{"id":"https://openalex.org/W4409657184","doi":"https://doi.org/10.1145/3696410.3714836","title":"CTR-Driven Advertising Image Generation with Multimodal Large Language Models","display_name":"CTR-Driven Advertising Image Generation with Multimodal Large Language Models","publication_year":2025,"publication_date":"2025-04-22","ids":{"openalex":"https://openalex.org/W4409657184","doi":"https://doi.org/10.1145/3696410.3714836"},"language":"en","primary_location":{"id":"doi:10.1145/3696410.3714836","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3696410.3714836","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Web Conference 2025","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101483707","display_name":"Xingye Chen","orcid":"https://orcid.org/0000-0002-7119-4792"},"institutions":[{"id":"https://openalex.org/I47720641","display_name":"Huazhong University of Science and Technology","ror":"https://ror.org/00p991c53","country_code":"CN","type":"education","lineage":["https://openalex.org/I47720641"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xingye Chen","raw_affiliation_strings":["Huazhong University of Science and Technology, Wuhan, China"],"raw_orcid":"https://orcid.org/0000-0002-7119-4792","affiliations":[{"raw_affiliation_string":"Huazhong University of Science and Technology, Wuhan, China","institution_ids":["https://openalex.org/I47720641"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101603689","display_name":"Wei Feng","orcid":"https://orcid.org/0009-0005-8890-4956"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wei Feng","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0005-8890-4956","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079778367","display_name":"Zhenbang Du","orcid":"https://orcid.org/0000-0002-1386-8381"},"institutions":[{"id":"https://openalex.org/I47720641","display_name":"Huazhong University of Science and Technology","ror":"https://ror.org/00p991c53","country_code":"CN","type":"education","lineage":["https://openalex.org/I47720641"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhenbang Du","raw_affiliation_strings":["Huazhong University of Science and Technology, Wuhan, China"],"raw_orcid":"https://orcid.org/0000-0002-1386-8381","affiliations":[{"raw_affiliation_string":"Huazhong University of Science and Technology, Wuhan, China","institution_ids":["https://openalex.org/I47720641"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Weizhen Wang","orcid":"https://orcid.org/0009-0001-4006-774X"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Weizhen Wang","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0001-4006-774X","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008666693","display_name":"Yanyin Chen","orcid":null},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yanyin Chen","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0004-5508-3605","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101892838","display_name":"Haohan Wang","orcid":"https://orcid.org/0000-0003-3451-6884"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Haohan Wang","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0003-3451-6884","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043295613","display_name":"Linkai Liu","orcid":"https://orcid.org/0000-0003-3748-5980"},"institutions":[{"id":"https://openalex.org/I157773358","display_name":"Sun Yat-sen University","ror":"https://ror.org/0064kty71","country_code":"CN","type":"education","lineage":["https://openalex.org/I157773358"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Linkai Liu","raw_affiliation_strings":["Sun Yat-sen University, Shenzhen, China"],"raw_orcid":"https://orcid.org/0000-0003-3748-5980","affiliations":[{"raw_affiliation_string":"Sun Yat-sen University, Shenzhen, China","institution_ids":["https://openalex.org/I157773358"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101533503","display_name":"Yaoyu Li","orcid":"https://orcid.org/0000-0002-7362-7897"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yaoyu Li","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0002-7362-7897","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5069269895","display_name":"Jinyuan Zhao","orcid":null},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jinyuan Zhao","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0001-8528-3529","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101842458","display_name":"Yu Li","orcid":"https://orcid.org/0000-0003-1331-5020"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yu Li","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0003-1331-5020","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5080624259","display_name":"Zheng