{"id":"https://openalex.org/W4409671514","doi":"https://doi.org/10.1145/3696410.3714761","title":"Unveiling Network Performance in the Wild: An Ad-Driven Analysis of Mobile Download Speeds","display_name":"Unveiling Network Performance in the Wild: An Ad-Driven Analysis of Mobile Download Speeds","publication_year":2025,"publication_date":"2025-04-22","ids":{"openalex":"https://openalex.org/W4409671514","doi":"https://doi.org/10.1145/3696410.3714761"},"language":"en","primary_location":{"id":"doi:10.1145/3696410.3714761","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3696410.3714761","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Web Conference 2025","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5093278333","display_name":"Miguel A. Bermejo-Agueda","orcid":"https://orcid.org/0009-0004-2543-8743"},"institutions":[{"id":"https://openalex.org/I50357001","display_name":"Universidad Carlos III de Madrid","ror":"https://ror.org/03ths8210","country_code":"ES","type":"education","lineage":["https://openalex.org/I50357001"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Miguel A. Bermejo-Agueda","raw_affiliation_strings":["Universidad Carlos III Madrid, Legan\u00e9s, Spain and UC3M-Santander Big Data Institute, Getafe, Spain"],"affiliations":[{"raw_affiliation_string":"Universidad Carlos III Madrid, Legan\u00e9s, Spain and UC3M-Santander Big Data Institute, Getafe, Spain","institution_ids":["https://openalex.org/I50357001"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030782244","display_name":"Patricia Callejo","orcid":"https://orcid.org/0000-0001-6124-6213"},"institutions":[{"id":"https://openalex.org/I50357001","display_name":"Universidad Carlos III de Madrid","ror":"https://ror.org/03ths8210","country_code":"ES","type":"education","lineage":["https://openalex.org/I50357001"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Patricia Callejo","raw_affiliation_strings":["Universidad Carlos III Madrid, Legan\u00e9s, Spain and UC3M-Santander Big Data Institute, Getafe, Spain"],"affiliations":[{"raw_affiliation_string":"Universidad Carlos III Madrid, Legan\u00e9s, Spain and UC3M-Santander Big Data Institute, Getafe, Spain","institution_ids":["https://openalex.org/I50357001"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070487234","display_name":"Rub\u00e9n Cuevas","orcid":"https://orcid.org/0000-0002-1440-8360"},"institutions":[{"id":"https://openalex.org/I50357001","display_name":"Universidad Carlos III de Madrid","ror":"https://ror.org/03ths8210","country_code":"ES","type":"education","lineage":["https://openalex.org/I50357001"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Rub\u00e9n Cuevas","raw_affiliation_strings":["Universidad Carlos III Madrid, Legan\u00e9s, Spain and UC3M-Santander Big Data Institute, Getafe, Spain"],"affiliations":[{"raw_affiliation_string":"Universidad Carlos III Madrid, Legan\u00e9s, Spain and UC3M-Santander Big Data Institute, Getafe, Spain","institution_ids":["https://openalex.org/I50357001"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102023207","display_name":"\u221a\u00c5ngel Cuevas","orcid":"https://orcid.org/0000-0002-5738-0820"},"institutions":[{"id":"https://openalex.org/I50357001","display_name":"Universidad Carlos III de Madrid","ror":"https://ror.org/03ths8210","country_code":"ES","type":"education","lineage":["https://openalex.org/I50357001"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"\u00e1ngel Cuevas","raw_affiliation_strings":["Universidad Carlos III Madrid, Legan\u00e9s, Spain and UC3M-Santander Big Data Institute, Getafe, Spain"],"affiliations":[{"raw_affiliation_string":"Universidad Carlos III Madrid, Legan\u00e9s, Spain and UC3M-Santander Big Data Institute, Getafe, Spain","institution_ids":["https://openalex.org/I50357001"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064327280","display_name":"Ramakrishnan Durairajan","orcid":"https://orcid.org/0000-0003-2859-5598"},"institutions":[{"id":"https://openalex.org/I181233156","display_name":"University of Oregon","ror":"https://ror.org/0293rh119","country_code":"US","type":"education","lineage":["https://openalex.org/I181233156"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ramakrishnan Durairajan","raw_affiliation_strings":["University of Oregon, Eugene, USA"],"affiliations":[{"raw_affiliation_string":"University of Oregon, Eugene, USA","institution_ids":["https://openalex.org/I181233156"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034593239","display_name":"Reza Rejaie","orcid":null},"institutions":[{"id":"https://openalex.org/I181233156","display_name":"University of Oregon","ror":"https://ror.org/0293rh119","country_code":"US","type":"education","lineage":["https://openalex.org/I181233156"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Reza