{"id":"https://openalex.org/W4415065164","doi":"https://doi.org/10.1145/3716553.3750785","title":"Analyzing Character Representation in Media Content using Multimodal Foundation Model: Effectiveness and Trust","display_name":"Analyzing Character Representation in Media Content using Multimodal Foundation Model: Effectiveness and Trust","publication_year":2025,"publication_date":"2025-10-11","ids":{"openalex":"https://openalex.org/W4415065164","doi":"https://doi.org/10.1145/3716553.3750785"},"language":"en","primary_location":{"id":"doi:10.1145/3716553.3750785","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3716553.3750785","pdf_url":null,"source":null,"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 27th International Conference on Multimodal Interaction","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3716553.3750785","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010924821","display_name":"Evdoxia Taka","orcid":"https://orcid.org/0000-0001-7011-3367"},"institutions":[{"id":"https://openalex.org/I7882870","display_name":"University of Glasgow","ror":"https://ror.org/00vtgdb53","country_code":"GB","type":"education","lineage":["https://openalex.org/I7882870"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Evdoxia Taka","raw_affiliation_strings":["School of Computing Science, University of Glasgow, Glasgow, United Kingdom"],"raw_orcid":"https://orcid.org/0000-0001-7011-3367","affiliations":[{"raw_affiliation_string":"School of Computing Science, University of Glasgow, Glasgow, United Kingdom","institution_ids":["https://openalex.org/I7882870"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Debadyuti Bhattacharya","orcid":"https://orcid.org/0009-0008-5034-2064"},"institutions":[{"id":"https://openalex.org/I7882870","display_name":"University of Glasgow","ror":"https://ror.org/00vtgdb53","country_code":"GB","type":"education","lineage":["https://openalex.org/I7882870"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Debadyuti Bhattacharya","raw_affiliation_strings":["University of Glasgow, Glasgow, United Kingdom"],"raw_orcid":"https://orcid.org/0009-0008-5034-2064","affiliations":[{"raw_affiliation_string":"University of Glasgow, Glasgow, United Kingdom","institution_ids":["https://openalex.org/I7882870"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081280459","display_name":"Joanne Garde\u2010Hansen","orcid":"https://orcid.org/0000-0003-2462-3790"},"institutions":[{"id":"https://openalex.org/I130828816","display_name":"University of Leeds","ror":"https://ror.org/024mrxd33","country_code":"GB","type":"education","lineage":["https://openalex.org/I130828816"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Joanne Garde-Hansen","raw_affiliation_strings":["University of Leeds, Leeds, United Kingdom"],"raw_orcid":"https://orcid.org/0000-0003-2462-3790","affiliations":[{"raw_affiliation_string":"University of Leeds, Leeds, United Kingdom","institution_ids":["https://openalex.org/I130828816"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101679464","display_name":"Sanjay Sharma","orcid":"https://orcid.org/0000-0003-2898-9925"},"institutions":[{"id":"https://openalex.org/I39555362","display_name":"University of Warwick","ror":"https://ror.org/01a77tt86","country_code":"GB","type":"education","lineage":["https://openalex.org/I39555362"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Sanjay Sharma","raw_affiliation_strings":["University of Warwick, Coventry, United Kingdom"],"raw_orcid":"https://orcid.org/0000-0003-2898-9925","affiliations":[{"raw_affiliation_string":"University of Warwick, Coventry, United Kingdom","institution_ids":["https://openalex.org/I39555362"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5021354054","display_name":"Tanaya Guha","orcid":"https://orcid.org/0000-0003-2167-4891"},"institutions":[{"id":"https://openalex.org/I7882870","display_name":"University of Glasgow","ror":"https://ror.org/00vtgdb53","country_code":"GB","type":"education","lineage":["https://openalex.org/I7882870"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Tanaya Guha","raw_affiliation_strings":["School of Computing Science, University of Glasgow, Glasgow, United Kingdom"],"raw_orcid":"https://orcid.org/0000-0003-2167-4891","affiliations":[{"raw_affiliation_string":"School of Computing Science, University of Glasgow, Glasgow, United Kingdom","institution_ids":["https://openalex.org/I7882870"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"466","last_page":"474"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13751","display_name":"Diverse Approaches in Healthcare and Education Studies","score":0.9717000126838684,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T13751","display_name":"Diverse