{"id":"https://openalex.org/W4410636383","doi":"https://doi.org/10.1145/3701716.3715266","title":"Transferable and Forecastable User Targeting Foundation Model","display_name":"Transferable and Forecastable User Targeting Foundation Model","publication_year":2025,"publication_date":"2025-05-08","ids":{"openalex":"https://openalex.org/W4410636383","doi":"https://doi.org/10.1145/3701716.3715266"},"language":"en","primary_location":{"id":"doi:10.1145/3701716.3715266","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3701716.3715266","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of the ACM on Web Conference 2025","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3701716.3715266","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018388742","display_name":"Bin Dou","orcid":"https://orcid.org/0009-0002-5941-3590"},"institutions":[{"id":"https://openalex.org/I87445476","display_name":"Xi'an Jiaotong University","ror":"https://ror.org/017zhmm22","country_code":"CN","type":"education","lineage":["https://openalex.org/I87445476"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Bin Dou","raw_affiliation_strings":["Ant Group, Hangzhou, China and Xi'an Jiaotong University, Xi'an, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China and Xi'an Jiaotong University, Xi'an, China","institution_ids":["https://openalex.org/I87445476"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024009966","display_name":"Baokun Wang","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Baokun Wang","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102978951","display_name":"Yun Zhu","orcid":"https://orcid.org/0000-0002-8950-383X"},"institutions":[{"id":"https://openalex.org/I76130692","display_name":"Zhejiang University","ror":"https://ror.org/00a2xv884","country_code":"CN","type":"education","lineage":["https://openalex.org/I76130692"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yun Zhu","raw_affiliation_strings":["Ant Group, Hangzhou, China and Zhejiang University, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China and Zhejiang University, Hangzhou, China","institution_ids":["https://openalex.org/I76130692"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085189038","display_name":"Xiang Lin","orcid":"https://orcid.org/0009-0003-5331-8872"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Xiaotong Lin","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5016811948","display_name":"Yike Xu","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yike Xu","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048951777","display_name":"Xiaorui Huang","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Xiaorui Huang","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100350440","display_name":"Yang Chen","orcid":"https://orcid.org/0000-0002-9062-6706"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yang Chen","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5115594644","display_name":"Yun Liu","orcid":"https://orcid.org/0009-0003-3870-9023"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yun Liu","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113814077","display_name":"Shaoshuai Han","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Shaoshuai Han","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100617992","display_name":"Yongchao Liu","orcid":"https://orcid.org/0000-0003-3440-9675"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yongchao Liu","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033410776","display_name":"Tianyi Zhang","orcid":"https://orcid.org/0000-0001-6133-7713"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tianyi Zhang","raw_affiliation_strings":["Ant Group, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Shanghai, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101580520","display_name":"Yu Cheng","orcid":"https://orcid.org/0000-0001-5469-3509"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yu Cheng","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5080477405","display_name":"Weiqiang Wang","orcid":"https://orcid.org/0000-0002-6159-619X"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Weiqiang Wang","raw_affiliation_strings":["Ant Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Hangzhou, China","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055553785","display_name":"Chuntao Hong","orcid":"https://orcid.org/0009-0009-3472-6102"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Chuntao Hong","raw_affiliation_strings":["Ant Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Ant Group, Beijing, China","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":14,"corresponding_author_ids":["https://openalex.org/A5018388742"],"corresponding_institution_ids":["https://openalex.org/I87445476"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.1570342,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"181","last_page":"190"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12761","display_name":"Data Stream Mining Techniques","score":0.9943000078201294,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10603","display_name":"Smart Grid Energy Management","score":0.9799000024795532,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/foundation","display_name":"Foundation (evidence)","score":0.6558818817138672},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5121181011199951},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.16590607166290283}],"concepts":[{"id":"https://openalex.org/C2780966255","wikidata":"https://www.wikidata.org/wiki/Q5474306","display_name":"Foundation (evidence)","level":2,"score":0.6558818817138672},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5121181011199951},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.16590607166290283},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3701716.3715266","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3701716.3715266","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of the ACM on Web Conference 2025","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3701716.3715266","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3701716.3715266","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of the ACM on Web Conference 2025","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W1536719639","https://openalex.org/W2803718882","https://openalex.org/W2939250612","https://openalex.org/W2985046451","https://openalex.org/W3034896171","https://openalex.org/W3081430124","https://openalex.org/W3161287041","https://openalex.org/W3177361862","https://openalex.org/W3198377975","https://openalex.org/W4205390421","https://openalex.org/W4283397964","https://openalex.org/W4312310776","https://openalex.org/W4321593910","https://openalex.org/W4327808327","https://openalex.org/W4376864968","https://openalex.org/W4379929801","https://openalex.org/W4387849061","https://openalex.org/W4390873714","https://openalex.org/W4392669753","https://openalex.org/W4401863463","https://openalex.org/W6600175564"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2381393187","https://openalex.org/W2332779545","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W2358060160","https://openalex.org/W2035483685"],"abstract_inverted_index":{"User":[0],"targeting,":[1],"the":[2,21,98,136,149],"process":[3],"of":[4,11,101,139],"selecting":[5],"targeted":[6],"users":[7],"from":[8,116],"a":[9],"pool":[10],"candidates":[12],"for":[13],"non-expert":[14],"marketers,":[15],"has":[16,144],"garnered":[17],"substantial":[18],"attention":[19],"with":[20,87],"advancements":[22],"in":[23,47,129],"digital":[24],"marketing.":[25],"However,":[26],"existing":[27,127],"user":[28,83,103,112,132],"targeting":[29,71,89,133],"methods":[30],"encounter":[31],"two":[32],"significant":[33],"challenges:":[34],"(i)":[35],"Poor":[36],"cross-domain":[37,76],"and":[38,41,43,68,152],"cross-scenario":[39],"transferability":[40],"generalization,":[42],"(ii)":[44],"Insufficient":[45],"forecastability":[46],"real-world":[48,131],"applications.":[49],"These":[50],"limitations":[51],"hinder":[52],"their":[53],"applicability":[54],"across":[55,156],"diverse":[56],"industrial":[57],"scenarios.":[58,158],"In":[59],"this":[60],"work,":[61],"we":[62],"propose":[63],"FOUND,":[64],"an":[65],"industrial-grade,":[66],"transferable,":[67],"<u>fo</u>recastable":[69],"<u>u</u>ser":[70],"fou<u>nd</u>ation":[72],"model.":[73],"To":[74],"enhance":[75],"transferability,":[77],"our":[78,123,142],"framework":[79],"integrates":[80],"heterogeneous":[81],"multi-scenario":[82],"data,":[84],"aligning":[85],"them":[86],"one-sentence":[88],"demand":[90],"inputs":[91],"through":[92],"contrastive":[93],"pre-training.":[94],"For":[95],"improved":[96],"forecastability,":[97],"text":[99],"description":[100],"each":[102],"is":[104,153],"derived":[105],"based":[106],"on":[107,148],"anticipated":[108],"future":[109],"behaviors,":[110],"while":[111],"representations":[113],"are":[114],"constructed":[115],"historical":[117],"information.":[118],"Experimental":[119],"results":[120],"demonstrate":[121],"that":[122],"approach":[124],"significantly":[125],"outperforms":[126],"baselines":[128],"cross-domain,":[130],"scenarios,":[134],"showcasing":[135],"superior":[137],"capabilities":[138],"FOUND.":[140],"Moreover,":[141],"method":[143],"been":[145],"successfully":[146],"deployed":[147],"Alipay":[150],"platform":[151],"widely":[154],"utilized":[155],"various":[157]},"counts_by_year":[],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}