{"id":"https://openalex.org/W4412825904","doi":"https://doi.org/10.1145/3711896.3736824","title":"A Unified Online-Offline Framework for Co-Branding Campaign Recommendations","display_name":"A Unified Online-Offline Framework for Co-Branding Campaign Recommendations","publication_year":2025,"publication_date":"2025-08-01","ids":{"openalex":"https://openalex.org/W4412825904","doi":"https://doi.org/10.1145/3711896.3736824"},"language":"en","primary_location":{"id":"doi:10.1145/3711896.3736824","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3711896.3736824","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 31st ACM SIGKDD Conference on Knowledge Discovery and Data Mining V.2","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["arxiv","crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3711896.3736824","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079056866","display_name":"Xiangxiang Dai","orcid":"https://orcid.org/0000-0003-0179-196X"},"institutions":[{"id":"https://openalex.org/I177725633","display_name":"Chinese University of Hong Kong","ror":"https://ror.org/00t33hh48","country_code":"HK","type":"education","lineage":["https://openalex.org/I177725633"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Xiangxiang Dai","raw_affiliation_strings":["The Chinese University of Hong Kong, Hong Kong SAR, China"],"raw_orcid":"https://orcid.org/0000-0003-0179-196X","affiliations":[{"raw_affiliation_string":"The Chinese University of Hong Kong, Hong Kong SAR, China","institution_ids":["https://openalex.org/I177725633"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Xiaowei Sun","orcid":"https://orcid.org/0009-0003-2084-0656"},"institutions":[{"id":"https://openalex.org/I24943067","display_name":"Fudan University","ror":"https://ror.org/013q1eq08","country_code":"CN","type":"education","lineage":["https://openalex.org/I24943067"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiaowei Sun","raw_affiliation_strings":["Fudan University, Shanghai, China"],"raw_orcid":"https://orcid.org/0009-0003-2084-0656","affiliations":[{"raw_affiliation_string":"Fudan University, Shanghai, China","institution_ids":["https://openalex.org/I24943067"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085050673","display_name":"Jinhang Zuo","orcid":"https://orcid.org/0000-0002-9557-3551"},"institutions":[{"id":"https://openalex.org/I168719708","display_name":"City University of Hong Kong","ror":"https://ror.org/03q8dnn23","country_code":"HK","type":"education","lineage":["https://openalex.org/I168719708"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Jinhang Zuo","raw_affiliation_strings":["City University of Hong Kong, Hong Kong SAR, China"],"raw_orcid":"https://orcid.org/0000-0002-9557-3551","affiliations":[{"raw_affiliation_string":"City University of Hong Kong, Hong Kong SAR, China","institution_ids":["https://openalex.org/I168719708"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103007400","display_name":"Xutong Liu","orcid":"https://orcid.org/0000-0002-8628-5873"},"institutions":[{"id":"https://openalex.org/I74973139","display_name":"Carnegie Mellon University","ror":"https://ror.org/05x2bcf33","country_code":"US","type":"education","lineage":["https://openalex.org/I74973139"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Xutong Liu","raw_affiliation_strings":["Carnegie Mellon University, Pittsburgh, PA, USA"],"raw_orcid":"https://orcid.org/0000-0002-8628-5873","affiliations":[{"raw_affiliation_string":"Carnegie Mellon University, Pittsburgh, PA, USA","institution_ids":["https://openalex.org/I74973139"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5068489266","display_name":"John C. S. Lui","orcid":"https://orcid.org/0000-0001-7466-0384"},"institutions":[{"id":"https://openalex.org/I177725633","display_name":"Chinese University of Hong Kong","ror":"https://ror.org/00t33hh48","country_code":"HK","type":"education","lineage":["https://openalex.org/I177725633"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"John C.S. Lui","raw_affiliation_strings":["The Chinese University of Hong Kong, Hong Kong SAR, China"],"raw_orcid":"https://orcid.org/0000-0001-7466-0384","affiliations":[{"raw_affiliation_string":"The Chinese University of Hong Kong, Hong Kong SAR, China","institution_ids":["https://openalex.org/I177725633"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"427","last_page":"438"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5932666659355164},{"id":"https://openalex.org/keywords/online-and-offline","display_name":"Online and offline","score":0.48529571294784546}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5932666659355164},{"id":"https://openalex.org/C2780102126","wikidata":"https://www.wikidata.org/wiki/Q10928179","display_name":"Online and offline","level":2,"score":0.48529571294784546},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1145/3711896.3736824","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3711896.3736824","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 