Approaches in Healthcare and Education Studies","score":0.9717000126838684,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T14233","display_name":"Diverse Topics in Contemporary Research","score":0.9501000046730042,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14409","display_name":"Educational Systems and Policies","score":0.9487000107765198,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/representation","display_name":"Representation (politics)","score":0.772599995136261},{"id":"https://openalex.org/keywords/character","display_name":"Character (mathematics)","score":0.6639000177383423},{"id":"https://openalex.org/keywords/visualization","display_name":"Visualization","score":0.5582000017166138},{"id":"https://openalex.org/keywords/trustworthiness","display_name":"Trustworthiness","score":0.486299991607666},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.4575999975204468},{"id":"https://openalex.org/keywords/foundation","display_name":"Foundation (evidence)","score":0.45509999990463257},{"id":"https://openalex.org/keywords/pie-chart","display_name":"Pie chart","score":0.43959999084472656},{"id":"https://openalex.org/keywords/visual-analytics","display_name":"Visual analytics","score":0.3950999975204468}],"concepts":[{"id":"https://openalex.org/C2776359362","wikidata":"https://www.wikidata.org/wiki/Q2145286","display_name":"Representation (politics)","level":3,"score":0.772599995136261},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.732200026512146},{"id":"https://openalex.org/C2780861071","wikidata":"https://www.wikidata.org/wiki/Q1062934","display_name":"Character (mathematics)","level":2,"score":0.6639000177383423},{"id":"https://openalex.org/C36464697","wikidata":"https://www.wikidata.org/wiki/Q451553","display_name":"Visualization","level":2,"score":0.5582000017166138},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.5027999877929688},{"id":"https://openalex.org/C153701036","wikidata":"https://www.wikidata.org/wiki/Q659974","display_name":"Trustworthiness","level":2,"score":0.486299991607666},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.4575999975204468},{"id":"https://openalex.org/C2780966255","wikidata":"https://www.wikidata.org/wiki/Q5474306","display_name":"Foundation (evidence)","level":2,"score":0.45509999990463257},{"id":"https://openalex.org/C205208641","wikidata":"https://www.wikidata.org/wiki/Q273404","display_name":"Pie chart","level":2,"score":0.43959999084472656},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.4316999912261963},{"id":"https://openalex.org/C59732488","wikidata":"https://www.wikidata.org/wiki/Q2528440","display_name":"Visual analytics","level":3,"score":0.3950999975204468},{"id":"https://openalex.org/C172367668","wikidata":"https://www.wikidata.org/wiki/Q6504956","display_name":"Data visualization","level":3,"score":0.38100001215934753},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.3617999851703644},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.3560999929904938},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.32339999079704285},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.31850001215934753},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.3174000084400177},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.2791000008583069},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.27639999985694885},{"id":"https://openalex.org/C14669888","wikidata":"https://www.wikidata.org/wiki/Q4014850","display_name":"Creative visualization","level":3,"score":0.2711000144481659},{"id":"https://openalex.org/C171686336","wikidata":"https://www.wikidata.org/wiki/Q3532085","display_name":"Topic model","level":2,"score":0.267300009727478},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.2669999897480011},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.26019999384880066},{"id":"https://openalex.org/C116409475","wikidata":"https://www.wikidata.org/wiki/Q1385056","display_name":"External Data Representation","level":2,"score":0.2574999928474426},{"id":"https://openalex.org/C3020234875","wikidata":"https://www.wikidata.org/wiki/Q1260632","display_name":"Media content","level":2,"score":0.2558000087738037},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.2549999952316284}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1145/3716553.3750785","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3716553.3750785","pdf_url":null,"source":null,"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 27th International Conference on Multimodal Interaction","raw_type":"proceedings-article"},{"id":"pmh:oai:eprints.gla.ac.uk:359989","is_oa":true,"landing_page_url":"https://eprints.gla.ac.uk/view/author/57137.html>","pdf_url":null,"source":{"id":"https://openalex.org/S4210235606","display_name":"ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam)","issn_l":"2622-8912","issn":["2622-8912","2622-8920"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Conference