{"id":"https://openalex.org/W2885239893","doi":"https://doi.org/10.1145/3227696.3227721","title":"On the Taxonomy of Social Media Marketing Approach","display_name":"On the Taxonomy of Social Media Marketing Approach","publication_year":2018,"publication_date":"2018-07-16","ids":{"openalex":"https://openalex.org/W2885239893","doi":"https://doi.org/10.1145/3227696.3227721","mag":"2885239893"},"language":"en","primary_location":{"id":"doi:10.1145/3227696.3227721","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3227696.3227721","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 5th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054533812","display_name":"Hiroshi Koga","orcid":"https://orcid.org/0000-0002-8919-8468"},"institutions":[{"id":"https://openalex.org/I56624758","display_name":"Kansai University","ror":"https://ror.org/03xg1f311","country_code":"JP","type":"education","lineage":["https://openalex.org/I56624758"]}],"countries":["JP"],"is_corresponding":true,"raw_author_name":"Hiroshi Koga","raw_affiliation_strings":["Kansai University, Takatsuki-shi, Japan"],"affiliations":[{"raw_affiliation_string":"Kansai University, Takatsuki-shi, Japan","institution_ids":["https://openalex.org/I56624758"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5031324160","display_name":"Sachiko Yanagihara","orcid":"https://orcid.org/0000-0003-2785-712X"},"institutions":[{"id":"https://openalex.org/I42766147","display_name":"University of Toyama","ror":"https://ror.org/0445phv87","country_code":"JP","type":"education","lineage":["https://openalex.org/I42766147"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Sachiko Yanagihara","raw_affiliation_strings":["University of Toyama, Toyama-shi, Japan"],"affiliations":[{"raw_affiliation_string":"University of Toyama, Toyama-shi, Japan","institution_ids":["https://openalex.org/I42766147"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5054533812"],"corresponding_institution_ids":["https://openalex.org/I56624758"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.12793623,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9718000292778015,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9690999984741211,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7204128503799438},{"id":"https://openalex.org/keywords/taxonomy","display_name":"Taxonomy (biology)","score":0.6396399736404419},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.602486252784729},{"id":"https://openalex.org/keywords/control","display_name":"Control (management)","score":0.5312466621398926},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.517939031124115},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5131681561470032},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4727937877178192},{"id":"https://openalex.org/keywords/point","display_name":"Point (geometry)","score":0.445904403924942},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"Social media marketing","score":0.4326387047767639},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3795951008796692},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.36219117045402527},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.23317021131515503},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.1964612901210785},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.13037264347076416}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7204128503799438},{"id":"https://openalex.org/C58642233","wikidata":"https://www.wikidata.org/wiki/Q8269924","display_name":"Taxonomy (biology)","level":2,"score":0.6396399736404419},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.602486252784729},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.5312466621398926},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.517939031124115},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5131681561470032},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4727937877178192},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.445904403924942},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.4326387047767639},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3795951008796692},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.36219117045402527},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.23317021131515503},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1964612901210785},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13037264347076416},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3227696.3227721","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3227696.3227721","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 5th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320320939","display_name":"Swedish Foundation for International Cooperation in Research and Higher Education","ror":"https://ror.org/0561xc723"},{"id":"https://openalex.org/F4320334764","display_name":"Japan Society for the Promotion of Science","ror":"https://ror.org/00hhkn466"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W1480553355","https://openalex.org/W2769654449"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2012531322","https://openalex.org/W1977056376","https://openalex.org/W3003660877","https://openalex.org/W3035696098","https://openalex.org/W2967815204","https://openalex.org/W2738042108","https://openalex.org/W1589863931","https://openalex.org/W4312497729","https://openalex.org/W2807878146"],"abstract_inverted_index":{"In":[0,20,73],"this":[1,24,74,115],"paper,":[2,25,75],"we":[3,26,76],"propose":[4],"a":[5,67,87],"reference":[6],"framework":[7],"for":[8,47],"the":[9,30,54,122,140,151,154],"social":[10,36,112],"media":[11],"marketing":[12,33,84,141],"that":[13,34,42,69],"has":[14],"attracted":[15],"attention":[16],"in":[17,23,139,143],"recent":[18],"years.":[19],"other":[21,55],"words,":[22],"attempt":[27],"to":[28,133],"classify":[29],"focus":[31],"of":[32,58,81,89,91,125,153],"utilizes":[35],"media.":[37,93,113],"Generally,":[38],"it":[39],"is":[40,45,64,106,117,159],"thought":[41],"corporate":[43],"control":[44],"possible":[46],"\"owned":[48],"media\"":[49,60,63],"and":[50,83,102],"\"paid":[51],"media.\"":[52],"On":[53],"hand,":[56],"utilization":[57,90],"\"earned":[59],"or":[61,99],"\"social":[62],"understood":[65],"as":[66,86,119],"factor":[68],"companies":[70],"cannot":[71],"control.":[72],"will":[77,146],"use":[78],"two":[79,123],"types":[80],"context":[82,105,135],"approach":[85,142],"point":[88],"uncontrollable":[92],"That":[94],"is,":[95],"(1)":[96],"customer":[97,100],"journey":[98],"retention,":[101],"(2)":[103],"which":[104],"focused":[107],"on":[108],"contexts":[109],"formed":[110],"through":[111],"Therefore,":[114],"paper":[116],"organized":[118],"follows;":[120],"First,":[121],"dimensions":[124],"taxonomy":[126],"are":[127,136],"introduced.":[128],"Second,":[129],"three":[130],"cases":[131],"corresponding":[132],"each":[134,144],"shown.":[137],"Differences":[138],"case":[145],"also":[147],"be":[148],"discussed.":[149],"Thirdly,":[150],"effectiveness":[152],"proposed":[155],"type":[156],"(reference":[157],"framework)":[158],"examined.":[160]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