Rejaie","raw_affiliation_strings":["University of Oregon, Eugene, USA"],"affiliations":[{"raw_affiliation_string":"University of Oregon, Eugene, USA","institution_ids":["https://openalex.org/I181233156"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5117249587","display_name":"\u00e1lvaro Mayol","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u00e1lvaro Mayol","raw_affiliation_strings":["Taptap Digital, Madrid, Spain"],"affiliations":[{"raw_affiliation_string":"Taptap Digital, Madrid, Spain","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5093278333"],"corresponding_institution_ids":["https://openalex.org/I50357001"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.07793961,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"4841","last_page":"4852"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10742","display_name":"Peer-to-Peer Network Technologies","score":0.9962000250816345,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10742","display_name":"Peer-to-Peer Network Technologies","score":0.9962000250816345,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12238","display_name":"Green IT and Sustainability","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9919000267982483,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/download","display_name":"Download","score":0.731574296951294},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6634106636047363},{"id":"https://openalex.org/keywords/computer-network","display_name":"Computer network","score":0.47565123438835144},{"id":"https://openalex.org/keywords/operating-system","display_name":"Operating system","score":0.21803036332130432}],"concepts":[{"id":"https://openalex.org/C2780154274","wikidata":"https://www.wikidata.org/wiki/Q7126717","display_name":"Download","level":2,"score":0.731574296951294},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6634106636047363},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.47565123438835144},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.21803036332130432}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3696410.3714761","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3696410.3714761","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Web Conference 2025","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W95608104","https://openalex.org/W1595695907","https://openalex.org/W1974354634","https://openalex.org/W2114979172","https://openalex.org/W2161494722","https://openalex.org/W2490783743","https://openalex.org/W2550217406","https://openalex.org/W2569535731","https://openalex.org/W2740220866","https://openalex.org/W2744253299","https://openalex.org/W2761127789","https://openalex.org/W2768962064","https://openalex.org/W2770049689","https://openalex.org/W2787774118","https://openalex.org/W2914856327","https://openalex.org/W2915011089","https://openalex.org/W2937873533","https://openalex.org/W3012429769","https://openalex.org/W3108545973","https://openalex.org/W3158735461","https://openalex.org/W3191962043","https://openalex.org/W4205224683","https://openalex.org/W4235209578","https://openalex.org/W4283642719","https://openalex.org/W4380551780","https://openalex.org/W4385195932"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2183842793","https://openalex.org/W4255676640","https://openalex.org/W2485259751","https://openalex.org/W4236216870","https://openalex.org/W4243876796","https://openalex.org/W2485273903","https://openalex.org/W2482041988"],"abstract_inverted_index":{"Accurate":[0],"measurement":[1,46],"of":[2],"mobile":[3,55],"network":[4],"performance":[5],"is":[6],"crucial":[7],"for":[8,40],"optimizing":[9],"user":[10,26,59],"experience":[11],"and":[12,28,54,65,85],"ensuring":[13],"regulatory":[14],"compliance.":[15],"Traditional":[16],"methods":[17],"like":[18,81],"crowdsourcing":[19],"approaches,":[20],"though":[21],"effective,":[22],"depend":[23],"heavily":[24],"on":[25],"participation":[27],"extensive":[29],"infrastructure.":[30],"In":[31],"this":[32],"paper,":[33],"we":[34,71],"introduce":[35],"adNPM,":[36],"a":[37],"novel":[38],"technique":[39],"measuring":[41],"download":[42],"speed":[43],"by":[44,83],"embedded":[45],"code":[47],"in":[48,68],"ads":[49],"displayed":[50],"across":[51],"web":[52],"browsers":[53],"apps,":[56],"without":[57],"requiring":[58],"participation.":[60],"Through":[61],"controlled":[62],"lab":[63],"tests":[64],"real-world":[66],"deployments":[67],"15":[69],"countries,":[70],"demonstrate":[72],"that":[73],"adNPM":[74],"achieves":[75],"accuracy":[76],"comparable":[77],"to":[78],"well-established":[79],"tools":[80],"Speedtest":[82],"Ookla":[84],"Opensignal":[86],"while":[87],"significantly":[88],"reducing":[89],"data":[90],"consumption.":[91]},"counts_by_year":[],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}