Proceedings"},{"id":"pmh:oai:eprints.whiterose.ac.uk:234876","is_oa":false,"landing_page_url":"https://orcid.org/0000-0003-2462-3790>","pdf_url":null,"source":{"id":"https://openalex.org/S4306400854","display_name":"White Rose Research Online (University of Leeds, The University of Sheffield, University of York)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I2800616092","host_organization_name":"White Rose University Consortium","host_organization_lineage":["https://openalex.org/I2800616092"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"}],"best_oa_location":{"id":"doi:10.1145/3716553.3750785","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3716553.3750785","pdf_url":null,"source":null,"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 27th International Conference on Multimodal Interaction","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G1512289323","display_name":null,"funder_award_id":"RPG-2023-091","funder_id":"https://openalex.org/F4320319993","funder_display_name":"Leverhulme Trust"}],"funders":[{"id":"https://openalex.org/F4320319993","display_name":"Leverhulme Trust","ror":"https://ror.org/012mzw131"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W2287678309","https://openalex.org/W2403343111","https://openalex.org/W2510725918","https://openalex.org/W2892311634","https://openalex.org/W2963307811","https://openalex.org/W2970250044","https://openalex.org/W3109496323","https://openalex.org/W3119957342","https://openalex.org/W3168393993","https://openalex.org/W4220693086","https://openalex.org/W4256088808","https://openalex.org/W4256090461","https://openalex.org/W4313555710","https://openalex.org/W4387698226","https://openalex.org/W4404024979","https://openalex.org/W4408811758","https://openalex.org/W4409720925"],"related_works":[],"abstract_inverted_index":{"Recent":[0],"advances":[1],"in":[2,45,160,207,229],"AI":[3,75,228],"has":[4],"enabled":[5],"automated":[6],"analysis":[7],"of":[8,119,151,163,202,227],"complex":[9],"media":[10],"content":[11],"at":[12],"scale":[13],"and":[14,26,93,121,149,179,199,210],"generate":[15],"actionable":[16],"insights":[17],"regarding":[18],"character":[19,52,91,115],"representation":[20,33,92,116],"along":[21,54],"such":[22,131],"dimensions":[23,56,118],"as":[24],"gender":[25,209],"age.":[27],"Past":[28],"work":[29,78],"focused":[30],"on":[31,99,146],"quantifying":[32],"from":[34,176],"audio/video/text":[35],"using":[36],"various":[37],"ML":[38],"models,":[39],"but":[40],"without":[41],"having":[42],"the":[43,46,64,71,100,147,152,161,174,181,203,225],"audience":[44],"loop.":[47],"We":[48,123,166],"ask,":[49],"even":[50],"if":[51],"distribution":[53],"demographic":[55,197],"are":[57,61],"available,":[58],"how":[59],"useful":[60],"they":[62,68,221],"to":[63,108,113,133,142,172,194,215,218],"general":[65],"public?":[66],"Do":[67],"actually":[69],"trust":[70,206],"numbers":[72],"generated":[73],"by":[74],"models?":[76],"Our":[77,96],"addresses":[79],"these":[80],"questions":[81],"through":[82],"a":[83,88,139,188],"user":[84,140],"study,":[85],"while":[86],"proposing":[87],"new":[89],"AI-based":[90,208],"visualization":[94],"tool.":[95],"tool":[97,182],"based":[98],"Contrastive":[101],"Language":[102],"Image":[103],"Pretraining":[104],"(CLIP)":[105],"foundation":[106],"model":[107],"analyze":[109],"visual":[110],"screen":[111],"data":[112],"quantify":[114],"across":[117],"age":[120,211],"gender.":[122],"also":[124,186],"designed":[125],"effective":[126],"visualizations":[127,193],"suitable":[128],"for":[129,155,190],"presenting":[130],"analytics":[132,175],"lay":[134],"audience.":[135],"Next,":[136],"we":[137],"conducted":[138],"study":[141],"seek":[143],"empirical":[144],"evidence":[145],"usefulness":[148],"trustworthiness":[150],"AI-generated":[153],"results":[154],"carefully":[156],"chosen":[157],"movies":[158],"presented":[159],"form":[162],"our":[164,177],"visualizations.":[165],"note":[167],"that":[168],"participants":[169],"were":[170,222],"able":[171],"understand":[173],"visualization,":[178],"deemed":[180],"`overall":[183],"useful'.":[184],"Participants":[185],"indicated":[187],"need":[189],"more":[191,196],"detailed":[192],"include":[195],"categories":[198],"contextual":[200],"information":[201],"characters.":[204],"Participants'":[205],"models":[212],"is":[213],"seen":[214],"be":[216],"moderate":[217],"low,":[219],"although":[220],"not":[223],"against":[224],"use":[226],"this":[230],"context.":[231]},"counts_by_year":[],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}
