{"id":"https://openalex.org/W7152402125","doi":"https://doi.org/10.1145/3774904.3792800","title":"AliBoostV2: CTR-Growth Balanced Boosting Framework in Billion-Scale Recommendation Platform","display_name":"AliBoostV2: CTR-Growth Balanced Boosting Framework in Billion-Scale Recommendation Platform","publication_year":2026,"publication_date":"2026-04-09","ids":{"openalex":"https://openalex.org/W7152402125","doi":"https://doi.org/10.1145/3774904.3792800"},"language":null,"primary_location":{"id":"doi:10.1145/3774904.3792800","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3774904.3792800","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM Web Conference 2026","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3774904.3792800","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002273131","display_name":"Qijie Shen","orcid":"https://orcid.org/0000-0002-8673-2696"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Qijie Shen","raw_affiliation_strings":["Alibaba Group, Hangzhou, Zhejiang, China"],"raw_orcid":"https://orcid.org/0000-0002-8673-2696","affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, Zhejiang, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035660751","display_name":"Yuanchen Bei","orcid":"https://orcid.org/0000-0003-2834-2873"},"institutions":[{"id":"https://openalex.org/I76130692","display_name":"Zhejiang University","ror":"https://ror.org/00a2xv884","country_code":"CN","type":"education","lineage":["https://openalex.org/I76130692"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yuanchen Bei","raw_affiliation_strings":["Zhejiang University, Hangzhou, Zhejiang, China"],"raw_orcid":"https://orcid.org/0000-0003-2834-2873","affiliations":[{"raw_affiliation_string":"Zhejiang University, Hangzhou, Zhejiang, China","institution_ids":["https://openalex.org/I76130692"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5133245255","display_name":"Zihong Huang","orcid":"https://orcid.org/0009-0008-6110-4547"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zihong Huang","raw_affiliation_strings":["Alibaba Group, Hangzhou, Zhejiang, China"],"raw_orcid":"https://orcid.org/0009-0008-6110-4547","affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, Zhejiang, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012344992","display_name":"Xixian Wang","orcid":"https://orcid.org/0000-0003-4856-6516"},"institutions":[{"id":"https://openalex.org/I159948400","display_name":"Jinan University","ror":"https://ror.org/02xe5ns62","country_code":"CN","type":"education","lineage":["https://openalex.org/I159948400"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xixian Wang","raw_affiliation_strings":["Jinan University, Guangzhou, Guangdong, China"],"raw_orcid":"https://orcid.org/0000-0003-0842-293X","affiliations":[{"raw_affiliation_string":"Jinan University, Guangzhou, Guangdong, China","institution_ids":["https://openalex.org/I159948400"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Zhibo Xiao","orcid":"https://orcid.org/0000-0001-9487-4515"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhibo Xiao","raw_affiliation_strings":["Alibaba Group, Hangzhou, Zhejiang, China"],"raw_orcid":"https://orcid.org/0000-0001-9487-4515","affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, Zhejiang, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035469199","display_name":"Dimin Wang","orcid":"https://orcid.org/0000-0003-1370-1968"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Dimin Wang","raw_affiliation_strings":["Alibaba Group, Hangzhou, Zhejiang, China"],"raw_orcid":"https://orcid.org/0000-0003-1370-1968","affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, Zhejiang, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5133308200","display_name":"Jialin Zhu","orcid":"https://orcid.org/0009-0005-4683-3168"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jialin Zhu","raw_affiliation_strings":["Alibaba Group, Hangzhou, Zhejiang, China"],"raw_orcid":"https://orcid.org/0009-0005-4683-3168","affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, Zhejiang, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Yuning Jiang","orcid":"https://orcid.org/0000-0003-1665-3025"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yuning Jiang","raw_affiliation_strings":["Alibaba Group, Hangzhou, Zhejiang, China"],"raw_orcid":"https://orcid.org/0000-0003-1665-3025","affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, Zhejiang, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033233243","display_name":"Feiran Huang","orcid":"https://orcid.org/0000-0003-4294-0212"},"institutions":[{"id":"https://openalex.org/I82880672","display_name":"Beihang University","ror":"https://ror.org/00wk2mp56","country_code":"CN","type":"education","lineage":["https://openalex.org/I82880672"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Feiran Huang","raw_affiliation_strings":["Beihang University, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0003-4294-0212","affiliations":[{"raw_affiliation_string":"Beihang University, Beijing, China","institution_ids":["https://openalex.org/I82880672"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069557211","display_name":"Hao Chen","orcid":"https://orcid.org/0000-0001-6816-5344"},"institutions":[{"id":"https://openalex.org/I204512498","display_name":"University of Macau","ror":"https://ror.org/01r4q9n85","country_code":"MO","type":"education","lineage":["https://openalex.org/I204512498"]}],"countries":["MO"],"is_corresponding":false,"raw_author_name":"Hao Chen","raw_affiliation_strings":["City University of Macau, Macao, Macao"],"raw_orcid":"https://orcid.org/0000-0001-6816-5344","affiliations":[{"raw_affiliation_string":"City University of Macau, Macao, Macao","institution_ids":["https://openalex.org/I204512498"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"7880","last_page":"7889"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9247999787330627,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9247999787330627,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13274","display_name":"Expert finding and Q&A