{"id":"https://openalex.org/W7163883775","doi":"https://doi.org/10.1145/3788851.3805004","title":"Unveiling Hype Patterns in AI Advertising","display_name":"Unveiling Hype Patterns in AI Advertising","publication_year":2026,"publication_date":"2026-06-08","ids":{"openalex":"https://openalex.org/W7163883775","doi":"https://doi.org/10.1145/3788851.3805004"},"language":null,"primary_location":{"id":"doi:10.1145/3788851.3805004","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3788851.3805004","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2026 ACM International Conference on Interactive Media Experiences","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3788851.3805004","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5138138526","display_name":"Yue Zhu","orcid":"https://orcid.org/0009-0007-2981-3151"},"institutions":[{"id":"https://openalex.org/I86987016","display_name":"KTH Royal Institute of Technology","ror":"https://ror.org/026vcq606","country_code":"SE","type":"education","lineage":["https://openalex.org/I86987016"]}],"countries":["SE"],"is_corresponding":false,"raw_author_name":"Yue Zhu","raw_affiliation_strings":["School of Electrical Engineering and Computer Science, KTH Royal Institute of Technology, STOCKHOLM, Sweden"],"raw_orcid":"https://orcid.org/0009-0007-2981-3151","affiliations":[{"raw_affiliation_string":"School of Electrical Engineering and Computer Science, KTH Royal Institute of Technology, STOCKHOLM, Sweden","institution_ids":["https://openalex.org/I86987016"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019214642","display_name":"Yuan Yao","orcid":"https://orcid.org/0000-0002-6282-342X"},"institutions":[{"id":"https://openalex.org/I21193070","display_name":"Beijing Jiaotong University","ror":"https://ror.org/01yj56c84","country_code":"CN","type":"education","lineage":["https://openalex.org/I21193070"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yuan Yao","raw_affiliation_strings":["Beijing Jiaotong University, School of Architecture and Design, Beijing, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0002-6282-342X","affiliations":[{"raw_affiliation_string":"Beijing Jiaotong University, School of Architecture and Design, Beijing, Beijing, China","institution_ids":["https://openalex.org/I21193070"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5086722155","display_name":"Maria Luce Lupetti","orcid":"https://orcid.org/0000-0002-2425-8984"},"institutions":[{"id":"https://openalex.org/I177477856","display_name":"Politecnico di Torino","ror":"https://ror.org/00bgk9508","country_code":"IT","type":"education","lineage":["https://openalex.org/I177477856"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Maria Luce Lupetti","raw_affiliation_strings":["Department of Architecture and Design, Politecnico di Torino, Turin, Italy"],"raw_orcid":"https://orcid.org/0000-0002-2425-8984","affiliations":[{"raw_affiliation_string":"Department of Architecture and Design, Politecnico di Torino, Turin, Italy","institution_ids":["https://openalex.org/I177477856"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"153","last_page":"177"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10883","display_name":"Ethics and Social Impacts of AI","score":0.5544999837875366,"subfield":{"id":"https://openalex.org/subfields/3311","display_name":"Safety Research"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10883","display_name":"Ethics and Social Impacts of AI","score":0.5544999837875366,"subfield":{"id":"https://openalex.org/subfields/3311","display_name":"Safety Research"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.08150000125169754,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11636","display_name":"Artificial Intelligence in Healthcare and Education","score":0.040300000458955765,"subfield":{"id":"https://openalex.org/subfields/2718","display_name":"Health Informatics"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/narrative","display_name":"Narrative","score":0.5821999907493591},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.5813000202178955},{"id":"https://openalex.org/keywords/phenomenon","display_name":"Phenomenon","score":0.4887999892234802},{"id":"https://openalex.org/keywords/generative-grammar","display_name":"Generative grammar","score":0.4742000102996826},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.29019999504089355}],"concepts":[{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.5821999907493591},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5813000202178955},{"id":"https://openalex.org/C50335755","wikidata":"https://www.wikidata.org/wiki/Q483247","display_name":"Phenomenon","level":2,"score":0.4887999892234802},{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.4742000102996826},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.47099998593330383},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3634999990463257},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3522999882698059},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3411000072956085},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.2946999967098236},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.29019999504089355},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.28349998593330383},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.2639000117778778},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.2531999945640564}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3788851.3805004","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3788851.3805004","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2026 