{"id":"https://openalex.org/W2763607431","doi":"https://doi.org/10.1155/2017/1303919","title":"Location-Based Mobile Marketing Innovations","display_name":"Location-Based Mobile Marketing Innovations","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2763607431","doi":"https://doi.org/10.1155/2017/1303919","mag":"2763607431"},"language":"en","primary_location":{"id":"doi:10.1155/2017/1303919","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2017/1303919","pdf_url":"http://downloads.hindawi.com/journals/misy/2017/1303919.pdf","source":{"id":"https://openalex.org/S152111507","display_name":"Mobile Information Systems","issn_l":"1574-017X","issn":["1574-017X","1875-905X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mobile Information Systems","raw_type":"journal-article"},"type":"editorial","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"http://downloads.hindawi.com/journals/misy/2017/1303919.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052061723","display_name":"Jaegeol Yim","orcid":"https://orcid.org/0000-0002-6181-8434"},"institutions":[{"id":"https://openalex.org/I205490536","display_name":"Dongguk University","ror":"https://ror.org/057q6n778","country_code":"KR","type":"education","lineage":["https://openalex.org/I205490536"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Jaegeol Yim","raw_affiliation_strings":["Department of Computer Engineering, Dongguk University, Gyeongju, Republic of Korea"],"raw_orcid":"https://orcid.org/0000-0002-6181-8434","affiliations":[{"raw_affiliation_string":"Department of Computer Engineering, Dongguk University, Gyeongju, Republic of Korea","institution_ids":["https://openalex.org/I205490536"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005537270","display_name":"Subramaniam Ganesan","orcid":"https://orcid.org/0000-0003-0233-9940"},"institutions":[{"id":"https://openalex.org/I177721651","display_name":"Oakland University","ror":"https://ror.org/01ythxj32","country_code":"US","type":"education","lineage":["https://openalex.org/I177721651"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Subramaniam Ganesan","raw_affiliation_strings":["Electrical and Computer Engineering, Oakland University, Rochester, MI, USA"],"raw_orcid":"https://orcid.org/0000-0003-0233-9940","affiliations":[{"raw_affiliation_string":"Electrical and Computer Engineering, Oakland University, Rochester, MI, USA","institution_ids":["https://openalex.org/I177721651"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069403329","display_name":"Byeong Ho Kang","orcid":"https://orcid.org/0000-0003-3476-8838"},"institutions":[{"id":"https://openalex.org/I129801699","display_name":"University of Tasmania","ror":"https://ror.org/01nfmeh72","country_code":"AU","type":"education","lineage":["https://openalex.org/I129801699"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Byeong Ho Kang","raw_affiliation_strings":["School of Engineering and ICT, University of Tasmania, Hobart, TAS, Australia"],"raw_orcid":"https://orcid.org/0000-0003-3476-8838","affiliations":[{"raw_affiliation_string":"School of Engineering and ICT, University of Tasmania, Hobart, TAS, Australia","institution_ids":["https://openalex.org/I129801699"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5052061723"],"corresponding_institution_ids":["https://openalex.org/I205490536"],"apc_list":{"value":2100,"currency":"USD","value_usd":2100},"apc_paid":{"value":2100,"currency":"USD","value_usd":2100},"fwci":null,"has_fulltext":true,"cited_by_count":11,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":"2017","issue":null,"first_page":"1","last_page":"3"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9646999835968018,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9646999835968018,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.960099995136261,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6093053221702576},{"id":"https://openalex.org/keywords/mobile-marketing","display_name":"Mobile marketing","score":0.592828631401062},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5281258225440979},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4715055525302887},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.434286504983902},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.431391179561615},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.4306635856628418},{"id":"https://openalex.org/keywords/loyalty-business-model","display_name":"Loyalty business model","score":0.4133543372154236},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.39838725328445435},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.212625652551651}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6093053221702576},{"id":"https://openalex.org/C2986582350","wikidata":"https://www.wikidata.org/wiki/Q1539329","display_name":"Mobile marketing","level":3,"score":0.592828631401062},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5281258225440979},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4715055525302887},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.434286504983902},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.431391179561615},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4306635856628418},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.4133543372154236},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.39838725328445435},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.212625652551651},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.1155/2017/1303919","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2017/1303919","pdf_url":"http://downloads.hindawi.com/journals/misy/2017/1303919.pdf","source":{"id":"https://openalex.org/S152111507","display_name":"Mobile