,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"2019","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9973999857902527,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9973999857902527,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.991100013256073,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11864","display_name":"Supply Chain Resilience and Risk Management","score":0.9625999927520752,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.7063008546829224},{"id":"https://openalex.org/keywords/supply-chain","display_name":"Supply chain","score":0.6578866243362427},{"id":"https://openalex.org/keywords/sequential-game","display_name":"Sequential game","score":0.5399472713470459},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5034851431846619},{"id":"https://openalex.org/keywords/coordination-game","display_name":"Coordination game","score":0.450094074010849},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.40601256489753723},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.39895033836364746},{"id":"https://openalex.org/keywords/game-theory","display_name":"Game theory","score":0.33964642882347107},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.24726998805999756},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.20980864763259888},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.13539963960647583}],"concepts":[{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.7063008546829224},{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.6578866243362427},{"id":"https://openalex.org/C73795354","wikidata":"https://www.wikidata.org/wiki/Q287618","display_name":"Sequential game","level":3,"score":0.5399472713470459},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5034851431846619},{"id":"https://openalex.org/C107257861","wikidata":"https://www.wikidata.org/wiki/Q656316","display_name":"Coordination game","level":2,"score":0.450094074010849},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.40601256489753723},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.39895033836364746},{"id":"https://openalex.org/C177142836","wikidata":"https://www.wikidata.org/wiki/Q44455","display_name":"Game theory","level":2,"score":0.33964642882347107},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.24726998805999756},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.20980864763259888},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.13539963960647583},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1155/2019/4802360","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2019/4802360","pdf_url":"https://downloads.hindawi.com/journals/complexity/2019/4802360.pdf","source":{"id":"https://openalex.org/S207319443","display_name":"Complexity","issn_l":"1076-2787","issn":["1076-2787","1099-0526"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319869","host_organization_name":"Hindawi Publishing Corporation","host_organization_lineage":["https://openalex.org/P4310319869"],"host_organization_lineage_names":["Hindawi Publishing Corporation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Complexity","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:hin:complx:4802360","is_oa":false,"landing_page_url":"http://downloads.hindawi.com/journals/8503/2019/4802360.xml","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:6196c0b46f9a4b7c85212a29183caf83","is_oa":true,"landing_page_url":"https://doaj.org/article/6196c0b46f9a4b7c85212a29183caf83","pdf_url":null,"source":{"id":"https://openalex.org/S112646816","display_name":"SHILAP Revista de lepidopterolog\u00eda","issn_l":"0300-5267","issn":["0300-5267","2340-4078"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Complexity, Vol 2019 (2019)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1155/2019/4802360","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2019/4802360","pdf_url":"https://downloads.hindawi.com/journals/complexity/2019/4802360.pdf","source":{"id":"https://openalex.org/S207319443","display_name":"Complexity","issn_l":"1076-2787","issn":["1076-2787","1099-0526"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319869","host_organization_name":"Hindawi Publishing Corporation","host_organization_lineage":["https://openalex.org/P4310319869"],"host_organization_lineage_names":["Hindawi Publishing