{"id":"https://openalex.org/W2134194808","doi":"https://doi.org/10.1145/2187836.2187850","title":"Risk-aware revenue maximization in display advertising","display_name":"Risk-aware revenue maximization in display advertising","publication_year":2012,"publication_date":"2012-04-16","ids":{"openalex":"https://openalex.org/W2134194808","doi":"https://doi.org/10.1145/2187836.2187850","mag":"2134194808"},"language":"en","primary_location":{"id":"doi:10.1145/2187836.2187850","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2187836.2187850","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 21st international conference on World Wide Web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087994198","display_name":"Ana Radovanovi\u0107","orcid":"https://orcid.org/0000-0001-8676-0016"},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Ana Radovanovic","raw_affiliation_strings":["Google Research, New York, NY, USA","Google Research, New York, NY, USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Google Research, New York, NY, USA","institution_ids":["https://openalex.org/I1291425158"]},{"raw_affiliation_string":"Google Research, New York, NY, USA#TAB#","institution_ids":["https://openalex.org/I1291425158"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034924480","display_name":"William D. Heavlin","orcid":"https://orcid.org/0000-0003-0377-8988"},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"William D. Heavlin","raw_affiliation_strings":["Google, Inc., Mountain View, CA, USA"],"affiliations":[{"raw_affiliation_string":"Google, Inc., Mountain View, CA, USA","institution_ids":["https://openalex.org/I1291425158"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5087994198"],"corresponding_institution_ids":["https://openalex.org/I1291425158"],"apc_list":null,"apc_paid":null,"fwci":3.7119,"has_fulltext":false,"cited_by_count":24,"citation_normalized_percentile":{"value":0.93114187,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"91","last_page":"100"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.838543176651001},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6766374111175537},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.6744934320449829},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5958646535873413},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5958340764045715},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.46645158529281616},{"id":"https://openalex.org/keywords/contextual-advertising","display_name":"Contextual advertising","score":0.4552728831768036},{"id":"https://openalex.org/keywords/web-page","display_name":"Web page","score":0.42564743757247925},{"id":"https://openalex.org/keywords/page-view","display_name":"Page view","score":0.41141313314437866},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.31600454449653625},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.2842450737953186},{"id":"https://openalex.org/keywords/static-web-page","display_name":"Static web page","score":0.17269715666770935},{"id":"https://openalex.org/keywords/web-navigation","display_name":"Web navigation","score":0.16426584124565125}],"concepts":[{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.838543176651001},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6766374111175537},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.6744934320449829},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5958646535873413},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5958340764045715},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.46645158529281616},{"id":"https://openalex.org/C70133500","wikidata":"https://www.wikidata.org/wiki/Q1815904","display_name":"Contextual advertising","level":4,"score":0.4552728831768036},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.42564743757247925},{"id":"https://openalex.org/C103645729","wikidata":"https://www.wikidata.org/wiki/Q911187","display_name":"Page view","level":5,"score":0.41141313314437866},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31600454449653625},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2842450737953186},{"id":"https://openalex.org/C173576120","wikidata":"https://www.wikidata.org/wiki/Q2641220","display_name":"Static web page","level":4,"score":0.17269715666770935},{"id":"https://openalex.org/C61096286","wikidata":"https://www.wikidata.org/wiki/Q7978592","display_name":"Web navigation","level":3,"score":0.16426584124565125},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2187836.2187850","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2187836.2187850","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 21st international conference on World Wide Web","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.4099999964237213,"id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W587747881","https://openalex.org/W1553296127","https://openalex.org/W1554763265","https://openalex.org/W1558747506","https://openalex.org/W1659045240","https://openalex.org/W1975392791","https://openalex.org/W1996406592","https://openalex.org/W2029754214","https://openalex.org/W2073358075","https://openalex.org/W2102261462","https://openalex.org/W2141022910","https://openalex.org/W2142635246","https://openalex.org/W2169265988","https://openalex.org/W2612690410","https://openalex.org/W2978979508","https://openalex.org/W3122305203","https://openalex.org/W3149745985","https://openalex.org/W4230822461","https://openalex.org/W6620498942","https://openalex.org/W7046666998"],"related_works":["https://openalex.org/W1551421219","https://openalex.org/W2019140366","https://openalex.org/W2913109148","https://openalex.org/W2547194909","https://openalex.org/W2371012911","https://openalex.org/W879130051","https://openalex.org/W2592927888","https://openalex.org/W2162862818","https://openalex.org/W2334894004","https://openalex.org/W4248618816"],"abstract_inverted_index":{"Display":[0],"advertising":[1,5,95,107],"is":[2,108],"the":[3,7,27,88],"graphical":[4],"on":[6,17],"World":[8],"Wide":[9],"Web":[10],"(WWW)":[11],"that":[12],"appears":[13],"next":[14],"to":[15,40,57,100],"content":[16],"web":[18],"pages,":[19],"instant":[20],"messaging":[21],"(IM)":[22],"applications,":[23],"email,":[24],"etc.":[25],"Over":[26],"past":[28],"decade,":[29],"display":[30,55,81,106],"ads":[31,39,82],"have":[32],"evolved":[33],"from":[34],"simple":[35],"banner":[36],"and":[37,49,70,94,129],"pop-up":[38],"include":[41],"various":[42],"combinations":[43],"of":[44,90],"text,":[45],"images,":[46],"audio,":[47],"video,":[48],"animations.":[50],"As":[51,77],"a":[52,78],"market":[53,75],"segment,":[54],"continues":[56],"show":[58],"substantial":[59],"growth":[60],"potential,":[61],"as":[62,67],"evidenced":[63],"by":[64],"companies":[65],"such":[66],"Microsoft,":[68],"Yahoo,":[69],"Google":[71],"actively":[72],"vying":[73],"for":[74,113],"share.":[76],"sales":[79,93],"process,":[80],"are":[83,120],"typically":[84],"sold":[85],"in":[86,105],"packages,":[87],"result":[89],"negotiations":[91],"between":[92],"agents.":[96],"A":[97],"key":[98],"component":[99],"any":[101],"successful":[102],"business":[103],"model":[104],"sound":[109],"pricing.":[110],"Main":[111],"objectives":[112],"on-line":[114],"publishers":[115],"(e.g.":[116],"Amazon,":[117],"YouTube,":[118],"CNN)":[119],"maximizing":[121],"revenue":[122],"while":[123],"managing":[124],"their":[125],"available":[126],"inventory":[127],"appropriately,":[128],"pricing":[130],"must":[131],"reflect":[132],"these":[133],"considerations.":[134]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":7},{"year":2016,"cited_by_count":3},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
