{"id":"https://openalex.org/W4405946293","doi":"https://doi.org/10.1145/3691422.3691451","title":"Enhancing Understanding of Consumers\u2019 Online Group Buying Intentions on TikTok \u2013 Integrating Social Awareness and Gratification with the Theory of Planned Behavior","display_name":"Enhancing Understanding of Consumers\u2019 Online Group Buying Intentions on TikTok \u2013 Integrating Social Awareness and Gratification with the Theory of Planned Behavior","publication_year":2024,"publication_date":"2024-07-19","ids":{"openalex":"https://openalex.org/W4405946293","doi":"https://doi.org/10.1145/3691422.3691451"},"language":"en","primary_location":{"id":"doi:10.1145/3691422.3691451","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3691422.3691451","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3691422.3691451?download=true","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2024 15th International Conference on E-business, Management and Economics","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3691422.3691451?download=true","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108865121","display_name":"Susu Wang","orcid":"https://orcid.org/0009-0001-0462-7500"},"institutions":[{"id":"https://openalex.org/I75689368","display_name":"Communication University of China","ror":"https://ror.org/04facbs33","country_code":"CN","type":"education","lineage":["https://openalex.org/I75689368"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Susu Wang","raw_affiliation_strings":["School of Economics and Management, Communication University of China, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0001-0462-7500","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Communication University of China, Beijing, China","institution_ids":["https://openalex.org/I75689368"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100681656","display_name":"Jing Wang","orcid":"https://orcid.org/0000-0003-4917-2607"},"institutions":[{"id":"https://openalex.org/I75689368","display_name":"Communication University of China","ror":"https://ror.org/04facbs33","country_code":"CN","type":"education","lineage":["https://openalex.org/I75689368"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jing Wang","raw_affiliation_strings":["School of Economics and Management, Communication University of China, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0003-4917-2607","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Communication University of China, Beijing, China","institution_ids":["https://openalex.org/I75689368"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I75689368"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.28897816,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"7"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9883999824523926,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gratification","display_name":"Gratification","score":0.9335458874702454},{"id":"https://openalex.org/keywords/group-buying","display_name":"Group buying","score":0.7629327774047852},{"id":"https://openalex.org/keywords/theory-of-planned-behavior","display_name":"Theory of planned behavior","score":0.5310139060020447},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.47219976782798767},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4526583254337311},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4305359125137329},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3750707507133484},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.3147531747817993},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3071536421775818}],"concepts":[{"id":"https://openalex.org/C2778772087","wikidata":"https://www.wikidata.org/wiki/Q17054581","display_name":"Gratification","level":2,"score":0.9335458874702454},{"id":"https://openalex.org/C2776158436","wikidata":"https://www.wikidata.org/wiki/Q1126332","display_name":"Group buying","level":2,"score":0.7629327774047852},{"id":"https://openalex.org/C89785696","wikidata":"https://www.wikidata.org/wiki/Q2290753","display_name":"Theory of planned behavior","level":3,"score":0.5310139060020447},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.47219976782798767},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4526583254337311},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4305359125137329},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3750707507133484},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3147531747817993},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3071536421775818},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3691422.3691451","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3691422.3691451","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3691422.3691451?download=true","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2024 15th International Conference on E-business, Management and Economics","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3691422.3691451","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3691422.3691451","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3691422.3691451?download=true","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2024 15th International Conference on E-business, Management and Economics","raw_type":"proceedings-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/10","score":0.5199999809265137,"display_name":"Reduced inequalities"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4405946293.pdf","grobid_xml":"https://content.openalex.org/works/W4405946293.grobid-xml"},"referenced_works_count":27,"referenced_works":["https://openalex.org/W1987450023","https://openalex.org/W2012802483","https://openalex.org/W2041639826","https://openalex.org/W2050496166","https://openalex.org/W2079521691","https://openalex.org/W2086075096","https://openalex.org/W2099556653","https://openalex.org/W2099697766","https://openalex.org/W2587961997","https://openalex.org/W2790685739","https://openalex.org/W2807472141","https://openalex.org/W2946215578","https://openalex.org/W2964026844","https://openalex.org/W2976084728","https://openalex.org/W2996567660","https://openalex.org/W2999788478","https://openalex.org/W3037902659","https://openalex.org/W3080171428","https://openalex.org/W3119883672","https://openalex.org/W3168669550","https://openalex.org/W3177698697","https://openalex.org/W3207262499","https://openalex.org/W3216508157","https://openalex.org/W4200622662","https://openalex.org/W4224703923","https://openalex.org/W4389130437","https://openalex.org/W4389141409"],"related_works":["https://openalex.org/W4387497383","https://openalex.org/W3183948672","https://openalex.org/W3173606202","https://openalex.org/W3110381201","https://openalex.org/W2948807893","https://openalex.org/W2778153218","https://openalex.org/W2758277628","https://openalex.org/W1531601525","https://openalex.org/W1952608884","https://openalex.org/W2313650092"],"abstract_inverted_index":{"Online":[0],"group":[1,22,30,69,153],"buying,":[2],"a":[3,34],"rapidly":[4],"growing":[5],"form":[6],"of":[7,48,80,89,151],"e-commerce,":[8],"involves":[9],"numerous":[10],"third-party":[11],"platforms":[12],"partnering":[13],"with":[14,77],"restaurants":[15],"to":[16,65],"attract":[17],"more":[18],"customers":[19],"by":[20],"offering":[21],"purchasing":[23],"deals":[24],"online.":[25],"Nonetheless,":[26],"research":[27],"on":[28,62,71],"online":[29,68,152],"buying":[31,70],"via":[32],"TikTok,":[33],"platform":[35,74],"known":[36],"for":[37,98,141],"short":[38],"videos,":[39],"remains":[40],"somewhat":[41],"scarce.":[42],"In":[43],"this":[44,101],"study,":[45],"the":[46,63,72,78,87,149],"impact":[47],"consumer":[49,113],"attitude,":[50,114],"subjective":[51,127],"norm,":[52],"perceived":[53,115],"behavioral":[54,116],"control,":[55,117],"critical":[56,130],"mass,":[57],"endorsement,":[58,118],"and":[59,83,119,129,145],"social":[60,81,84,120],"interaction":[61,121],"intention":[64],"purchase":[66,124],"catering":[67],"TikTok":[73],"is":[75],"explored":[76],"integration":[79],"awareness":[82],"gratification":[85],"into":[86],"theory":[88],"planned":[90],"behavior.":[91],"A":[92],"structural":[93],"equation":[94],"model":[95],"was":[96],"developed":[97],"analysis":[99],"in":[100,148],"research,":[102],"utilizing":[103],"data":[104],"from":[105],"371":[106],"Chinese":[107],"consumers.":[108],"The":[109,136],"findings":[110],"suggest":[111],"that":[112],"positively":[122],"influence":[123],"intention,":[125],"while":[126],"norm":[128],"mass":[131],"show":[132],"no":[133],"significant":[134],"correlation.":[135],"results":[137],"provide":[138],"valuable":[139],"insights":[140],"both":[142],"theoretical":[143],"development":[144],"practical":[146],"application":[147],"field":[150],"buying.":[154]},"counts_by_year":[],"updated_date":"2026-06-26T08:34:08.712188","created_date":"2025-10-10T00:00:00"}