{"id":"https://openalex.org/W7153846082","doi":"https://doi.org/10.1145/3772363.3798991","title":"Simulation of Human Survey Responses for Market Research: The Role of Contextualization in LLM-Based Agents","display_name":"Simulation of Human Survey Responses for Market Research: The Role of Contextualization in LLM-Based Agents","publication_year":2026,"publication_date":"2026-04-13","ids":{"openalex":"https://openalex.org/W7153846082","doi":"https://doi.org/10.1145/3772363.3798991"},"language":"en","primary_location":{"id":"doi:10.1145/3772363.3798991","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3772363.3798991","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Extended Abstracts of the 2026 CHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3772363.3798991","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5097605663","display_name":"Bhupender Kumar Saini","orcid":"https://orcid.org/0000-0001-8218-5990"},"institutions":[{"id":"https://openalex.org/I3020504353","display_name":"Fraunhofer Institute for Industrial Engineering","ror":"https://ror.org/01nh64743","country_code":"DE","type":"facility","lineage":["https://openalex.org/I3020504353","https://openalex.org/I4923324"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Bhupender Kumar Saini","raw_affiliation_strings":["Human-Technology Interaction, Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Baden-Wurttemberg, Germany"],"raw_orcid":"https://orcid.org/0000-0001-8218-5990","affiliations":[{"raw_affiliation_string":"Human-Technology Interaction, Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Baden-Wurttemberg, Germany","institution_ids":["https://openalex.org/I3020504353"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103010030","display_name":"Chandan Kumar","orcid":"https://orcid.org/0000-0002-2213-6940"},"institutions":[{"id":"https://openalex.org/I3020504353","display_name":"Fraunhofer Institute for Industrial Engineering","ror":"https://ror.org/01nh64743","country_code":"DE","type":"facility","lineage":["https://openalex.org/I3020504353","https://openalex.org/I4923324"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Chandan Kumar","raw_affiliation_strings":["Human-Technology Interaction, Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Baden W\u00fcrttemberg, Germany"],"raw_orcid":"https://orcid.org/0000-0002-2213-6940","affiliations":[{"raw_affiliation_string":"Human-Technology Interaction, Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Baden W\u00fcrttemberg, Germany","institution_ids":["https://openalex.org/I3020504353"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063029274","display_name":"Kathrin Pollmann","orcid":"https://orcid.org/0000-0001-6690-9303"},"institutions":[{"id":"https://openalex.org/I3020504353","display_name":"Fraunhofer Institute for Industrial Engineering","ror":"https://ror.org/01nh64743","country_code":"DE","type":"facility","lineage":["https://openalex.org/I3020504353","https://openalex.org/I4923324"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Kathrin Pollmann","raw_affiliation_strings":["Human-Technology Interaction, Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Baden W\u00fcrttemberg, Germany"],"raw_orcid":"https://orcid.org/0000-0001-6690-9303","affiliations":[{"raw_affiliation_string":"Human-Technology Interaction, Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Baden W\u00fcrttemberg, Germany","institution_ids":["https://openalex.org/I3020504353"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082759786","display_name":"Janina Bierkandt","orcid":null},"institutions":[{"id":"https://openalex.org/I3020504353","display_name":"Fraunhofer Institute for Industrial Engineering","ror":"https://ror.org/01nh64743","country_code":"DE","type":"facility","lineage":["https://openalex.org/I3020504353","https://openalex.org/I4923324"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Janina Bierkandt","raw_affiliation_strings":["Human-Technology Interaction, Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Baden W\u00fcrttemberg, Germany"],"raw_orcid":"https://orcid.org/0009-0008-5832-1604","affiliations":[{"raw_affiliation_string":"Human-Technology Interaction, Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Baden W\u00fcrttemberg, Germany","institution_ids":["https://openalex.org/I3020504353"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042862822","display_name":"Doris Janssen","orcid":"https://orcid.org/0000-0003-4964-1565"},"institutions":[{"id":"https://openalex.org/I3020504353","display_name":"Fraunhofer Institute for Industrial Engineering","ror":"https://ror.org/01nh64743","country_code":"DE","type":"facility","lineage":["https://openalex.org/I3020504353","https://openalex.org/I4923324"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Doris Janssen","raw_affiliation_strings":["Human-Technology Interaction, Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Baden W\u00fcrttemberg, Germany"],"raw_orcid":"https://orcid.org/0000-0003-4964-1565","affiliations":[{"raw_affiliation_string":"Human-Technology Interaction, Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Baden W\u00fcrttemberg, Germany","institution_ids":["https://openalex.org/I3020504353"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081671863","display_name":"Christian Knecht","orcid":null},"institutions":[{"id":"https://openalex.org/I3020504353","display_name":"Fraunhofer Institute for Industrial Engineering","ror":"https://ror.org/01nh64743","country_code":"DE","type":"facility","lineage":["https://openalex.org/I3020504353","https://openalex.org/I4923324"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Christian Knecht","raw_affiliation_strings":["Human-Technology Interaction, Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Baden W\u00fcrttemberg, Germany"],"raw_orcid":"https://orcid.org/0000-0002-5778-901X","affiliations":[{"raw_affiliation_string":"Human-Technology Interaction, Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Baden W\u00fcrttemberg, Germany","institution_ids":["https://openalex.org/I3020504353"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5068699218","display_name":"Nora Fronemann","orcid":"https://orcid.org/0000-0001-5381-5260"},"institutions":[{"id":"https://openalex.org/I3020504353","display_name":"Fraunhofer Institute for Industrial