{"id":"https://openalex.org/W4396717798","doi":"https://doi.org/10.1145/3774904.3792225","title":"Platform Competition in the Autobidding World","display_name":"Platform Competition in the Autobidding World","publication_year":2026,"publication_date":"2026-04-12","ids":{"openalex":"https://openalex.org/W4396717798","doi":"https://doi.org/10.1145/3774904.3792225"},"language":"en","primary_location":{"id":"doi:10.1145/3774904.3792225","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3774904.3792225","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM Web Conference 2026","raw_type":"proceedings-article"},"type":"preprint","indexed_in":["arxiv","crossref","datacite"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3774904.3792225","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070757517","display_name":"Gagan Aggarwal","orcid":"https://orcid.org/0009-0003-3296-4891"},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Gagan Aggarwal","raw_affiliation_strings":["Google Research, Mountain View, CA, USA"],"raw_orcid":"https://orcid.org/0009-0003-3296-4891","affiliations":[{"raw_affiliation_string":"Google Research, Mountain View, CA, USA","institution_ids":["https://openalex.org/I1291425158"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5096885892","display_name":"Andres Perlroth","orcid":null},"institutions":[{"id":"https://openalex.org/I4210104314","display_name":"New York Institute of Technology","ror":"https://ror.org/01bghzb51","country_code":"US","type":"education","lineage":["https://openalex.org/I4210104314"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Andres Perlroth","raw_affiliation_strings":["Reddit, New York City, NY, USA"],"raw_orcid":"https://orcid.org/0000-0002-1892-9825","affiliations":[{"raw_affiliation_string":"Reddit, New York City, NY, USA","institution_ids":["https://openalex.org/I4210104314"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5096858363","display_name":"Ariel Schvartzman","orcid":null},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ariel Schvartzman","raw_affiliation_strings":["Google Research, Mountain View, CA, USA"],"raw_orcid":"https://orcid.org/0000-0003-4016-6235","affiliations":[{"raw_affiliation_string":"Google Research, Mountain View, CA, USA","institution_ids":["https://openalex.org/I1291425158"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101847124","display_name":"Mingfei Zhao","orcid":"https://orcid.org/0000-0002-3885-2861"},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mingfei Zhao","raw_affiliation_strings":["Google Research, Mountain View, CA, USA"],"raw_orcid":"https://orcid.org/0000-0002-8008-0922","affiliations":[{"raw_affiliation_string":"Google Research, Mountain View, CA, USA","institution_ids":["https://openalex.org/I1291425158"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5070757517"],"corresponding_institution_ids":["https://openalex.org/I1291425158"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.00197905,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"87","last_page":"98"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9652000069618225,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9652000069618225,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.7052740454673767},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.42942890524864197}],"concepts":[{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.7052740454673767},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42942890524864197},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1145/3774904.3792225","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3774904.3792225","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM Web Conference 2026","raw_type":"proceedings-article"},{"id":"pmh:oai:arXiv.org:2405.02699","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2405.02699","pdf_url":"https://arxiv.org/pdf/2405.02699","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"doi:10.48550/arxiv.2405.02699","is_oa":true,"landing_page_url":"https://doi.org/10.48550/arxiv.2405.02699","pdf_url":null,"source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.1145/3774904.3792225","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3774904.3792225","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM Web Conference 2026","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2362333699","https://openalex.org/W2790607559","https://openalex.org/W2351179085","https://openalex.org/W2373882509","https://openalex.org/W2363603946","https://openalex.org/W2170002292","https://openalex.org/W2371342277","https://openalex.org/W2322771277","https://openalex.org/W4388008218"],"abstract_inverted_index":{"We":[0],"study":[1],"the":[2,36,81,89,99,113,117,121],"problem":[3],"of":[4],"auction":[5],"design":[6],"for":[7,86],"advertising":[8],"platforms":[9,37,69,82],"that":[10,64],"face":[11],"strategic":[12],"advertisers":[13,47],"who":[14],"are":[15],"bidding":[16],"across":[17,34,67],"platforms.":[18],"Each":[19],"advertiser's":[20,114],"goal":[21],"is":[22,56,70],"to":[23,58,96,98,110],"maximize":[24,59],"their":[25,65],"total":[26],"value":[27,60],"or":[28],"conversions":[29],"while":[30,61],"satisfying":[31],"some":[32,74],"constraint(s)":[33],"all":[35,68],"they":[38],"participates":[39],"in.":[40],"In":[41],"this":[42],"paper,":[43],"we":[44],"focus":[45],"on":[46,112,116],"with":[48,80],"return-over-investment":[49],"(henceforth,":[50],"ROI)":[51],"constraints,":[52],"i.e.":[53],"each":[54,87],"advertiser":[55,78,90],"trying":[57],"making":[62],"sure":[63],"ROI":[66,95],"no":[71],"less":[72],"than":[73],"target":[75,94],"value.":[76],"An":[77],"interacts":[79],"through":[83],"autobidders":[84],"--":[85],"platform,":[88],"strategically":[91],"chooses":[92],"a":[93,106],"report":[97],"platform's":[100],"autobidder,":[101],"which":[102],"in":[103],"turn":[104],"uses":[105],"uniform":[107],"bid":[108,111],"multiplier":[109],"behalf":[115],"queries":[118],"owned":[119],"by":[120],"given":[122],"platform.":[123]},"counts_by_year":[],"updated_date":"2026-04-29T06:10:49.150238","created_date":"2025-10-10T00:00:00"}