{"id":"https://openalex.org/W4409657483","doi":"https://doi.org/10.1145/3696410.3714779","title":"A Context-Aware Framework for Integrating Ad Auctions and Recommendations","display_name":"A Context-Aware Framework for Integrating Ad Auctions and Recommendations","publication_year":2025,"publication_date":"2025-04-22","ids":{"openalex":"https://openalex.org/W4409657483","doi":"https://doi.org/10.1145/3696410.3714779"},"language":"en","primary_location":{"id":"doi:10.1145/3696410.3714779","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3696410.3714779","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3696410.3714779","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Web Conference 2025","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3696410.3714779","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102437504","display_name":"Yuchao Ma","orcid":null},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Yuchao Ma","raw_affiliation_strings":["Gaoling School of Artificial Intelligence, Renmin University of China, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Gaoling School of Artificial Intelligence, Renmin University of China, Beijing, China","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5104292661","display_name":"Weian Li","orcid":"https://orcid.org/0000-0002-1775-0137"},"institutions":[{"id":"https://openalex.org/I154099455","display_name":"Shandong University","ror":"https://ror.org/0207yh398","country_code":"CN","type":"education","lineage":["https://openalex.org/I154099455"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Weian Li","raw_affiliation_strings":["School of Software, Shandong University, Jinan, China"],"affiliations":[{"raw_affiliation_string":"School of Software, Shandong University, Jinan, China","institution_ids":["https://openalex.org/I154099455"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5117243263","display_name":"Yuejia Dou","orcid":null},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yuejia Dou","raw_affiliation_strings":["Gaoling School of Artificial Intelligence, Renmin University of China, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Gaoling School of Artificial Intelligence, Renmin University of China, Beijing, China","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113391842","display_name":"Z. B. Su","orcid":null},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhiyuan Su","raw_affiliation_strings":["Gaoling School of Artificial Intelligence, Renmin University of China, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Gaoling School of Artificial Intelligence, Renmin University of China, Beijing, China","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Changyuan Yu","orcid":"https://orcid.org/0009-0003-0339-9627"},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Changyuan Yu","raw_affiliation_strings":["Baidu Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100406572","display_name":"Qi Qi","orcid":"https://orcid.org/0000-0001-9192-8928"},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Qi Qi","raw_affiliation_strings":["Gaoling School of Artificial Intelligence, Renmin University of China, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Gaoling School of Artificial Intelligence, Renmin University of China, Beijing, China","institution_ids":["https://openalex.org/I78988378"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5102437504"],"corresponding_institution_ids":["https://openalex.org/I78988378"],"apc_list":null,"apc_paid":null,"fwci":3.9912,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.92735905,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"1977","last_page":"1991"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10742","display_name":"Peer-to-Peer Network Technologies","score":0.9886999726295471,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6726759672164917},{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.6470606923103333},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.616730272769928},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.062051236629486084},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.05937314033508301}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6726759672164917},{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.6470606923103333},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.616730272769928},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.062051236629486084},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.05937314033508301},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3696410.3714779","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3696410.3714779","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3696410.3714779","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Web Conference 2025","raw_type":"proceedings-article"},{"id":"pmh:oai:repository.hkust.edu.hk:1783.1-160877","is_oa":false,"landing_page_url":"http://repository.hkust.edu.hk/ir/Record/1783.1-160877","pdf_url":null,"source":{"id":"https://openalex.org/S4306401796","display_name":"Rare & Special e-Zone (The Hong Kong University of Science and Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I200769079","host_organization_name":"Hong Kong University of Science and Technology","host_organization_lineage":["https://openalex.org/I200769079"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Conference paper"}],"best_oa_location":{"id":"doi:10.1145/3696410.3714779","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3696410.3714779","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3696410.3714779","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Web Conference 