{"id":"https://openalex.org/W2052247148","doi":"https://doi.org/10.1145/2615569.2615653","title":"Insights from brands in Facebook","display_name":"Insights from brands in Facebook","publication_year":2014,"publication_date":"2014-06-23","ids":{"openalex":"https://openalex.org/W2052247148","doi":"https://doi.org/10.1145/2615569.2615653","mag":"2052247148"},"language":"en","primary_location":{"id":"doi:10.1145/2615569.2615653","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2615569.2615653","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2014 ACM conference on Web science","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068124259","display_name":"Kyle R. Taylor","orcid":"https://orcid.org/0000-0002-4586-8300"},"institutions":[{"id":"https://openalex.org/I126307644","display_name":"University of Iowa","ror":"https://ror.org/036jqmy94","country_code":"US","type":"education","lineage":["https://openalex.org/I126307644"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Kyle Taylor","raw_affiliation_strings":["University of Iowa, Iowa City, IA, USA","University of Iowa; Iowa City; IA; USA"],"affiliations":[{"raw_affiliation_string":"University of Iowa, Iowa City, IA, USA","institution_ids":["https://openalex.org/I126307644"]},{"raw_affiliation_string":"University of Iowa; Iowa City; IA; USA","institution_ids":["https://openalex.org/I126307644"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051420635","display_name":"Omar Alonso","orcid":null},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Omar Alonso","raw_affiliation_strings":["Microsoft, Mountain View, CA, USA"],"affiliations":[{"raw_affiliation_string":"Microsoft, Mountain View, CA, USA","institution_ids":["https://openalex.org/I1290206253"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5068124259"],"corresponding_institution_ids":["https://openalex.org/I126307644"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.18153932,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"247","last_page":"248"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9890999794006348,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9782000184059143,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7453603744506836},{"id":"https://openalex.org/keywords/clothing","display_name":"Clothing","score":0.7173358798027039},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6331046223640442},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6022781729698181},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.40801024436950684},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.33217161893844604}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7453603744506836},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.7173358798027039},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6331046223640442},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6022781729698181},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.40801024436950684},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.33217161893844604},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2615569.2615653","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2615569.2615653","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2014 ACM conference on Web science","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W1991997945","https://openalex.org/W2063139645"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2738456166","https://openalex.org/W2352745894","https://openalex.org/W2057731951","https://openalex.org/W2358836583","https://openalex.org/W2064629212","https://openalex.org/W2387983088","https://openalex.org/W2135888309","https://openalex.org/W3080469217"],"abstract_inverted_index":{"Companies":[0],"are":[1],"increasingly":[2],"turning":[3],"to":[4,10,16,35,54,87],"social":[5,42],"media":[6],"as":[7],"a":[8,85,88,91],"way":[9],"engage":[11],"with":[12,93],"their":[13,18,77],"customers":[14],"and":[15,20,52,67],"promote":[17],"brand":[19],"products.":[21],"We":[22,57],"analyzed":[23],"the":[24,31,96],"content":[25],"of":[26,30,65,71,82,95],"Facebook":[27],"fan":[28],"pages":[29],"top":[32],"100":[33],"brands":[34,45,61],"gain":[36],"insight":[37],"into":[38],"how":[39],"companies":[40,97],"utilize":[41],"media.":[43],"These":[44],"span":[46],"14":[47],"different":[48,60,63],"categories":[49],"from":[50,73],"fashion":[51],"apparel":[53],"computer":[55],"hardware.":[56],"find":[58],"that":[59],"use":[62],"types":[64],"posts":[66,83],"get":[68],"varying":[69],"levels":[70],"engagement":[72],"users":[74],"based":[75],"on":[76],"business":[78],"category.":[79],"Interestingly,":[80],"45.53%":[81],"contained":[84],"reference":[86],"company":[89],"or":[90],"person":[92],"many":[94],"referencing":[98],"others.":[99]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}