{"id":"https://openalex.org/W4412119726","doi":"https://doi.org/10.1145/3719384.3719443","title":"Exploring the Effectiveness of AI Virtual Humans in Digital Marketing","display_name":"Exploring the Effectiveness of AI Virtual Humans in Digital Marketing","publication_year":2024,"publication_date":"2024-12-14","ids":{"openalex":"https://openalex.org/W4412119726","doi":"https://doi.org/10.1145/3719384.3719443"},"language":"en","primary_location":{"id":"doi:10.1145/3719384.3719443","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3719384.3719443","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2024 7th Artificial Intelligence and Cloud Computing Conference","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071122269","display_name":"Ting-Sheng Weng","orcid":"https://orcid.org/0000-0003-0319-6654"},"institutions":[{"id":"https://openalex.org/I183570559","display_name":"National Chiayi University","ror":"https://ror.org/04gknbs13","country_code":"TW","type":"education","lineage":["https://openalex.org/I183570559"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Ting-Sheng Weng","raw_affiliation_strings":["Department of Business Administration, National Chiayi University, Chiayi, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, National Chiayi University, Chiayi, Taiwan","institution_ids":["https://openalex.org/I183570559"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002370249","display_name":"Tsai-Yu Lin","orcid":null},"institutions":[{"id":"https://openalex.org/I183570559","display_name":"National Chiayi University","ror":"https://ror.org/04gknbs13","country_code":"TW","type":"education","lineage":["https://openalex.org/I183570559"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Ting-Hsuan TING Lin","raw_affiliation_strings":["Department of Business Administration, National Chiayi University, Chiayi, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, National Chiayi University, Chiayi, Taiwan","institution_ids":["https://openalex.org/I183570559"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5118864852","display_name":"Jin-Suei Zheng","orcid":null},"institutions":[{"id":"https://openalex.org/I183570559","display_name":"National Chiayi University","ror":"https://ror.org/04gknbs13","country_code":"TW","type":"education","lineage":["https://openalex.org/I183570559"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Jin-Suei Zheng","raw_affiliation_strings":["Department of Business Administration, National Chiayi University, Chiayi, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, National Chiayi University, Chiayi, Taiwan","institution_ids":["https://openalex.org/I183570559"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052367290","display_name":"Yu-Chien Chen","orcid":null},"institutions":[{"id":"https://openalex.org/I183570559","display_name":"National Chiayi University","ror":"https://ror.org/04gknbs13","country_code":"TW","type":"education","lineage":["https://openalex.org/I183570559"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yu-Chien Chen","raw_affiliation_strings":["Department of Business Administration, National Chiayi University, Chiayi, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, National Chiayi University, Chiayi, Taiwan","institution_ids":["https://openalex.org/I183570559"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5071122269"],"corresponding_institution_ids":["https://openalex.org/I183570559"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.28361642,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"402","last_page":"408"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9890000224113464,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9890000224113464,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9621999859809875,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9474999904632568,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6095439195632935}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6095439195632935}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3719384.3719443","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3719384.3719443","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2024 7th Artificial Intelligence and Cloud Computing Conference","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W1974980385","https://openalex.org/W1988666728","https://openalex.org/W2073589806","https://openalex.org/W2104929442","https://openalex.org/W2138805097","https://openalex.org/W2151904280","https://openalex.org/W2794623202","https://openalex.org/W3086539547","https://openalex.org/W3127061213","https://openalex.org/W3183300962","https://openalex.org/W4293503758","https://openalex.org/W4384023755","https://openalex.org/W4388240348","https://openalex.org/W4388595068","https://openalex.org/W4392877299","https://openalex.org/W4392898051","https://openalex.org/W4393543230","https://openalex.org/W4394587483","https://openalex.org/W4394587488","https://openalex.org/W4394894101","https://openalex.org/W6980605582"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052"],"abstract_inverted_index":{"Virtual":[0],"humans":[1,63,138,169],"have":[2,19,49],"found":[3,166],"a":[4,34,57,78,124,176],"broader":[5],"scope":[6],"of":[7,60,104,116,136,160],"applications":[8],"in":[9,13,28,37,91],"recent":[10],"years.":[11],"Whether":[12],"entertainment,":[14],"education,":[15],"or":[16],"business,":[17],"they":[18],"produced":[20],"ideal":[21],"results,":[22],"demonstrating":[23],"their":[24,42,172],"increasingly":[25],"prominent":[26],"role":[27],"society.":[29],"Digital":[30],"marketing":[31,108],"has":[32],"become":[33],"vital":[35],"domain":[36],"today's":[38],"world.":[39],"To":[40],"showcase":[41],"strengths":[43],"and":[44,94,122,129,141,158,163,174],"attract":[45],"more":[46,52],"students,":[47],"universities":[48],"transitioned":[50],"to":[51,76,100,110],"effective":[53],"promotional":[54],"strategies.":[55],"As":[56],"new":[58],"means":[59],"communication,":[61],"virtual":[62,82,89,92,137,168],"can":[64],"enhance":[65],"possibilities":[66],"for":[67,143],"universities.":[68],"This":[69],"study":[70,147],"employed":[71],"artificial":[72],"intelligence":[73],"(AI)":[74],"technology":[75],"produce":[77],"situation":[79],"video":[80,97,121],"featuring":[81],"teachers":[83],"introducing":[84],"departments":[85],"while":[86],"engaging":[87],"with":[88],"students":[90,155],"campuses":[93],"classrooms.":[95],"The":[96,127,146],"was":[98],"uploaded":[99],"YouTube":[101],"as":[102],"part":[103],"the":[105,120,134,152],"university's":[106],"digital":[107],"efforts":[109],"promote":[111],"its":[112,161],"departments.":[113],"A":[114],"total":[115],"250":[117],"viewers":[118],"watched":[119],"completed":[123],"survey":[125],"afterward.":[126],"analysis":[128],"corroboration":[130],"results":[131],"indicate":[132],"that":[133,149,167],"use":[135],"is":[139],"practical":[140],"impactful":[142],"university":[144],"admissions.":[145,182],"reveals":[148],"after":[150],"watching":[151],"video,":[153],"most":[154],"expressed":[156],"approval":[157],"enjoyment":[159],"content":[162],"presentation.":[164],"They":[165],"significantly":[170],"attracted":[171],"attention":[173],"had":[175],"notably":[177],"positive":[178],"effect":[179],"on":[180],"promoting":[181]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}