systems","score":0.0071000000461936,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.0038999998942017555,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/boosting","display_name":"Boosting (machine learning)","score":0.5462999939918518},{"id":"https://openalex.org/keywords/feature","display_name":"Feature (linguistics)","score":0.2451000064611435},{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.23980000615119934},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.22269999980926514},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.2215999960899353}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6147000193595886},{"id":"https://openalex.org/C46686674","wikidata":"https://www.wikidata.org/wiki/Q466303","display_name":"Boosting (machine learning)","level":2,"score":0.5462999939918518},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.35499998927116394},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.32280001044273376},{"id":"https://openalex.org/C2776401178","wikidata":"https://www.wikidata.org/wiki/Q12050496","display_name":"Feature (linguistics)","level":2,"score":0.2451000064611435},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.23980000615119934},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.22609999775886536},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.22269999980926514},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.2215999960899353},{"id":"https://openalex.org/C147494362","wikidata":"https://www.wikidata.org/wiki/Q2078905","display_name":"Troubleshooting","level":2,"score":0.21130000054836273}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3774904.3792800","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3774904.3792800","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM Web Conference 2026","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3774904.3792800","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3774904.3792800","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM Web Conference 2026","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W2562337727","https://openalex.org/W2723293840","https://openalex.org/W2788125442","https://openalex.org/W2914248231","https://openalex.org/W2964983698","https://openalex.org/W3097679710","https://openalex.org/W3115418111","https://openalex.org/W3153108722","https://openalex.org/W3155323182","https://openalex.org/W3164548985","https://openalex.org/W3171249018","https://openalex.org/W3206310679","https://openalex.org/W4212951676","https://openalex.org/W4221030716","https://openalex.org/W4224317071","https://openalex.org/W4281657584","https://openalex.org/W4312947392","https://openalex.org/W4315977496","https://openalex.org/W4319452363","https://openalex.org/W4353115442","https://openalex.org/W4382318908","https://openalex.org/W4384887346","https://openalex.org/W4385541613","https://openalex.org/W4385562695","https://openalex.org/W4386729890","https://openalex.org/W4389130804","https://openalex.org/W4396723396","https://openalex.org/W4400261185","https://openalex.org/W4401857310","https://openalex.org/W4403220425","https://openalex.org/W4406245376","https://openalex.org/W4407953078","https://openalex.org/W4412877099"],"related_works":[],"abstract_inverted_index":{"Promoting":[0],"cold":[1,35,47,209],"items":[2,48,210],"to":[3,45,49,53,95,119,151,159,187],"achieve":[4],"rapid":[5],"growth":[6,85,102,160],"remains":[7],"a":[8,110,133,212],"fundamental":[9],"challenge":[10],"in":[11,166,200,227,232],"billion-scale":[12,233],"recommendation":[13,18],"systems,":[14],"as":[15],"traditional":[16],"natural/organic":[17],"approaches":[19],"primarily":[20],"focus":[21],"on":[22],"Click-Through":[23],"Rate":[24],"(CTR)":[25],"optimization,":[26],"which":[27,81],"naturally":[28],"limits":[29],"the":[30,38,60,75,84,121,175,188,223],"exposure":[31],"and":[32,91,131,149,157,170,203,218],"spread":[33],"of":[34,87,197,225],"items.":[36,185],"Recently,":[37],"AliBoost":[39,189],"(V1)":[40,190],"framework":[41,79],"introduced":[42],"boosting":[43,78,88,129],"strategies":[44],"promote":[46],"users":[50,90,94,152],"most":[51],"likely":[52],"click":[54,156],"them.":[55],"However,":[56],"it":[57],"still":[58],"follows":[59],"same":[61],"CTR-oriented":[62],"optimization":[63],"approach,":[64],"thereby":[65],"limiting":[66],"long-term":[67,101],"ecosystem":[68,230],"health.":[69],"In":[70],"this":[71],"work,":[72],"we":[73],"present":[74],"CTR-growth":[76],"balanced":[77],"AliBoostV2,":[80],"explicitly":[82],"considers":[83],"value":[86,206],"candidate":[89],"selects":[92],"optimal":[93],"balance":[96],"immediate":[97],"CTR":[98],"goals":[99],"with":[100],"potential.":[103],"AliBoostV2":[104,162,226],"includes":[105],"two":[106],"key":[107],"innovations:":[108],"(1)":[109],"tailored":[111],"Growth":[112],"Potential":[113],"Prediction":[114],"module":[115],"using":[116],"counterfactual":[117],"reasoning":[118],"estimate":[120],"additional":[122],"natural":[123],"traffic":[124],"generated":[125],"by":[126],"each":[127],"potential":[128],"exposure,":[130],"(2)":[132],"Dynamic":[134],"CTR-Growth":[135],"Boosting":[136],"strategy":[137],"that":[138],"dynamically":[139],"captures":[140],"users'":[141],"different":[142],"interaction":[143],"patterns":[144],"across":[145,168],"various":[146],"time":[147],"periods":[148],"delivers":[150],"who":[153],"can":[154],"both":[155,201],"contribute":[158],"simultaneously.":[161],"has":[163],"been":[164],"deployed":[165],"production":[167],"Alibaba":[169],"Taobao's":[171],"main":[172],"platforms":[173],"over":[174,181,198],"past":[176],"six":[177],"months,":[178],"successfully":[179],"cold-starting":[180],"one":[182],"billion":[183],"new":[184],"Compared":[186],"framework,":[191],"our":[192],"approach":[193],"achieves":[194],"significant":[195],"improvements":[196],"17.54%":[199],"clicks":[202],"gross":[204],"merchandise":[205],"(GMV)":[207],"for":[208],"within":[211],"180-day":[213],"period.":[214],"Extensive":[215],"online":[216],"analyses":[217],"rigorous":[219],"A/B":[220],"testing":[221],"demonstrate":[222],"effectiveness":[224],"addressing":[228],"critical":[229],"challenges":[231],"recommendation.":[234]},"counts_by_year":[],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2026-04-10T00:00:00"}
