{"id":"https://openalex.org/W4306317229","doi":"https://doi.org/10.1145/3511808.3557694","title":"See Clicks Differently: Modeling User Clicking Alternatively with Multi Classifiers for CTR Prediction","display_name":"See Clicks Differently: Modeling User Clicking Alternatively with Multi Classifiers for CTR Prediction","publication_year":2022,"publication_date":"2022-10-16","ids":{"openalex":"https://openalex.org/W4306317229","doi":"https://doi.org/10.1145/3511808.3557694"},"language":"en","primary_location":{"id":"doi:10.1145/3511808.3557694","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3511808.3557694","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3511808.3557694","source":{"id":"https://openalex.org/S4363608762","display_name":"Proceedings of the 31st ACM International Conference on Information & Knowledge Management","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 31st ACM International Conference on Information & Knowledge Management","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3511808.3557694","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071894868","display_name":"Shiwei Lyu","orcid":"https://orcid.org/0000-0001-9493-0601"},"institutions":[{"id":"https://openalex.org/I30809798","display_name":"ShanghaiTech University","ror":"https://ror.org/030bhh786","country_code":"CN","type":"education","lineage":["https://openalex.org/I30809798"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Shiwei Lyu","raw_affiliation_strings":["Shanghaitech University & Ant Group, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghaitech University & Ant Group, Shanghai, China","institution_ids":["https://openalex.org/I30809798"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101094066","display_name":"Hongbo Cai","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hongbo Cai","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019871741","display_name":"Chaohe Zhang","orcid":null},"institutions":[{"id":"https://openalex.org/I20231570","display_name":"Peking University","ror":"https://ror.org/02v51f717","country_code":"CN","type":"education","lineage":["https://openalex.org/I20231570"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chaohe Zhang","raw_affiliation_strings":["Peking University, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Peking University, Beijing, China","institution_ids":["https://openalex.org/I20231570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102936121","display_name":"Shuai Ling","orcid":"https://orcid.org/0000-0003-0214-4334"},"institutions":[{"id":"https://openalex.org/I30809798","display_name":"ShanghaiTech University","ror":"https://ror.org/030bhh786","country_code":"CN","type":"education","lineage":["https://openalex.org/I30809798"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shuai Ling","raw_affiliation_strings":["Shanghaitech University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghaitech University, Shanghai, China","institution_ids":["https://openalex.org/I30809798"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007885672","display_name":"Yue Shen","orcid":"https://orcid.org/0000-0002-1046-9000"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yue Shen","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059787539","display_name":"Xiaodong Zeng","orcid":"https://orcid.org/0000-0001-7638-5443"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Xiaodong Zeng","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053242349","display_name":"Jinjie Gu","orcid":"https://orcid.org/0000-0001-7596-4945"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jinjie Gu","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046509521","display_name":"Guannan Zhang","orcid":"https://orcid.org/0000-0001-7256-150X"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Guannan Zhang","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100758732","display_name":"Haipeng Zhang","orcid":"https://orcid.org/0000-0001-5741-2311"},"institutions":[{"id":"https://openalex.org/I30809798","display_name":"ShanghaiTech University","ror":"https://ror.org/030bhh786","country_code":"CN","type":"education","lineage":["https://openalex.org/I30809798"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Haipeng Zhang","raw_affiliation_strings":["Shanghaitech University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghaitech University, Shanghai, China","institution_ids":["https://openalex.org/I30809798"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":9,"corresponding_author_ids":["https://openalex.org/A5071894868"],"corresponding_institution_ids":["https://openalex.org/I30809798"],"apc_list":null,"apc_paid":null,"fwci":0.2913,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.53103248,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"4299","last_page":"4303"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12101","display_name":"Advanced Bandit Algorithms Research","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9721999764442444,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.798125147819519},{"id":"https://openalex.org/keywords/click-through-rate","display_name":"Click-through rate","score":0.7769509553909302},{"id":"https://openalex.org/keywords/recommender-system","display_name":"Recommender