Zhang","orcid":"https://orcid.org/0009-0002-6391-4814"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zheng Zhang","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0002-6391-4814","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023067350","display_name":"Jingjing Lv","orcid":"https://orcid.org/0009-0000-5518-7077"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jingjing Lv","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0000-5518-7077","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101692053","display_name":"Junjie Shen","orcid":"https://orcid.org/0009-0008-6983-5213"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Junjie Shen","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0008-6983-5213","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009831083","display_name":"Zhangang Lin","orcid":"https://orcid.org/0000-0003-1379-5044"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhangang Lin","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0003-1379-5044","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001629337","display_name":"Jingping Shao","orcid":"https://orcid.org/0000-0001-8555-2020"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jingping Shao","raw_affiliation_strings":["JD.COM, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0001-8555-2020","affiliations":[{"raw_affiliation_string":"JD.COM, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5068395489","display_name":"Yuanjie Shao","orcid":"https://orcid.org/0000-0003-1141-0454"},"institutions":[{"id":"https://openalex.org/I47720641","display_name":"Huazhong University of Science and Technology","ror":"https://ror.org/00p991c53","country_code":"CN","type":"education","lineage":["https://openalex.org/I47720641"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yuanjie Shao","raw_affiliation_strings":["Huazhong University of Science and Technology, Wuhan, China"],"raw_orcid":"https://orcid.org/0000-0003-1141-0454","affiliations":[{"raw_affiliation_string":"Huazhong University of Science and Technology, Wuhan, China","institution_ids":["https://openalex.org/I47720641"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008826095","display_name":"Xinge You","orcid":"https://orcid.org/0000-0002-6227-1346"},"institutions":[{"id":"https://openalex.org/I47720641","display_name":"Huazhong University of Science and Technology","ror":"https://ror.org/00p991c53","country_code":"CN","type":"education","lineage":["https://openalex.org/I47720641"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xinge You","raw_affiliation_strings":["Huazhong University of Science and Technology, Wuhan, China"],"raw_orcid":"https://orcid.org/0000-0002-6227-1346","affiliations":[{"raw_affiliation_string":"Huazhong University of Science and Technology, Wuhan, China","institution_ids":["https://openalex.org/I47720641"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035295689","display_name":"Changxin Gao","orcid":"https://orcid.org/0000-0003-2736-3920"},"institutions":[{"id":"https://openalex.org/I47720641","display_name":"Huazhong University of Science and Technology","ror":"https://ror.org/00p991c53","country_code":"CN","type":"education","lineage":["https://openalex.org/I47720641"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Changxin Gao","raw_affiliation_strings":["Huazhong University of Science and Technology, Wuhan, China"],"raw_orcid":"https://orcid.org/0000-0003-2736-3920","affiliations":[{"raw_affiliation_string":"Huazhong University of Science and Technology, Wuhan, China","institution_ids":["https://openalex.org/I47720641"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5013734579","display_name":"Nong Sang","orcid":"https://orcid.org/0000-0002-9167-1496"},"institutions":[{"id":"https://openalex.org/I47720641","display_name":"Huazhong University of Science and Technology","ror":"https://ror.org/00p991c53","country_code":"CN","type":"education","lineage":["https://openalex.org/I47720641"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Nong Sang","raw_affiliation_strings":["Huazhong University of Science and Technology, Wuhan, China"],"raw_orcid":"https://orcid.org/0000-0002-9167-1496","affiliations":[{"raw_affiliation_string":"Huazhong University of Science and Technology, Wuhan, China","institution_ids":["https://openalex.org/I47720641"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":19,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.4796,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.97281047,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"2262","last_page":"2275"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10824","display_name":"Image Retrieval and Classification