{"id":"https://openalex.org/W4409159626","doi":"https://doi.org/10.1145/3690624.3709439","title":"Learning Adaptive Reserve Price in Display Advertising","display_name":"Learning Adaptive Reserve Price in Display Advertising","publication_year":2025,"publication_date":"2025-04-04","ids":{"openalex":"https://openalex.org/W4409159626","doi":"https://doi.org/10.1145/3690624.3709439"},"language":"en","primary_location":{"id":"doi:10.1145/3690624.3709439","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3690624.3709439","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 31st ACM SIGKDD Conference on Knowledge Discovery and Data Mining V.1","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109990082","display_name":"Kaini Hu","orcid":"https://orcid.org/0009-0002-7686-3606"},"institutions":[{"id":"https://openalex.org/I170215575","display_name":"National University of Defense Technology","ror":"https://ror.org/05d2yfz11","country_code":"CN","type":"education","lineage":["https://openalex.org/I170215575"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Kun Hu","raw_affiliation_strings":["College of Computer Science and Technology, National University of Defense Technology, Changsha, China"],"affiliations":[{"raw_affiliation_string":"College of Computer Science and Technology, National University of Defense Technology, Changsha, China","institution_ids":["https://openalex.org/I170215575"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5115597465","display_name":"S. Zhang","orcid":"https://orcid.org/0009-0009-9256-9248"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shumin Zhang","raw_affiliation_strings":["Cainiao network, Alibaba group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Cainiao network, Alibaba group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102887979","display_name":"Lixia Wu","orcid":"https://orcid.org/0000-0003-1863-2316"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Lixia Wu","raw_affiliation_strings":["Cainiao network, Alibaba group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Cainiao network, Alibaba group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034780261","display_name":"Y.S. Dai","orcid":"https://orcid.org/0009-0002-2069-9261"},"institutions":[{"id":"https://openalex.org/I170215575","display_name":"National University of Defense Technology","ror":"https://ror.org/05d2yfz11","country_code":"CN","type":"education","lineage":["https://openalex.org/I170215575"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yongjun Dai","raw_affiliation_strings":["College of Computer Science and Technology, National University of Defense Technology, Changsha, China"],"affiliations":[{"raw_affiliation_string":"College of Computer Science and Technology, National University of Defense Technology, Changsha, China","institution_ids":["https://openalex.org/I170215575"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064868358","display_name":"Minfang Lu","orcid":"https://orcid.org/0009-0003-1688-244X"},"institutions":[{"id":"https://openalex.org/I170215575","display_name":"National University of Defense Technology","ror":"https://ror.org/05d2yfz11","country_code":"CN","type":"education","lineage":["https://openalex.org/I170215575"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Minfang Lu","raw_affiliation_strings":["College of Intelligence Science and Technology, National University of Defense Technology, Changsha, China"],"affiliations":[{"raw_affiliation_string":"College of Intelligence Science and Technology, National University of Defense Technology, Changsha, China","institution_ids":["https://openalex.org/I170215575"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5104666498","display_name":"Yuting Qiang","orcid":"https://orcid.org/0000-0002-3348-5214"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yuting Qiang","raw_affiliation_strings":["Cainiao network, Alibaba group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Cainiao network, Alibaba group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5072238970","display_name":"Maggie Li","orcid":"https://orcid.org/0000-0001-8239-4573"},"institutions":[{"id":"https://openalex.org/I170215575","display_name":"National University of Defense Technology","ror":"https://ror.org/05d2yfz11","country_code":"CN","type":"education","lineage":["https://openalex.org/I170215575"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Minglong Li","raw_affiliation_strings":["College of Computer Science and Technology, National University of Defense Technology, Changsha, China"],"affiliations":[{"raw_affiliation_string":"College of Computer Science and Technology, National University of Defense Technology, Changsha, China","institution_ids":["https://openalex.org/I170215575"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5109990082"],"corresponding_institution_ids":["https://openalex.org/I170215575"],"apc_list":null,"apc_paid":null,"fwci":4.1537,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.92652913,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"2282","last_page":"2291"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11326","display_name":"Stock