{"id":"https://openalex.org/W7134814756","doi":"https://doi.org/10.1145/3757279.3785588","title":"From Metrics to Meaning: Insights from a Mixed-Methods Field Experiment on Retail Robot Deployment","display_name":"From Metrics to Meaning: Insights from a Mixed-Methods Field Experiment on Retail Robot Deployment","publication_year":2026,"publication_date":"2026-03-10","ids":{"openalex":"https://openalex.org/W7134814756","doi":"https://doi.org/10.1145/3757279.3785588"},"language":null,"primary_location":{"id":"doi:10.1145/3757279.3785588","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3757279.3785588","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 21st ACM/IEEE International Conference on Human-Robot Interaction","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5128656800","display_name":"Sichao Song","orcid":null},"institutions":[{"id":"https://openalex.org/I158123994","display_name":"Toyo University","ror":"https://ror.org/059d6yn51","country_code":"JP","type":"education","lineage":["https://openalex.org/I158123994"]},{"id":"https://openalex.org/I4210088412","display_name":"Toyonaka Municipal Hospital","ror":"https://ror.org/0056qeq43","country_code":"JP","type":"healthcare","lineage":["https://openalex.org/I4210088412"]},{"id":"https://openalex.org/I4210089607","display_name":"CyberAgent (Japan)","ror":"https://ror.org/0060jg679","country_code":"JP","type":"company","lineage":["https://openalex.org/I4210089607"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Sichao Song","raw_affiliation_strings":["CyberAgent, Tokyo, Japan","The University of Osaka, Toyonaka-shi, Japan"],"raw_orcid":"https://orcid.org/0000-0002-8408-4437","affiliations":[{"raw_affiliation_string":"CyberAgent, Tokyo, Japan","institution_ids":["https://openalex.org/I4210089607"]},{"raw_affiliation_string":"The University of Osaka, Toyonaka-shi, Japan","institution_ids":["https://openalex.org/I4210088412","https://openalex.org/I158123994"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032387791","display_name":"Yuki Okafuji","orcid":"https://orcid.org/0000-0002-9547-3681"},"institutions":[{"id":"https://openalex.org/I158123994","display_name":"Toyo University","ror":"https://ror.org/059d6yn51","country_code":"JP","type":"education","lineage":["https://openalex.org/I158123994"]},{"id":"https://openalex.org/I4210088412","display_name":"Toyonaka Municipal Hospital","ror":"https://ror.org/0056qeq43","country_code":"JP","type":"healthcare","lineage":["https://openalex.org/I4210088412"]},{"id":"https://openalex.org/I4210089607","display_name":"CyberAgent (Japan)","ror":"https://ror.org/0060jg679","country_code":"JP","type":"company","lineage":["https://openalex.org/I4210089607"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Yuki Okafuji","raw_affiliation_strings":["CyberAgent, Tokyo, Japan","The University of Osaka, Toyonaka-shi, Japan"],"raw_orcid":"https://orcid.org/0000-0002-9547-3681","affiliations":[{"raw_affiliation_string":"CyberAgent, Tokyo, Japan","institution_ids":["https://openalex.org/I4210089607"]},{"raw_affiliation_string":"The University of Osaka, Toyonaka-shi, Japan","institution_ids":["https://openalex.org/I4210088412","https://openalex.org/I158123994"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057468776","display_name":"Takuya Iwamoto","orcid":"https://orcid.org/0000-0001-9752-1782"},"institutions":[{"id":"https://openalex.org/I158123994","display_name":"Toyo University","ror":"https://ror.org/059d6yn51","country_code":"JP","type":"education","lineage":["https://openalex.org/I158123994"]},{"id":"https://openalex.org/I4210088412","display_name":"Toyonaka Municipal Hospital","ror":"https://ror.org/0056qeq43","country_code":"JP","type":"healthcare","lineage":["https://openalex.org/I4210088412"]},{"id":"https://openalex.org/I4210089607","display_name":"CyberAgent (Japan)","ror":"https://ror.org/0060jg679","country_code":"JP","type":"company","lineage":["https://openalex.org/I4210089607"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Takuya Iwamoto","raw_affiliation_strings":["Cyberagent, Shibuya, Japan","The University of Osaka, Toyonaka-shi, Japan"],"raw_orcid":"https://orcid.org/0000-0001-9752-1782","affiliations":[{"raw_affiliation_string":"Cyberagent, Shibuya, Japan","institution_ids":["https://openalex.org/I4210089607"]},{"raw_affiliation_string":"The University of Osaka, Toyonaka-shi, Japan","institution_ids":["https://openalex.org/I4210088412","https://openalex.org/I158123994"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5121765281","display_name":"Jun Baba","orcid":null},"institutions":[{"id":"https://openalex.org/I158123994","display_name":"Toyo University","ror":"https://ror.org/059d6yn51","country_code":"JP","type":"education","lineage":["https://openalex.org/I158123994"]},{"id":"https://openalex.org/I4210088412","display_name":"Toyonaka Municipal Hospital","ror":"https://ror.org/0056qeq43","country_code":"JP","type":"healthcare","lineage":["https://openalex.org/I4210088412"]},{"id":"https://openalex.org/I4210089607","display_name":"CyberAgent (Japan)","ror":"https://ror.org/0060jg679","country_code":"JP","type":"company","lineage":["https://openalex.org/I4210089607"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Jun Baba","raw_affiliation_strings":["CyberAgent, Tokyo, Japan","The University of Osaka, Toyonaka-shi, Japan"],"raw_orcid":"https://orcid.org/0000-0003-0680-5021","affiliations":[{"raw_affiliation_string":"CyberAgent, Tokyo, Japan","institution_ids":["https://openalex.org/I4210089607"]},{"raw_affiliation_string":"The University of Osaka, Toyonaka-shi, Japan","institution_ids":["https://openalex.org/I4210088412","https://openalex.org/I158123994"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5128632083","display_name":"Hiroshi Ishiguro","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hiroshi