{"id":"https://openalex.org/W4415861868","doi":"https://doi.org/10.1145/3757232.3757236","title":"Xperience: An Augmented Reality Application to Promote Business to Customer (B2C) Experience in Retail","display_name":"Xperience: An Augmented Reality Application to Promote Business to Customer (B2C) Experience in Retail","publication_year":2025,"publication_date":"2025-11-04","ids":{"openalex":"https://openalex.org/W4415861868","doi":"https://doi.org/10.1145/3757232.3757236"},"language":null,"primary_location":{"id":"doi:10.1145/3757232.3757236","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3757232.3757236","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3757232.3757236","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Fifth Biennial African Human-Computer Interaction Conference","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3757232.3757236","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5120247649","display_name":"Blessing Song Tang","orcid":"https://orcid.org/0009-0005-9919-6086"},"institutions":[{"id":"https://openalex.org/I869660684","display_name":"University of the Western Cape","ror":"https://ror.org/00h2vm590","country_code":"ZA","type":"education","lineage":["https://openalex.org/I869660684"]}],"countries":["ZA"],"is_corresponding":true,"raw_author_name":"Blessing Song Tang","raw_affiliation_strings":["Department of Computer Science, University of the Western Cape, Cape Town, South Africa"],"raw_orcid":"https://orcid.org/0009-0005-9919-6086","affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of the Western Cape, Cape Town, South Africa","institution_ids":["https://openalex.org/I869660684"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077556450","display_name":"Omowunmi Isafiade","orcid":"https://orcid.org/0000-0002-3028-6180"},"institutions":[{"id":"https://openalex.org/I869660684","display_name":"University of the Western Cape","ror":"https://ror.org/00h2vm590","country_code":"ZA","type":"education","lineage":["https://openalex.org/I869660684"]}],"countries":["ZA"],"is_corresponding":false,"raw_author_name":"Omowunmi E. Isafiade","raw_affiliation_strings":["Department of Computer Science, University of the Western Cape, Cape Town, South Africa"],"raw_orcid":"https://orcid.org/0000-0002-3028-6180","affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of the Western Cape, Cape Town, South Africa","institution_ids":["https://openalex.org/I869660684"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5099777496","display_name":"Kessel Okinga Koumou","orcid":"https://orcid.org/0009-0003-4776-2360"},"institutions":[{"id":"https://openalex.org/I869660684","display_name":"University of the Western Cape","ror":"https://ror.org/00h2vm590","country_code":"ZA","type":"education","lineage":["https://openalex.org/I869660684"]}],"countries":["ZA"],"is_corresponding":false,"raw_author_name":"Kessel Okinga Koumou","raw_affiliation_strings":["Department of Computer Science, University of the Western Cape, Cape Town, South Africa"],"raw_orcid":"https://orcid.org/0009-0003-4776-2360","affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of the Western Cape, Cape Town, South Africa","institution_ids":["https://openalex.org/I869660684"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5120247649"],"corresponding_institution_ids":["https://openalex.org/I869660684"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.30987611,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"50","last_page":"59"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.6474999785423279,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.6474999785423279,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.12389999628067017,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.02500000037252903,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/agile-software-development","display_name":"Agile software development","score":0.7213000059127808},{"id":"https://openalex.org/keywords/augmented-reality","display_name":"Augmented reality","score":0.7163000106811523},{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.6328999996185303},{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.593500018119812},{"id":"https://openalex.org/keywords/customer-experience","display_name":"Customer experience","score":0.4595000147819519},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"Customer engagement","score":0.38029998540878296},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.34689998626708984},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.31790000200271606}],"concepts":[{"id":"https://openalex.org/C14185376","wikidata":"https://www.wikidata.org/wiki/Q30232","display_name":"Agile software development","level":2,"score":0.7213000059127808},{"id":"https://openalex.org/C153715457","wikidata":"https://www.wikidata.org/wiki/Q254183","display_name":"Augmented reality","level":2,"score":0.7163000106811523},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6328999996185303},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.593500018119812},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.498199999332428},{"id":"https://openalex.org/C2985250679","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Customer experience","level":2,"score":0.4595000147819519},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.43869999051094055},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4106999933719635},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.38029998540878296},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.3472999930381775},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.34689998626708984},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.31790000200271606},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.31029999256134033},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.2865999937057495},{"id":"https://openalex.org/C11189718","wikidata":"https://www.wikidata.org/wiki/Q218152","display_name":"User story","level":4,"score":0.2854999899864197},{"id":"https://openalex.org/C201025465","wikidata":"https://www.wikidata.org/wiki/Q11248500","display_name":"User