{"id":"https://openalex.org/W4417099910","doi":"https://doi.org/10.1145/3774904.3792809","title":"CardRewriter: Leveraging Knowledge Cards for Long-Tail Query Rewriting on Short-Video Platforms","display_name":"CardRewriter: Leveraging Knowledge Cards for Long-Tail Query Rewriting on Short-Video Platforms","publication_year":2026,"publication_date":"2026-04-09","ids":{"openalex":"https://openalex.org/W4417099910","doi":"https://doi.org/10.1145/3774904.3792809"},"language":"en","primary_location":{"id":"doi:10.1145/3774904.3792809","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3774904.3792809","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM Web Conference 2026","raw_type":"proceedings-article"},"type":"preprint","indexed_in":["arxiv","crossref","datacite"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3774904.3792809","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Peiyuan Gong","orcid":"https://orcid.org/0009-0007-5236-7719"},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Peiyuan Gong","raw_affiliation_strings":["GSAI, Renmin University of China, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0007-5236-7719","affiliations":[{"raw_affiliation_string":"GSAI, Renmin University of China, Beijing, China","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Feiran Zhu","orcid":"https://orcid.org/0009-0008-6198-2390"},"institutions":[{"id":"https://openalex.org/I4401726859","display_name":"Kuaishou (China)","ror":"https://ror.org/0258as409","country_code":null,"type":"company","lineage":["https://openalex.org/I4401726859"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Feiran Zhu","raw_affiliation_strings":["Kuaishou Technology, Hangzhou, China"],"raw_orcid":"https://orcid.org/0009-0008-6198-2390","affiliations":[{"raw_affiliation_string":"Kuaishou Technology, Hangzhou, China","institution_ids":["https://openalex.org/I4401726859"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025585030","display_name":"Yaqi Yin","orcid":null},"institutions":[{"id":"https://openalex.org/I4401726859","display_name":"Kuaishou (China)","ror":"https://ror.org/0258as409","country_code":null,"type":"company","lineage":["https://openalex.org/I4401726859"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yaqi Yin","raw_affiliation_strings":["Kuaishou Technology, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0008-3634-6296","affiliations":[{"raw_affiliation_string":"Kuaishou Technology, Beijing, China","institution_ids":["https://openalex.org/I4401726859"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109612967","display_name":"Chenglei Dai","orcid":null},"institutions":[{"id":"https://openalex.org/I4401726859","display_name":"Kuaishou (China)","ror":"https://ror.org/0258as409","country_code":null,"type":"company","lineage":["https://openalex.org/I4401726859"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"ChengLei Dai","raw_affiliation_strings":["Kuaishou Technology, Hangzhou, China"],"raw_orcid":"https://orcid.org/0009-0005-6252-3944","affiliations":[{"raw_affiliation_string":"Kuaishou Technology, Hangzhou, China","institution_ids":["https://openalex.org/I4401726859"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Chao Zhang","orcid":"https://orcid.org/0009-0009-5987-8700"},"institutions":[{"id":"https://openalex.org/I4401726859","display_name":"Kuaishou (China)","ror":"https://ror.org/0258as409","country_code":null,"type":"company","lineage":["https://openalex.org/I4401726859"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chao Zhang","raw_affiliation_strings":["Kuaishou Technology, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0009-5987-8700","affiliations":[{"raw_affiliation_string":"Kuaishou Technology, Beijing, China","institution_ids":["https://openalex.org/I4401726859"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Kai Zheng","orcid":"https://orcid.org/0009-0006-3822-2815"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kai Zheng","raw_affiliation_strings":["Independent, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0006-3822-2815","affiliations":[{"raw_affiliation_string":"Independent, Beijing, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048260164","display_name":"Wentian Bao","orcid":"https://orcid.org/0009-0001-2195-0553"},"institutions":[{"id":"https://openalex.org/I4210164339","display_name":"Oldham Council","ror":"https://ror.org/05cxzzq07","country_code":"GB","type":"government","lineage":["https://openalex.org/I4210164339"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Wentian Bao","raw_affiliation_strings":["Independent, Beijing, USA"],"raw_orcid":"https://orcid.org/0009-0001-2195-0553","affiliations":[{"raw_affiliation_string":"Independent, Beijing, USA","institution_ids":["https://openalex.org/I4210164339"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072119199","display_name":"Jiaxin