{"id":"https://openalex.org/W2066694905","doi":"https://doi.org/10.1155/2013/480401","title":"Vertical Cooperative Advertising with Substitute Brands","display_name":"Vertical Cooperative Advertising with Substitute Brands","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W2066694905","doi":"https://doi.org/10.1155/2013/480401","mag":"2066694905"},"language":"en","primary_location":{"id":"doi:10.1155/2013/480401","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2013/480401","pdf_url":"https://downloads.hindawi.com/journals/jam/2013/480401.pdf","source":{"id":"https://openalex.org/S190082376","display_name":"Journal of Applied Mathematics","issn_l":"1110-757X","issn":["1110-757X","1687-0042"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319869","host_organization_name":"Hindawi Publishing Corporation","host_organization_lineage":["https://openalex.org/P4310319869"],"host_organization_lineage_names":["Hindawi Publishing Corporation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Applied Mathematics","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://downloads.hindawi.com/journals/jam/2013/480401.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5028036387","display_name":"You-hua Chen","orcid":"https://orcid.org/0000-0001-5697-9295"},"institutions":[{"id":"https://openalex.org/I101479585","display_name":"South China Agricultural University","ror":"https://ror.org/05v9jqt67","country_code":"CN","type":"education","lineage":["https://openalex.org/I101479585"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"You-Hua Chen","raw_affiliation_strings":["College of Economics & Management, South China Agricultural University, Guangzhou 510642, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Economics & Management, South China Agricultural University, Guangzhou 510642, China","institution_ids":["https://openalex.org/I101479585"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100700271","display_name":"Xiaowei Wen","orcid":"https://orcid.org/0000-0001-5875-3986"},"institutions":[{"id":"https://openalex.org/I101479585","display_name":"South China Agricultural University","ror":"https://ror.org/05v9jqt67","country_code":"CN","type":"education","lineage":["https://openalex.org/I101479585"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiao-Wei Wen","raw_affiliation_strings":["College of Economics & Management, South China Agricultural University, Guangzhou 510642, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Economics & Management, South China Agricultural University, Guangzhou 510642, China","institution_ids":["https://openalex.org/I101479585"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5028036387"],"corresponding_institution_ids":["https://openalex.org/I101479585"],"apc_list":{"value":1025,"currency":"USD","value_usd":1025},"apc_paid":{"value":1025,"currency":"USD","value_usd":1025},"fwci":1.4042,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.86662576,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"2013","issue":null,"first_page":"1","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9936000108718872,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/stackelberg-competition","display_name":"Stackelberg competition","score":0.8147221207618713},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6609116196632385},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6262737512588501},{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.5764211416244507},{"id":"https://openalex.org/keywords/dual","display_name":"Dual (grammatical number)","score":0.5139819979667664},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.5048023462295532},{"id":"https://openalex.org/keywords/supply-chain","display_name":"Supply chain","score":0.45145711302757263},{"id":"https://openalex.org/keywords/investment","display_name":"Investment (military)","score":0.4473157525062561},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.39572036266326904},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.25185394287109375},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.2001422643661499}],"concepts":[{"id":"https://openalex.org/C199510392","wikidata":"https://www.wikidata.org/wiki/Q1184602","display_name":"Stackelberg competition","level":2,"score":0.8147221207618713},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6609116196632385},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6262737512588501},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.5764211416244507},{"id":"https://openalex.org/C2780980858","wikidata":"https://www.wikidata.org/wiki/Q110022","display_name":"Dual (grammatical number)","level":2,"score":0.5139819979667664},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5048023462295532},{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.45145711302757263},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.4473157525062561},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.39572036266326904},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.25185394287109375},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2001422643661499},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1155/2013/480401","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2013/480401","pdf_url":"https://downloads.hindawi.com/journals/jam/2013/480401.pdf","source":{"id":"https://openalex.org/S190082376","display_name":"Journal