{"id":"https://openalex.org/W4405553425","doi":"https://doi.org/10.1145/3704438","title":"The In-Situ Effect of Offensive Ads on Search Engine Users","display_name":"The In-Situ Effect of Offensive Ads on Search Engine Users","publication_year":2024,"publication_date":"2024-12-18","ids":{"openalex":"https://openalex.org/W4405553425","doi":"https://doi.org/10.1145/3704438"},"language":"en","primary_location":{"id":"doi:10.1145/3704438","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3704438","pdf_url":null,"source":{"id":"https://openalex.org/S4394735545","display_name":"ACM Transactions on Information Systems","issn_l":"1046-8188","issn":["1046-8188","1558-2868"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM Transactions on Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1145/3704438","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009670109","display_name":"Elad Yom\u2010Tov","orcid":"https://orcid.org/0000-0002-2380-4584"},"institutions":[{"id":"https://openalex.org/I13955877","display_name":"Bar-Ilan University","ror":"https://ror.org/03kgsv495","country_code":"IL","type":"education","lineage":["https://openalex.org/I13955877"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Elad Yom-Tov","raw_affiliation_strings":["Faculty of Exact Sciences, Bar-Ilan University, Ramat Gan, Israel","Bar Ilan University, Israel"],"raw_orcid":"https://orcid.org/0000-0002-2380-4584","affiliations":[{"raw_affiliation_string":"Faculty of Exact Sciences, Bar-Ilan University, Ramat Gan, Israel","institution_ids":["https://openalex.org/I13955877"]},{"raw_affiliation_string":"Bar Ilan University, Israel","institution_ids":["https://openalex.org/I13955877"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5036595355","display_name":"Liat Levontin","orcid":"https://orcid.org/0000-0001-9692-4555"},"institutions":[{"id":"https://openalex.org/I174306211","display_name":"Technion \u2013 Israel Institute of Technology","ror":"https://ror.org/03qryx823","country_code":"IL","type":"education","lineage":["https://openalex.org/I174306211"]},{"id":"https://openalex.org/I4210153468","display_name":"Microsoft (Canada)","ror":"https://ror.org/04xhxg104","country_code":"CA","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210153468"]}],"countries":["CA","IL"],"is_corresponding":false,"raw_author_name":"Liat Levontin","raw_affiliation_strings":["Industrial Engineering and Management, Technion Israel Institute of Technology, Haifa, Israel","Microsoft Research, Canada"],"raw_orcid":"https://orcid.org/0000-0001-9692-4555","affiliations":[{"raw_affiliation_string":"Industrial Engineering and Management, Technion Israel Institute of Technology, Haifa, Israel","institution_ids":["https://openalex.org/I174306211"]},{"raw_affiliation_string":"Microsoft Research, Canada","institution_ids":["https://openalex.org/I4210153468"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.2788,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.58081267,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"43","issue":"3","first_page":"1","last_page":"22"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12262","display_name":"Hate Speech and Cyberbullying Detection","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9948999881744385,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/offensive","display_name":"Offensive","score":0.9275949001312256},{"id":"https://openalex.org/keywords/in-situ","display_name":"In situ","score":0.4743812680244446},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.408788800239563},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3267298936843872},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.29196566343307495},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.22615113854408264},{"id":"https://openalex.org/keywords/chemistry","display_name":"Chemistry","score":0.12951210141181946},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.12639522552490234}],"concepts":[{"id":"https://openalex.org/C176856949","wikidata":"https://www.wikidata.org/wiki/Q2001676","display_name":"Offensive","level":2,"score":0.9275949001312256},{"id":"https://openalex.org/C2777822432","wikidata":"https://www.wikidata.org/wiki/Q216681","display_name":"In situ","level":2,"score":0.4743812680244446},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.408788800239563},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3267298936843872},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.29196566343307495},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.22615113854408264},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.12951210141181946},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.12639522552490234},{"id":"https://openalex.org/C178790620","wikidata":"https://www.wikidata.org/wiki/Q11351","display_name":"Organic