Market Forecasting Methods","score":0.9467999935150146,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5985241532325745},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.5369818806648254},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3324105143547058},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2766779363155365},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.276267409324646},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.11702075600624084},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.0752488374710083}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5985241532325745},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.5369818806648254},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3324105143547058},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2766779363155365},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.276267409324646},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.11702075600624084},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.0752488374710083}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3690624.3709439","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3690624.3709439","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 31st ACM SIGKDD Conference on Knowledge Discovery and Data Mining V.1","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W341704063","https://openalex.org/W1554763265","https://openalex.org/W1973976093","https://openalex.org/W1988790447","https://openalex.org/W2021375049","https://openalex.org/W2022091784","https://openalex.org/W2077055010","https://openalex.org/W2317606158","https://openalex.org/W2418924390","https://openalex.org/W2530299800","https://openalex.org/W2562337727","https://openalex.org/W2588101506","https://openalex.org/W2758709491","https://openalex.org/W2771347498","https://openalex.org/W2788376840","https://openalex.org/W2907877674","https://openalex.org/W3022991518","https://openalex.org/W3088218629","https://openalex.org/W3098807051","https://openalex.org/W3099947523","https://openalex.org/W3106424926","https://openalex.org/W3118868204","https://openalex.org/W3167696941","https://openalex.org/W4229812034","https://openalex.org/W4299959846","https://openalex.org/W4383199651"],"related_works":["https://openalex.org/W2078847107","https://openalex.org/W2540154673","https://openalex.org/W2583234661","https://openalex.org/W4293145640","https://openalex.org/W2761180040","https://openalex.org/W3125718908","https://openalex.org/W104007660","https://openalex.org/W2759518075","https://openalex.org/W2999484744","https://openalex.org/W2101949473"],"abstract_inverted_index":{"Real-Time":[0],"Bidding":[1],"(RTB)":[2],"is":[3,64,113],"a":[4,88,96,153],"trading":[5,167],"mechanism":[6],"that":[7],"allocates":[8],"advertising":[9],"(ad)":[10],"requests":[11],"through":[12],"online":[13],"auctions.":[14],"Participants":[15],"in":[16],"these":[17],"auctions":[18],"typically":[19],"include":[20],"an":[21,31],"ad":[22,58,68,121],"exchange":[23],"(AdX)":[24],"and":[25,77,151,165],"several":[26],"demand-side":[27],"platforms":[28],"(DSPs).":[29],"When":[30],"RTB":[32],"auction":[33],"begins,":[34],"the":[35,39,46,51,67,75,84,117,142,148,180,183],"AdX":[36],"first":[37],"establishes":[38],"reserve":[40,61,85,99],"price":[41,62,86,100],"set":[42],"by":[43],"publishers":[44],"as":[45],"starting":[47],"bid,":[48],"after":[49],"which":[50],"DSPs":[52],"bid":[53],"to":[54,66,74,115,131,156],"compete":[55],"for":[56,136],"potential":[57],"impressions.":[59],"The":[60],"strategy":[63,101],"crucial":[65],"revenue":[69],"of":[70,81,120,144,182],"publishers;":[71],"however,":[72],"due":[73],"strategic":[76],"dynamic":[78],"bidding":[79],"behavior":[80],"DSPs,":[82],"optimizing":[83],"presents":[87],"significant":[89],"challenge.":[90],"In":[91,107],"this":[92,124],"work,":[93],"we":[94,140],"report":[95],"novel":[97],"adaptive":[98],"based":[102],"on":[103,147],"reinforcement":[104],"learning":[105],"(RL).":[106],"our":[108],"scheme,":[109],"value":[110],"bucket":[111],"identification":[112],"leveraged":[114],"estimate":[116],"intrinsic":[118],"values":[119],"inventories.":[122],"Following":[123],"estimation,":[125],"specialized":[126],"reward":[127,134],"functions":[128],"are":[129],"utilized":[130],"generate":[132],"informative":[133],"signals":[135],"RL":[137],"models.":[138],"Furthermore,":[139],"study":[141],"issue":[143],"risk":[145,158],"management":[146],"publisher":[149],"side":[150],"develop":[152],"risk-aware":[154],"instantiation":[155],"model":[157],"tendency,":[159],"considering":[160],"both":[161],"empirical":[162],"expert":[163],"knowledge":[164],"real-time":[166],"conditions.":[168],"Extensive":[169],"experiments":[170],"using":[171],"real-world":[172],"datasets":[173],"collected":[174],"from":[175],"operational":[176],"environments":[177],"have":[178],"demonstrated":[179],"effectiveness":[181],"proposed":[184],"method.":[185]},"counts_by_year":[{"year":2025,"cited_by_count":2}],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}