Engineering","ror":"https://ror.org/01nh64743","country_code":"DE","type":"facility","lineage":["https://openalex.org/I3020504353","https://openalex.org/I4923324"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Nora Fronemann","raw_affiliation_strings":["Human-Technology Interaction, Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Baden W\u00fcrttemberg, Germany"],"raw_orcid":"https://orcid.org/0000-0001-5381-5260","affiliations":[{"raw_affiliation_string":"Human-Technology Interaction, Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Baden W\u00fcrttemberg, Germany","institution_ids":["https://openalex.org/I3020504353"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":7,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":26.3015,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.99265359,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"5"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11704","display_name":"Mobile Crowdsensing and Crowdsourcing","score":0.19660000503063202,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11704","display_name":"Mobile Crowdsensing and Crowdsourcing","score":0.19660000503063202,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12892","display_name":"Social Power and Status Dynamics","score":0.07609999924898148,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.07339999824762344,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/contextualization","display_name":"Contextualization","score":0.6783000230789185},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.31839999556541443},{"id":"https://openalex.org/keywords/action","display_name":"Action (physics)","score":0.28700000047683716},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.27959999442100525}],"concepts":[{"id":"https://openalex.org/C2780712339","wikidata":"https://www.wikidata.org/wiki/Q5165204","display_name":"Contextualization","level":3,"score":0.6783000230789185},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3693999946117401},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.36809998750686646},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3580000102519989},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3449000120162964},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.31839999556541443},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2969000041484833},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2879999876022339},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.28700000047683716},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2849000096321106},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.27959999442100525},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.26980000734329224},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2694000005722046},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.2581000030040741}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3772363.3798991","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3772363.3798991","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Extended Abstracts of the 2026 CHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"},{"id":"pmh:oai:publica.fraunhofer.de:publica/516350","is_oa":true,"landing_page_url":"https://publica.fraunhofer.de/handle/publica/516350","pdf_url":null,"source":{"id":"https://openalex.org/S4306400318","display_name":"Fraunhofer-Publica (Fraunhofer-Gesellschaft)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4923324","host_organization_name":"Fraunhofer-Gesellschaft","host_organization_lineage":["https://openalex.org/I4923324"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conference paper"}],"best_oa_location":{"id":"doi:10.1145/3772363.3798991","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3772363.3798991","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Extended Abstracts of the 2026 CHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W1995576301","https://openalex.org/W2116971494","https://openalex.org/W2147953360","https://openalex.org/W3128789846","https://openalex.org/W4361855702","https://openalex.org/W4366549000","https://openalex.org/W4400104877","https://openalex.org/W4401448427","https://openalex.org/W4404354182","https://openalex.org/W4405253355","https://openalex.org/W4407662298","https://openalex.org/W7134916754"],"related_works":[],"abstract_inverted_index":{"Market":[0],"and":[1,18,55,78,94],"user":[2],"research":[3,105],"rely":[4],"on":[5,63],"surveys":[6],"to":[7,33,98,102,127,131],"understand":[8],"customer":[9],"preferences.":[10,61,155],"Collecting":[11],"rich":[12],"human":[13,35,118],"responses":[14,101],"is":[15,43],"a":[16,67],"costly":[17],"time-intensive":[19],"process.":[20],"This":[21],"has":[22],"prompted":[23],"growing":[24],"interest":[25],"in":[26,66,149],"using":[27],"large":[28],"language":[29],"model":[30],"(LLM)-based":[31],"agents":[32,53,87,122,152],"simulate":[34],"survey":[36],"responses.":[37],"A":[38],"key":[39],"open":[40],"question,":[41],"however,":[42],"how":[44,56,150],"different":[45],"forms":[46],"of":[47,84],"contextual":[48,92],"data":[49,64,113],"shape":[50],"what":[51],"such":[52],"represent":[54],"well":[57,151],"they":[58],"reflect":[59,99],"individual":[60,154],"Based":[62],"collected":[65],"six-week":[68],"longitudinal":[69],"study":[70],"with":[71,117,120],"13":[72],"participants,":[73],"combining":[74],"interviews,":[75],"diary":[76],"entries,":[77],"surveys,":[79],"we":[80],"generated":[81],"eight":[82],"variants":[83],"multiple":[85],"LLM-based":[86],"that":[88,110,140],"progressively":[89],"integrate":[90],"personal":[91,112],"information":[93],"evaluated":[95],"their":[96],"ability":[97],"participants\u2019":[100],"realistic":[103],"market":[104],"questions.":[106],"Our":[107],"results":[108],"show":[109],"incorporating":[111],"can":[114],"improve":[115],"alignment":[116],"responses,":[119],"contextualized":[121],"achieving":[123],"similarity":[124],"scores":[125],"up":[126],"approximately":[128],"0.78":[129],"compared":[130],"around":[132],"0.60\u20130.68":[133],"without":[134],"participant-specific":[135],"context.":[136],"The":[137],"findings":[138],"indicate":[139],"richer":[141],"contextualization":[142],"strategies":[143],"produce":[144],"measurable":[145],"but":[146],"incremental":[147],"improvements":[148],"approximate":[153]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2026-04-13T00:00:00"}