{"id":"https://openalex.org/W4403413224","doi":"https://doi.org/10.1145/3695652.3695712","title":"Research on the Influence Factors of Anchor Attributes on Consumers' Purchase Decisions in the Context of E-commerce Live Broadcasting","display_name":"Research on the Influence Factors of Anchor Attributes on Consumers' Purchase Decisions in the Context of E-commerce Live Broadcasting","publication_year":2024,"publication_date":"2024-08-23","ids":{"openalex":"https://openalex.org/W4403413224","doi":"https://doi.org/10.1145/3695652.3695712"},"language":"en","primary_location":{"id":"doi:10.1145/3695652.3695712","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3695652.3695712","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3695652.3695712?download=true","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2024 7th International Conference on Information Management and Management Science","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3695652.3695712?download=true","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Qinyuan Gu","orcid":"https://orcid.org/0009-0002-2197-5387"},"institutions":[{"id":"https://openalex.org/I36399199","display_name":"Nanjing University of Science and Technology","ror":"https://ror.org/00xp9wg62","country_code":"CN","type":"education","lineage":["https://openalex.org/I36399199"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Qinyuan Gu","raw_affiliation_strings":["School of economics and Management, Nanjing University of Science and Technology, China"],"raw_orcid":"https://orcid.org/0009-0002-2197-5387","affiliations":[{"raw_affiliation_string":"School of economics and Management, Nanjing University of Science and Technology, China","institution_ids":["https://openalex.org/I36399199"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112127727","display_name":"Li Li","orcid":"https://orcid.org/0000-0003-0397-601X"},"institutions":[{"id":"https://openalex.org/I36399199","display_name":"Nanjing University of Science and Technology","ror":"https://ror.org/00xp9wg62","country_code":"CN","type":"education","lineage":["https://openalex.org/I36399199"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Li Li","raw_affiliation_strings":["School of economics and Management, Nanjing University of Science and Technology, China"],"raw_orcid":"https://orcid.org/0000-0003-0397-601X","affiliations":[{"raw_affiliation_string":"School of economics and Management, Nanjing University of Science and Technology, China","institution_ids":["https://openalex.org/I36399199"]}]},{"author_position":"last","author":{"id":null,"display_name":"Hao Li","orcid":"https://orcid.org/0009-0001-5255-9127"},"institutions":[{"id":"https://openalex.org/I36399199","display_name":"Nanjing University of Science and Technology","ror":"https://ror.org/00xp9wg62","country_code":"CN","type":"education","lineage":["https://openalex.org/I36399199"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Hao Li","raw_affiliation_strings":["School of economics and Management, Nanjing University of Science and Technology, China"],"raw_orcid":"https://orcid.org/0009-0001-5255-9127","affiliations":[{"raw_affiliation_string":"School of economics and Management, Nanjing University of Science and Technology, China","institution_ids":["https://openalex.org/I36399199"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I36399199"],"apc_list":null,"apc_paid":null,"fwci":3.296,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.92728978,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"87","last_page":"93"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9898999929428101,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9898999929428101,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9886999726295471,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9781000018119812,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/broadcasting","display_name":"Broadcasting (networking)","score":0.749646782875061},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.727790892124176},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5742247700691223},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.47354263067245483},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4560127854347229},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3507283926010132},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.11268329620361328}],"concepts":[{"id":"https://openalex.org/C110157686","wikidata":"https://www.wikidata.org/wiki/Q922122","display_name":"Broadcasting (networking)","level":2,"score":0.749646782875061},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.727790892124176},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5742247700691223},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.47354263067245483},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4560127854347229},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3507283926010132},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.11268329620361328},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3695652.3695712","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3695652.3695712","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3695652.3695712?download=true","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2024 7th International Conference on Information Management and Management Science","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3695652.3695712","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3695652.3695712","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3695652.3695712?download=true","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2024 7th International Conference on Information Management and Management Science","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4403413224.pdf","grobid_xml":"https://content.openalex.org/works/W4403413224.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W2048006860","https://openalex.org/W2144200470","https://openalex.org/W2591423475","https://openalex.org/W2926616202","https://openalex.org/W4238483310"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2908364646","https://openalex.org/W2913171812","https://openalex.org/W2352278228","https://openalex.org/W2275271759","https://openalex.org/W1589070270","https://openalex.org/W2014532210","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"This":[0,137],"study":[1,68,138],"analyzes":[2],"how":[3,144],"the":[4,33,46,59,86,91,129,167],"attributes":[5,23,73,108],"of":[6,38,41,48,58,88,131,172],"anchors":[7,89],"in":[8,45],"e-commerce":[9,49,145,153],"live":[10,50,154,173],"streaming":[11],"affect":[12],"consumers'":[13],"purchasing":[14,82,95,110,123,135],"decisions.":[15,96,124],"Based":[16],"on":[17,81,94,134],"interview":[18],"and":[19,29,54,74,99,109,122,148,151,157,165,170],"grounded":[20],"theory,":[21],"anchor":[22,72,107],"are":[24],"classified":[25],"into":[26],"professional,":[27],"interactive":[28],"demonstrative.":[30],"Combined":[31],"with":[32],"ELM":[34],"model,":[35],"a":[36,78,103,140],"model":[37,60],"influencing":[39],"factors":[40,76],"users'":[42],"purchase":[43],"decisions":[44],"context":[47],"broadcasting":[51,155],"was":[52,61],"built,":[53],"then":[55],"empirical":[56],"analysis":[57],"carried":[62],"out":[63],"through":[64],"questionnaire":[65],"survey.":[66],"The":[67],"found":[69],"that":[70],"both":[71],"situational":[75],"had":[77,90],"positive":[79],"impact":[80,93],"decisions,":[83,111],"among":[84],"which":[85],"professionalism":[87],"greatest":[92],"Perceived":[97],"trust":[98,133],"perceived":[100,113,132],"pleasure":[101,114],"play":[102],"mediating":[104,118],"role":[105,119],"between":[106,120],"but":[112],"has":[115],"no":[116],"significant":[117],"presentation":[121],"Personal":[125],"impulsivity":[126],"negatively":[127],"moderates":[128],"influence":[130],"decision.":[136],"provides":[139],"theoretical":[141],"basis":[142],"for":[143],"enterprises":[146,158],"choose":[147],"train":[149],"anchors,":[150],"helps":[152],"platforms":[156],"to":[159],"develop":[160],"more":[161],"accurate":[162],"marketing":[163],"strategies":[164],"improve":[166],"conversion":[168],"rate":[169],"sales":[171],"broadcasting.":[174]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
