{"id":"https://openalex.org/W4412591487","doi":"https://doi.org/10.1145/3721250.3743001","title":"Interactive Trailers and Posters that Enhance Viewing Intentions through \u2018Breaking the Fourth Wall\u2019","display_name":"Interactive Trailers and Posters that Enhance Viewing Intentions through \u2018Breaking the Fourth Wall\u2019","publication_year":2025,"publication_date":"2025-07-23","ids":{"openalex":"https://openalex.org/W4412591487","doi":"https://doi.org/10.1145/3721250.3743001"},"language":"en","primary_location":{"id":"doi:10.1145/3721250.3743001","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3721250.3743001","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Special Interest Group on Computer Graphics and Interactive Techniques Conference Posters","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5106134401","display_name":"Boyoung Lim","orcid":null},"institutions":[{"id":"https://openalex.org/I148751991","display_name":"Sogang University","ror":"https://ror.org/056tn4839","country_code":"KR","type":"education","lineage":["https://openalex.org/I148751991"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Boyoung Lim","raw_affiliation_strings":["Dept. of Art &amp; Technology, Sogang University, Seoul, Republic of Korea"],"affiliations":[{"raw_affiliation_string":"Dept. of Art &amp; Technology, Sogang University, Seoul, Republic of Korea","institution_ids":["https://openalex.org/I148751991"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055263636","display_name":"Jusub Kim","orcid":null},"institutions":[{"id":"https://openalex.org/I148751991","display_name":"Sogang University","ror":"https://ror.org/056tn4839","country_code":"KR","type":"education","lineage":["https://openalex.org/I148751991"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Jusub Kim","raw_affiliation_strings":["Dept. of Art &amp; Technology, Sogang University, Seoul, Republic of Korea"],"affiliations":[{"raw_affiliation_string":"Dept. of Art &amp; Technology, Sogang University, Seoul, Republic of Korea","institution_ids":["https://openalex.org/I148751991"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5106134401"],"corresponding_institution_ids":["https://openalex.org/I148751991"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.20496993,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"2"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9767000079154968,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10758","display_name":"Cinema and Media Studies","score":0.9670000076293945,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5424582958221436},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.4954451322555542},{"id":"https://openalex.org/keywords/computer-graphics","display_name":"Computer graphics (images)","score":0.4479406476020813},{"id":"https://openalex.org/keywords/interactive-art","display_name":"Interactive art","score":0.43676233291625977},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.42738550901412964},{"id":"https://openalex.org/keywords/visual-arts","display_name":"Visual arts","score":0.32443687319755554},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.19522210955619812},{"id":"https://openalex.org/keywords/performance-art","display_name":"Performance art","score":0.07064607739448547}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5424582958221436},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.4954451322555542},{"id":"https://openalex.org/C121684516","wikidata":"https://www.wikidata.org/wiki/Q7600677","display_name":"Computer graphics (images)","level":1,"score":0.4479406476020813},{"id":"https://openalex.org/C2777432453","wikidata":"https://www.wikidata.org/wiki/Q2394336","display_name":"Interactive art","level":3,"score":0.43676233291625977},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.42738550901412964},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.32443687319755554},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.19522210955619812},{"id":"https://openalex.org/C554144382","wikidata":"https://www.wikidata.org/wiki/Q213156","display_name":"Performance art","level":2,"score":0.07064607739448547},{"id":"https://openalex.org/C52119013","wikidata":"https://www.wikidata.org/wiki/Q50637","display_name":"Art history","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3721250.3743001","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3721250.3743001","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Special Interest Group on Computer Graphics and Interactive Techniques Conference Posters","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":3,"referenced_works":["https://openalex.org/W1519865056","https://openalex.org/W1967558666","https://openalex.org/W2152953506"],"related_works":["https://openalex.org/W304855073","https://openalex.org/W372519479","https://openalex.org/W938111471","https://openalex.org/W2511882081","https://openalex.org/W2356683864","https://openalex.org/W2518250394","https://openalex.org/W2032169142","https://openalex.org/W2267221041","https://openalex.org/W98823754","https://openalex.org/W2556969288"],"abstract_inverted_index":{"The":[0],"rise":[1],"of":[2],"video":[3,7],"streaming":[4],"has":[5],"shifted":[6],"consumption":[8],"from":[9],"traditional":[10],"venues":[11],"like":[12],"theaters":[13],"to":[14,46,66,97],"mobile":[15,33],"and":[16,27,57,84,95],"social":[17],"media":[18],"platforms.":[19],"However,":[20],"promotional":[21],"strategies":[22],"have":[23],"not":[24],"kept":[25],"pace\u2014posters":[26],"trailers":[28,58],"are":[29],"still":[30],"used":[31],"on":[32],"devices":[34],"without":[35],"leveraging":[36],"their":[37,82],"unique":[38],"capabilities.":[39],"This":[40],"paper":[41],"presents":[42],"a":[43],"new":[44],"approach":[45],"boosting":[47],"viewing":[48],"intent":[49,96],"through":[50],"interactive":[51,55,90],"engagement.":[52],"It":[53],"introduces":[54],"posters":[56],"that":[59,88],"break":[60],"the":[61,99],"\"Fourth":[62],"Wall,\"":[63],"allowing":[64],"characters":[65],"communicate":[67],"directly":[68],"with":[69,78],"users.":[70],"A":[71],"prototype":[72],"enabling":[73],"dialog-based":[74],"interaction":[75],"was":[76],"tested":[77],"33":[79],"participants":[80],"in":[81],"20s":[83],"30s.":[85],"Results":[86],"showed":[87],"these":[89],"experiences":[91],"significantly":[92],"increased":[93],"anticipation":[94],"watch":[98],"film.":[100]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
