{"id":"https://openalex.org/W4410772377","doi":"https://doi.org/10.1145/3727353.3727371","title":"Research on the Business Value Optimization Strategy of Douyin Live Streaming Platform Based on User Behavior Data Analysis","display_name":"Research on the Business Value Optimization Strategy of Douyin Live Streaming Platform Based on User Behavior Data Analysis","publication_year":2025,"publication_date":"2025-01-10","ids":{"openalex":"https://openalex.org/W4410772377","doi":"https://doi.org/10.1145/3727353.3727371"},"language":"en","primary_location":{"id":"doi:10.1145/3727353.3727371","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3727353.3727371","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3727353.3727371","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2025 4th International Conference on Big Data, Information and Computer Network","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3727353.3727371","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051393120","display_name":"Shaofeng Shi","orcid":"https://orcid.org/0009-0005-5144-3084"},"institutions":[{"id":"https://openalex.org/I59028903","display_name":"Ocean University of China","ror":"https://ror.org/04rdtx186","country_code":"CN","type":"education","lineage":["https://openalex.org/I59028903"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Shuyu Shi","raw_affiliation_strings":["Faculty of Information Science and Engineering, Ocean University of China, Qingdao, Shandong, China"],"raw_orcid":"https://orcid.org/0009-0005-5144-3084","affiliations":[{"raw_affiliation_string":"Faculty of Information Science and Engineering, Ocean University of China, Qingdao, Shandong, China","institution_ids":["https://openalex.org/I59028903"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5051393120"],"corresponding_institution_ids":["https://openalex.org/I59028903"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"105","last_page":"109"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8950999975204468,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8950999975204468,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6821075677871704},{"id":"https://openalex.org/keywords/streaming-data","display_name":"Streaming data","score":0.45065590739250183},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.44211894273757935},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.1570267379283905}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6821075677871704},{"id":"https://openalex.org/C2777611316","wikidata":"https://www.wikidata.org/wiki/Q39045282","display_name":"Streaming data","level":2,"score":0.45065590739250183},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.44211894273757935},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.1570267379283905},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3727353.3727371","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3727353.3727371","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3727353.3727371","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2025 4th International Conference on Big Data, Information and Computer Network","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3727353.3727371","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3727353.3727371","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3727353.3727371","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2025 4th International Conference on Big Data, Information and Computer Network","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4410772377.pdf","grobid_xml":"https://content.openalex.org/works/W4410772377.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W2473311384"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2384129116"],"abstract_inverted_index":{"In":[0],"2023,":[1],"the":[2,40,74,94],"live":[3,54,78],"streaming":[4,55,79],"market":[5],"has":[6],"experienced":[7],"deep":[8],"changes,":[9],"slowly":[10],"transitioning":[11],"from":[12,21],"\"savage":[13],"growth\"":[14],"to":[15,27],"\"intensive":[16],"farming\"":[17],"and":[18,46,80,97,110],"gradually":[19],"morphing":[20],"\"small":[22],"profits":[23],"but":[24],"quick":[25],"turnover\"":[26],"\"quality":[28],"management.\"":[29],"Along":[30],"these":[31],"practices":[32],"are":[33,86],"interviews":[34],"with":[35],"top":[36],"anchors":[37],"based":[38],"on":[39],"Douyin":[41,95],"platform,":[42,96],"operational":[43],"data":[44,82,99],"analyses,":[45],"in-depth":[47],"merchant":[48],"research.":[49],"It":[50],"sums":[51],"up":[52],"successful":[53],"experiences.":[56],"Insights":[57],"into":[58,89],"practical":[59],"growth":[60],"solutions":[61],"for":[62],"platforms":[63],"as":[64,66],"well":[65],"merchants.":[67],"This":[68],"study":[69],"will":[70],"begin":[71],"by":[72],"sorting":[73],"theoretical":[75],"basis":[76],"of":[77,93],"big":[81],"analysis.":[83],"Unique":[84],"advantages":[85],"then":[87],"designed":[88],"a":[90],"detailed":[91],"analysis":[92,100],"systematic":[98],"user":[101],"value":[102],"evaluation":[103],"system":[104],"users'":[105],"behavior":[106],"features":[107],"viewing,":[108],"interaction,":[109],"purchase":[111],"three":[112],"dimensions.":[113]},"counts_by_year":[],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}