{"id":"https://openalex.org/W4415537686","doi":"https://doi.org/10.1145/3746027.3754472","title":"Streamlining Virtual KOL Generation Through Modular Generative AI Architecture","display_name":"Streamlining Virtual KOL Generation Through Modular Generative AI Architecture","publication_year":2025,"publication_date":"2025-10-25","ids":{"openalex":"https://openalex.org/W4415537686","doi":"https://doi.org/10.1145/3746027.3754472"},"language":null,"primary_location":{"id":"doi:10.1145/3746027.3754472","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3746027.3754472","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 33rd ACM International Conference on Multimedia","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111151933","display_name":"Tan-Hiep To","orcid":"https://orcid.org/0009-0008-1264-1354"},"institutions":[{"id":"https://openalex.org/I123565023","display_name":"Vietnam National University Ho Chi Minh City","ror":"https://ror.org/00waaqh38","country_code":"VN","type":"education","lineage":["https://openalex.org/I123565023"]},{"id":"https://openalex.org/I23582244","display_name":"Ho Chi Minh City University of Science","ror":"https://ror.org/05jfbgm49","country_code":"VN","type":"education","lineage":["https://openalex.org/I123565023","https://openalex.org/I23582244"]}],"countries":["VN"],"is_corresponding":true,"raw_author_name":"Tan-Hiep To","raw_affiliation_strings":["University of Science, VNU-HCM, Ho Chi Minh, Vietnam"],"affiliations":[{"raw_affiliation_string":"University of Science, VNU-HCM, Ho Chi Minh, Vietnam","institution_ids":["https://openalex.org/I23582244","https://openalex.org/I123565023"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109618468","display_name":"D.T. Nguyen","orcid":"https://orcid.org/0009-0002-2207-5065"},"institutions":[{"id":"https://openalex.org/I123565023","display_name":"Vietnam National University Ho Chi Minh City","ror":"https://ror.org/00waaqh38","country_code":"VN","type":"education","lineage":["https://openalex.org/I123565023"]},{"id":"https://openalex.org/I23582244","display_name":"Ho Chi Minh City University of Science","ror":"https://ror.org/05jfbgm49","country_code":"VN","type":"education","lineage":["https://openalex.org/I123565023","https://openalex.org/I23582244"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Duy-Khang Nguyen","raw_affiliation_strings":["University of Science, VNU-HCM, Ho Chi Minh, Vietnam"],"affiliations":[{"raw_affiliation_string":"University of Science, VNU-HCM, Ho Chi Minh, Vietnam","institution_ids":["https://openalex.org/I23582244","https://openalex.org/I123565023"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053495766","display_name":"Minh\u2013Triet Tran","orcid":"https://orcid.org/0000-0003-3046-3041"},"institutions":[{"id":"https://openalex.org/I23582244","display_name":"Ho Chi Minh City University of Science","ror":"https://ror.org/05jfbgm49","country_code":"VN","type":"education","lineage":["https://openalex.org/I123565023","https://openalex.org/I23582244"]},{"id":"https://openalex.org/I123565023","display_name":"Vietnam National University Ho Chi Minh City","ror":"https://ror.org/00waaqh38","country_code":"VN","type":"education","lineage":["https://openalex.org/I123565023"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Minh-Triet Tran","raw_affiliation_strings":["University of Science, VNU-HCM, Ho Chi Minh, Vietnam"],"affiliations":[{"raw_affiliation_string":"University of Science, VNU-HCM, Ho Chi Minh, Vietnam","institution_ids":["https://openalex.org/I23582244","https://openalex.org/I123565023"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062359795","display_name":"Trung-Nghia Le","orcid":"https://orcid.org/0000-0002-7363-2610"},"institutions":[{"id":"https://openalex.org/I123565023","display_name":"Vietnam National University Ho Chi Minh City","ror":"https://ror.org/00waaqh38","country_code":"VN","type":"education","lineage":["https://openalex.org/I123565023"]},{"id":"https://openalex.org/I23582244","display_name":"Ho Chi Minh City University of Science","ror":"https://ror.org/05jfbgm49","country_code":"VN","type":"education","lineage":["https://openalex.org/I123565023","https://openalex.org/I23582244"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Trung-Nghia Le","raw_affiliation_strings":["University of Science, VNU-HCM, Ho Chi Minh, Vietnam"],"affiliations":[{"raw_affiliation_string":"University of Science, VNU-HCM, Ho Chi Minh, Vietnam","institution_ids":["https://openalex.org/I23582244","https://openalex.org/I123565023"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5111151933"],"corresponding_institution_ids":["https://openalex.org/I123565023","https://openalex.org/I23582244"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.17054468,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"13510","last_page":"13512"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10906","display_name":"AI-based Problem Solving and Planning","score":0.9918000102043152,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10906","display_name":"AI-based Problem Solving and Planning","score":0.9918000102043152,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13382","display_name":"Robotics and Automated Systems","score":0.9882000088691711,"subfield":{"id":"https://openalex.org/subfields/2207","display_name":"Control and Systems Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10215","display_name":"Semantic Web and Ontologies","score":0.955299973487854,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/workflow","display_name":"Workflow","score":0.7741000056266785},{"id":"https://openalex.org/keywords/adaptability","display_name":"Adaptability","score":0.6722999811172485},{"id":"https://openalex.org/keywords/modular-design","display_name":"Modular