{"id":"https://openalex.org/W2545122172","doi":"https://doi.org/10.1145/2837060.2837103","title":"Local Festival Marketing and Application Plan for Agricultural Products by Utilizing Big Data from Online Shopping Mall","display_name":"Local Festival Marketing and Application Plan for Agricultural Products by Utilizing Big Data from Online Shopping Mall","publication_year":2015,"publication_date":"2015-10-20","ids":{"openalex":"https://openalex.org/W2545122172","doi":"https://doi.org/10.1145/2837060.2837103","mag":"2545122172"},"language":"en","primary_location":{"id":"doi:10.1145/2837060.2837103","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2837060.2837103","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2015 International Conference on Big Data Applications and Services","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100384996","display_name":"Jihye Kim","orcid":"https://orcid.org/0000-0002-5719-8180"},"institutions":[{"id":"https://openalex.org/I163753206","display_name":"Chungbuk National University","ror":"https://ror.org/02wnxgj78","country_code":"KR","type":"education","lineage":["https://openalex.org/I163753206"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Ji-hye Kim","raw_affiliation_strings":["BK21+Big Data service Model, Optimization Team Department of Management Information System, Chungbuk National University, Cheongju, South Korea"],"affiliations":[{"raw_affiliation_string":"BK21+Big Data service Model, Optimization Team Department of Management Information System, Chungbuk National University, Cheongju, South Korea","institution_ids":["https://openalex.org/I163753206"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018355664","display_name":"Sang-woo Cho","orcid":null},"institutions":[{"id":"https://openalex.org/I163753206","display_name":"Chungbuk National University","ror":"https://ror.org/02wnxgj78","country_code":"KR","type":"education","lineage":["https://openalex.org/I163753206"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Sang-woo Cho","raw_affiliation_strings":["Department of Bussiness and Data Convergence, Chungbuk National University, Cheongju, South Korea"],"affiliations":[{"raw_affiliation_string":"Department of Bussiness and Data Convergence, Chungbuk National University, Cheongju, South Korea","institution_ids":["https://openalex.org/I163753206"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077902053","display_name":"Da-jeong Park","orcid":null},"institutions":[{"id":"https://openalex.org/I163753206","display_name":"Chungbuk National University","ror":"https://ror.org/02wnxgj78","country_code":"KR","type":"education","lineage":["https://openalex.org/I163753206"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Da-jeong Park","raw_affiliation_strings":["Department of Bussiness and Data Convergence, Chungbuk National University, Cheongju, South Korea"],"affiliations":[{"raw_affiliation_string":"Department of Bussiness and Data Convergence, Chungbuk National University, Cheongju, South Korea","institution_ids":["https://openalex.org/I163753206"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076934493","display_name":"Kyung-hee Lee","orcid":null},"institutions":[{"id":"https://openalex.org/I163753206","display_name":"Chungbuk National University","ror":"https://ror.org/02wnxgj78","country_code":"KR","type":"education","lineage":["https://openalex.org/I163753206"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Kyung-hee Lee","raw_affiliation_strings":["Department of Bussiness and Data Convergence, Chungbuk National University, Cheongju, South Korea"],"affiliations":[{"raw_affiliation_string":"Department of Bussiness and Data Convergence, Chungbuk National University, Cheongju, South Korea","institution_ids":["https://openalex.org/I163753206"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102762083","display_name":"Chi\u2010Hwan Choi","orcid":"https://orcid.org/0000-0002-8560-5230"},"institutions":[{"id":"https://openalex.org/I163753206","display_name":"Chungbuk National University","ror":"https://ror.org/02wnxgj78","country_code":"KR","type":"education","lineage":["https://openalex.org/I163753206"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Chi-hwan Choi","raw_affiliation_strings":["Department of Bio-Information Technology, Chungbuk National University, Cheongju, South Korea"],"affiliations":[{"raw_affiliation_string":"Department of Bio-Information Technology, Chungbuk National University, Cheongju, South Korea","institution_ids":["https://openalex.org/I163753206"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5030320154","display_name":"Wan-sup Cho","orcid":null},"institutions":[{"id":"https://openalex.org/I163753206","display_name":"Chungbuk National University","ror":"https://ror.org/02wnxgj78","country_code":"KR","type":"education","lineage":["https://openalex.org/I163753206"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Wan-sup Cho","raw_affiliation_strings":["BK21+Big Data service Model, Optimization Team Department of Management Information System, Chungbuk National University, Cheongju, South Korea"],"affiliations":[{"raw_affiliation_string":"BK21+Big Data service Model, Optimization Team Department of Management Information System, Chungbuk National University, Cheongju, South Korea","institution_ids":["https://openalex.org/I163753206"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5100384996"],"corresponding_institution_ids":["https://openalex.org/I163753206"],"apc_list":null,"apc_paid":null,"fwci":0.4747,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.68779715,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"233","last_page":"236"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12873","display_name":"Nutrition, Health