Information Systems","issn_l":"1574-017X","issn":["1574-017X","1875-905X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mobile Information Systems","raw_type":"journal-article"},{"id":"pmh:oai:eprints.utas.edu.au:25206","is_oa":false,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4306400075","display_name":"Open Access Repository (University of Tasmania)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I129801699","host_organization_name":"University of Tasmania","host_organization_lineage":["https://openalex.org/I129801699"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"pmh:oai:ecite.utas.edu.au:121877","is_oa":true,"landing_page_url":"http://ecite.utas.edu.au/121877","pdf_url":null,"source":{"id":"https://openalex.org/S4306401569","display_name":"eCite Digital Repository (University of Tasmania)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I129801699","host_organization_name":"University of Tasmania","host_organization_lineage":["https://openalex.org/I129801699"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Contribution to Refereed Journal"},{"id":"pmh:oai:doaj.org/article:fbb395c221464f519e5d4bdfcca383f7","is_oa":true,"landing_page_url":"https://doaj.org/article/fbb395c221464f519e5d4bdfcca383f7","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Mobile Information Systems, Vol 2017 (2017)","raw_type":"article"},{"id":"pmh:oai:figshare.com:article/23036183","is_oa":true,"landing_page_url":"https://figshare.com/articles/journal_contribution/Location-based_mobile_marketing_innovations/23036183","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"},{"id":"pmh:oai:figshare.com:article/23039828","is_oa":true,"landing_page_url":"https://figshare.com/articles/journal_contribution/Location-Based_Mobile_Marketing_Innovations_2018/23039828","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"}],"best_oa_location":{"id":"doi:10.1155/2017/1303919","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2017/1303919","pdf_url":"http://downloads.hindawi.com/journals/misy/2017/1303919.pdf","source":{"id":"https://openalex.org/S152111507","display_name":"Mobile Information Systems","issn_l":"1574-017X","issn":["1574-017X","1875-905X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318577","host_organization_name":"IOS Press","host_organization_lineage":["https://openalex.org/P4310318577"],"host_organization_lineage_names":["IOS Press"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mobile Information Systems","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.46000000834465027}],"awards":[{"id":"https://openalex.org/G3219389822","display_name":null,"funder_award_id":"10037393","funder_id":"https://openalex.org/F4320321640","funder_display_name":"Ministry of Knowledge Economy"},{"id":"https://openalex.org/G617956508","display_name":null,"funder_award_id":"C0443742","funder_id":"https://openalex.org/F4320321213","funder_display_name":"Dongguk University"},{"id":"https://openalex.org/G6541629716","display_name":null,"funder_award_id":"10037393","funder_id":"https://openalex.org/F4320321213","funder_display_name":"Dongguk University"},{"id":"https://openalex.org/G8295818452","display_name":null,"funder_award_id":"C0443742","funder_id":"https://openalex.org/F4320321640","funder_display_name":"Ministry of Knowledge Economy"}],"funders":[{"id":"https://openalex.org/F4320321213","display_name":"Dongguk University","ror":"https://ror.org/057q6n778"},{"id":"https://openalex.org/F4320321640","display_name":"Ministry of Knowledge Economy","ror":"https://ror.org/008nkqk13"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2763607431.pdf","grobid_xml":"https://content.openalex.org/works/W2763607431.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2607446648","https://openalex.org/W4388185474","https://openalex.org/W2981894583","https://openalex.org/W4406247753","https://openalex.org/W3139064098","https://openalex.org/W3138475190","https://openalex.org/W4242311056","https://openalex.org/W1550694910","https://openalex.org/W2259647566","https://openalex.org/W2135545812"],"abstract_inverted_index":{"The":[0,28],"increasing":[1],"complexity":[2],"of":[3,30],"the":[4,68,72,80],"industry":[5],"means":[6],"that":[7,98],"marketers":[8],"must":[9],"now":[10],"be":[11],"experts":[12],"not":[13],"only":[14],"in":[15,19],"marketing":[16,32,91,96],"but":[17],"also":[18,107],"people,":[20],"data,":[21],"delivery":[22],"platforms,":[23],"and":[24,49,70,86,106],"mobile":[25,34,74,78],"location-based":[26,31,77,90],"marketing.":[27,109],"objective":[29],"via":[33],"devices":[35,54],"is":[36,82],"to":[37,58,84],"encourage":[38],"those":[39],"activities":[40],"as":[41,43],"well":[42],"drive":[44],"foot":[45],"traffic,":[46],"share":[47],"discounts,":[48],"build":[50],"customer":[51],"loyalty.":[52],"Mobile":[53],"have":[55,87],"been":[56],"used":[57],"gather":[59],"information":[60],"about":[61],"nearby":[62],"businesses":[63,73],"including":[64],"reviews,":[65],"directions,":[66],"calling":[67],"business,":[69],"using":[71],"app.":[75],"With":[76],"marketing,":[79],"business":[81],"easy":[83],"find":[85],"skillfully":[88],"combined":[89],"with":[92],"an":[93],"overall":[94],"targeted":[95],"approach":[97],"includes":[99],"social":[100],"media,":[101],"push":[102],"notifications,":[103],"email":[104],"newsletters,":[105],"offline":[108]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":2}],"updated_date":"2026-07-17T05:52:16.776730","created_date":"2025-10-10T00:00:00"}