design","score":0.6517999768257141},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.6079999804496765},{"id":"https://openalex.org/keywords/scalability","display_name":"Scalability","score":0.5625},{"id":"https://openalex.org/keywords/architecture","display_name":"Architecture","score":0.5493999719619751},{"id":"https://openalex.org/keywords/interface","display_name":"Interface (matter)","score":0.4643999934196472},{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.3749000132083893}],"concepts":[{"id":"https://openalex.org/C177212765","wikidata":"https://www.wikidata.org/wiki/Q627335","display_name":"Workflow","level":2,"score":0.7741000056266785},{"id":"https://openalex.org/C177606310","wikidata":"https://www.wikidata.org/wiki/Q5674297","display_name":"Adaptability","level":2,"score":0.6722999811172485},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.664900004863739},{"id":"https://openalex.org/C101468663","wikidata":"https://www.wikidata.org/wiki/Q1620158","display_name":"Modular design","level":2,"score":0.6517999768257141},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.6079999804496765},{"id":"https://openalex.org/C48044578","wikidata":"https://www.wikidata.org/wiki/Q727490","display_name":"Scalability","level":2,"score":0.5625},{"id":"https://openalex.org/C123657996","wikidata":"https://www.wikidata.org/wiki/Q12271","display_name":"Architecture","level":2,"score":0.5493999719619751},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4726000130176544},{"id":"https://openalex.org/C113843644","wikidata":"https://www.wikidata.org/wiki/Q901882","display_name":"Interface (matter)","level":4,"score":0.4643999934196472},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.4429999887943268},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.3749000132083893},{"id":"https://openalex.org/C89505385","wikidata":"https://www.wikidata.org/wiki/Q47146","display_name":"User interface","level":2,"score":0.351500004529953},{"id":"https://openalex.org/C2780598303","wikidata":"https://www.wikidata.org/wiki/Q65921492","display_name":"Flexibility (engineering)","level":2,"score":0.33809998631477356},{"id":"https://openalex.org/C115903868","wikidata":"https://www.wikidata.org/wiki/Q80993","display_name":"Software engineering","level":1,"score":0.33709999918937683},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.3255000114440918},{"id":"https://openalex.org/C98025372","wikidata":"https://www.wikidata.org/wiki/Q477538","display_name":"Systems architecture","level":3,"score":0.3206999897956848},{"id":"https://openalex.org/C88482812","wikidata":"https://www.wikidata.org/wiki/Q6453666","display_name":"Modular programming","level":2,"score":0.31150001287460327},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3066999912261963},{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.3059000074863434},{"id":"https://openalex.org/C199168358","wikidata":"https://www.wikidata.org/wiki/Q3367000","display_name":"Orchestration","level":3,"score":0.28459998965263367},{"id":"https://openalex.org/C2779478453","wikidata":"https://www.wikidata.org/wiki/Q6889748","display_name":"Modularity (biology)","level":2,"score":0.2793999910354614},{"id":"https://openalex.org/C36464697","wikidata":"https://www.wikidata.org/wiki/Q451553","display_name":"Visualization","level":2,"score":0.27070000767707825},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.2678999900817871},{"id":"https://openalex.org/C150303390","wikidata":"https://www.wikidata.org/wiki/Q1983852","display_name":"Virtual actor","level":3,"score":0.2612999975681305}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3746027.3754472","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3746027.3754472","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 33rd ACM International Conference on Multimedia","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":3,"referenced_works":["https://openalex.org/W4386693657","https://openalex.org/W4402916184","https://openalex.org/W4409366412"],"related_works":[],"abstract_inverted_index":{"Key":[0],"Opinion":[1],"Leaders":[2],"(KOLs)":[3],"play":[4],"a":[5],"crucial":[6],"role":[7],"in":[8,98],"modern":[9],"marketing":[10,42,127],"by":[11],"shaping":[12],"consumer":[13],"perceptions":[14],"and":[15,28,78,110,125],"enhancing":[16],"brand":[17],"credibility.":[18],"However,":[19],"collaborating":[20],"with":[21],"human":[22],"KOLs":[23],"often":[24],"involves":[25],"high":[26],"costs":[27,124],"logistical":[29],"challenges.":[30],"To":[31],"address":[32],"this,":[33],"we":[34],"present":[35],"GenKOL,":[36],"an":[37,63],"interactive":[38],"system":[39,114],"that":[40,66,89],"empowers":[41],"professionals":[43],"to":[44,57],"efficiently":[45],"generate":[46],"high-quality":[47],"virtual":[48,131],"KOL":[49,132],"images":[50],"using":[51],"generative":[52],"AI.":[53],"GenKOL":[54],"enables":[55],"users":[56],"dynamically":[58],"compose":[59],"promotional":[60],"visuals":[61],"through":[62,129],"intuitive":[64],"interface":[65],"integrates":[67],"multiple":[68],"AI":[69],"capabilities,":[70],"including":[71],"garment":[72],"generation,":[73],"makeup":[74],"transfer,":[75],"background":[76],"synthesis,":[77],"hair":[79],"editing.":[80],"These":[81],"capabilities":[82],"are":[83],"implemented":[84],"as":[85],"modular,":[86],"interchangeable":[87],"services":[88],"can":[90,115],"be":[91],"deployed":[92],"flexibly":[93],"on":[94],"local":[95],"machines":[96],"or":[97],"the":[99,118],"cloud.":[100],"This":[101],"modular":[102],"architecture":[103],"ensures":[104],"adaptability":[105],"across":[106],"diverse":[107],"use":[108],"cases":[109],"computational":[111],"environments.":[112],"Our":[113],"significantly":[116],"streamline":[117],"production":[119],"of":[120],"branded":[121],"content,":[122],"lowering":[123],"accelerating":[126],"workflows":[128],"scalable":[130],"creation.":[133],"Video":[134],"demo":[135],"is":[136],"available":[137],"at":[138],"https://youtu.be/uXpXmEbjg3M.":[139]},"counts_by_year":[],"updated_date":"2026-03-07T16:01:11.037858","created_date":"2025-10-25T00:00:00"}