and Food Behavior","score":0.9677000045776367,"subfield":{"id":"https://openalex.org/subfields/2916","display_name":"Nutrition and Dietetics"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T12873","display_name":"Nutrition, Health and Food Behavior","score":0.9677000045776367,"subfield":{"id":"https://openalex.org/subfields/2916","display_name":"Nutrition and Dietetics"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T14233","display_name":"Diverse Topics in Contemporary Research","score":0.955299973487854,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14484","display_name":"Technology and Data Analysis","score":0.9509000182151794,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-buzz","display_name":"Marketing buzz","score":0.9060503244400024},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6621703505516052},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6491782069206238},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5807809829711914},{"id":"https://openalex.org/keywords/clothing","display_name":"Clothing","score":0.5405880212783813},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5396952033042908},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.49387580156326294},{"id":"https://openalex.org/keywords/plan","display_name":"Plan (archaeology)","score":0.483621746301651},{"id":"https://openalex.org/keywords/shopping-mall","display_name":"Shopping mall","score":0.4525420665740967},{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.4263990521430969},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.29909223318099976},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.12279343605041504},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.08046004176139832},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.07342338562011719}],"concepts":[{"id":"https://openalex.org/C113993141","wikidata":"https://www.wikidata.org/wiki/Q906759","display_name":"Marketing buzz","level":2,"score":0.9060503244400024},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6621703505516052},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6491782069206238},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5807809829711914},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.5405880212783813},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5396952033042908},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.49387580156326294},{"id":"https://openalex.org/C2776505523","wikidata":"https://www.wikidata.org/wiki/Q4785468","display_name":"Plan (archaeology)","level":2,"score":0.483621746301651},{"id":"https://openalex.org/C2776678367","wikidata":"https://www.wikidata.org/wiki/Q31374404","display_name":"Shopping mall","level":2,"score":0.4525420665740967},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.4263990521430969},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.29909223318099976},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.12279343605041504},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.08046004176139832},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07342338562011719},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2837060.2837103","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2837060.2837103","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2015 International Conference on Big Data Applications and Services","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/2","display_name":"Zero hunger","score":0.6800000071525574}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W2808326779"],"related_works":["https://openalex.org/W2116740649","https://openalex.org/W2099040923","https://openalex.org/W4387941994","https://openalex.org/W4237474497","https://openalex.org/W2808610987","https://openalex.org/W1985865137","https://openalex.org/W2068569233","https://openalex.org/W2807898447","https://openalex.org/W2384816865","https://openalex.org/W963438761"],"abstract_inverted_index":{"The":[0,112],"purpose":[1],"of":[2,11,81,85,92,128],"this":[3,36],"research":[4],"is":[5],"to":[6,109],"propose":[7],"an":[8],"establishment":[9],"method":[10],"plans":[12],"and":[13,23,46,72,98,124],"marketing":[14,119],"strategies":[15],"for":[16],"local":[17],"festivals":[18],"by":[19,121],"utilizing":[20,122],"issue":[21],"categories":[22],"associated":[24],"keywords":[25],"obtained":[26,102],"through":[27],"big":[28],"data":[29,127],"analysis":[30,38,113],"on":[31,41,52,66],"online":[32,55,129],"shopping":[33,56,130],"mall.":[34],"For":[35],"research,":[37],"was":[39,87,101],"performed":[40],"organic":[42,110],"product":[43,47],"registration":[44],"status":[45],"titles":[48],"which":[49,132],"were":[50],"posted":[51],"the":[53,82,90,103,106],"biggest":[54],"malls":[57,131],"in":[58,89,117],"Korea":[59],"--":[60,65],"G":[61],"Market,":[62],"Auction,":[63],"11st":[64],"November":[67,73],"6,":[68],"2014":[69,75],"(1st":[70],"round)":[71],"13th,":[74],"(2nd":[76],"round).":[77],"As":[78],"a":[79],"result":[80],"analysis,":[83],"level":[84],"buzz":[86],"highest":[88],"order":[91],"'coffee/drink',":[93],"'infant/child":[94],"clothing',":[95],"'pet":[96],"product',":[97],"'organic":[99],"cotton'":[100],"most":[104],"as":[105],"keyword":[107],"related":[108],"product.":[111],"has":[114],"its":[115],"significance":[116],"establishing":[118],"strategy":[120],"structured":[123],"unstructured":[125],"web":[126],"have":[133],"been":[134],"rapidly":[135],"growing":[136],"recently.":[137]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}