Mao","orcid":"https://orcid.org/0000-0002-9257-5498"},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jiaxin Mao","raw_affiliation_strings":["GSAI, Renmin University of China, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0002-9257-5498","affiliations":[{"raw_affiliation_string":"GSAI, Renmin University of China, Beijing, China","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"last","author":{"id":null,"display_name":"Yi Zhang","orcid":"https://orcid.org/0009-0009-0975-6369"},"institutions":[{"id":"https://openalex.org/I4401726859","display_name":"Kuaishou (China)","ror":"https://ror.org/0258as409","country_code":null,"type":"company","lineage":["https://openalex.org/I4401726859"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yi Zhang","raw_affiliation_strings":["Kuaishou Technology, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0009-0975-6369","affiliations":[{"raw_affiliation_string":"Kuaishou Technology, Beijing, China","institution_ids":["https://openalex.org/I4401726859"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":9,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I78988378"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.00796342,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"8029","last_page":"8040"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11714","display_name":"Multimodal Machine Learning Applications","score":0.36070001125335693,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11714","display_name":"Multimodal Machine Learning Applications","score":0.36070001125335693,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.18790000677108765,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11273","display_name":"Advanced Graph Neural Networks","score":0.0551999993622303,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/query-expansion","display_name":"Query expansion","score":0.7215999960899353},{"id":"https://openalex.org/keywords/rewriting","display_name":"Rewriting","score":0.6998999714851379},{"id":"https://openalex.org/keywords/query-language","display_name":"Query language","score":0.5873000025749207},{"id":"https://openalex.org/keywords/relevance","display_name":"Relevance (law)","score":0.5306000113487244},{"id":"https://openalex.org/keywords/web-search-query","display_name":"Web search query","score":0.5102999806404114},{"id":"https://openalex.org/keywords/query-optimization","display_name":"Query optimization","score":0.49889999628067017},{"id":"https://openalex.org/keywords/web-query-classification","display_name":"Web query classification","score":0.4975999891757965},{"id":"https://openalex.org/keywords/rdf-query-language","display_name":"RDF query language","score":0.3855000138282776}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.857699990272522},{"id":"https://openalex.org/C99016210","wikidata":"https://www.wikidata.org/wiki/Q5488129","display_name":"Query expansion","level":2,"score":0.7215999960899353},{"id":"https://openalex.org/C154690210","wikidata":"https://www.wikidata.org/wiki/Q1668499","display_name":"Rewriting","level":2,"score":0.6998999714851379},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.6187000274658203},{"id":"https://openalex.org/C192028432","wikidata":"https://www.wikidata.org/wiki/Q845739","display_name":"Query language","level":2,"score":0.5873000025749207},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.5306000113487244},{"id":"https://openalex.org/C164120249","wikidata":"https://www.wikidata.org/wiki/Q995982","display_name":"Web search query","level":3,"score":0.5102999806404114},{"id":"https://openalex.org/C157692150","wikidata":"https://www.wikidata.org/wiki/Q2919848","display_name":"Query optimization","level":2,"score":0.49889999628067017},{"id":"https://openalex.org/C118689300","wikidata":"https://www.wikidata.org/wiki/Q7978614","display_name":"Web query classification","level":4,"score":0.4975999891757965},{"id":"https://openalex.org/C96956885","wikidata":"https://www.wikidata.org/wiki/Q6138701","display_name":"RDF query language","level":5,"score":0.3855000138282776},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.35839998722076416},{"id":"https://openalex.org/C192939062","wikidata":"https://www.wikidata.org/wiki/Q104840822","display_name":"Sargable","level":4,"score":0.3343000113964081},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.32179999351501465},{"id":"https://openalex.org/C12725497","wikidata":"https://www.wikidata.org/wiki/Q810247","display_name":"Baseline (sea)","level":2,"score":0.31529998779296875},{"id":"https://openalex.org/C2777622855","wikidata":"https://www.wikidata.org/wiki/Q7901844","display_name":"User