chemistry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3704438","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3704438","pdf_url":null,"source":{"id":"https://openalex.org/S4394735545","display_name":"ACM Transactions on Information Systems","issn_l":"1046-8188","issn":["1046-8188","1558-2868"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM Transactions on Information Systems","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1145/3704438","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3704438","pdf_url":null,"source":{"id":"https://openalex.org/S4394735545","display_name":"ACM Transactions on Information Systems","issn_l":"1046-8188","issn":["1046-8188","1558-2868"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM Transactions on Information Systems","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":47,"referenced_works":["https://openalex.org/W1522297363","https://openalex.org/W1974171265","https://openalex.org/W1979106596","https://openalex.org/W1999844349","https://openalex.org/W2005182170","https://openalex.org/W2015762759","https://openalex.org/W2019741366","https://openalex.org/W2020212028","https://openalex.org/W2023213189","https://openalex.org/W2023244440","https://openalex.org/W2030300633","https://openalex.org/W2037148213","https://openalex.org/W2040317328","https://openalex.org/W2043985024","https://openalex.org/W2044797883","https://openalex.org/W2044857476","https://openalex.org/W2054300093","https://openalex.org/W2063271080","https://openalex.org/W2067378080","https://openalex.org/W2096254678","https://openalex.org/W2100957653","https://openalex.org/W2107816612","https://openalex.org/W2115316459","https://openalex.org/W2123222899","https://openalex.org/W2157825442","https://openalex.org/W2167754534","https://openalex.org/W2249588465","https://openalex.org/W2324216379","https://openalex.org/W2336090659","https://openalex.org/W2404884707","https://openalex.org/W2516643721","https://openalex.org/W2547498259","https://openalex.org/W2561217404","https://openalex.org/W2765583007","https://openalex.org/W2904167633","https://openalex.org/W2940254096","https://openalex.org/W3012904231","https://openalex.org/W3048821638","https://openalex.org/W3084178519","https://openalex.org/W3108854095","https://openalex.org/W3113478711","https://openalex.org/W3135545040","https://openalex.org/W3135607288","https://openalex.org/W3135841761","https://openalex.org/W3163805553","https://openalex.org/W4292994367","https://openalex.org/W4376473053"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W1568520348","https://openalex.org/W3214407891","https://openalex.org/W3194113117","https://openalex.org/W4287020359","https://openalex.org/W3213194066","https://openalex.org/W268355439","https://openalex.org/W2967125893"],"abstract_inverted_index":{"Unscrupulous":[0],"advertisers":[1,179],"may":[2],"try":[3],"to":[4,7,20,35,67,125,131,142,187],"increase":[5,16],"attention":[6,17],"search":[8,36,45,53,172],"ads":[9,64,88,139,183,193],"by":[10],"using":[11,171,181],"offensive":[12,31,94,138,168,182],"ads,":[13,32,97],"which":[14],"can":[15],"and":[18,25,47,89,95,118,149],"recall":[19,159],"the":[21,52,63,83,90,110,127,135],"detriment":[22],"of":[23,51,62,86,93,163],"individuals":[24],"society.":[26],"Here,":[27],"we":[28,104],"investigate":[29],"whether":[30],"when":[33,170],"shown":[34],"engine":[37],"users,":[38],"have":[39,194],"such":[40,192],"effects.":[41],"We":[42],"developed":[43],"12":[44],"scenarios":[46],"created":[48],"4":[49],"versions":[50],"results":[54,128],"page":[55],"(SERP)":[56],"for":[57,112],"each":[58],"scenario,":[59],"where":[60],"some":[61],"were":[65,129],"changed":[66],"be":[68],"irrelevant":[69,96],"and/or":[70],"offensive.":[71],"Crowdsourced":[72],"judges":[73,107,123,164],"found":[74,105],"a":[75,158,195],"strong":[76],"correlation":[77],"(":[78,146,153],"\\(\\geq":[79],"0.63\\)":[80],")":[81,148],"between":[82],"reported":[84,114,165],"number":[85,92],"annoying":[87],"actual":[91],"suggesting":[98],"people":[99],"conflate":[100],"these":[101],"attributes.":[102],"Furthermore,":[103],"that":[106],"who":[108],"assessed":[109],"SERPs":[111],"themselves":[113],"lower":[115,144],"positive":[116,145],"affect":[117,121,152],"higher":[119,150],"negative":[120,151,200],"than":[122],"asked":[124],"imagine":[126],"provided":[130],"someone":[132],"else.":[133],"In":[134],"latter":[136],"case":[137],"also":[140],"lead":[141],"slightly":[143],"\\(-4\\%\\)":[147],"\\(+61\\%\\)":[154],").":[155],"Finally,":[156],"in":[157,185],"test,":[160],"only":[161],"6%":[162],"seeing":[166],"an":[167],"ad":[169],"engines.":[173],"Our":[174],"work":[175],"should":[176],"further":[177],"detract":[178],"from":[180],"since,":[184],"addition":[186],"previously":[188],"documented":[189],"adverse":[190],"effects,":[191],"small":[196],"but":[197],"statistically":[198],"significant":[199],"effect":[201],"on":[202],"people\u2019s":[203],"emotional":[204],"experience.":[205]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}