{"id":"https://openalex.org/W4366591038","doi":"https://doi.org/10.1145/3544548.3580898","title":"I Like Their Autonomy and Closeness to Me: Uncovering the Perceived Appeal of Social-Media Influencers","display_name":"I Like Their Autonomy and Closeness to Me: Uncovering the Perceived Appeal of Social-Media Influencers","publication_year":2023,"publication_date":"2023-04-19","ids":{"openalex":"https://openalex.org/W4366591038","doi":"https://doi.org/10.1145/3544548.3580898"},"language":"en","primary_location":{"id":"doi:10.1145/3544548.3580898","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3544548.3580898","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5028905619","display_name":"Yu-Ling Chou","orcid":"https://orcid.org/0000-0002-6023-1631"},"institutions":[{"id":"https://openalex.org/I148366613","display_name":"National Yang Ming Chiao Tung University","ror":"https://ror.org/00se2k293","country_code":"TW","type":"education","lineage":["https://openalex.org/I148366613"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Yu-Ling Chou","raw_affiliation_strings":["Department of Computer Science, National Yang Ming Chiao Tung University, Taiwan"],"raw_orcid":"https://orcid.org/0000-0002-6023-1631","affiliations":[{"raw_affiliation_string":"Department of Computer Science, National Yang Ming Chiao Tung University, Taiwan","institution_ids":["https://openalex.org/I148366613"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Hsuan-Jen Lee","orcid":"https://orcid.org/0000-0002-6152-3492"},"institutions":[{"id":"https://openalex.org/I25846049","display_name":"National Tsing Hua University","ror":"https://ror.org/00zdnkx70","country_code":"TW","type":"education","lineage":["https://openalex.org/I25846049"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Hsuan-Jen Lee","raw_affiliation_strings":["Institute of Service Science, National Tsing Hua University, Taiwan"],"raw_orcid":"https://orcid.org/0000-0002-6152-3492","affiliations":[{"raw_affiliation_string":"Institute of Service Science, National Tsing Hua University, Taiwan","institution_ids":["https://openalex.org/I25846049"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071186228","display_name":"Jie Tsai","orcid":"https://orcid.org/0000-0002-0218-5876"},"institutions":[{"id":"https://openalex.org/I148366613","display_name":"National Yang Ming Chiao Tung University","ror":"https://ror.org/00se2k293","country_code":"TW","type":"education","lineage":["https://openalex.org/I148366613"]},{"id":"https://openalex.org/I86519309","display_name":"The University of Texas at Austin","ror":"https://ror.org/00hj54h04","country_code":"US","type":"education","lineage":["https://openalex.org/I86519309"]}],"countries":["TW","US"],"is_corresponding":false,"raw_author_name":"Jie Tsai","raw_affiliation_strings":["Department of Computer Science, National Yang Ming Chiao Tung University, Taiwan and The University of Texas at Austin, USA"],"raw_orcid":"https://orcid.org/0000-0002-0218-5876","affiliations":[{"raw_affiliation_string":"Department of Computer Science, National Yang Ming Chiao Tung University, Taiwan and The University of Texas at Austin, USA","institution_ids":["https://openalex.org/I148366613","https://openalex.org/I86519309"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046653594","display_name":"En-Chi Liang","orcid":null},"institutions":[{"id":"https://openalex.org/I148366613","display_name":"National Yang Ming Chiao Tung University","ror":"https://ror.org/00se2k293","country_code":"TW","type":"education","lineage":["https://openalex.org/I148366613"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"En-Chi Liang","raw_affiliation_strings":["Department of Electrical and Computer Engineering, National Yang Ming Chiao Tung University, Taiwan"],"raw_orcid":"https://orcid.org/0000-0002-4248-7828","affiliations":[{"raw_affiliation_string":"Department of Electrical and Computer Engineering, National Yang Ming Chiao Tung University, Taiwan","institution_ids":["https://openalex.org/I148366613"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103095421","display_name":"Yung-Ju Chang","orcid":"https://orcid.org/0000-0001-6956-3459"},"institutions":[{"id":"https://openalex.org/I148366613","display_name":"National Yang Ming Chiao Tung University","ror":"https://ror.org/00se2k293","country_code":"TW","type":"education","lineage":["https://openalex.org/I148366613"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yung-Ju Chang","raw_affiliation_strings":["Department of Computer Science, National Yang Ming Chiao Tung University, Taiwan"],"raw_orcid":"https://orcid.org/0000-0001-6956-3459","affiliations":[{"raw_affiliation_string":"Department of Computer Science, National Yang Ming Chiao Tung University, Taiwan","institution_ids":["https://openalex.org/I148366613"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5028905619"],"corresponding_institution_ids":["https://openalex.org/I148366613"],"apc_list":null,"apc_paid":null,"fwci":5.0688,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.94972291,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"19"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.9194434881210327},{"id":"https://openalex.org/keywords/closeness","display_name":"Closeness","score":0.8755331039428711},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6750332117080688},{"id":"https://openalex.org/keywords/presentation","display_name":"Presentation (obstetrics)","score":0.6359632611274719},{"id":"https://openalex.org/keywords/autonomy","display_name":"Autonomy","score":0.6196225881576538},{"id":"https://openalex.org/keywords/appeal","display_name":"Appeal","score":0.5436368584632874},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4682760238647461},{"id":"https://openalex.org/keywords/content","display_name":"Content (measure theory)","score":0.41251814365386963},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.37839382886886597},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.34522318840026855},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2168005406856537},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.19001701474189758},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.15975907444953918},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.1551613211631775},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.13118398189544678},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.11039796471595764},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.08872368931770325}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9194434881210327},{"id":"https://openalex.org/C2779545769","wikidata":"https://www.wikidata.org/wiki/Q5135364","display_name":"Closeness","level":2,"score":0.8755331039428711},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6750332117080688},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.6359632611274719},{"id":"https://openalex.org/C65414064","wikidata":"https://www.wikidata.org/wiki/Q484105","display_name":"Autonomy","level":2,"score":0.6196225881576538},{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.5436368584632874},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4682760238647461},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.41251814365386963},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37839382886886597},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.34522318840026855},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2168005406856537},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19001701474189758},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15975907444953918},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.1551613211631775},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.13118398189544678},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.11039796471595764},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.08872368931770325},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C126838900","wikidata":"https://www.wikidata.org/wiki/Q77604","display_name":"Radiology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3544548.3580898","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3544548.3580898","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G2134843327","display_name":null,"funder_award_id":"110-2222-E-A49 -008 -MY3,111-2221-E-A49 -164","funder_id":"https://openalex.org/F4320331164","funder_display_name":"National Science and Technology Council"}],"funders":[{"id":"https://openalex.org/F4320331164","display_name":"National Science and Technology Council","ror":"https://ror.org/00wnb9798"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":142,"referenced_works":["https://openalex.org/W1567491469","https://openalex.org/W1656810637","https://openalex.org/W1982284187","https://openalex.org/W1990784117","https://openalex.org/W1992921287","https://openalex.org/W1994189725","https://openalex.org/W2002095929","https://openalex.org/W2004451085","https://openalex.org/W2030461011","https://openalex.org/W2034880228","https://openalex.org/W2082549858","https://openalex.org/W2107349131","https://openalex.org/W2119066835","https://openalex.org/W2130218907","https://openalex.org/W2142253789","https://openalex.org/W2150394933","https://openalex.org/W2154390742","https://openalex.org/W2170843552","https://openalex.org/W2211005286","https://openalex.org/W2243976206","https://openalex.org/W2248267741","https://openalex.org/W2318670505","https://openalex.org/W2417988073","https://openalex.org/W2484469303","https://openalex.org/W2506867578","https://openalex.org/W2525052963","https://openalex.org/W2551994846","https://openalex.org/W2561166108","https://openalex.org/W2589056603","https://openalex.org/W2601065187","https://openalex.org/W2607312611","https://openalex.org/W2614932826","https://openalex.org/W2620789444","https://openalex.org/W2734812036","https://openalex.org/W2735436110","https://openalex.org/W2736051199","https://openalex.org/W2748757111","https://openalex.org/W2765704143","https://openalex.org/W2767163346","https://openalex.org/W2767377524","https://openalex.org/W2775823021","https://openalex.org/W2783094228","https://openalex.org/W2803475921","https://openalex.org/W2806933845","https://openalex.org/W2809554369","https://openalex.org/W2810800135","https://openalex.org/W2883098649","https://openalex.org/W2883147592","https://openalex.org/W2883933938","https://openalex.org/W2890969282","https://openalex.org/W2895785000","https://openalex.org/W2896247506","https://openalex.org/W2898858289","https://openalex.org/W2899351518","https://openalex.org/W2905766