system","score":0.5544414520263672},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.521125853061676},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.4961729943752289},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.43897685408592224},{"id":"https://openalex.org/keywords/core","display_name":"Core (optical fiber)","score":0.43788713216781616},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.32965677976608276},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.11780202388763428},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.09980592131614685}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.798125147819519},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.7769509553909302},{"id":"https://openalex.org/C557471498","wikidata":"https://www.wikidata.org/wiki/Q554950","display_name":"Recommender system","level":2,"score":0.5544414520263672},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.521125853061676},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.4961729943752289},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.43897685408592224},{"id":"https://openalex.org/C2164484","wikidata":"https://www.wikidata.org/wiki/Q5170150","display_name":"Core (optical fiber)","level":2,"score":0.43788713216781616},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.32965677976608276},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.11780202388763428},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09980592131614685},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3511808.3557694","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3511808.3557694","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3511808.3557694","source":{"id":"https://openalex.org/S4363608762","display_name":"Proceedings of the 31st ACM International Conference on Information & Knowledge Management","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 31st ACM International Conference on Information & Knowledge Management","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3511808.3557694","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3511808.3557694","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3511808.3557694","source":{"id":"https://openalex.org/S4363608762","display_name":"Proceedings of the 31st ACM International Conference on Information & Knowledge Management","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 31st ACM International Conference on Information & Knowledge Management","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321885","display_name":"Science and Technology Commission of Shanghai Municipality","ror":"https://ror.org/03kt66j61"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4306317229.pdf","grobid_xml":"https://content.openalex.org/works/W4306317229.grobid-xml"},"referenced_works_count":21,"referenced_works":["https://openalex.org/W2295739661","https://openalex.org/W2475334473","https://openalex.org/W2512971201","https://openalex.org/W2723293840","https://openalex.org/W2743904806","https://openalex.org/W2793768763","https://openalex.org/W2962745591","https://openalex.org/W2965624713","https://openalex.org/W2979450518","https://openalex.org/W2984100107","https://openalex.org/W3093496541","https://openalex.org/W3093519337","https://openalex.org/W3104030692","https://openalex.org/W3104439459","https://openalex.org/W3117684406","https://openalex.org/W3141797743","https://openalex.org/W3169134134","https://openalex.org/W3173335915","https://openalex.org/W3193085908","https://openalex.org/W3209071406","https://openalex.org/W4288079506"],"related_works":["https://openalex.org/W4386781444","https://openalex.org/W3092950680","https://openalex.org/W2150182025","https://openalex.org/W4246980185","https://openalex.org/W4317039510","https://openalex.org/W3197542405","https://openalex.org/W2418190244","https://openalex.org/W4238861846","https://openalex.org/W3125580266","https://openalex.org/W1657011257"],"abstract_inverted_index":{"Many":[0],"recommender":[1],"systems":[2],"optimize":[3],"click":[4,23,29,41,95,109],"through":[5],"rates":[6],"(CTRs)":[7],"as":[8,46],"one":[9],"of":[10],"their":[11,93],"core":[12],"goals,":[13],"and":[14,31,50],"it":[15],"further":[16],"breaks":[17],"down":[18],"to":[19,36,92,116],"predicting":[20],"each":[21],"item's":[22],"probability":[24,42,110],"for":[25,111],"a":[26,47,100,103],"user":[27,57,101],"(user-item":[28],"probability)":[30],"recommending":[32],"the":[33,51,56,108],"top":[34],"ones":[35],"this":[37,112,117],"particular":[38,104],"user.":[39],"User-item":[40],"is":[43,54,64],"then":[44],"estimated":[45],"single":[48],"term,":[49],"basic":[52],"assumption":[53],"that":[55,73],"has":[58],"different":[59],"preferences":[60],"over":[61],"items.":[62],"This":[63,88],"presumably":[65],"true,":[66],"but":[67],"from":[68],"real-world":[69],"data,":[70],"we":[71],"observe":[72],"some":[74,85],"people":[75],"are":[76,86],"naturally":[77],"more":[78],"active":[79],"in":[80],"clicking":[81],"on":[82],"items":[83],"while":[84],"not.":[87],"intrinsic":[89],"tendency":[90],"contributes":[91],"user-item":[94,118],"probabilities.":[96],"Besides":[97],"this,":[98],"when":[99],"sees":[102],"item":[105,113],"she":[106],"likes,":[107],"increases":[114],"due":[115],"preference.":[119]},"counts_by_year":[{"year":2025,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}