of Applied Mathematics","issn_l":"1110-757X","issn":["1110-757X","1687-0042"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319869","host_organization_name":"Hindawi Publishing Corporation","host_organization_lineage":["https://openalex.org/P4310319869"],"host_organization_lineage_names":["Hindawi Publishing Corporation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Applied Mathematics","raw_type":"journal-article"},{"id":"pmh:oai:CULeuclid:euclid.jam/1394807453","is_oa":false,"landing_page_url":"http://projecteuclid.org/euclid.jam/1394807453","pdf_url":null,"source":{"id":"https://openalex.org/S4306400787","display_name":"Project Euclid (Cornell University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Text"},{"id":"pmh:oai:RePEc:hin:jnljam:480401","is_oa":false,"landing_page_url":"http://downloads.hindawi.com/journals/JAM/2013/480401.xml","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:b2d0ab5d22c2410bbcc35e212b3eb688","is_oa":true,"landing_page_url":"https://doaj.org/article/b2d0ab5d22c2410bbcc35e212b3eb688","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Applied Mathematics, Vol 2013 (2013)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1155/2013/480401","is_oa":true,"landing_page_url":"https://doi.org/10.1155/2013/480401","pdf_url":"https://downloads.hindawi.com/journals/jam/2013/480401.pdf","source":{"id":"https://openalex.org/S190082376","display_name":"Journal of Applied Mathematics","issn_l":"1110-757X","issn":["1110-757X","1687-0042"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319869","host_organization_name":"Hindawi Publishing Corporation","host_organization_lineage":["https://openalex.org/P4310319869"],"host_organization_lineage_names":["Hindawi Publishing Corporation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Applied Mathematics","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G3627064429","display_name":null,"funder_award_id":"2012B070300046","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G4438711387","display_name":null,"funder_award_id":"11BGL034","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320335869","display_name":"National Social Science Fund of China","ror":null}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2066694905.pdf","grobid_xml":"https://content.openalex.org/works/W2066694905.grobid-xml"},"referenced_works_count":25,"referenced_works":["https://openalex.org/W1575435306","https://openalex.org/W1968851504","https://openalex.org/W1969780575","https://openalex.org/W1971666580","https://openalex.org/W1985058431","https://openalex.org/W2000561154","https://openalex.org/W2002248789","https://openalex.org/W2006745029","https://openalex.org/W2044979772","https://openalex.org/W2045105225","https://openalex.org/W2045133408","https://openalex.org/W2047181303","https://openalex.org/W2049812685","https://openalex.org/W2080268184","https://openalex.org/W2083830628","https://openalex.org/W2085511181","https://openalex.org/W2096724105","https://openalex.org/W2124738226","https://openalex.org/W2126063005","https://openalex.org/W2126348631","https://openalex.org/W2132973722","https://openalex.org/W2142505346","https://openalex.org/W2155929130","https://openalex.org/W4229807177","https://openalex.org/W4250808646"],"related_works":["https://openalex.org/W2055271179","https://openalex.org/W1987562536","https://openalex.org/W2362980524","https://openalex.org/W2034885317","https://openalex.org/W2313653102","https://openalex.org/W2381892188","https://openalex.org/W1521877451","https://openalex.org/W2781140559","https://openalex.org/W2883326855","https://openalex.org/W2393613521"],"abstract_inverted_index":{"Cooperative":[0],"(co-op)":[1],"advertising":[2,13,48,59,81,101,117],"is":[3,50,102],"attracting":[4],"more":[5,7,103],"and":[6,24,28,44,60,70,119],"attention.":[8],"This":[9],"paper":[10],"analyzes":[11],"co-op":[12,100],"behavior":[14],"based":[15],"on":[16,66,94],"a":[17,21,25],"dual-brand":[18],"model":[19],"with":[20],"single":[22,26],"manufacturer":[23],"retailer,":[27],"some":[29],"interesting":[30],"conclusions":[31],"are":[32,121],"achieved.":[33],"Firstly,":[34],"the":[35,38,45,57,61,68,71,76,80,84,95,106,113],"firm":[36],"in":[37,54],"supply":[39],"chain":[40],"advertises":[41],"both":[42,67],"brands,":[43],"difference":[46],"of":[47,112],"expenditure":[49],"not":[51],"very":[52],"large":[53],"equilibrium.":[55],"Secondly,":[56],"retailer's":[58,69],"manufacturer's":[62,72,96,107],"participation":[63,97],"ratios":[64],"depend":[65],"marginal":[73,108],"profits.":[74],"Thirdly,":[75],"stimulating":[77],"effect":[78,86,93],"increases":[79],"investment":[82,118],"while":[83],"competition":[85],"decreases":[87],"it,":[88],"but":[89],"they":[90],"have":[91],"no":[92],"ratio.":[98],"Fourthly,":[99],"sensitive":[104],"to":[105],"profits":[109],"than":[110,126],"those":[111],"retailer.":[114],"Lastly,":[115],"total":[116],"profit":[120],"greater":[122],"under":[123,127],"cooperative":[124],"decision":[125],"Stackelberg":[128],"decision.":[129]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2014,"cited_by_count":2}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}