{"id":"https://openalex.org/W2055079831","doi":"https://doi.org/10.1145/2556195.2556240","title":"Predicting response in mobile advertising with hierarchical importance-aware factorization machine","display_name":"Predicting response in mobile advertising with hierarchical importance-aware factorization machine","publication_year":2014,"publication_date":"2014-02-18","ids":{"openalex":"https://openalex.org/W2055079831","doi":"https://doi.org/10.1145/2556195.2556240","mag":"2055079831"},"language":"en","primary_location":{"id":"doi:10.1145/2556195.2556240","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2556195.2556240","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 7th ACM international conference on Web search and data mining","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030728190","display_name":"Richard J. Oentaryo","orcid":"https://orcid.org/0000-0002-4662-1561"},"institutions":[{"id":"https://openalex.org/I79891267","display_name":"Singapore Management University","ror":"https://ror.org/050qmg959","country_code":"SG","type":"education","lineage":["https://openalex.org/I79891267"]}],"countries":["SG"],"is_corresponding":true,"raw_author_name":"Richard J. Oentaryo","raw_affiliation_strings":["Singapore Management University, Singapore, Singapore","[Singapore Management University, Singapore, Singapore]"],"affiliations":[{"raw_affiliation_string":"Singapore Management University, Singapore, Singapore","institution_ids":["https://openalex.org/I79891267"]},{"raw_affiliation_string":"[Singapore Management University, Singapore, Singapore]","institution_ids":["https://openalex.org/I79891267"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039617569","display_name":"Ee\u2010Peng Lim","orcid":"https://orcid.org/0000-0003-0065-8665"},"institutions":[{"id":"https://openalex.org/I79891267","display_name":"Singapore Management University","ror":"https://ror.org/050qmg959","country_code":"SG","type":"education","lineage":["https://openalex.org/I79891267"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Ee-Peng Lim","raw_affiliation_strings":["Singapore Management University, Singapore, Singapore","[Singapore Management University, Singapore, Singapore]"],"affiliations":[{"raw_affiliation_string":"Singapore Management University, Singapore, Singapore","institution_ids":["https://openalex.org/I79891267"]},{"raw_affiliation_string":"[Singapore Management University, Singapore, Singapore]","institution_ids":["https://openalex.org/I79891267"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5108464338","display_name":"Jia-Wei Low","orcid":null},"institutions":[{"id":"https://openalex.org/I79891267","display_name":"Singapore Management University","ror":"https://ror.org/050qmg959","country_code":"SG","type":"education","lineage":["https://openalex.org/I79891267"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Jia-Wei Low","raw_affiliation_strings":["Singapore Management University, Singapore, Singapore","[Singapore Management University, Singapore, Singapore]"],"affiliations":[{"raw_affiliation_string":"Singapore Management University, Singapore, Singapore","institution_ids":["https://openalex.org/I79891267"]},{"raw_affiliation_string":"[Singapore Management University, Singapore, Singapore]","institution_ids":["https://openalex.org/I79891267"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081036622","display_name":"David Lo","orcid":"https://orcid.org/0000-0002-4367-7201"},"institutions":[{"id":"https://openalex.org/I79891267","display_name":"Singapore Management University","ror":"https://ror.org/050qmg959","country_code":"SG","type":"education","lineage":["https://openalex.org/I79891267"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"David Lo","raw_affiliation_strings":["Singapore Management University, Singapore, Singapore","[Singapore Management University, Singapore, Singapore]"],"affiliations":[{"raw_affiliation_string":"Singapore Management University, Singapore, Singapore","institution_ids":["https://openalex.org/I79891267"]},{"raw_affiliation_string":"[Singapore Management University, Singapore, Singapore]","institution_ids":["https://openalex.org/I79891267"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029770571","display_name":"Michael Finegold","orcid":null},"institutions":[{"id":"https://openalex.org/I74973139","display_name":"Carnegie Mellon University","ror":"https://ror.org/05x2bcf33","country_code":"US","type":"education","lineage":["https://openalex.org/I74973139"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Michael Finegold","raw_affiliation_strings":["Carnegie Mellon University, Pittsburgh, PA, USA","Carnegie-Mellon University, Pittsburgh, Pa., USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Carnegie Mellon University, Pittsburgh, PA, USA","institution_ids":["https://openalex.org/I74973139"]},{"raw_affiliation_string":"Carnegie-Mellon University, Pittsburgh, Pa., USA#TAB#","institution_ids":["https://openalex.org/I74973139"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5030728190"],"corresponding_institution_ids":["https://openalex.org/I79891267"],"apc_list":null,"apc_paid":null,"fwci":35.1759,"has_fulltext":false,"cited_by_count":104,"citation_normalized_percentile":{"value":0.99667396,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"123","last_page":"132"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9896000027656555,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11980","display_name":"Human Mobility and Location-Based Analysis","score":0.986299991607666,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8120716214179993},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.666753888130188},{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.6536780595779419},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.5818772315979004},{"id":"https://openalex.org/keywords/cold-start","display_name":"Cold start (automotive)","score":0.4515896141529083},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"Targeted advertising","score":0.44110727310180664},{"id":"https://openalex.org/keywords/task","display_name":"Task (project management)","score":0.435962975025177},{"id":"https://openalex.org/keywords/factor","display_name":"Factor (programming