ACM International Conference on Interactive Media Experiences","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3788851.3805004","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3788851.3805004","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2026 ACM International Conference on Interactive Media Experiences","raw_type":"proceedings-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.5205413103103638}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":89,"referenced_works":["https://openalex.org/W200259040","https://openalex.org/W1968718690","https://openalex.org/W1976529177","https://openalex.org/W2002840706","https://openalex.org/W2043000094","https://openalex.org/W2080322927","https://openalex.org/W2081230437","https://openalex.org/W2081236016","https://openalex.org/W2086034674","https://openalex.org/W2089110760","https://openalex.org/W2115040353","https://openalex.org/W2140463603","https://openalex.org/W2150457704","https://openalex.org/W2150610774","https://openalex.org/W2150840440","https://openalex.org/W2162065809","https://openalex.org/W2344374141","https://openalex.org/W2557836546","https://openalex.org/W2623152824","https://openalex.org/W2755246076","https://openalex.org/W2795529671","https://openalex.org/W2900796354","https://openalex.org/W2908274147","https://openalex.org/W2913896553","https://openalex.org/W2916904544","https://openalex.org/W2928412166","https://openalex.org/W2975495759","https://openalex.org/W2999804519","https://openalex.org/W3011405397","https://openalex.org/W3015451619","https://openalex.org/W3041352388","https://openalex.org/W3112923268","https://openalex.org/W3134203054","https://openalex.org/W3135573933","https://openalex.org/W3163054706","https://openalex.org/W3196750463","https://openalex.org/W3202708183","https://openalex.org/W4224991000","https://openalex.org/W4225012808","https://openalex.org/W4225295761","https://openalex.org/W4232043664","https://openalex.org/W4241464738","https://openalex.org/W4283034984","https://openalex.org/W4283156811","https://openalex.org/W4288086176","https://openalex.org/W4295065850","https://openalex.org/W4297983522","https://openalex.org/W4298472328","https://openalex.org/W4309618065","https://openalex.org/W4312190637","https://openalex.org/W4320342750","https://openalex.org/W4321596574","https://openalex.org/W4366548330","https://openalex.org/W4366596611","https://openalex.org/W4366817968","https://openalex.org/W4379229922","https://openalex.org/W4381104161","https://openalex.org/W4381104252","https://openalex.org/W4381615978","https://openalex.org/W4386108732","https://openalex.org/W4386242317","https://openalex.org/W4386495297","https://openalex.org/W4387341475","https://openalex.org/W4388824906","https://openalex.org/W4389794168","https://openalex.org/W4391532364","https://openalex.org/W4391580161","https://openalex.org/W4393178248","https://openalex.org/W4393435592","https://openalex.org/W4394591980","https://openalex.org/W4396622564","https://openalex.org/W4396661271","https://openalex.org/W4396832192","https://openalex.org/W4396832419","https://openalex.org/W4396833271","https://openalex.org/W4396833454","https://openalex.org/W4400142645","https://openalex.org/W4401729896","https://openalex.org/W4403333938","https://openalex.org/W4403812262","https://openalex.org/W4409735428","https://openalex.org/W4409735436","https://openalex.org/W4409735971","https://openalex.org/W4409745969","https://openalex.org/W4409746047","https://openalex.org/W4409747794","https://openalex.org/W4409748246","https://openalex.org/W4411550389","https://openalex.org/W4417207451"],"related_works":[],"abstract_inverted_index":{"AI":[0,39,57,72,93,103,117],"is":[1,59],"increasingly":[2],"promoted":[3],"and":[4,16,41,109,124,135,137,144],"subsequently":[5],"embraced":[6],"across":[7,133],"various":[8],"industries,":[9],"with":[10,106,139],"promises":[11],"of":[12,71,86,112],"unprecedented":[13],"efficiency,":[14],"creativity,":[15],"productivity.":[17],"Yet,":[18],"these":[19,122],"technologies":[20],"often":[21],"seem":[22],"not":[23],"to":[24,29,56,75,81],"be":[25],"fully":[26],"living":[27],"up":[28],"their":[30],"promises,":[31],"feeding":[32],"critiques":[33],"about":[34,50,91],"the":[35,42,84,98,126,129],"hype":[36,58,104],"phenomenon":[37],"in":[38,145],"innovation":[40],"overclaimed":[43],"communication":[44],"surrounding":[45],"it.":[46],"However,":[47],"specific":[48],"knowledge":[49],"how":[51],"different":[52],"media":[53],"strategies":[54,123],"contribute":[55,80],"still":[60],"missing.":[61],"To":[62],"address":[63],"this":[64,66],"gap,":[65],"paper":[67],"presents":[68,100],"an":[69],"investigation":[70],"tools":[73],"advertising":[74],"uncover":[76],"narrative":[77],"patterns":[78,105,114,132],"that":[79],"hype.":[82],"Through":[83],"analysis":[85],"53":[87],"company-released":[88],"promotional":[89],"videos":[90,134],"generative":[92],"products":[94],"retrieved":[95],"on":[96,121],"YouTube,":[97],"work":[99],"6":[101],"distinct":[102],"15":[107],"sub-categories":[108],"a":[110],"set":[111],"alternative":[113],"for":[115,141],"responsible":[116],"communication.":[118],"Upon":[119],"reflecting":[120],"practices,":[125],"authors":[127],"examine":[128],"interplay":[130],"between":[131],"context,":[136],"conclude":[138],"implications":[140],"creative":[142],"practitioners":[143],"human-computer":[146],"interaction":[147],"research.":[148]},"counts_by_year":[],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2026-06-09T00:00:00"}