information","level":3,"score":0.3077000081539154},{"id":"https://openalex.org/C24028149","wikidata":"https://www.wikidata.org/wiki/Q7094056","display_name":"Online aggregation","level":5,"score":0.28459998965263367},{"id":"https://openalex.org/C137293760","wikidata":"https://www.wikidata.org/wiki/Q3621696","display_name":"Language model","level":2,"score":0.2782000005245209},{"id":"https://openalex.org/C44083865","wikidata":"https://www.wikidata.org/wiki/Q3853443","display_name":"Mean reciprocal rank","level":2,"score":0.2700999975204468},{"id":"https://openalex.org/C194222762","wikidata":"https://www.wikidata.org/wiki/Q114486","display_name":"Query by Example","level":4,"score":0.251800000667572}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1145/3774904.3792809","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3774904.3792809","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM Web Conference 2026","raw_type":"proceedings-article"},{"id":"pmh:oai:arXiv.org:2510.10095","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2510.10095","pdf_url":"https://arxiv.org/pdf/2510.10095","source":{"id":"https://openalex.org/S4393918464","display_name":"ArXiv.org","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},{"id":"doi:10.48550/arxiv.2510.10095","is_oa":true,"landing_page_url":"https://doi.org/10.48550/arxiv.2510.10095","pdf_url":null,"source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.1145/3774904.3792809","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3774904.3792809","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM Web Conference 2026","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"Short-video":[0],"platforms":[1],"have":[2,50],"rapidly":[3],"become":[4],"a":[5,146,159,200],"new":[6],"generation":[7],"of":[8,219,226,228],"information":[9],"retrieval":[10,167],"systems,":[11],"where":[12,64],"users":[13,229],"formulate":[14],"queries":[15,179],"to":[16,98,112,131],"access":[17],"desired":[18],"videos.":[19],"However,":[20],"user":[21,40,76,134],"queries,":[22],"especially":[23],"long-tail":[24,54,100],"ones,":[25],"often":[26],"suffer":[27],"from":[28],"spelling":[29],"errors,":[30],"incomplete":[31],"phrasing,":[32],"and":[33,42,75,115,121,136,166,194],"ambiguous":[34],"intent,":[35],"resulting":[36],"in":[37,53,190,203],"mismatches":[38],"between":[39],"expectations":[41],"retrieved":[43],"results.":[44],"While":[45],"large":[46],"language":[47],"models":[48],"(LLMs)":[49],"shown":[51],"success":[52],"query":[55,101,114,140,164,205],"rewriting":[56,176],"within":[57],"e-commerce,":[58],"they":[59],"struggle":[60],"on":[61,216],"short-video":[62,222],"platforms,":[63,223],"proprietary":[65,181],"content":[66],"such":[67],"as":[68],"short":[69],"videos,":[70],"live":[71],"streams,":[72],"micro":[73],"dramas,":[74],"social":[77],"networks":[78],"falls":[79],"outside":[80],"their":[81],"training":[82,148],"distribution.":[83],"To":[84],"address":[85],"this":[86],"challenge,":[87],"we":[88],"introduce":[89],"CardRewriter,":[90],"an":[91,119],"LLM-based":[92],"framework":[93],"that":[94,172],"incorporates":[95],"domain-specific":[96],"knowledge":[97,110,123],"enhance":[99],"rewriting.":[102],"For":[103],"each":[104],"query,":[105],"our":[106],"method":[107],"aggregates":[108],"multi-source":[109],"relevant":[111],"the":[113,129],"summarizes":[116],"it":[117],"into":[118],"informative":[120],"query-relevant":[122],"card.":[124],"This":[125],"card":[126],"then":[127],"guides":[128],"LLM":[130],"better":[132],"capture":[133],"intent":[135],"produce":[137],"more":[138],"effective":[139],"rewrites.":[141],"We":[142],"optimize":[143],"CardRewriter":[144,173,212],"using":[145],"two-stage":[147],"pipeline:":[149],"supervised":[150],"fine-tuning":[151],"followed":[152],"by":[153],"group":[154],"relative":[155],"policy":[156],"optimization,":[157],"with":[158,199],"tailored":[160],"reward":[161],"system":[162],"balancing":[163],"relevance":[165],"effectiveness.":[168],"Offline":[169],"experiments":[170],"show":[171],"substantially":[174],"improves":[175],"quality":[177],"for":[178],"targeting":[180],"content.":[182],"Online":[183],"A/B":[184],"testing":[185],"further":[186],"confirms":[187],"significant":[188],"gains":[189],"long-view":[191],"rate":[192,196,207],"(LVR)":[193],"click-through":[195],"(CTR),":[197],"along":[198],"notable":[201],"reduction":[202],"initiative":[204],"reformulation":[206],"(IQRR).":[208],"Since":[209],"September":[210],"2025,":[211],"has":[213],"been":[214],"deployed":[215],"Kuaishou,":[217],"one":[218],"China's":[220],"largest":[221],"serving":[224],"hundreds":[225],"millions":[227],"daily.":[230]},"counts_by_year":[],"updated_date":"2026-04-25T08:17:42.794288","created_date":"2025-10-15T00:00:00"}
