{"id":"https://openalex.org/W4409657465","doi":"https://doi.org/10.1145/3696410.3714594","title":"Optimizing Revenue through User Coupon Recommendations in Truthful Online Ad Auctions","display_name":"Optimizing Revenue through User Coupon Recommendations in Truthful Online Ad Auctions","publication_year":2025,"publication_date":"2025-04-22","ids":{"openalex":"https://openalex.org/W4409657465","doi":"https://doi.org/10.1145/3696410.3714594"},"language":"en","primary_location":{"id":"doi:10.1145/3696410.3714594","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3696410.3714594","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3696410.3714594","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Web Conference 2025","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3696410.3714594","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027613955","display_name":"Xiaodong Liu","orcid":null},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Xiaodong Liu","raw_affiliation_strings":["Renmin University of China, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Renmin University of China, Beijing, China","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101958233","display_name":"Xiao Lin","orcid":"https://orcid.org/0000-0002-1533-2791"},"institutions":[{"id":"https://openalex.org/I4401726859","display_name":"Kuaishou (China)","ror":"https://ror.org/0258as409","country_code":null,"type":"company","lineage":["https://openalex.org/I4401726859"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiao Lin","raw_affiliation_strings":["Kuaishou Technology Co., Ltd, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Kuaishou Technology Co., Ltd, Beijing, China","institution_ids":["https://openalex.org/I4401726859"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5107944569","display_name":"Y. Ding","orcid":"https://orcid.org/0009-0000-6838-7916"},"institutions":[{"id":"https://openalex.org/I4401726859","display_name":"Kuaishou (China)","ror":"https://ror.org/0258as409","country_code":null,"type":"company","lineage":["https://openalex.org/I4401726859"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yiming Ding","raw_affiliation_strings":["Kuaishou Technology Co., Ltd, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Kuaishou Technology Co., Ltd, Beijing, China","institution_ids":["https://openalex.org/I4401726859"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038032767","display_name":"Changcheng Li","orcid":"https://orcid.org/0009-0004-9489-5737"},"institutions":[{"id":"https://openalex.org/I4401726859","display_name":"Kuaishou (China)","ror":"https://ror.org/0258as409","country_code":null,"type":"company","lineage":["https://openalex.org/I4401726859"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Changcheng Li","raw_affiliation_strings":["Kuaishou Technology Co., Ltd, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Kuaishou Technology Co., Ltd, Beijing, China","institution_ids":["https://openalex.org/I4401726859"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001339397","display_name":"Peng Jiang","orcid":"https://orcid.org/0000-0002-9266-0780"},"institutions":[{"id":"https://openalex.org/I4401726859","display_name":"Kuaishou (China)","ror":"https://ror.org/0258as409","country_code":null,"type":"company","lineage":["https://openalex.org/I4401726859"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Peng Jiang","raw_affiliation_strings":["Kuaishou Technology Co., Ltd, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Kuaishou Technology Co., Ltd, Beijing, China","institution_ids":["https://openalex.org/I4401726859"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5059901703","display_name":"Weiran Shen","orcid":"https://orcid.org/0000-0003-4366-9276"},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Weiran Shen","raw_affiliation_strings":["Renmin University of China, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Renmin University of China, Beijing, China","institution_ids":["https://openalex.org/I78988378"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5027613955"],"corresponding_institution_ids":["https://openalex.org/I78988378"],"apc_list":null,"apc_paid":null,"fwci":2.1106,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.8559442,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"1380","last_page":"1388"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11704","display_name":"Mobile Crowdsensing and Crowdsourcing","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/coupon","display_name":"Coupon","score":0.8681291341781616},{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.8384805917739868},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.7175920009613037},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5394808053970337},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4356363117694855},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.312132865190506},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.23586192727088928},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.11449521780014038}],"concepts":[{"id":"https://openalex.org/C2779307704","wikidata":"https://www.wikidata.org/wiki/Q11794832","display_name":"Coupon","level":2,"score":0.8681291341781616},{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.8384805917739868},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.7175920009613037},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5394808053970337},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4356363117694855},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.312132865190506},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.23586192727088928},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.11449521780014038}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3696410.3714594","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3696410.3714594","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3696410.3714594","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Web Conference 2025","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3696410.3714594","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3696410.3714594","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3696410.3714594","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Web Conference 2025","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G2087396116","display_name":null,"funder_award_id":"China","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G2376276132","display_name":null,"funder_award_id":"China","funder_id":"https://openalex.org/F4320335787","funder_display_name":"Fundamental Research Funds for the Central Universities"},{"id":"https://openalex.org/G3317480652","display_name":null,"funder_award_id":"Science","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G391238517","display_name":null,"funder_award_id":", and","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G4642383249","display_name":null,"funder_award_id":"72192805","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G5939423041","display_name":null,"funder_award_id":"Technology","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G5994120800","display_name":null,"funder_award_id":"Natural","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320335787","display_name":"Fundamental Research Funds for the Central Universities","ror":null}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4409657465.pdf","grobid_xml":"https://content.openalex.org/works/W4409657465.grobid-xml"},"referenced_works_count":17,"referenced_works":["https://openalex.org/W1999962963","https://openalex.org/W2015007620","https://openalex.org/W2027302359","https://openalex.org/W2118442327","https://openalex.org/W2127347613","https://openalex.org/W2150771176","https://openalex.org/W3032916997","https://openalex.org/W3164010067","https://openalex.org/W3174269070","https://openalex.org/W3194470380","https://openalex.org/W3214479042","https://openalex.org/W4205960197","https://openalex.org/W4367046773","https://openalex.org/W4401023883","https://openalex.org/W4401024639","https://openalex.org/W6682490724","https://openalex.org/W6803357506"],"related_works":["https://openalex.org/W3121315611","https://openalex.org/W2094128433","https://openalex.org/W1526980154","https://openalex.org/W3122007008","https://openalex.org/W2110981230","https://openalex.org/W2539865362","https://openalex.org/W3143666551","https://openalex.org/W2752626891","https://openalex.org/W1973197197","https://openalex.org/W3125885353"],"abstract_inverted_index":{"Online":[0],"advertising":[1,15],"serves":[2],"as":[3],"the":[4,35,60],"primary":[5],"revenue":[6],"source":[7],"for":[8,32],"numerous":[9],"Internet":[10],"companies,":[11],"which":[12],"typically":[13],"sell":[14],"slots":[16],"through":[17],"auctions.":[18],"Conventional":[19],"online":[20],"ad":[21],"auctions":[22],"assume":[23],"constant":[24],"click-through":[25],"rates":[26,30],"(CTRs)":[27],"and":[28,56,58],"conversion":[29],"(CVRs)":[31],"ads":[33],"during":[34],"auction":[36],"process.":[37],"However,":[38],"this":[39],"paper":[40],"studies":[41],"a":[42],"new":[43],"scenario":[44],"where":[45],"advertisers":[46],"can":[47],"offer":[48],"coupons":[49],"to":[50],"users,":[51],"thereby":[52],"influencing":[53],"both":[54],"CTRs":[55],"CVRs":[57],"consequently,":[59],"platform's":[61],"revenue.":[62]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}