{"id":"https://openalex.org/W4226360535","doi":"https://doi.org/10.1145/3504006.3504020","title":"Online Review Comments affecting Purchase Intention: A Pilot Study.","display_name":"Online Review Comments affecting Purchase Intention: A Pilot Study.","publication_year":2021,"publication_date":"2021-11-15","ids":{"openalex":"https://openalex.org/W4226360535","doi":"https://doi.org/10.1145/3504006.3504020"},"language":"en","primary_location":{"id":"doi:10.1145/3504006.3504020","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3504006.3504020","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The 8th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050503656","display_name":"Chih\u2010Chin Liang","orcid":"https://orcid.org/0000-0001-9658-9777"},"institutions":[{"id":"https://openalex.org/I40689657","display_name":"National Formosa University","ror":"https://ror.org/00q523p52","country_code":"TW","type":"education","lineage":["https://openalex.org/I40689657"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chih-Chin Liang","raw_affiliation_strings":["Department of Business Administration, National Formosa University, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, National Formosa University, Taiwan","institution_ids":["https://openalex.org/I40689657"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040979333","display_name":"Yi-Mei Chang","orcid":null},"institutions":[{"id":"https://openalex.org/I40689657","display_name":"National Formosa University","ror":"https://ror.org/00q523p52","country_code":"TW","type":"education","lineage":["https://openalex.org/I40689657"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yi-Mei Chang","raw_affiliation_strings":["Department of Business Administration, National Formosa University, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, National Formosa University, Taiwan","institution_ids":["https://openalex.org/I40689657"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.37756556,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"75","last_page":"78"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9882000088691711,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9850000143051147,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/thriving","display_name":"Thriving","score":0.7961840033531189},{"id":"https://openalex.org/keywords/persuasion","display_name":"Persuasion","score":0.5720432996749878},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5603196024894714},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4952327311038971},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4566260576248169},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4343881905078888},{"id":"https://openalex.org/keywords/exploratory-research","display_name":"Exploratory research","score":0.4184935986995697},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.39782625436782837},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.36503416299819946},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3307943344116211},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.15492084622383118},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.09088626503944397},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.08169344067573547}],"concepts":[{"id":"https://openalex.org/C2776745293","wikidata":"https://www.wikidata.org/wiki/Q7798302","display_name":"Thriving","level":2,"score":0.7961840033531189},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.5720432996749878},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5603196024894714},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4952327311038971},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4566260576248169},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4343881905078888},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.4184935986995697},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.39782625436782837},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36503416299819946},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3307943344116211},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.15492084622383118},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09088626503944397},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.08169344067573547},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3504006.3504020","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3504006.3504020","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The 8th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W1680269924","https://openalex.org/W1791587663","https://openalex.org/W1993760488","https://openalex.org/W2010953621","https://openalex.org/W2099412727","https://openalex.org/W2120514099","https://openalex.org/W2318894238","https://openalex.org/W2941593869","https://openalex.org/W3000230715","https://openalex.org/W3003081667","https://openalex.org/W3041461729","https://openalex.org/W3121633574","https://openalex.org/W3173313522","https://openalex.org/W4247512384"],"related_works":["https://openalex.org/W3110653194","https://openalex.org/W1964821925","https://openalex.org/W2165054589","https://openalex.org/W2316932825","https://openalex.org/W4375951624","https://openalex.org/W3209322685","https://openalex.org/W2625819229","https://openalex.org/W2893149153","https://openalex.org/W4392200109","https://openalex.org/W1573691467"],"abstract_inverted_index":{"The":[0,165,179],"outbreak":[1],"of":[2,7,66,138,147,157,160,168],"COVID-19":[3],"since":[4],"the":[5,30,44,59,63,71,87,102,110,116,124,128,145,155,174],"end":[6],"2019":[8],"has":[9],"led":[10],"many":[11,21],"people":[12],"to":[13,41,119,153],"work":[14],"for":[15,90],"home,":[16],"reducing":[17],"economic":[18],"activity":[19],"in":[20],"countries":[22],"except":[23],"online":[24,48,92,94,132],"shopping,":[25],"which":[26],"is":[27,34,49,136,177],"thriving":[28],"during":[29],"pandemic.":[31],"However,":[32,86],"shopping":[33],"not":[35,50],"take-and-go":[36],"activity,as":[37],"it":[38,75],"needs":[39],"references":[40,89],"help":[42],"make":[43],"decision.":[45],"Buying":[46],"goods":[47],"as":[51,53,150,187],"convenient":[52],"buying":[54,91],"at":[55],"physical":[56,82],"stores":[57],"where":[58],"customers":[60],"can":[61,182],"check":[62],"actual":[64],"state":[65],"goods,":[67],"obtain":[68],"recommendations":[69],"from":[70],"clerks":[72],"or":[73,107],"compare":[74],"with":[76],"other":[77],"similar":[78],"goods.":[79],"All":[80],"these":[81,184],"activities":[83],"are":[84,93],"persuasions.":[85],"main":[88],"third-party":[95],"comments":[96,103,114,133,161],"and":[97,131,162],"brand":[98,129,163],"image.":[99,164],"People":[100],"noticed":[101],"online,":[104],"whether":[105],"positive":[106],"negative":[108],"about":[109],"product.":[111],"Consumers":[112],"write":[113],"on":[115,123],"Internet":[117],"according":[118],"their":[120],"different":[121],"impressions":[122],"brands.":[125],"Therefore,":[126],"how":[127],"image":[130],"affect":[134],"persuasion":[135],"worthy":[137],"study.":[139],"This":[140],"pilot":[141],"study":[142,181],"thus":[143],"takes":[144],"purchase":[146],"mobile":[148],"phones":[149],"an":[151],"example":[152],"explore":[154],"factors":[156],"people's":[158],"evaluation":[159],"analytical":[166],"results":[167,186],"exploratory":[169],"factor":[170],"analysis":[171],"show":[172],"that":[173],"questionnaire":[175],"design":[176],"suitable.":[178],"formal":[180],"take":[183],"research":[185],"a":[188],"reference.":[189]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}