{"id":"https://openalex.org/W4412394875","doi":"https://doi.org/10.1145/3726302.3731952","title":"Multi-objective Aligned Bidword Generation Model for E-commerce Search Advertising","display_name":"Multi-objective Aligned Bidword Generation Model for E-commerce Search Advertising","publication_year":2025,"publication_date":"2025-07-13","ids":{"openalex":"https://openalex.org/W4412394875","doi":"https://doi.org/10.1145/3726302.3731952"},"language":"en","primary_location":{"id":"doi:10.1145/3726302.3731952","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3726302.3731952","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 48th International ACM SIGIR Conference on Research and Development in Information Retrieval","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Zhenhui Liu","orcid":"https://orcid.org/0009-0007-5302-4929"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhenhui Liu","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0007-5302-4929","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026726435","display_name":"Chunyuan Yuan","orcid":"https://orcid.org/0000-0001-9794-5032"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chunyuan Yuan","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0001-9794-5032","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102011859","display_name":"Ming Pang","orcid":"https://orcid.org/0000-0003-0454-0808"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ming Pang","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0003-0454-0808","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082003513","display_name":"Zheng Fang","orcid":"https://orcid.org/0000-0001-6691-0312"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zheng Fang","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0001-6691-0312","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100390825","display_name":"Yuan Li","orcid":"https://orcid.org/0000-0001-8595-453X"},"institutions":[{"id":"https://openalex.org/I4210128628","display_name":"Peking University Shenzhen Hospital","ror":"https://ror.org/03kkjyb15","country_code":"CN","type":"healthcare","lineage":["https://openalex.org/I4210128628"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Li Yuan","raw_affiliation_strings":["Peking University, Shenzhen, China"],"raw_orcid":"https://orcid.org/0000-0001-8595-453X","affiliations":[{"raw_affiliation_string":"Peking University, Shenzhen, China","institution_ids":["https://openalex.org/I4210128628"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5069417501","display_name":"Xue Jiang","orcid":"https://orcid.org/0000-0001-6944-9031"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xue Jiang","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0001-6944-9031","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070986387","display_name":"Changping Peng","orcid":"https://orcid.org/0009-0002-2561-1919"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Changping Peng","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0002-2561-1919","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009831083","display_name":"Zhangang Lin","orcid":"https://orcid.org/0000-0003-1379-5044"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhangang Lin","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0003-1379-5044","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110097628","display_name":"Zheng Luo","orcid":"https://orcid.org/0000-0001-7750-7115"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zheng Luo","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0001-7750-7115","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5001629337","display_name":"Jingping Shao","orcid":"https://orcid.org/0000-0001-8555-2020"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jingping Shao","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0001-8555-2020","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"4299","last_page":"4303"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9847999811172485,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9847999811172485,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10848","display_name":"Advanced Multi-Objective Optimization Algorithms","score":0.9663000106811523,"subfield":{"id":"https://openalex.org/subfields/1703","display_name":"Computational Theory and Mathematics"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11942","display_name":"Transportation and Mobility Innovations","score":0.9478999972343445,"subfield":{"id":"https://openalex.org/subfields/2203","display_name":"Automotive Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6374020576477051},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.5875213742256165},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.4561123847961426},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.40381020307540894},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3354201316833496},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2921517491340637},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.18308499455451965},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.1732896864414215}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6374020576477051},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.5875213742256165},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.4561123847961426},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.40381020307540894},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3354201316833496},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2921517491340637},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.18308499455451965},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1732896864414215}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3726302.3731952","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3726302.3731952","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 48th International ACM SIGIR Conference on Research and Development in Information Retrieval","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W2135843591","https://openalex.org/W2160680261","https://openalex.org/W2170741935","https://openalex.org/W2914304175","https://openalex.org/W2948175577","https://openalex.org/W2990138404","https://openalex.org/W3038113521","https://openalex.org/W3115037692","https://openalex.org/W3172286436","https://openalex.org/W4306317267","https://openalex.org/W4361231059","https://openalex.org/W4387846488","https://openalex.org/W4396843633","https://openalex.org/W4396843716","https://openalex.org/W4403577343","https://openalex.org/W4410636833","https://openalex.org/W6607919353"],"related_works":["https://openalex.org/W3150755883","https://openalex.org/W2346030802","https://openalex.org/W2101949473","https://openalex.org/W104007660","https://openalex.org/W2145242324","https://openalex.org/W2758801054","https://openalex.org/W2583234661","https://openalex.org/W3121746932","https://openalex.org/W1981374702","https://openalex.org/W175892762"],"abstract_inverted_index":{"The":[0,17],"retrieval":[1,35],"system":[2],"is":[3],"a":[4],"crucial":[5],"module":[6],"in":[7],"e-commerce":[8],"search":[9],"advertising":[10],"that":[11,27],"matches":[12],"user":[13],"queries":[14,26],"with":[15],"ads.":[16],"diverse":[18],"expressions":[19],"of":[20,55],"users":[21],"often":[22],"produce":[23],"massive":[24],"tail":[25],"cannot":[28],"match":[29],"merchant":[30],"bidwords,":[31],"leading":[32],"to":[33,48],"poor":[34],"efficiency.":[36],"Existing":[37],"methods,":[38],"such":[39],"as":[40],"query":[41],"log":[42],"mining":[43],"and":[44,52],"vector":[45],"matching,":[46],"fail":[47],"optimize":[49],"relevance,":[50],"authenticity,":[51],"ad":[53],"revenue":[54],"the":[56],"rewrite.":[57]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}