Techniques","score":0.9837999939918518,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10824","display_name":"Image Retrieval and Classification Techniques","score":0.9837999939918518,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10028","display_name":"Topic Modeling","score":0.9760000109672546,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11714","display_name":"Multimodal Machine Learning Applications","score":0.9728999733924866,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7799474000930786},{"id":"https://openalex.org/keywords/image","display_name":"Image (mathematics)","score":0.5115123987197876},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.44633281230926514},{"id":"https://openalex.org/keywords/natural-language-processing","display_name":"Natural language processing","score":0.36976057291030884}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7799474000930786},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.5115123987197876},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.44633281230926514},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.36976057291030884}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3696410.3714836","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3696410.3714836","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Web Conference 2025","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W2069065514","https://openalex.org/W2509235963","https://openalex.org/W2783394551","https://openalex.org/W2786148882","https://openalex.org/W2914911817","https://openalex.org/W3093496541","https://openalex.org/W3096831136","https://openalex.org/W3157004687","https://openalex.org/W4240153047","https://openalex.org/W4281731230","https://openalex.org/W4284712760","https://openalex.org/W4287674181","https://openalex.org/W4304080265","https://openalex.org/W4312497550","https://openalex.org/W4312933868","https://openalex.org/W4367311140","https://openalex.org/W4387846478","https://openalex.org/W4390873054","https://openalex.org/W4396843902","https://openalex.org/W4400529471","https://openalex.org/W4400530533","https://openalex.org/W4402753733","https://openalex.org/W4408354446","https://openalex.org/W6782465632"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W3204019825"],"abstract_inverted_index":{"In":[0],"web":[1],"data,":[2],"advertising":[3,13,52,84,152],"images":[4,53],"are":[5,175],"crucial":[6],"for":[7,20,50,56,83],"capturing":[8],"user":[9,119],"attention":[10],"and":[11,70,116,148,167,172],"improving":[12],"effectiveness.":[14],"Most":[15],"existing":[16],"methods":[17],"generate":[18],"background":[19,135],"products":[21],"primarily":[22],"focus":[23],"on":[24],"the":[25,42,61,91,133,139,145,151],"aesthetic":[26],"quality,":[27],"which":[28,110],"may":[29],"fail":[30],"to":[31,77,102,130],"achieve":[32],"satisfactory":[33],"online":[34,166],"performance.":[35],"To":[36,88],"address":[37],"this":[38],"limitation,":[39],"we":[40,65,96],"explore":[41],"use":[43],"of":[44,93,150],"Multimodal":[45],"Large":[46],"Language":[47],"Models":[48],"(MLLMs)":[49],"generating":[51],"by":[54],"optimizing":[55],"Click-Through":[57],"Rate":[58],"(CTR)":[59],"as":[60],"primary":[62],"objective.":[63],"Firstly,":[64],"build":[66],"targeted":[67],"pre-training":[68],"tasks,":[69],"leverage":[71],"a":[72,98,123],"large-scale":[73],"e-commerce":[74],"multimodal":[75,114],"dataset":[76],"equip":[78],"MLLMs":[79,105],"with":[80,138],"initial":[81],"capabilities":[82],"image":[85],"generation":[86],"tasks.":[87],"further":[89],"improve":[90],"CTR":[92],"generated":[94,134],"images,":[95],"propose":[97],"novel":[99],"reward":[100],"model":[101],"fine-tune":[103],"pre-trained":[104,173],"through":[106],"Reinforcement":[107],"Learning":[108],"(RL),":[109],"can":[111],"jointly":[112],"utilize":[113],"features":[115],"accurately":[117],"reflect":[118],"click":[120],"preferences.":[121],"Meanwhile,":[122],"product-centric":[124],"preference":[125],"optimization":[126],"strategy":[127],"is":[128],"developed":[129],"ensure":[131],"that":[132,158],"content":[136],"aligns":[137],"product":[140],"characteristics":[141],"after":[142],"fine-tuning,":[143],"enhancing":[144],"overall":[146],"relevance":[147],"effectiveness":[149],"images.":[153],"Extensive":[154],"experiments":[155],"have":[156],"demonstrated":[157],"our":[159],"method":[160],"achieves":[161],"state-of-the-art":[162],"performance":[163],"in":[164],"both":[165],"offline":[168],"metrics.":[169],"Our":[170],"code":[171],"models":[174],"publicly":[176],"available":[177],"at:":[178],"https://github.com/Chenguoz/CAIG.":[179]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":5}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