Ishiguro","raw_affiliation_strings":["The University of Osaka, Toyonaka, Japan"],"raw_orcid":"https://orcid.org/0000-0002-0805-7648","affiliations":[{"raw_affiliation_string":"The University of Osaka, Toyonaka, Japan","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"886","last_page":"894"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10709","display_name":"Social Robot Interaction and HRI","score":0.544700026512146,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10709","display_name":"Social Robot Interaction and HRI","score":0.544700026512146,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10525","display_name":"Human-Automation Interaction and Safety","score":0.07810000330209732,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10653","display_name":"Robot Manipulation and Learning","score":0.042500000447034836,"subfield":{"id":"https://openalex.org/subfields/2207","display_name":"Control and Systems Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/software-deployment","display_name":"Software deployment","score":0.5591999888420105},{"id":"https://openalex.org/keywords/field","display_name":"Field (mathematics)","score":0.5033000111579895},{"id":"https://openalex.org/keywords/robot","display_name":"Robot","score":0.41909998655319214},{"id":"https://openalex.org/keywords/measure","display_name":"Measure (data warehouse)","score":0.30059999227523804},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.29829999804496765}],"concepts":[{"id":"https://openalex.org/C105339364","wikidata":"https://www.wikidata.org/wiki/Q2297740","display_name":"Software deployment","level":2,"score":0.5591999888420105},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.5033000111579895},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4903999865055084},{"id":"https://openalex.org/C90509273","wikidata":"https://www.wikidata.org/wiki/Q11012","display_name":"Robot","level":2,"score":0.41909998655319214},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.36039999127388},{"id":"https://openalex.org/C44154836","wikidata":"https://www.wikidata.org/wiki/Q45045","display_name":"Simulation","level":1,"score":0.30959999561309814},{"id":"https://openalex.org/C2780009758","wikidata":"https://www.wikidata.org/wiki/Q6804172","display_name":"Measure (data warehouse)","level":2,"score":0.30059999227523804},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.29829999804496765},{"id":"https://openalex.org/C201995342","wikidata":"https://www.wikidata.org/wiki/Q682496","display_name":"Systems engineering","level":1,"score":0.27379998564720154},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.2727999985218048},{"id":"https://openalex.org/C165838908","wikidata":"https://www.wikidata.org/wiki/Q736777","display_name":"Calibration","level":2,"score":0.2646999955177307},{"id":"https://openalex.org/C115901376","wikidata":"https://www.wikidata.org/wiki/Q184199","display_name":"Automation","level":2,"score":0.257999986410141},{"id":"https://openalex.org/C34559072","wikidata":"https://www.wikidata.org/wiki/Q2334061","display_name":"Design of experiments","level":2,"score":0.2578999996185303},{"id":"https://openalex.org/C79403827","wikidata":"https://www.wikidata.org/wiki/Q3988","display_name":"Real-time computing","level":1,"score":0.2513999938964844}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3757279.3785588","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3757279.3785588","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 21st ACM/IEEE International Conference on Human-Robot Interaction","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.4179130494594574,"display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W1979290264","https://openalex.org/W2047395385","https://openalex.org/W2052016875","https://openalex.org/W2123076731","https://openalex.org/W2132049110","https://openalex.org/W2168391307","https://openalex.org/W2593626965","https://openalex.org/W2626644365","https://openalex.org/W2799295461","https://openalex.org/W2894528744","https://openalex.org/W2900439509","https://openalex.org/W2911718048","https://openalex.org/W2978077952","https://openalex.org/W3157885035","https://openalex.org/W3163024920","https://openalex.org/W3172881645","https://openalex.org/W3198524670","https://openalex.org/W3213961373","https://openalex.org/W4206953183","https://openalex.org/W4210963454","https://openalex.org/W4242007904","https://openalex.org/W4244830796","https://openalex.org/W4249135598","https://openalex.org/W4295297444","https://openalex.org/W4308499159","https://openalex.org/W4312303223","https://openalex.org/W4312360724","https://openalex.org/W4323870231","https://openalex.org/W4324064507","https://openalex.org/W4382939835","https://openalex.org/W4390905260","https://openalex.org/W4392173940","https://openalex.org/W4403208449","https://openalex.org/W4409720674","https://openalex.org/W4410226455","https://openalex.org/W4415250951"],"related_works":[],"abstract_inverted_index":{"We":[0],"report":[1],"a":[2,7,17],"mixed-methods":[3],"field":[4],"experiment":[5],"of":[6],"conversational":[8],"service":[9,35],"robot":[10],"deployed":[11],"under":[12],"everyday":[13],"staffing":[14],"discretion":[15],"in":[16],"live":[18],"bedding":[19],"store.":[20],"Over":[21],"12":[22],"days":[23],"we":[24],"alternated":[25],"three":[26],"conditions--Baseline":[27],"(no":[28],"robot),":[29],"Robot-only,":[30],"and":[31],"Robot+Fixture--and":[32],"video-annotated":[33],"the":[34,53],"funnel":[36],"from":[37],"passersby":[38],"to":[39,51],"purchase.":[40],"An":[41],"explanatory":[42],"sequential":[43],"design":[44],"then":[45],"used":[46],"six":[47],"post-experiment":[48],"staff":[49],"interviews":[50],"interpret":[52],"quantitative":[54],"patterns.":[55]},"counts_by_year":[],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2026-03-11T00:00:00"}