Corporation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Complexity","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.4000000059604645,"id":"https://metadata.un.org/sdg/9"}],"awards":[{"id":"https://openalex.org/G1537600410","display_name":null,"funder_award_id":"71571131","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G2087396116","display_name":null,"funder_award_id":"China","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G2746463770","display_name":null,"funder_award_id":"61273231","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G3317480652","display_name":null,"funder_award_id":"Science","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G5994120800","display_name":null,"funder_award_id":"Natural","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G8208342437","display_name":null,"funder_award_id":"1 and","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2992011937.pdf","grobid_xml":"https://content.openalex.org/works/W2992011937.grobid-xml"},"referenced_works_count":22,"referenced_works":["https://openalex.org/W1220759578","https://openalex.org/W1443495775","https://openalex.org/W1843609651","https://openalex.org/W2056686686","https://openalex.org/W2060291530","https://openalex.org/W2082601488","https://openalex.org/W2107989631","https://openalex.org/W2108108701","https://openalex.org/W2111410314","https://openalex.org/W2132689887","https://openalex.org/W2151057207","https://openalex.org/W2339943031","https://openalex.org/W2461314913","https://openalex.org/W2478377449","https://openalex.org/W2600976223","https://openalex.org/W2736730610","https://openalex.org/W2746683064","https://openalex.org/W2884900694","https://openalex.org/W2908680448","https://openalex.org/W2911216922","https://openalex.org/W2921274845","https://openalex.org/W3123213690"],"related_works":["https://openalex.org/W2091323326","https://openalex.org/W2071306797","https://openalex.org/W2584034558","https://openalex.org/W2405803446","https://openalex.org/W2374666693","https://openalex.org/W2911145752","https://openalex.org/W1987421962","https://openalex.org/W2372443802","https://openalex.org/W2363987469","https://openalex.org/W2149560990"],"abstract_inverted_index":{"In":[0,36,225],"this":[1],"paper,":[2],"two":[3,38],"noncooperative":[4],"dynamic":[5,15],"pricing":[6],"strategies":[7],"are":[8,152],"used":[9],"in":[10,34,80,84,174,186,218],"a":[11,24,27,55,61,181],"supply":[12],"chain.":[13],"Two":[14],"Stackelberg":[16],"game":[17,112,133,220],"models":[18],"have":[19,103],"been":[20,104],"built":[21],"involving":[22],"both":[23,79],"manufacturer":[25,41,161],"and":[26,83,99,147,203,208,247],"retailer":[28,49,179],"assumed":[29],"to":[30,46,52,140,192,241],"be":[31,234],"the":[32,37,40,68,73,91,94,111,117,126,132,138,142,148,160,169,175,178,184,187,196,200,212,219,223,227,231,237,242],"leader":[33,113],"order.":[35],"models,":[39],"sells":[42],"national\u2010brand":[43],"(NB)":[44],"product":[45,64,70],"an":[47],"independent":[48],"or":[50],"directly":[51],"consumers":[53],"through":[54],"direct":[56,149,201],"channel.":[57],"The":[58,107,144],"retailers":[59],"sell":[60,67],"store\u2010brand":[62],"(SB)":[63],"when":[65,116,168],"they":[66,155],"NB":[69],"coming":[71],"from":[72],"manufacturer.":[74],"Thus,":[75],"there":[76],"is":[77,119,162,190,239],"competition":[78,206,210],"different":[81,87],"channels":[82],"products":[85],"with":[86],"brands.":[88],"To":[89],"analyze":[90],"complexity":[92],"of":[93,199],"model,":[95],"parameter":[96],"bifurcation":[97],"diagrams":[98,102],"strange":[100],"attractor":[101],"therefore":[105],"plotted.":[106],"results":[108],"show":[109],"that":[110,154],"has":[114],"advantages":[115],"market":[118,238],"stable,":[120],"but":[121,164],"it":[122,165],"turns":[123],"disadvantageous":[124],"if":[125,159],"state":[127],"falls":[128],"into":[129],"unstable":[130],"as":[131],"follower":[134],"can":[135,214],"quickly":[136],"adjust":[137],"strategy":[139],"seize":[141],"market.":[143],"wholesale":[145],"price":[146,151],"selling":[150],"high":[153],"incur":[156],"larger":[157],"profits":[158,217],"dominant,":[163],"gets":[166],"worse":[167],"adjustment":[170,188],"speed":[171,189],"increases.":[172],"While":[173],"model":[176],"where":[177],"plays":[180],"dominant":[182],"role,":[183],"increase":[185,215],"unfavorable":[191],"retailer.":[193,224],"By":[194],"controlling":[195],"total":[197],"cost":[198],"channel":[202,205,243],"increasing":[204],"strength":[207],"brand":[209,245],"strength,":[211],"manufacturers":[213],"their":[216],"dominated":[221],"by":[222],"addition,":[226],"stable":[228],"region":[229],"within":[230],"system":[232],"will":[233],"narrow":[235],"since":[236],"sensitive":[240],"competition,":[244,246],"advertising":[248],"indifference.":[249]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-04-18T07:56:08.524223","created_date":"2025-10-10T00:00:00"}