2025","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G2087396116","display_name":null,"funder_award_id":"China","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G2376276132","display_name":null,"funder_award_id":"China","funder_id":"https://openalex.org/F4320335787","funder_display_name":"Fundamental Research Funds for the Central Universities"},{"id":"https://openalex.org/G3214160367","display_name":null,"funder_award_id":"No. 11","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G3317480652","display_name":null,"funder_award_id":"Science","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G5167091242","display_name":null,"funder_award_id":"No. 1","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G5994120800","display_name":null,"funder_award_id":"Natural","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G6058138561","display_name":null,"funder_award_id":", No.","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G8955107213","display_name":null,"funder_award_id":"Major","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320311026","display_name":"Shandong University","ror":"https://ror.org/0207yh398"},{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320322499","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92"},{"id":"https://openalex.org/F4320335787","display_name":"Fundamental Research Funds for the Central Universities","ror":null}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4409657483.pdf","grobid_xml":"https://content.openalex.org/works/W4409657483.grobid-xml"},"referenced_works_count":36,"referenced_works":["https://openalex.org/W1553067018","https://openalex.org/W2015007620","https://openalex.org/W2058972815","https://openalex.org/W2085192478","https://openalex.org/W2164143329","https://openalex.org/W2196228099","https://openalex.org/W2559655401","https://openalex.org/W2808146197","https://openalex.org/W2963972304","https://openalex.org/W2984582982","https://openalex.org/W2990138404","https://openalex.org/W3007094061","https://openalex.org/W3009762557","https://openalex.org/W3080386552","https://openalex.org/W3103141630","https://openalex.org/W3117488143","https://openalex.org/W3157410348","https://openalex.org/W3170127813","https://openalex.org/W3170670083","https://openalex.org/W3173331009","https://openalex.org/W3198517287","https://openalex.org/W4225651345","https://openalex.org/W4243139241","https://openalex.org/W4281695125","https://openalex.org/W4287757040","https://openalex.org/W4382318908","https://openalex.org/W4385767379","https://openalex.org/W4385767876","https://openalex.org/W4386070930","https://openalex.org/W4388596127","https://openalex.org/W4396723430","https://openalex.org/W4396758529","https://openalex.org/W4401856724","https://openalex.org/W4401857153","https://openalex.org/W6779783274","https://openalex.org/W6810693091"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W3125419042","https://openalex.org/W1565528629","https://openalex.org/W4388211099","https://openalex.org/W203077648","https://openalex.org/W995038129","https://openalex.org/W1569465204","https://openalex.org/W2100192999"],"abstract_inverted_index":{"Recently,":[0],"many":[1],"e-commerce":[2],"platforms":[3],"have":[4],"favored":[5],"presenting":[6],"a":[7,98,135,151],"mixed":[8,152],"list":[9,32,53],"of":[10,33,84,181],"ads":[11,22,29,123],"and":[12,23,50,77,124,133,185],"organic":[13,24,34,51,75,125],"content":[14],"to":[15,63,102,112,138,168],"users.":[16],"The":[17],"widely-used":[18],"approach":[19,69,137],"separately":[20],"ranks":[21],"items,":[25],"then":[26],"sequentially":[27],"inserts":[28],"into":[30],"the":[31,58,71,117,147,155,170,179],"items.":[35],"However,":[36],"this":[37,68],"method":[38],"yields":[39],"sub-optimal":[40],"results.":[41],"Firstly,":[42],"it":[43,88,121],"only":[44],"ensures":[45],"that":[46,192],"each":[47],"generated":[48],"ad":[49,114,174],"item":[52],"achieves":[54],"local":[55],"optimality,":[56],"while":[57],"predetermined":[59],"insertion":[60],"order":[61],"fails":[62],"guarantee":[64],"global":[65],"optimality.":[66],"Secondly,":[67],"overlooks":[70],"mutual":[72],"effect":[73],"between":[74],"items":[76,126],"ads,":[78],"resulting":[79],"in":[80,143],"an":[81],"incomplete":[82],"utilization":[83],"contextual":[85,131,173],"information.":[86],"Besides,":[87],"cannot":[89],"prevent":[90,139],"strategic":[91,144],"behavior":[92],"by":[93],"advertisers.":[94],"Therefore,":[95],"we":[96,177],"propose":[97,160],"context-aware":[99],"integrated":[100,113,172],"framework":[101,107,148],"address":[103],"these":[104],"issues.":[105],"This":[106],"applies":[108],"automated":[109],"mechanism":[110],"design":[111],"auctions":[115],"for":[116],"first":[118],"time.":[119],"Specifically,":[120],"models":[122,197],"simultaneously":[127],"along":[128],"with":[129],"their":[130],"information":[132],"employs":[134],"learning-based":[136],"advertisers":[140],"from":[141],"engaging":[142],"behavior.":[145],"Afterward,":[146],"directly":[149],"generates":[150],"list,":[153],"enhancing":[154],"overall":[156],"performance.":[157],"We":[158],"also":[159],"Transformer":[161],"encoder-based":[162],"Integrated":[163],"Contextual":[164],"Net":[165],"work":[166],"(TICNet)":[167],"generate":[169],"optimal":[171],"auction.":[175],"Finally,":[176],"validate":[178],"effectiveness":[180],"TICNet":[182,193],"on":[183],"synthetic":[184],"real-world":[186],"datasets.":[187],"Our":[188],"experimental":[189],"results":[190],"demonstrate":[191],"significantly":[194],"outperforms":[195],"baseline":[196],"across":[198],"multiple":[199],"metrics.":[200]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-04-10T15:06:20.359241","created_date":"2025-10-10T00:00:00"}