language)","score":0.4307515025138855},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.42964017391204834},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.41996943950653076},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.3667374551296234},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.10504242777824402},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.08236640691757202}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8120716214179993},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.666753888130188},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.6536780595779419},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.5818772315979004},{"id":"https://openalex.org/C2778956030","wikidata":"https://www.wikidata.org/wiki/Q5142477","display_name":"Cold start (automotive)","level":2,"score":0.4515896141529083},{"id":"https://openalex.org/C2777459780","wikidata":"https://www.wikidata.org/wiki/Q1628411","display_name":"Targeted advertising","level":2,"score":0.44110727310180664},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.435962975025177},{"id":"https://openalex.org/C2781039887","wikidata":"https://www.wikidata.org/wiki/Q1391724","display_name":"Factor (programming language)","level":2,"score":0.4307515025138855},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.42964017391204834},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.41996943950653076},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.3667374551296234},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.10504242777824402},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.08236640691757202},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0},{"id":"https://openalex.org/C201995342","wikidata":"https://www.wikidata.org/wiki/Q682496","display_name":"Systems engineering","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.1145/2556195.2556240","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2556195.2556240","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 7th ACM international conference on Web search and data mining","raw_type":"proceedings-article"},{"id":"pmh:oai:ink.library.smu.edu.sg:sis_research-2978","is_oa":false,"landing_page_url":"https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=2978&amp;amp;context=sis_research","pdf_url":null,"source":{"id":"https://openalex.org/S4377196871","display_name":"Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I79891267","host_organization_name":"Singapore Management University","host_organization_lineage":["https://openalex.org/I79891267"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://dx.doi.org/10.1145/2556195.2556240","raw_type":"Conference Proceeding Article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.491.4386","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.491.4386","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.717.1294","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.717.1294","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.mysmu.edu/faculty/davidlo/papers/wsdm14.pdf","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.843.8299","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.843.8299","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article%3D2978%26context%3Dsis_research","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.44999998807907104,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320320709","display_name":"National Research Foundation Singapore","ror":"https://ror.org/03cpyc314"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W1521843029","https://openalex.org/W1559956479","https://openalex.org/W1969048569","https://openalex.org/W1969675113","https://openalex.org/W2018049374","https://openalex.org/W2025603201","https://openalex.org/W2030978506","https://openalex.org/W2042775700","https://openalex.org/W2080320419","https://openalex.org/W2090883204","https://openalex.org/W2094286023","https://openalex.org/W2120166550","https://openalex.org/W2122090912","https://openalex.org/W2123605402","https://openalex.org/W2127347613","https://openalex.org/W2145284171","https://openalex.org/W2151153134","https://openalex.org/W2162979096","https://openalex.org/W2247380138","https://openalex.org/W2295739661","https://openalex.org/W2396895200","https://openalex.org/W4252684946","https://openalex.org/W6677671969"],"related_works":["https://openalex.org/W2529147798","https://openalex.org/W1979350723","https://openalex.org/W2555127516","https://openalex.org/W2528269032","https://openalex.org/W2964047085","https://openalex.org/W3180903918","https://openalex.org/W4385238808","https://openalex.org/W4313327643","https://openalex.org/W2188500270","https://openalex.org/W3207757380"],"abstract_inverted_index":{"Mobile":[0],"advertising":[1,108],"has":[2],"recently":[3],"seen":[4],"dramatic":[5],"growth,":[6],"fueled":[7],"by":[8],"the":[9,70,114,124,127,135],"global":[10],"proliferation":[11],"of":[12,19,72,126],"mobile":[13,107],"phones":[14],"and":[15,38,65,98,130,138],"devices.":[16],"The":[17,120],"task":[18],"predicting":[20],"ad":[21,31],"response":[22,32],"is":[23,52],"thus":[24],"crucial":[25],"for":[26,56,61],"maximizing":[27],"business":[28],"revenue.":[29],"However,":[30],"data":[33],"change":[34],"dynamically":[35],"over":[36],"time,":[37],"are":[39],"subject":[40],"to":[41,68],"cold-start":[42,141],"situations":[43],"in":[44,133,140],"which":[45,86],"limited":[46],"history":[47],"hinders":[48],"reliable":[49],"prediction.":[50],"There":[51],"also":[53,122],"a":[54,57,80,105],"need":[55],"robust":[58],"regression":[59],"estimation":[60],"high":[62],"prediction":[63,137,139],"accuracy,":[64],"good":[66],"ranking":[67],"distinguish":[69],"impacts":[71],"different":[73],"ads.":[74],"To":[75],"this":[76],"end,":[77],"we":[78],"develop":[79],"Hierarchical":[81],"Importance-aware":[82],"Factorization":[83],"Machine":[84],"(HIFM),":[85],"provides":[87],"an":[88],"effective":[89],"generic":[90],"latent":[91,117],"factor":[92,118],"framework":[93],"that":[94,111],"incorporates":[95],"importance":[96],"weights":[97],"hierarchical":[99,131],"learning.":[100],"Comprehensive":[101],"empirical":[102],"studies":[103],"on":[104],"real-world":[106],"dataset":[109],"show":[110],"HIFM":[112],"outperforms":[113],"contemporary":[115],"temporal":[116],"models.":[119],"results":[121],"demonstrate":[123],"efficacy":[125],"HIFM's":[128],"importance-aware":[129],"learning":[132],"improving":[134],"overall":[136],"scenarios,":[142],"respectively.":[143]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":10},{"year":2020,"cited_by_count":10},{"year":2019,"cited_by_count":19},{"year":2018,"cited_by_count":11},{"year":2017,"cited_by_count":20},{"year":2016,"cited_by_count":15},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":3}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}