experience design","level":2,"score":0.2840000092983246},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.2721000015735626},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.26899999380111694},{"id":"https://openalex.org/C147579259","wikidata":"https://www.wikidata.org/wiki/Q460387","display_name":"Scrum","level":4,"score":0.2689000070095062},{"id":"https://openalex.org/C43595421","wikidata":"https://www.wikidata.org/wiki/Q7939596","display_name":"Voice of the customer","level":5,"score":0.26649999618530273},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.2646999955177307},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.25780001282691956}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3757232.3757236","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3757232.3757236","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3757232.3757236","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Fifth Biennial African Human-Computer Interaction Conference","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3757232.3757236","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3757232.3757236","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3757232.3757236","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Fifth Biennial African Human-Computer Interaction Conference","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4415861868.pdf","grobid_xml":"https://content.openalex.org/works/W4415861868.grobid-xml"},"referenced_works_count":26,"referenced_works":["https://openalex.org/W2028639350","https://openalex.org/W2110401686","https://openalex.org/W2782119883","https://openalex.org/W2804577160","https://openalex.org/W2892856768","https://openalex.org/W2930145717","https://openalex.org/W3036638150","https://openalex.org/W3045060270","https://openalex.org/W3048901267","https://openalex.org/W3084904662","https://openalex.org/W3096338808","https://openalex.org/W3133484251","https://openalex.org/W3136006603","https://openalex.org/W3197808121","https://openalex.org/W4221105860","https://openalex.org/W4306156479","https://openalex.org/W4321463895","https://openalex.org/W4371783924","https://openalex.org/W4389077019","https://openalex.org/W4391697742","https://openalex.org/W4391734261","https://openalex.org/W4392884742","https://openalex.org/W4393970926","https://openalex.org/W4395956980","https://openalex.org/W4400319975","https://openalex.org/W4409287285"],"related_works":[],"abstract_inverted_index":{"This":[0,61,77],"research":[1,267],"explores":[2],"the":[3,16,20,49,128,138,170,173,215,221,282],"potential":[4,222],"of":[5,104,172,281,285],"augmented":[6],"reality":[7],"(AR)":[8],"in":[9,15,35,169,287,289],"revolutionizing":[10],"business-to-customer":[11],"(B2C)":[12],"experiences,":[13],"specifically":[14],"fashion":[17,106],"industry":[18],"within":[19],"African":[21],"retail":[22],"sector.":[23],"Customers":[24],"often":[25],"struggle":[26,56],"to":[27,40,57,80,131,223,254],"envision":[28],"how":[29],"products":[30,44,72],"will":[31],"look":[32],"or":[33,45,73],"function":[34],"their":[36,145],"own":[37],"spaces":[38],"due":[39],"limited":[41],"differentiation":[42],"between":[43],"services.":[46],"Businesses,":[47],"on":[48,117],"other":[50],"hand,":[51],"face":[52,112,200],"increased":[53,272,275],"competition":[54],"and":[55,90,111,121,141,155,188,192,196,203,219,227,238,248,277],"capture":[58],"customer":[59,225,273],"attention.":[60],"makes":[62],"informed":[63],"purchasing":[64],"decisions":[65],"difficult":[66],"as":[67,151,232],"customers":[68],"cannot":[69],"physically":[70],"examine":[71],"experience":[74,85,140],"services":[75],"firsthand.":[76],"project":[78],"aims":[79,253],"create":[81],"an":[82,94,133],"AR-based":[83],"shopping":[84,139],"that":[86,136,214,256],"is":[87,130,217],"both":[88],"interesting":[89],"convenient,":[91],"by":[92],"developing":[93],"AR":[95,134,148,257,286],"application":[96,135,216],"coined":[97],"\u201cXperience\u201d,":[98],"designed":[99],"for":[100,124,184,194,199,263,271],"facial":[101],"virtual":[102],"try-on":[103],"various":[105],"items,":[107],"including":[108],"glasses,":[109],"hats,":[110],"masks.":[113],"With":[114],"a":[115,125,163,260,278,290],"focus":[116],"young,":[118],"tech-savvy":[119],"shoppers":[120],"businesses":[122,143],"looking":[123],"competitive":[126],"edge,":[127],"goal":[129],"build":[132],"enhances":[137],"helps":[142],"boost":[144],"sales":[146],"through":[147],"features":[149],"such":[150,231],"customizable":[152],"color":[153],"options":[154,241],"gesture-based":[156],"interaction.":[157],"An":[158],"agile":[159],"scrum":[160],"framework":[161],"with":[162,210],"participatory":[164],"design":[165],"approach":[166],"was":[167,177],"used":[168],"development":[171],"solution.":[174],"The":[175,206,266],"implementation":[176],"done":[178],"using":[179],"Unity":[180],"Engine,":[181],"3Ds":[182],"Max":[183],"3D":[185],"models":[186],"optimization":[187],"modeling,":[189],"Figma,":[190],"Lucidchart":[191],"Photoshop":[193],"design,":[195],"pattern":[197],"recognition":[198],"landmark":[201],"detection":[202],"occlusion":[204],"handling.":[205],"user":[207],"testing":[208],"conducted":[209],"19":[211],"participants":[212],"confirmed":[213],"significant":[218,269],"has":[220,268],"improve":[224],"engagement":[226],"satisfaction.":[228],"However,":[229],"limitations":[230],"small-scale":[233],"testing,":[234],"device":[235],"compatibility":[236],"issues,":[237],"restricted":[239],"customization":[240],"were":[242],"identified.":[243],"By":[244],"combining":[245],"research,":[246],"planning,":[247],"hands-on":[249],"development,":[250],"this":[251],"work":[252],"demonstrate":[255],"can":[258],"be":[259],"game":[261],"changer":[262],"online":[264],"shopping.":[265],"implications":[270],"loyalty,":[274],"sales,":[276],"better":[279],"understanding":[280],"strategic":[283],"value":[284],"e-Commerce":[288],"modern":[291],"business":[292],"setting.":[293]},"counts_by_year":[],"updated_date":"2026-03-13T14:20:09.374765","created_date":"2025-11-04T00:00:00"}