{"id":"https://openalex.org/W2726968438","doi":"https://doi.org/10.1145/3035966","title":"Inference and auction design in online advertising","display_name":"Inference and auction design in online advertising","publication_year":2017,"publication_date":"2017-06-26","ids":{"openalex":"https://openalex.org/W2726968438","doi":"https://doi.org/10.1145/3035966","mag":"2726968438"},"language":"en","primary_location":{"id":"doi:10.1145/3035966","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3035966","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3035966?download=true","source":{"id":"https://openalex.org/S103482838","display_name":"Communications of the ACM","issn_l":"0001-0782","issn":["0001-0782","1557-7317"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications of the ACM","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3035966?download=true","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015797025","display_name":"Denis Nekipelov","orcid":"https://orcid.org/0000-0003-4734-265X"},"institutions":[{"id":"https://openalex.org/I51556381","display_name":"University of Virginia","ror":"https://ror.org/0153tk833","country_code":"US","type":"education","lineage":["https://openalex.org/I51556381"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Denis Nekipelov","raw_affiliation_strings":["University of Virginia, Charlottesville"],"affiliations":[{"raw_affiliation_string":"University of Virginia, Charlottesville","institution_ids":["https://openalex.org/I51556381"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5074184406","display_name":"Tammy Wang","orcid":null},"institutions":[{"id":"https://openalex.org/I4210163186","display_name":"Retina Partners","ror":"https://ror.org/051vsps84","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I4210163186"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Tammy Wang","raw_affiliation_strings":["Riviera Partners, San Francisco, CA"],"affiliations":[{"raw_affiliation_string":"Riviera Partners, San Francisco, CA","institution_ids":["https://openalex.org/I4210163186"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5015797025"],"corresponding_institution_ids":["https://openalex.org/I51556381"],"apc_list":null,"apc_paid":null,"fwci":1.847,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.89111103,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"60","issue":"7","first_page":"70","last_page":"79"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12101","display_name":"Advanced Bandit Algorithms Research","score":0.9843000173568726,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7021998763084412},{"id":"https://openalex.org/keywords/inference","display_name":"Inference","score":0.6376577019691467},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.522199809551239},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.43264782428741455},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.3060140013694763},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.26116621494293213},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.17944207787513733},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.14455002546310425}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7021998763084412},{"id":"https://openalex.org/C2776214188","wikidata":"https://www.wikidata.org/wiki/Q408386","display_name":"Inference","level":2,"score":0.6376577019691467},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.522199809551239},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.43264782428741455},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.3060140013694763},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.26116621494293213},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.17944207787513733},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.14455002546310425}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3035966","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3035966","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3035966?download=true","source":{"id":"https://openalex.org/S103482838","display_name":"Communications of the ACM","issn_l":"0001-0782","issn":["0001-0782","1557-7317"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications of the ACM","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1145/3035966","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3035966","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3035966?download=true","source":{"id":"https://openalex.org/S103482838","display_name":"Communications of the ACM","issn_l":"0001-0782","issn":["0001-0782","1557-7317"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications of the ACM","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.5600000023841858,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[{"id":"https://openalex.org/G4564590182","display_name":null,"funder_award_id":"1449239","funder_id":"https://openalex.org/F4320306076","funder_display_name":"National Science Foundation"}],"funders":[{"id":"https://openalex.org/F4320306076","display_name":"National Science Foundation","ror":"https://ror.org/021nxhr62"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2726968438.pdf","grobid_xml":"https://content.openalex.org/works/W2726968438.grobid-xml"},"referenced_works_count":43,"referenced_works":["https://openalex.org/W349068919","https://openalex.org/W611768045","https://openalex.org/W1526250527","https://openalex.org/W1554763265","https://openalex.org/W1612983397","https://openalex.org/W1745376753","https://openalex.org/W1807610439","https://openalex.org/W1979357207","https://openalex.org/W2015061583","https://openalex.org/W2019762987","https://openalex.org/W2029050771","https://openalex.org/W2030876146","https://openalex.org/W2033316373","https://openalex.org/W2034184818","https://openalex.org/W2054512291","https://openalex.org/W2058001440","https://openalex.org/W2061549692","https://openalex.org/W2072459156","https://openalex.org/W2093825590","https://openalex.org/W2097160297","https://openalex.org/W2100254108","https://openalex.org/W2108632994","https://openalex.org/W2115276154","https://openalex.org/W2116388325","https://openalex.org/W2126776273","https://openalex.org/W2138634621","https://openalex.org/W2150865801","https://openalex.org/W2151922686","https://openalex.org/W2164143329","https://openalex.org/W2175915769","https://openalex.org/W2180036494","https://openalex.org/W2181790324","https://openalex.org/W2186940699","https://openalex.org/W2279546003","https://openalex.org/W2290176725","https://openalex.org/W2294025081","https://openalex.org/W2497263923","https://openalex.org/W2964326026","https://openalex.org/W2998446700","https://openalex.org/W3021703980","https://openalex.org/W3094241458","https://openalex.org/W3121496804","https://openalex.org/W3122305203"],"related_works":["https://openalex.org/W3150755883","https://openalex.org/W3107474891","https://openalex.org/W2346030802","https://openalex.org/W2083944315","https://openalex.org/W2569429894","https://openalex.org/W2758801054","https://openalex.org/W2367950322","https://openalex.org/W3121746932","https://openalex.org/W3126656022","https://openalex.org/W2215552649"],"abstract_inverted_index":{"Econometrics":[0],"is":[1],"a":[2],"key":[3],"component":[4],"to":[5],"gauging":[6],"user":[7],"satisfaction":[8],"and":[9],"advertisers'":[10],"profits.":[11]},"counts_by_year":[{"year":2022,"cited_by_count":3},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}