31st ACM SIGKDD Conference on Knowledge Discovery and Data Mining V.2","raw_type":"proceedings-article"},{"id":"pmh:oai:arXiv.org:2505.22254","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2505.22254","pdf_url":"https://arxiv.org/pdf/2505.22254","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},{"id":"pmh:oai:pure.atira.dk:publications/f3b98349-c31d-4f48-b1a5-ede72f884ce5","is_oa":true,"landing_page_url":"https://hdl.handle.net/2031/f3b98349-c31d-4f48-b1a5-ede72f884ce5","pdf_url":null,"source":{"id":"https://openalex.org/S7407055387","display_name":"CityU Scholars","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/conferenceObject"}],"best_oa_location":{"id":"doi:10.1145/3711896.3736824","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3711896.3736824","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 31st ACM SIGKDD Conference on Knowledge Discovery and Data Mining V.2","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320322942","display_name":"Chinese University of Hong Kong","ror":"https://ror.org/00t33hh48"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W215018224","https://openalex.org/W641826689","https://openalex.org/W1990313671","https://openalex.org/W2007458506","https://openalex.org/W2010440649","https://openalex.org/W2750919793","https://openalex.org/W2952832562","https://openalex.org/W3011969122","https://openalex.org/W3084905031","https://openalex.org/W3125507772","https://openalex.org/W4281866094","https://openalex.org/W4294320378","https://openalex.org/W4383993482","https://openalex.org/W4385562483","https://openalex.org/W4392616579","https://openalex.org/W4400314427","https://openalex.org/W4401747993","https://openalex.org/W4401857210","https://openalex.org/W4401863408","https://openalex.org/W4409670777","https://openalex.org/W6600175564"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052"],"abstract_inverted_index":{"Co-branding":[0],"has":[1],"become":[2],"a":[3,48,61,94,166,171,178],"vital":[4],"strategy":[5],"for":[6,100,107,184,197],"businesses":[7],"aiming":[8],"to":[9,24,52,69,89,149],"expand":[10],"market":[11,32,75,90],"reach":[12],"within":[13],"recommendation":[14],"systems.":[15],"However,":[16],"identifying":[17],"effective":[18],"cross-industry":[19],"partnerships":[20,106],"remains":[21],"challenging":[22],"due":[23],"resource":[25],"imbalances,":[26],"uncertain":[27],"brand":[28,148],"willingness,":[29],"and":[30,46,66,73,103,159,192,208],"ever-changing":[31],"conditions.":[33],"In":[34,131],"this":[35,44],"paper,":[36],"we":[37,82],"provide":[38],"the":[39,78,85,112,132,139,145,188,194,198,213],"first":[40],"systematic":[41],"study":[42],"of":[43,141,174,216],"problem":[45],"propose":[47],"unified":[49],"online-offline":[50],"framework":[51,118,137],"enable":[53],"co-branding":[54,71,115,190,210],"recommendations.":[55],"Our":[56],"approach":[57],"begins":[58],"by":[59],"constructing":[60],"bipartite":[62],"graph":[63,86],"linking":[64],"''initiating''":[65],"''target''":[67],"brands":[68],"quantify":[70],"probabilities":[72],"assess":[74],"benefits.":[76,109],"During":[77],"online":[79,185],"learning":[80,186],"phase,":[81,135],"dynamically":[83],"update":[84],"in":[87,156,187],"response":[88],"feedback,":[91],"while":[92,126],"striking":[93],"balance":[95],"between":[96],"exploring":[97],"new":[98],"collaborations":[99],"long-term":[101],"gains":[102],"exploiting":[104],"established":[105],"immediate":[108],"To":[110],"address":[111],"high":[113],"initial":[114],"costs,":[116],"our":[117,136,175,217],"mitigates":[119],"redundant":[120],"exploration,":[121],"thereby":[122],"enhancing":[123,193],"short-term":[124],"performance":[125],"ensuring":[127],"sustainable":[128],"strategic":[129],"growth.":[130],"offline":[133,200],"optimization":[134],"consolidates":[138],"interests":[140],"multiple":[142],"sub-brands":[143],"under":[144],"same":[146],"parent":[147],"maximize":[150],"overall":[151],"returns,":[152],"avoid":[153],"excessive":[154],"investment":[155],"single":[157,167],"sub-brands,":[158],"reduce":[160],"unnecessary":[161],"costs":[162],"associated":[163],"with":[164,219],"over-prioritizing":[165],"sub-brand.":[168],"We":[169],"present":[170],"theoretical":[172],"analysis":[173],"approach,":[176],"establishing":[177],"highly":[179],"nontrivial":[180],"sublinear":[181],"regret":[182],"bound":[183],"complex":[189],"problem,":[191],"approximation":[195],"guarantee":[196],"NP-hard":[199],"budget":[201],"allocation":[202],"optimization.":[203],"Experiments":[204],"on":[205],"both":[206],"synthetic":[207],"real-world":[209],"datasets":[211],"demonstrate":[212],"practical":[214],"effectiveness":[215],"framework,":[218],"at":[220],"least":[221],"12%":[222],"improvement.":[223]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-07-19T07:52:34.831488","created_date":"2025-10-10T00:00:00"}