030","https://openalex.org/W2913701832","https://openalex.org/W2914763199","https://openalex.org/W2917545980","https://openalex.org/W2921258288","https://openalex.org/W2922826082","https://openalex.org/W2944768094","https://openalex.org/W2949535404","https://openalex.org/W2952861497","https://openalex.org/W2954982670","https://openalex.org/W2955064062","https://openalex.org/W2964778068","https://openalex.org/W2967039096","https://openalex.org/W2971412524","https://openalex.org/W2980352117","https://openalex.org/W2980754557","https://openalex.org/W2981146066","https://openalex.org/W2996284819","https://openalex.org/W2996402732","https://openalex.org/W2996863103","https://openalex.org/W2999899591","https://openalex.org/W3004003200","https://openalex.org/W3010085615","https://openalex.org/W3012514385","https://openalex.org/W3013347864","https://openalex.org/W3014696537","https://openalex.org/W3015182824","https://openalex.org/W3018360920","https://openalex.org/W3021455546","https://openalex.org/W3023002975","https://openalex.org/W3026042980","https://openalex.org/W3033051613","https://openalex.org/W3034953309","https://openalex.org/W3037286191","https://openalex.org/W3038002837","https://openalex.org/W3038829008","https://openalex.org/W3045397880","https://openalex.org/W3081434006","https://openalex.org/W3082263832","https://openalex.org/W3083360361","https://openalex.org/W3084502523","https://openalex.org/W3086058256","https://openalex.org/W3088461057","https://openalex.org/W3089831259","https://openalex.org/W3090250232","https://openalex.org/W3091475740","https://openalex.org/W3092934177","https://openalex.org/W3095428257","https://openalex.org/W3100231357","https://openalex.org/W3117280518","https://openalex.org/W3119365400","https://openalex.org/W3123158399","https://openalex.org/W3124199644","https://openalex.org/W3125411402","https://openalex.org/W3125778555","https://openalex.org/W3129167768","https://openalex.org/W3130011313","https://openalex.org/W3135297678","https://openalex.org/W3135618734","https://openalex.org/W3139481321","https://openalex.org/W3142907618","https://openalex.org/W3145980002","https://openalex.org/W3157954793","https://openalex.org/W3159051660","https://openalex.org/W3160502397","https://openalex.org/W3160843289","https://openalex.org/W3160974433","https://openalex.org/W3161065589","https://openalex.org/W3161597661","https://openalex.org/W3166265104","https://openalex.org/W3166801065","https://openalex.org/W3185485525","https://openalex.org/W3186003609","https://openalex.org/W3194520272","https://openalex.org/W3197712466","https://openalex.org/W3198239855","https://openalex.org/W3205350297","https://openalex.org/W3206821066","https://openalex.org/W3208910039","https://openalex.org/W4206517842","https://openalex.org/W4210318958","https://openalex.org/W4214717358","https://openalex.org/W4225006946","https://openalex.org/W4253476544","https://openalex.org/W4281626031","https://openalex.org/W4285292782","https://openalex.org/W4309765371","https://openalex.org/W4372215807"],"related_works":["https://openalex.org/W4297998858","https://openalex.org/W3032906336","https://openalex.org/W2270327411","https://openalex.org/W4387516697","https://openalex.org/W2997316009","https://openalex.org/W4285206610","https://openalex.org/W2888161589","https://openalex.org/W4390684555","https://openalex.org/W2161479870","https://openalex.org/W4298012679"],"abstract_inverted_index":{"The":[0],"proliferation":[1],"of":[2,16,28,63,66,101],"influencers":[3],"on":[4],"social-media":[5,32],"platforms":[6],"has":[7],"drawn":[8],"considerable":[9],"research":[10],"attention,":[11],"particularly":[12],"in":[13,142],"the":[14,73,98],"field":[15],"marketing.":[17],"Nevertheless,":[18],"there":[19],"is":[20],"limited":[21],"understanding":[22],"among":[23],"HCI":[24],"and":[25,38,92,106,113,123],"communication":[26],"researchers":[27],"what":[29],"leads":[30],"these":[31],"influencers\u2019":[33],"(SMIs\u2019)":[34],"audiences":[35],"to":[36,117,139],"favor":[37,75],"choose":[39],"their":[40,76,111,114],"content":[41,77,112],"over":[42,78],"traditional":[43,79,127],"media.":[44,80,128],"To":[45],"fill":[46],"this":[47],"gap,":[48],"we":[49,96],"conducted":[50],"semi-structured":[51],"interviews":[52],"with":[53],"45":[54],"SMI":[55],"audience":[56],"members.":[57],"Our":[58],"findings":[59],"revealed":[60],"a":[61],"total":[62],"eight":[64],"categories":[65],"SMIs\u2019":[67,102],"appeals,":[68],"i.e.,":[69],"factors":[70],"that":[71],"made":[72,133],"interviewees":[74],"These":[81],"appeals":[82,132],"can":[83],"further":[84],"be":[85,118],"grouped":[86],"into":[87],"three":[88],"categories:":[89],"content,":[90],"presentation,":[91],"closeness.":[93],"In":[94],"particular,":[95],"identified":[97],"key":[99],"role":[100],"perceived":[103],"high":[104],"autonomy":[105],"independence,":[107],"which":[108],"led":[109],"both":[110],"presentation":[115],"styles":[116],"seen":[119],"as":[120],"distinct":[121],"from":[122],"more":[124],"appealing":[125],"than":[126],"Likewise,":[129],"four":[130],"closeness":[131],"our":[134],"participants":[135],"feel":[136],"emotionally":[137],"attached":[138],"SMIs,":[140],"resulting":[141],"sustained":[143],"engagement.":[144]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}