{"id":"https://openalex.org/W4408689759","doi":"https://doi.org/10.1145/3716895.3716935","title":"Weight Determination of Consumers' Purchasing Decision Factors of Multimedia Live E-commerce Based on Entropy Weight Method","display_name":"Weight Determination of Consumers' Purchasing Decision Factors of Multimedia Live E-commerce Based on Entropy Weight Method","publication_year":2024,"publication_date":"2024-11-08","ids":{"openalex":"https://openalex.org/W4408689759","doi":"https://doi.org/10.1145/3716895.3716935"},"language":"en","primary_location":{"id":"doi:10.1145/3716895.3716935","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3716895.3716935","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 5th International Conference on Artificial Intelligence and Computer Engineering","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5116729766","display_name":"Lili Wan","orcid":null},"institutions":[{"id":"https://openalex.org/I4210106004","display_name":"Guangzhou Railway Polytechnic","ror":"https://ror.org/01qjhbg05","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210106004"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Lili Wan","raw_affiliation_strings":["Guangzhou Railway Polytechnic, Guangzhou, Guangdong, China"],"raw_orcid":"https://orcid.org/0009-0008-6203-4923","affiliations":[{"raw_affiliation_string":"Guangzhou Railway Polytechnic, Guangzhou, Guangdong, China","institution_ids":["https://openalex.org/I4210106004"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5116729766"],"corresponding_institution_ids":["https://openalex.org/I4210106004"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"220","last_page":"224"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.944100022315979,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.944100022315979,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.7310611605644226},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6203334331512451},{"id":"https://openalex.org/keywords/purchasing-decision","display_name":"Purchasing decision","score":0.6081243753433228},{"id":"https://openalex.org/keywords/entropy","display_name":"Entropy (arrow of time)","score":0.5927752256393433},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.4772724509239197},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.12803363800048828},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.11852890253067017}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7310611605644226},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6203334331512451},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.6081243753433228},{"id":"https://openalex.org/C106301342","wikidata":"https://www.wikidata.org/wiki/Q4117933","display_name":"Entropy (arrow of time)","level":2,"score":0.5927752256393433},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4772724509239197},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.12803363800048828},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11852890253067017},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3716895.3716935","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3716895.3716935","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 5th International Conference on Artificial Intelligence and Computer Engineering","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W3112050518","https://openalex.org/W3119447393","https://openalex.org/W3127059649","https://openalex.org/W3131138206","https://openalex.org/W3133656239","https://openalex.org/W3147870307","https://openalex.org/W3213826459","https://openalex.org/W3217274307","https://openalex.org/W4225621573"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W3108417160","https://openalex.org/W4310634218","https://openalex.org/W2006004131","https://openalex.org/W4386246761","https://openalex.org/W4390143226","https://openalex.org/W4220898767","https://openalex.org/W2603509946"],"abstract_inverted_index":{"In":[0],"order":[1],"to":[2,5,22],"know":[3],"how":[4,21],"determine":[6,23],"the":[7,24,49,56,68,77,93,99,109,120,132,145],"weight":[8,25,39],"of":[9,26,59,80,95,111,122,136],"consumers'":[10,27,150,167,172],"purchase":[11,28,168],"decision-making":[12,29],"factors":[13,30,74,147],"in":[14,31,67],"live":[15,33,97,124],"broadcast":[16,34,125],"e-commerce,":[17],"a":[18,163],"research":[19],"on":[20,37,108,166],"multimedia":[32],"e-commerce":[35,96,123],"based":[36,107],"entropy":[38],"method":[40],"was":[41],"put":[42,117],"forward.":[43],"Firstly,":[44],"this":[45],"paper":[46],"puts":[47],"forward":[48,118],"TAM(Technology":[50],"Acceptance":[51],"Model)":[52],"model,":[53,70,138],"which":[54],"deletes":[55],"three":[57,78],"concepts":[58],"subjective":[60],"norms,":[61],"compliance":[62],"motivation":[63],"and":[64,71,87,104,106,141,160,175],"behavior":[65],"attitude":[66],"TRA":[69],"11":[72],"variable":[73],"derived":[75],"from":[76],"dimensions":[79],"TAM":[81,137],"model:":[82],"useful":[83,133],"cognition,":[84],"easy-to-use":[85],"cognition":[86],"trust":[88],"cognition.":[89],"Secondly,":[90],"combined":[91],"with":[92],"characteristics":[94],"broadcast,":[98],"market":[100],"questionnaire":[101,112],"is":[102],"designed":[103],"analyzed,":[105],"results":[110],"analysis,":[113],"constructive":[114],"suggestions":[115],"are":[116,144],"for":[119],"development":[121],"platform.":[126],"Finally,":[127],"it":[128],"shows":[129],"that":[130,148],"among":[131],"cognitive":[134],"variables":[135],"commodity":[139],"price":[140,156],"promotion":[142],"discount":[143],"main":[146],"affect":[149],"purchasing":[151],"decisions.":[152],"Product":[153],"content":[154],"quality,":[155],"concessions,":[157],"entertainment,":[158],"attractiveness":[159],"popularity":[161],"have":[162],"positive":[164],"impact":[165],"intention":[169],"by":[170],"influencing":[171],"perceived":[173,176],"value,":[174],"value":[177],"plays":[178],"an":[179],"intermediary":[180],"role.":[181]},"counts_by_year":[],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}